The costs are minimal and the benefits are manifold. However, there are ways to make your article marketing skyrocket.
If you avoid these 3 mistakes that writers often make in article marketing, you should do very well.
1. Push their product too hard. I don't know why so many article writers think that they can contribute little to no value and the reader is going to just flip open their wallet and dish out the cash. It just does not work that way. You should write to give back to the reader and after having contributed valuable content, then lead to the link where the sell takes place. Nobody wants to be "sold to." Readers need to know that you are giving something to them and then it is the job of the article marketer to show them a product that can meet the need that they have.
2. Use lame article titles. If you look at the number of views on articles posted throughout the various directories you can't help but notice that they share one thing in common: Titles that are not enticing. A writer should never assume that readers will want to read their article. It is your job to make them want to read it. This is best accomplished through descriptive, call to action titles. A writer can say, "Here is how to lose weight," or they can beckon, "How to Shed 15 Pounds in 3 Short Weeks." Ask yourself which title would draw you in as a reader. Think like the reader and this will help write better titles. Remember to be specific and descriptive.
3. Put little time into creating a resource box. It is a shame to have created a great article and get nothing back in return. Spend more time on creating a great resource box and then you can use it over and over. In your resource box include at least two links with anchor text. This will help with search engine optimization. Also, make sure that you provide a call to action.