How to Decimate Your Organic Competition & make friends along the way....

First, I know that a lot of marketers reading this will think that what I am doing is mean spirited but understand this is business...nothing more....nothing less. And I think that this goes on a lot more than most would be willing to admit (the only difference is I am admitting it).

I have a website that consistently sits in the top 5 in google for a number of keywords within the market. About 2 months ago, I started noticing a website creeping up the SERPS for a particular long tail that got a fair amount of traffic but more importantly registered a lot of "sales" for me.

The long tail was one that a typical niche marketer would attack because the competition was fairly low but the traffic volume was fair.

This website crept up to being right under me before I started to examine his modus operandi. What I discovered was his link profile was pretty weak. In fact, 2/3rd's of his links were built from forum profiles and "link wheels" although it was set up to handle volumes of links.

What did I do?

I simply started contacting the admins and mods of these forums and basically dismantled his link network (which was connected). In what probably took him/her weeks to work on was dismantled in a period of a couple hours.

The forum admins appreciated the "rat out".

Needless to say, this marketer is no longer a threat for the keyword.

I am telling my story because there are so many marketers out there who think that as long as they get one over on the forum, they are free and clear. The problem is, when you start to rank for anything meaningful to your competition, your link profile (and website) will come under scrutiny. In other words, all those hours you spend trying to pull one over on google and your competition can get obliterated in a matter of minutes should they want to take a look at what you are doing.

Just figured I would save some of you who build these elaborate link wheels leeching off of forum profile a little time.