Should the "Is this a scam?" Tactic Be Banned?
I read and interesting post that John Reel did earlier this month
where he expressed his belief that the Ad copy tactic, which
uses defamatory language such as spam and fraud, should be
banned.
Here's the article: Please stop/ban, "Is this a scam?"
This technique has been used widely since an affiliate marketing
product released included this technique, and it's whole purpose is
to get people to open an email or click through an Adwords ad, as
a scare tactic. Many times it is used by affiliates for competing
offers.
It is basically using psychology, knowing that many prospective
buyers would be curious to learn more to ensure they don't become
prey to a scam.
John believes there should be a ban on this tactic by product
owners and that affilates should be discouraged from using it. He
has a very valid point for if a prospective customer sees such
defamatory copy used about a product or name, they will most
likely develop a negative impression about the product or the
person.
As we all know a first impression is hard to shake off. I'm all for
the ban for I think it's clearly slanderous, even though the intention
may not be to slander.
What do you think?
- Bryan
How To Write And Profit From Hot Romance (Kindle Product)
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