Should the "Is this a scam?" Tactic Be Banned?

by Bryan
40 replies
Hi All,

I read and interesting post that John Reel did earlier this month
where he expressed his belief that the Ad copy tactic, which
uses defamatory language such as spam and fraud, should be
banned.

Here's the article: Please stop/ban, "Is this a scam?"

This technique has been used widely since an affiliate marketing
product released included this technique, and it's whole purpose is
to get people to open an email or click through an Adwords ad, as
a scare tactic. Many times it is used by affiliates for competing
offers.

It is basically using psychology, knowing that many prospective
buyers would be curious to learn more to ensure they don't become
prey to a scam.

John believes there should be a ban on this tactic by product
owners and that affilates should be discouraged from using it. He
has a very valid point for if a prospective customer sees such
defamatory copy used about a product or name, they will most
likely develop a negative impression about the product or the
person.

As we all know a first impression is hard to shake off. I'm all for
the ban for I think it's clearly slanderous, even though the intention
may not be to slander.

What do you think?

- Bryan
#ad copy writing #ban tactic #banned #is this a scam #scam” #should the is #tactic
  • Profile picture of the author Kim Standerline
    I'm with John Reel

    I've been a "victim" of this particular affiliate type promotion and I don't like it.

    I took exactly the same steps he did and threatened to suspend the affiliates account until they stopped. I don't care whether the method works or not, I just don't want my name associated with scam

    Kim
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    • Profile picture of the author Bryan
      Originally Posted by Kim Standerline View Post

      I'm with John Reel

      I've been a "victim" of this particular affiliate type promotion and I don't like it.

      I took exactly the same steps he did and threatened to suspend the affiliates account until they stopped. I don't care whether the method works or not, I just don't want my name associated with scam

      Kim
      Kim,

      Good for you. You've built a good reputation among internet marketers and you
      don't want someone to tarnish it.
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  • Profile picture of the author Dan Grossman
    I don't do black hat, and I consider libeling a company in order to drive click-throughs underhanded and negative.
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  • Profile picture of the author Cali16
    Bryan, I agree with you 100%. I think it is a terrible tactic. I understand the psychology behind it but that certainly doesn't make it ethical. Personally, I would not buy from anyone using this tactic, nor would I allow my affiliates (if I had any) to use this tactic to sell any of my products.

    Kim, good for you for taking that approach with your affiliates!
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  • Profile picture of the author mbealmear
    I agree 100%
    This is a horrible way to develop new customers and I would NOT want my name or any of my products associated with this type of selling tactics.
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  • Profile picture of the author Clark
    Quick Question:

    Is this the same John Reel who sold "GoTryTHIS - Blackhat Version"?

    You know, the wildly popular cookie stuffing program (I think it also had affiliate click tracking as well).
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  • Profile picture of the author getmorebuyers
    It is not desirable, but it does work. Why? Because when someone is searching for something online, the first thing that comes to mind is if it is a scam or not so the headline works to attract them to a possible review that you may have written about the product. So I think for someone writing a review, it may be quite innocent just to draw traffic to the review.
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    • Profile picture of the author Bryan
      Originally Posted by getmorebuyers View Post

      It is not desirable, but it does work. Why? Because when someone is searching for something online, the first thing that comes to mind is if it is a scam or not so the headline works to attract them to a possible review that you may have written about the product. So I think for someone writing a review, it may be quite innocent just to draw traffic to the review.
      Not questioning if it works. As I said it's slanderous no matter if it is intended
      to be. Your saying it is "quite innocent" because they are drawing traffic to a
      review? We know exactly how the tactic is used but again... it's slanderous and
      it could give a product or person a bad reputation. It's not innocent but it may
      be done in ignorance.

      I think others that agree understand... when you think what if negative things
      were said about my product or name that are completely out of order.

      I wouldn't want the tactic being use with my name or my products. I would do
      the same as John and give them chance to pull a negative ad and suspend their
      affiliate account if they didn't comply.

      The end or outcome doesn't justify the means. Tarnishing the brand of others isn't
      an option for me.

