Should My Homepage Be My Salespage?

2 replies
Hey there

I have a weight loss site, where my homepage is my main salespage, with some 10 sub-pages that contain articles, all pointing to my homepage.

Now I'm thinking perhaps my homepage should also be an article - giving value and information with good on-page SEO.

All my pages, including my homepage will point to a separate salespage which doesn't necessarily rank well in Google.

The advantage here will be that I don't have to balance good copy with on-page SEO on my Salespage. I want the Salespage to be pure copy.

What do you think?
#homepage #salespage
  • Profile picture of the author PeterGarety
    I think that it is much better not to show the sales page on your home page. I never sold anything in a weight loss niche, but if I would do that, I would definitely capture the email address by giving something what they really want for free. I think that people who are searching for weight loss solutions want something immediately so the gift in exchange of the email address might be a good way to go.

    Then on a thank you page you could make the offer about some product, which could complement your gift.

    So, I would make a long landing page as my home page, where I would offer the gift, which could solve one of the problems they might have.

    I hope it helps you a bit,
    {{ DiscussionBoard.errors[2432450].message }}
  • Profile picture of the author jazbo
    Every page is a sales page surely?
    Signature
    CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
    Click Here For Writing Samples & Online Ordering
    {{ DiscussionBoard.errors[2432480].message }}

Trending Topics