I'm Bummed, but Hopeful....

by Estelle T. Dunomes 30 replies
I'm bummed because I've written and published 7 articles
to Ezinearticles.com since 6/25/08 with the following stats:

3,750 views
654 click throughs
19 publishes
1 sale


There's obviously something terribly wrong with this picture.
Can anyone share some much needed advice, please?


Here's what the best viewed articles look like:

Lovemaking Couples - Create Your Own Hot Romance Stories!

Stats: 1254 views 161 click throughs


Lovemaking Couples - Spice Up Your Marriage With Secret Tips & Techniques!

Stats: 1122 views 231 click throughs

Thanks for your help.

Estelle
#main internet marketing discussion forum #bummed #hopeful
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  • Profile picture of the author TheMagicShow
    Originally Posted by Estelle T. Dunomes View Post

    I'm bummed because I've written and published 7 articles
    to Ezinearticles.com since 6/25/08 with the following stats:

    3,750 views
    654 click throughs
    19 publishes
    1 sale


    There's obviously something terribly wrong with this picture.
    Can anyone share some much needed advice, please?


    Here's what the best viewed articles look like:

    Lovemaking Couples - Create Your Own Hot Romance Stories!

    Stats: 1254 views 161 click throughs


    Lovemaking Couples - Spice Up Your Marriage With Secret Tips & Techniques!

    Stats: 1122 views 231 click throughs

    Thanks for your help.

    Estelle
    Your sales page probably doesn't spark their interest all that much, have you tried to improve on that?
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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    • Profile picture of the author Simon_Sezs
      Estelle,

      I would probably grab that CBS News, NBC News ect and throw it up top above the fold somewhere with an "as seen on.." or something like that as a way of validation and credibility.

      Also, your ezine articles anchor text will probably bring out the perverts so I would expect a lower than usual conversion rate in this case. Just my 2 cents
      Signature
      "Either write something worth reading or do something worth writing." Ben Franklin
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      • There's always something new to learn about how to cast your net out
        further. Simon, would you mind sharing with me the steps to doing what
        you've suggested.

        And, your sharing your two cents is perfectly alright with me. It gives
        me another prospective, one that I hadn't thought of. The crazy part
        about that is that I've written these articles mostly for married couples
        so the thought you shared intrigues me.

        Thanks for your help. It is most appreciated.

        Estelle
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    • The products being promoted are affiliate products
      so I cannot change anything on the sales page.

      All are Clickbank products which seem to be good
      to great sellers. With that being said, I still need
      help in knowing how to fix this.

      Thanks for your help and taking time to share.

      Estelle
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      • Profile picture of the author TheMagicShow
        Originally Posted by Estelle T. Dunomes View Post

        The products being promoted are affiliate products
        so I cannot change anything on the sales page.

        All are Clickbank products which seem to be good
        to great sellers. With that being said, I still need
        help in knowing how to fix this.

        Thanks for your help and taking time to share.

        Estelle
        Well, then you need to find a product that has a better sales page/conversions, you should have at least 5-6 sales by now.

        Goodluck.
        Signature

        " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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    • Profile picture of the author Jeremy Kelsall
      Estelly,

      You are getting a 17.5% CTR which is definitely not anything to be down about.

      Have you tried varying your resource box a little bit with a stronger call to action?

      The thing that I would be the most concerned about is the fact that you are using a
      redirect, nothing wrong with that, but it means that you have sent 650 people to
      the sales page and only had 1 sale.

      After looking at the sales page, I didn't really see anything "wrong" with it so, I'm not
      entirely sure why the conversion rate is so low.

      There is a chance the niche or keywords that you are targeting simply don't convert
      to buyers well or that they possible convert better with email marketing. Perhaps, you
      can start building a list to see if conversions improve that way?

      Actually, after looking at your keywords and checking them a little bit. Apart from your one word keywords, the highest amount of Adwords advertisers is 3 for a particular keyword.

      I'm not saying that that always spells not profitable, but it very well could be the case here.

      Jeremy
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      • Profile picture of the author LB
        Your numbers indicate a low conversion rate...that may mean the product you are promoting is not a good choice for any number of reasons.

        You may not be offering the right kind of presell/promo to prepare people for buying, you may be targeting the wrong product for your audience, the sales page may be weak or your traffic source may be poor (yes, it's EZA but where are people finding that article?).
        Signature
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        Click Here.
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        • Originally Posted by LB View Post

          Your numbers indicate a low conversion rate...that may mean the product you are promoting is not a good choice for any number of reasons.