      Internet marketers already have a bad rap to start with.

      Thanks for your feedback everyone.

      Bryan
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  • Profile picture of the author Ernie Lo
    I think its a terrible tactic too.

    People are already skeptical, we don't need more cases of the "scam" word plastered all over the web.
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  • Profile picture of the author Chris Lockwood
    People are using the word "ban" - who do you propose should ban this practice?

    What if something actually is a scam or has reasonable people asking if it is a scam? Should people not write about it?
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    • Profile picture of the author Bryan
      Originally Posted by Chris Lockwood View Post

      People are using the word "ban" - who do you propose should ban this practice?

      What if something actually is a scam or has reasonable people asking if it is a scam? Should people not write about it?
      Hi Chris, I hope you're doing well.

      Did you get a chance to read the blog post?

      John was basically just encouraging others to take it upon themselves
      to discourage the practice, especially as a product owner. We can
      certainly speak out about it and voice that it's not as cool as many
      affiliates think.

      Product owner's can certainly lay down the law and would be smart for
      them to do so. There's been a few people already that mentioned that
      they do exactly what John did. Kim, had actually went through this
      herself and I'm sure this was very frustrating for her.

      Of course we're not talking about informing customers of real scam.

      Let me ask you this - Would any marketer bid on keywords out of
      the bottom of their heart to alert a potential customers of possible
      scam? "If that were like that...."

      Recently, I was doing a search on Google to find a product that I thought
      would be helpful for my subscriber base, and when I plugged in the
      name of the product or something close, there were four Google Ads that
      showed up. Guess what... three of the ads were affiliate ads, and all 3
      used the work fraud or scam, and I think one used both!!

      I was thinking, man this is out of control. I almost thought for a
      second because there were so many... could this be a crap product?
      But of course it is just a tactic invoke curiosity and have people
      clickthrough.

      We're no police here, we just want to voice that this tactic isn't all
      it's cut out to be and that it can effectively hurt a product/merchant's
      brand.

      I had recently bought an a affiliate marketing product which includes software for creating adwords ads and there were around a few of
      these defamatory phrases that could be inserted in the ads. :confused:
      It's become part of the affiliate culture. lol

      Many affiliates for a long time have been saying this is a great technique,
      and most of us on this thread are saying ... no way, this is a horrible
      tactic... "I would NOT want my name or any of my products associated
      with this type of selling tactics."

      I'm doubting that it very effective for avid buyers of IM products too,
      since many us that are aware of this tactic, and steer clear of it.

      I rather click on an ad that compels me to check it out by stating a
      specific benefit. But, then again this thread isn't about the effectiveness
      of the tactic.

      Take care,

      Bryan
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      • Profile picture of the author Chris Lockwood
        Originally Posted by Bryan View Post

        John was basically just encouraging others to take it upon themselves
        to discourage the practice, especially as a product owner. We can
        certainly speak out about it and voice that it's not as cool as many
        affiliates think.

        Product owner's can certainly lay down the law and would be smart for
        them to do so. There's been a few people already that mentioned that
        they do exactly what John did. Kim, had actually went through this
        herself and I'm sure this was very frustrating for her.
        This is different. "Ban" makes it sound like a law, as if there is some central authority that has control over it.

        It still makes no sense to me to do this- does implying that product X is a scam really help people sell product X? Seems like it would just plant doubt in people's minds and although it might be good to arouse curiosity, what about those who don't understand what a question mark is for and interpret the ad as saying the product IS a scam and thus don't even click the ad to read more?

        Has anyone ever split tested this to determine that it works better than a positive ad? Not for getting clicks but actually making sales.

        I also find it interesting that the blog post came from someone selling a product with "blackhat" in its name.
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  • Profile picture of the author Carl Pruitt
    I wouldn't be a fan of it as a product creator and wouldn't allow
    it among affiliates just because it does have such a powerful
    psychological impact. I know of several prominent marketers I
    know aren't scammers but one of the first things that pops into
    my mind when I think of them is "scam". Just because of the use
    of this tactic.

