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Help needed for most profitable ads to use on sports streaming site

by roderick
1 replies
I have a site that streams different sporting events such as boxing, tennis, wwe, ufc and football/soccer. Most of my sites traffic comes from the english premier league football/soccer the season starts next week.

Last month my site got just under 500,000 hits. I have already got about 90,000 this month. I should get between 1,000,000-5,000,0000 hits a month easily from now on from the premier league. This is because premier league matches are on most days of the week.

It should average between 5000-50000 unique visitors a day. At the weekends with this being the main time for premier league matches it should average between 2-3 million.

I would like to have the most profitable ad structure for this site in place by next weekend for the start of the season. The only ad groups I don't want is no Gambling ads, no porn ads, no Aads that have sound or any ads that are not considered PC.

I would be most grateful for anyone's advice about what is the best ads to have banner ads, CPA etc

Thanks in advance
#ads #needed #profitable #site #sports #streaming
  • Profile picture of the author PeterGarety
    There is not one straight answer, like, put this ads and you should be fine.

    Here are the questions you need to answer, before you can find the best ad structure for your site:

    1) What are your 10 competitors?
    2) What are the demographics for those competitors?
    3) What kind of ad structures your competitors use?
    4) What your visitors are mostly interested in besides football?
    5) What is the purpose why people are coming to your site?

    To answer all these questions, here are the tools you can use:

    Alexa, Google DoubleClick Ad Planner, Google Insights, Google Trends for websites, Quantcast and Google search engine.

    I hope it helps a bit,
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