          You may not be offering the right kind of presell/promo to prepare people for buying, you may be targeting the wrong product for your audience, the sales page may be weak or your traffic source may be poor (yes, it's EZA but where are people finding that article?).
          Thanks LB for the info but can you help me learn how to fix this. By all indications given on Clickbank these products are converting well but so far, not for me. It may be what you've said that I've not given my readers the right incentive to do something (buy the product). Any suggestions on how to boost the call to action?

          Thanks. Your help is most appreciated.

          Estelle
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      • Originally Posted by Jeremy Kelsall View Post

        Estelly,

        You are getting a 17.5% CTR which is definitely not anything to be down about.

        Have you tried varying your resource box a little bit with a stronger call to action?

        The thing that I would be the most concerned about is the fact that you are using a
        redirect, nothing wrong with that, but it means that you have sent 650 people to
        the sales page and only had 1 sale.

        After looking at the sales page, I didn't really see anything "wrong" with it so, I'm not
        entirely sure why the conversion rate is so low.

        There is a chance the niche or keywords that you are targeting simply don't convert
        to buyers well or that they possible convert better with email marketing. Perhaps, you
        can start building a list to see if conversions improve that way?

        Actually, after looking at your keywords and checking them a little bit. Apart from your one word keywords, the highest amount of Adwords advertisers is 3 for a particular keyword.

        I'm not saying that that always spells not profitable, but it very well could be the case here.

        Jeremy
        Thanks Jeremy for your help. I am most appreciative. I am however, lost on your second to last paragraph. Can you help me understand better what you're sharing here. As a rank newbie, I sometimes struggle to understand exactly what is being said. This information will probably help explain why I'm not converting.

        Thanks again.

        Estelle
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        • Profile picture of the author Jeremy Kelsall
          Estelle,

          One way that a lot of people research keywords is to look and see how many people
          are actually bidding or paying for Adwords campaigns with regard to a particular keyword.

          Now, here are the keywords that you are using for the article:

          couple lovemaking,lovemaking tips and techniques,romance, sex, sexuality,marriage,lovemaking games

          couple lovemaking - has 0 Adwords Advertisters
          Lovemaking tips and techniques - Has 3 Adword Advertisers
          Romance - Has a ton, but very hard to rank for
          sex - See above
          Sexuality-see above
          marriage- yup, see above
          Lovemaking games - 0 Adwords Advertisers

          If you look at it, you are at 2 extremes. With half of the keywords, you have very little chance of ranking well for the keywords.

          However, the keywords that are truly long tail that you have an opportunity to get a good ranking for don't look very strong due to the fact that noone is paying to get traffic from them.
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          • Profile picture of the author CDawson
            Banned
            Well most people get bummed after 30 articles and no sales so i guess your doing pretty good! Tell us how bummed you are after 23 more articles (make sure your doing keyword research).
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            • Originally Posted by CDawson View Post

              Well most people get bummed after 30 articles and no sales so i guess your doing pretty good! Tell us how bummed you are after 23 more articles (make sure your doing keyword research).

              Thanks for your sentiment. It does put things in perspective.

              Estelle
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            • Profile picture of the author WinsonYeung
              Your Sales page is too plain.
              Too white to me
              Signature
              [WSO of The Day] Discount How To Generate 172.56% Positive Return OR build your List for FREE!

              "Case Study: Discover You Can Make $1371.66 With A Simple Blog Post by Clicking Here"
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              • Originally Posted by WinsonYeung View Post

                Your Sales page is too plain.
                Too white to me

                There's nothing I can do about that. The sales page belongs
                to someone else; I am an affiliate.

                Thanks.

                Estelle
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                • Profile picture of the author Dana_W
                  If you're just directing people to an affiliate sales page, and you haven't had to put a ton of time and effort into a landing page that you're directing people to...why don't you experiment and write articles directing people to a different clickbank product? Some clickbank products don't convert well, and others...you may just find it hard to figure out what it is that the customers are looking for in that product. And if that's the case you will have a hard time pre-selling them because you don't know what they want. Not every marketer is suited for every product. I have had great luck with one clickbank product, but I guarantee you that there are a bunch I couldn't promote because I don't know the market.