    However, when it is worded "Is this a scam?", it is a question.
    Which by definition cannot be slanderous.
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    Thanks!
    Carl Pruitt
    http://LongRunPublishing.com

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  • Profile picture of the author scorpio9
    How can it be banned?
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  • Profile picture of the author George Wright
    It's marketing.

    You really can't ban it and you can't stop affiliates from using it if it's your CB product.

    With some other Affiliate programs besides CB you probably can ban it and of course if you run an inhouse program you can ban it.

    If we approached it too aggressively I think we would find vengeful affiliates posting "scam reports" really giving an opinion that it was a scam and not really trying to sell it at all. And you never will be able to stop people from expressing their "honest" opinions.

    If you Google the top names here on the Warrior Forum and I do mean the top names you will find "scam reports" selling their products.

    Just a question. Would you prefer to be on a "scam report" that turned out saying "no this not a scam and I recommend it," or "This is really a scam?" Those are your only two choices when you get right down to it.

    I always Google "product name scam" to see what others are saying. When I find a fake scam report selling the product I "vote" by buying the product from another affiliate.

    George Wright
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  • Profile picture of the author Mike Bogowski
    Hmmm, this is a good topic.

    Though an internet wide ban is impossible it would be up to the individual product owners to police it themselves. On top of that you'll never stop natural search rankings because Google will index everything it touches.

    The fact is this is marketing and it sells product. I use fake names for everything I release and if someone is bidding on "my product scam" and its making me $1000 per month I really don't care.

    Hell, they can use much worse words than 'scam' about me if they're making me money.
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  • Profile picture of the author Fendi Salim
    I believe the main reason such tactics exist in the 1st place is because people search for the term plus there are marketers who preach the method so who is to blame?
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  • Profile picture of the author patJ
    As long as it works, there's no way to stop it.
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    • Profile picture of the author Kim Standerline
      Originally Posted by patJ View Post

      As long as it works, there's no way to stop it.
      of course there is. you just refuse to pay the affiliate if they don't stop. I don't run my affiliate programs through CB (I like to have control of them) so yes I can stop it.

      When we first launched EasyMemberPro, we had an affiliate using this method. I nearly died of shock when I googled Easymemberpro to see how many links we had and saw a google ad saying Kim Standerline is a scammer.

      Yes the affiliate was selling lots of copies, but when it got to the point when I had friends and family emailing and phoning me out of concern because they had seen it, it had to stop. It also raised a few titters as well which I didn't particularly like either.

      Kim
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  • Profile picture of the author Michael Oksa
    A while back I purchased a domain name (wealthyaffiliatesucks.com) with negative connotations.

    My plan was to use it to say WA "sucks" in traffic, income, etc. And I checked with one of the owners to make sure it would be okay to use the domain. They said it may not be the smartest move, but they had no problem with it.

    Anyway, the more I thought about, the less I liked the idea. It was misleading, and had the possibility of sullying WA's name - neither of which I am in favor of.

    Ultimately, I have done nothing with this domain name, and have no plans to do so.

    Any product should be able to stand on its own merits, and not have to resort to trickery to get the sale - the 'scam' or 'sucks' tactic is no exception.

    ~Michael
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  • Profile picture of the author naonline
    I have mixed feelings about this one. While I'd hate to see one of my products abused in this way, it was one of these ads that drew me into the wonderful world of IM in the first place!
    Nick
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  • Profile picture of the author freelikehell
    This type of approach surely increases the open rate of the e-mails because nobody would like to become a victim to a fraud product. but it certainly doesn't leave a good impression of the product you are marketing.
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    • Profile picture of the author Bryan
      Originally Posted by freelikehell View Post

      This type of approach surely increases the open rate of the e-mails because nobody would like to become a victim to a fraud product. but it certainly doesn't leave a good impression of the product you are marketing.
      Good point, but I've been desensitized to it for awhile. I'm sure many
      others are nowtoo after seeing it so much. It's almost like the "cry wolf"
      story.