                  You might want to try writing half a dozen articles for another clickbank product and see if that converts better. All marketers have to experiment in the beginning. I've created two adsense sites; one does wonderfully, one did so badly that I abandoned it after a few months.
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                  • Originally Posted by Dana_W View Post

                    If you're just directing people to an affiliate sales page, and you haven't had to put a ton of time and effort into a landing page that you're directing people to...why don't you experiment and write articles directing people to a different clickbank product? Some clickbank products don't convert well, and others...you may just find it hard to figure out what it is that the customers are looking for in that product. And if that's the case you will have a hard time pre-selling them because you don't know what they want. Not every marketer is suited for every product. I have had great luck with one clickbank product, but I guarantee you that there are a bunch I couldn't promote because I don't know the market.

                    You might want to try writing half a dozen articles for another clickbank product and see if that converts better. All marketers have to experiment in the beginning. I've created two adsense sites; one does wonderfully, one did so badly that I abandoned it after a few months.



                    Thanks Dana, that sounds like a plan which I will work on right away.

                    Thanks again.

                    Estelle
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                    • Profile picture of the author Dana_W
                      The other thing with article marketing is...to make consistent sales you'd pretty much have to write at least half a dozen articles A DAY, five or six days a week. That's what I found, anyway.

                      If you urgently need cash in hand right away I would suggest writing articles for Warriors while you are refining your affiliate marketing strategy. You've already proven that you can write articles that get clickthroughs; that's very encouraging!

                      If you haven't done so yet, read Travis Sego's bum marketing report - free - it gives some good tips on article marketing.
                      Article Marketing

                      He talks a lot about USfreeads.com - I've heard mixed reports about how good they are - I don't know that I'd try them. But most of his advice is dead on.
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                      • Profile picture of the author Dana_W
                        Travis Sago. Sego, Sago...details, details...
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          • Originally Posted by Jeremy Kelsall View Post

            Estelle,

            One way that a lot of people research keywords is to look and see how many people
            are actually bidding or paying for Adwords campaigns with regard to a particular keyword.

            Now, here are the keywords that you are using for the article:

            couple lovemaking,lovemaking tips and techniques,romance, sex, sexuality,marriage,lovemaking games

            couple lovemaking - has 0 Adwords Advertisters
            Lovemaking tips and techniques - Has 3 Adword Advertisers
            Romance - Has a ton, but very hard to rank for
            sex - See above
            Sexuality-see above
            marriage- yup, see above
            Lovemaking games - 0 Adwords Advertisers

            If you look at it, you are at 2 extremes. With half of the keywords, you have very little chance of ranking well for the keywords.

            However, the keywords that are truly long tail that you have an opportunity to get a good ranking for don't look very strong due to the fact that noone is paying to get traffic from them.
            Thanks for doing some research and calculations for me. Any suggestions on how I can fix this so that I don't do it again. I really can't afford the extended time before I begin to make some money.

            Your help is very much appreciated.

            Estelle
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            • Profile picture of the author Jeremy Kelsall
              Make sure to do thorough keyword research....

              Check your PM, I have something for you!

              jeremy
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              • Originally Posted by Jeremy Kelsall View Post

                Make sure to do thorough keyword research....

                Check your PM, I have something for you!

                jeremy

                Waiting but it hasn't come through just yet. Thanks for your effort and
                gift. I'm sure I desperately need it to help me get beyond this stage I'm
                in.

                Estelle
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                • Profile picture of the author Jeremy Kelsall
                  Originally Posted by Estelle T. Dunomes View Post

                  Waiting but it hasn't come through just yet. Thanks for your effort and
                  gift. I'm sure I desperately need it to help me get beyond this stage I'm
                  in.

                  Estelle
                  It should be there now - There is nothing wrong with the product you are promoting. I know this because I have personal knowledge of someone that has done well with it.

                  Sometimes, it not necessarily how many people you send to a sales page, but how they
                  get there.

                  You can compare this to using a keyword that has the word free in it. As an example, lets say you were using the keyword "free relationship advice" sure, you might get a ton of views, a high CTR, and send loads of people to a sales page, but they are looking for something that is FREE therefore, often times your conversion rate is going to be low.

                  The keywords that you use not only have to be highly searched/ low competition, but they also have to be words that people search for when they want to BUY something and not
                  when they think they are likely to find some free information to solve their problems.

                  On the other hand, the same keywords can be great for building a list by offering them
                  something that they can download. You can then market to them later with different
                  offers.
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                  • Profile picture of the author MoaddinFM
                    Correct me if I´m wrong...

                    if a reader clicks an your link lovemakingcouplesdotcom he will be redirected to your vendor´s affiliate page?

                    I really don´t like this approach at all.

                    If you see, that you are generating CTRs, why don´t you setup a page with great articles about that theme, so you could build yourself a list and then sell to the list?

                    I think the main reason is that your readers read a great article on a topic they are really interested in. And if they wanna find out more they get redirected to a sales page.

                    I would be very dissappointed and click it away.

                    Any thoughts?
                    Martin
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                    • Originally Posted by MoaddinFM View Post

                      Correct me if I´m wrong...

                      if a reader clicks an your link lovemakingcouplesdotcom he will be redirected to your vendor´s affiliate page?

                      I really don´t like this approach at all.

                      If you see, that you are generating CTRs, why don´t you setup a page with great articles about that theme, so you could build yourself a list and then sell to the list?

                      I think the main reason is that your readers read a great article on a topic they are really interested in. And if they wanna find out more they get redirected to a sales page.

                      I would be very dissappointed and click it away.

                      Any thoughts?
                      Martin
                      So Martin, you're saying that instead of directing them to a sales page, they'd rather get more information and then directed to a sales page? If so, would using my blog to write more articles be what they're expecting and then direct them to the sales page?

                      Thanks for your help. I'm ready to get some results so am taking note of every step I'm being given.

                      Thanks again.

                      Estelle
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                      • Profile picture of the author MoaddinFM
                        You have to do the testing for yourself

                        But let me state some points:

                        1) Your articles have potential
                        2) Your readers actually seem to be interested in more related or in depth information
                        3) So you have a CTR of ~ 17%

                        That are facts, okay?

                        Another fact is, that after they click on your link you made 1 crappy sale!

                        So, somewhere has to be a leak. If I had to search for a leak, I guess it has to be

                        a) the sales page
                        b) your reader wasn´t seeking for something he can purchase, he wants to have more of your stuff aka articles

                        As I explained before I put my mind in the reader´s one and I laid out the reason I wouldn´t buy. I guess ~90% of the people that click on your link do the same.

                        So, why don´t you set up a site that feeds your hungry people and you could build a relationship with based on high quality articles?

                        Advantages would be obvious:
                        1) You build your own reputation and make your own list
                        2) You build your own list
                        3) OWN LIST
                        4) You can recommend them your featured product, because they "know" you as a trustable person.

                        Okay, I hope I could make my point of view clear. This is just my honest opinion and as it is your money, you have to test what works. But again, I would do it this way. And I am sure your Conversion rates would much higer.

                        Martin

                        P.S. Any feedback and critics from anyone here in this discussion would be very appreciated
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                        • MoaddinFM:

                          Your insight has helped clarify some things for me. I'll follow-up on the
                          steps you've outlined, work toward providing more indepth information
                          by expanding my article offerings and then send my readers to the
                          sales page.

                          I see how this can work and realize that this is maybe why some
                          article writers are very successful while some of us struggle.

                          Again, thanks for all the help and taking time to share very helpful
                          information with me. I'm off to rewriting not only my resource box
                          but also to add articles to my blog and changing the ending of my
                          articles. I'll have to republish them but with a better expected
                          outcome.

                          Estelle
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  • Originally Posted by Estelle T. Dunomes View Post

    I'm bummed because I've written and published 7 articles
    to Ezinearticles.com since 6/25/08 with the following stats:

    3,750 views
    654 click throughs
    19 publishes
    1 sale


    There's obviously something terribly wrong with this picture.
    Can anyone share some much needed advice, please?


    Here's what the best viewed articles look like:

    Lovemaking Couples - Create Your Own Hot Romance Stories!

    Stats: 1254 views 161 click throughs


    Lovemaking Couples - Spice Up Your Marriage With Secret Tips & Techniques!

    Stats: 1122 views 231 click throughs

    Thanks for your help.

    Estelle
    Estelle,

    I am not very active into your niche, yet, but from a reader's point of view, I find that your resource box is not all that exhilarating. I am not trying to be harsh but if you add a little life into your resource box (make it funny, controversial, outrageous, anything short of boring) you might be able to get a higher CTR rate.