      It's boring me big time. Two of my favorite copywriters are super affiliates,
      and I think their conversions are so crazy high because they're REAL, and
      come across like decent guys. Many other internet marketer's come
      across like the slimy used cars salesman stereotype, with the plaid pants
      and full of false promises.

      The best copy writers on the earth are ones that know how to empathize,
      and put at the potential customer at ease. Bonuses and stuff is great, but
      I usually buy from those I respect the most - Marketer's that cut the bull
      and talk to me like a real person.

      I highly recommend you guys read "Scientific Advertising" by Claude Hopkins.
      You should find it to be quite and eye opener. One of his points in his book
      was that a salesman shouldn't think of people in mass but as a typical
      individual that would buy from you. He basically mentions that marketers
      should talk to the person as if they were speaking to them face to face.

      This kind of approach will transform ad copy. Sorry to go on a tangent.

      Have a Great weekend everyone!

      Bryan
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  • Profile picture of the author L.B
    Banned
    [DELETED]
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    • Profile picture of the author Dixiebelle
      Originally Posted by L.B View Post

      Cmon this is stupid.

      If someone is paying for ADs paid for there domain ect. they should be allowed to put whatever they want on it.

      Not is they are going to sell something that belongs to me. This is the reason I sell my own products without JVs or affiliates. I seem to be doing ok with that.

      I do sell other peoples products, but would never dream of using this kind of tactic to do it.

      Dixie
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    • Profile picture of the author Kim Standerline
      Why is it stupid to not want my name to be associated with the word scam, I'm not that desperate for those affiliate sales I can assure you

      Kim

      Originally Posted by L.B View Post

      Cmon this is stupid.

      If someone is paying for ADs paid for there domain ect. they should be allowed to put whatever they want on it.
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      • Profile picture of the author Steven Wagenheim
        Here's how I advertise and it works gangbusters for me.

        "Find out the REAL truth about..."

        I then give an extensive review of the product.

        It works just as well as "is <product> a scam" and it doesn't hurt the
        product creator at all unless he truly has a crappy product. And yes, I will
        give negative reviews of a product if the product deserves it. And I just
        don't bash it. I explain WHY I am bashing it.

        Bottom line: This method of advertising works very well. I've been doing it
        for years and nobody has yet asked me to stop.

        The same thing can be accomplished with a positive spin.
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  • Profile picture of the author Bryan
    Gees, you guys aren't getting it. We're NOT talking about the effectiveness.....

    of the tactic or speaking about doing an internet wide ban. It's kind of
    a call to consider the ramifications of it. You can do whatever you want.
    We're just voicing another opinion and stating why it's lame.

    Stupid? It's stupid to consider how it effects other people? BTW, I wasn't
    saying John's an angel, but I think most of us on this thread agree, he
    made some valid points. Internet marketers have a bad enough rap
    as it is. It's good food for thought... for both affiliates and product
    owners.... Not trying to step on any toes.

    Have a good weekend!
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  • Profile picture of the author Simon_Sezs
    Well, the funny part is that I doubt that outside of the affiliate marketing and make money realm, that many people will do a google search for "______ scam". (that is outside MLM and diet products)

    Now why do you think a person would do that? Could it be that a lot of people have been burned by shady continuity programs and products that made a lot of promises in outrageous ad copy and didn't deliver?

    Think about it from the consumers point of view. The funny part is that most of the affiliates that are using the "scam" review technique aren't really giving a bad review...thus, the heaps of affiliate spam pages that give genuine faux reviews on products that they haven't even tested.

    That, my friends, is what I consider a scam, lol.

    The scam keyword technique will always be around as long as their are shoddy products and spectacular over the top ad copy.
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    • Profile picture of the author Clark
      Don't underestimate the power of the question mark (?)

      Is [insert name here] a scammer?
      Is [insert product name] a scam?

      I could care less if the person's ego gets bruised while they rake in all the commisions I send them. They have two choices; kick me out of their affiliate program or shut up and collect/count the money I sent them.

      Funny thing, they always choose the latter.

      Nice linkbait by Reel even though he is a dark knight as well.

      This thread is a scam and should be banned.

      Originally Posted by Simon_Sezs View Post

      Well, the funny part is that I doubt that outside of the affiliate marketing and make money realm, that many people will do a google search for "______ scam". (that is outside MLM and diet products)

      Now why do you think a person would do that? Could it be that a lot of people have been burned by shady continuity programs and products that made a lot of promises in outrageous ad copy and didn't deliver?

      Think about it from the consumers point of view. The funny part is that most of the affiliates that are using the "scam" review technique aren't really giving a bad review...thus, the heaps of affiliate spam pages that give genuine faux reviews on products that they haven't even tested.

      That, my friends, is what I consider a scam, lol.

      The scam keyword technique will always be around as long as their are shoddy products and spectacular over the top ad copy.
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    • Profile picture of the author Eric Lorence
      While I agree that this is a bad tactic for affiliates (if I search for "scam" I don't want to keep running across dozens of shills).

      I have read some of the marketing material from some of these "big named marketers" where in they taught and promoted this very same tactic to their own affiliates.

      The reasoning behind this is that for the most part, there will always be someone accusing you of being a scammer (goes with being a big name), and that the keywords such as "scam" and "fraud" may as well lead to a friendly affiliate site, as opposed to a real smear story.

      In the blog mentioned, he was talking about accusing "product A" as being a scam, in order to promote competing "product B". Which is unethical and could/should expose the affiliate to a defamation lawsuit.

      Just my take.
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  • Profile picture of the author X
    You can refuse to pay affiliates but then
    you don't want to meet me. Because if
    you pull that with me, I will curse you with
    a scourge beyond your imagination.

    Becoming at odds with your affiliates who
    use this tactic is not smart. It's simply
    a reflection of the society we live in where
    people care only about their own personal
    gain - truth is, they probably haven't considered
    nor do they care, about your reputation.

    Do you care about theirs? No - you'd sooner
    call them shit and withhold payment than
    see how you can help them because you
    only care about your needs.

    Please, tell me I'm wrong.

    This will all go away when someone, like me,
    teaches them all a better way - and that's
    just around the corner. For the record, I
    have never advised THIS "scam or sucks"
    approach - it's truly a dumb approach to
    marketing. It may get clicks, but I doubt
    it produces sales.

    In the meantime, thank the people who
    popularized the approach in the marketplace.
    I'll let someone else name them.

    These affiliates are just doing what someone
    taught them to do in order to gain an
    advantage. If you have anything, at all,
    going for you as a marketer, you can come
    up with and show them something different.

    After all, they ARE supporting you and your
    product - even if you don't like their
    techniques.

    X
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  • Profile picture of the author jcaviani
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    • Profile picture of the author Eric Lorence
      Originally Posted by jcaviani View Post

      Is it only me or does anyone else find it pretty humorous that a guy who puts out a blackhat version of GoTryThis that cookie stuffs and employs other questionable tactics has the gall to even utter the word ethics. I might try looking at my own tools before I start acting like the affiliate savior, John.

      Moreover, asking this IM crowd, many of whom are addicted to making money by any means possible to self police themselves is a little like asking the Robber Barons on Wallstreeet to do the same.

      The fact that he picked something so arbitrary like the word "scam" when his tool actually steals is beyond humorous and almost sad.
      In typical fashion, when it works for them there is not a peep of disapproval.

      When it starts to hurt their own bottom line, then they're an advocate.

      Go figure...

      P.S. Look at the name behind one of those sample Adwords ads... No suprise there.
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  • Profile picture of the author X
    JC and Eric -

    I think it's safe to say your understanding
    of John's software is lacking.

    Based on your understanding, your opinion
    is valid.

    But "cookie stuffing" is about far more than
    grabbing commissions you haven't earned.

    I use "cookie stuffing" and encourage my
    own affiliates, even providing the tools, to do
    it. I use them for everything from SEO to
    list building to helping my affiliates be
    credited for promoting products that fall
    under two affiliate tracking systems - ie,
    use your "$7 script link to promote this product,
    but also cookie people with this other link
    for the back-end product sold through my 1SC
    account".

    re: SEO, I ask my affiliates to direct link to my
    site and drop the affiliate cookie on all their
    visitors. They get the cookie - I get the
    benefit of inbound links.