    As for the sales page, I didn’t find any fault with it, except that it is long (most salespages are). One thing you can do is to move the 'Who am I' section of your sales page into a new webpage and link to it from the sales page. This one is surely a distraction.

    BTW, you should be proud of the fact that your articles are on a clean. Adsense-free page. How did you manage to do that?

    Arindam
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    • Profile picture of the author martinp
      First of all, there’s NOTHING wrong with your stats. 17% CTR is good, in fact it may even be very good for this niche (some niches are better than others – this isn’t one that I’ve written articles for myself so I don’t know). Plus you’ve got one of those articles in the ‘Most Viewed’ section, which is a success in itself.

      Although I know Michael Webb’s products are good (I’ve read one or two of them), this wouldn’t be my first choice of product to promote. Some of the previous posters don’t like the sales page – I think it’s okay, BUT personally I don’t like the name of the product. Thinking like a consumer, if I was looking for lovemaking tips I know there’s probably plenty available for free online if I just Google it. It doesn’t sound to me like a breakthrough ‘must have’ product (from an article marketing alone perspective). Having said that though, with a very good presell, you can make it a must have product. Many affiliates do very well selling Michael Webb’s products and building a list would be a very good idea in this niche.

      From experience, you really should create a presell rather than using a redirect and send your visitors there before they go straight to the sales page. That way you can tell them about this great ebook you’ve come across and make it sound like something they NEED to have to improve their love lives. I prefer to buy a lot of the products I review these days because you can write a much more open minded, thorough review if you’ve actually read the book. Your presell could be a one page website, a wordpress blog (preferably on your own domain) or if you prefer free options you could use a Blogger blog or Squidoo lens. Personally I prefer to create a website of my own, but for testing purposes a post on a blogger blog can be a good way of trying a product out for popularity.

      I’m not so sure about your article titles. I can see you’re targeting mainly the keyword ‘lovemaking couples’ but I think people searching using this phrase may not be necessarily looking for tips though – it sounds a bit ambiguous to me. I think a phrase like ‘lovemaking tips’, although probably a lot more competitive, is more targeted. If you haven’t done so already try looking up ‘lovemaking tips’ using
      https://adwords.google.com/select/KeywordToolExternal - you’ll come up with a ton of related keywords.

      Also, try to address a particular lovemaking/relationship problem with your articles. If people are looking for the answer to a problem, they will be more likely to buy a product that will solve that problem. People looking just for a few interesting tips on lovemaking are more likely just to read the article and then maybe have a look on Google.

      The last thing I’m going to say is look at the ‘Most Viewed’ articles. About 80% of the 15 articles are about seducing your husband/lover and talking dirty. Think about how you could write similar articles that would relate to your product. For instance an article on ‘How To Seduce Your Husband’ could very easily be sent to your affiliate product, and I think with a great author box you could get a high CTR with seduction articles. Those are two topics that people obviously want to read about, so give it to them.
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      • Martinp:

        Thanks for the thorough look at my ezine offerings and providing indepth feedback.
        I see what you're saying and appreciate the info. Can you direct me to an example
        of what you've shared.

        Being a rank newbie I am just attempting to clean up this set of articles. I plan to
        use everything I'm learning here to get myself on track to doing this right so all the
        advice is being duly noted and ready to be put into action.

        Again, thank you very much.

        Estelle
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    • Originally Posted by Arindam Chakraborty View Post

      Estelle,

      I am not very active into your niche, yet, but from a reader's point of view, I find that your resource box is not all that exhilarating. I am not trying to be harsh but if you add a little life into your resource box (make it funny, controversial, outrageous, anything short of boring) you might be able to get a higher CTR rate.

      As for the sales page, I didn’t find any fault with it, except that it is long (most salespages are). One thing you can do is to move the 'Who am I' section of your sales page into a new webpage and link to it from the sales page. This one is surely a distraction.

      BTW, you should be proud of the fact that your articles are on a clean. Adsense-free page. How did you manage to do that?

      Arindam


      Arindam,

      Harsh is fine; I need help! Any word suggestions on how to make my resource box a powerfully explosive prompt to action? I'd sure like to rocket it into orbit. I want them to experience explosive energy that prompts them to click through and BUY when they get to the website. Now, to translate that into actual words; that's obviously where I am lacking.

      Thanks for your help.

      Estelle
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