    I re-write people's lousy sales letters, boosting
    conversions for them, and get credit for the
    sale I've helped them make by dropping a
    cookie.

    I put up squeeze pages, follow-up with people
    who wouldn't be followed up with and double
    or triple conversion rates.

    Anything less than legit about the above?

    It's all made possible with "cookie stuffing".

    I have no problem saying that I've helped
    people make a hell of a lot of money by using
    "cookie stuffing" as an affiliate of theirs that
    they wouldn't have made otherwise.

    So, I do encourage you to fully understand
    what you're talking about first.

    The only issue I have with John's post is
    that he probably only did it because Reese
    is whining when it doesn't serve him. If
    JR were just a little bit clever, he'd find a
    way to work it to his advantage. If anybody
    ought to be able to overcome this without
    a threat, I'd think it'd be the people who
    are complaining loudest.

    X
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    • Profile picture of the author jcaviani

      JC and Eric -

      I think it's safe to say your understanding
      of John's software is lacking.
      X, I have kept a pretty low profile, but I'm sure if you were ever to come across some people with who I have worked, your opinion about my software knowledge would change. I own his software along with every other bit heap in this realm, so I am aware of its capabilities.

      As for Mr Reel, all I ask is for a bit of consistency. It seems disingenuous to me to rant about something as trivial as the phrase "Is this a scam" while supplying software that gives people the ability to steal. Yes, they have to exercise that choice but let me also remind you of Napster.

      If he wants to write articles like he is some sort of affiliate choir boy then perhaps he should clean up the rest of his act or he will be taken as seriously by all as he is by me.
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      • Profile picture of the author Chiayee
        Originally Posted by jcaviani View Post


        As for Mr Reel, all I ask is for a bit of consistency. It seems disingenuous to me to rant about something as trivial as the phrase "Is this a scam" while supplying software that gives people the ability to steal.

        Hey JC:

        I sort of agree with you.

        It puzzled me big time. John Reel said one thing (promised to sell only 1500 copies of his software) and did another (broke the promise). Yet, he tried to be a marketing police now.

        Hilarious.

        CY
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        • Profile picture of the author jcaviani
          I am no choir boy either so I won't act like Moses coming down from the mountain to deliver the IM world from its sins. However, one thing that has become absolutely clear to me is that trust is not an easy thing to establish and some of the bullshit tactics being used just because they make money hurt more in the long run than they help.

          If you want to be like some of the thieves on Wallstreet and make your fortune at everyone else's expense, I pity you. If you offer such scant value that lying and deception are necessary to sell your dream and variation gas powered florescent shovels, your days in business are numbered.

          I agree with Steve, don't be a lying, sniveling greedy asshole and try the truth now and then. Making money can be as much about restraint as it is succumbing to the most vile qualities in being human.

          Kim hit the nail on the head. Some people just don't want their brand to be associated with trust sucking tactics and they have every right. There is a reason companies like Disney don't let EVERYONE sell their products.

          If you offer real value, no deception is needed. Back to my cave. Bin laden, what are you doing in here?
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  • Profile picture of the author X
    Fair enough JC. :-) I hear you.
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    The Affiliate Black Book
    The Inside Nasty on How to Kick the Snot Out of a Google Cash affiliate.

    Black Books Blog: No Cow is Too Sacred
    The Death of Crap: Crap Dies Slowly
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  • Profile picture of the author Jakehyten
    Its a VERY effective tactic I I'll use it until it stops working. The only problem is you have a lot of explaining to do when your ad says "ABC SCAM" and then when they click through you are promoting it. If anyone purchased ryans program wholesale traffic system it talks about how to use it properly. It will wear off soon and something else will have to be used.
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  • Profile picture of the author NoBoss
    I agree with Kim.

    Maybe we can't stop what some gurus
    teach but we can vote against them
    by refusing to buy.

    ...Doug
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    " The more you give people what they want...
    ...the more they'll give you what you need." Zig Ziglar

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