Offline Marketers... Google launches blog for local business

19 replies
Google just launched a blog dedicated to helping small business owners market online... Google Small Business
#blog #business #google #launches #local #marketers #offline
  • Profile picture of the author theory expert
    Banned
    I am going to ask a fools question. Is google stealing our business? I don't think this is a good thing.
    {{ DiscussionBoard.errors[2441941].message }}
    • Profile picture of the author Nick Brighton
      Originally Posted by janok View Post

      I am going to ask a fools question. Is google stealing our business? I don't think this is a good thing.
      How did you come to that conclusion?

      Unless you're trying to launch a search engine, and you're marketing it to local business owners, then I can't see how that would be the case.

      Google is a tool.

      Business owners want and NEED that tool.

      Most of them will - like many other businesses and tools - need someone else to push the buttons and make the tool work.

      If you offer marketing services to local businesses, then you're offering to take the workload off them. And more to the point, you're offering to get the results so they can get on with what they do best.

      Never undestimate how busy brick and mortar businesses are. They don't and can't keep up with the online competition, news and learning curve at the rate you can.

      Some will want to take a hands on approach - most won't.

      Don't believe me? Then open up your yellow pages, look for "Advertising Agencies" then see how many $2500 ads pop up. Call one of them, and ask them how long they have been in business.

      Ask them how many clients they have, and how much they've grown since inception.

      That will tell you all you need to know about local business owners and their need for experts.
      {{ DiscussionBoard.errors[2441959].message }}
      • Profile picture of the author theory expert
        Banned
        Originally Posted by Nick Brighton View Post

        How did you come to that conclusion?
        I misread the page. I thought it was saying google launches blog for businesses. In other words, I thought they were selling blogs. Chalk that up to my blurry vision. Health issues suck
        {{ DiscussionBoard.errors[2441970].message }}
      • Profile picture of the author Nick Brighton
        Originally Posted by janok View Post

        I misread the page. I thought it was saying google launches blog for businesses. In other words, I thought they were selling blogs. Chalk that up to my blurry vision. Health issues suck
        lol... gotcha

        Sit further away from that 3D screen, it'll save you a fortune come retirement!
        {{ DiscussionBoard.errors[2441981].message }}
  • Profile picture of the author Nick Brighton
    and here's one more key thing to think about...

    Google is doing YOU - the local business marketer - a huge FAVOUR.

    How so?

    One word - awareness.

    The more business owners are exposed to local marketing online, the more in demand these services and experts will be.

    And subsequently, the more they understand what it's all about, the less "selling" you'll have to do over the phone.

    In a few years, awareness will be so high, that local marketing will be run of the mill... maybe even as common as newspaper ads and yellow pages.

    No need to explain why or how to your prospective clients... they'll already know that stuff. All that will be left is to build relationships, offer a better service, at a better price, in a quicker time, with better perks than the next guy.
    {{ DiscussionBoard.errors[2441976].message }}
  • Profile picture of the author freudianslip27
    Even if google did provide some sort of service (such as adwords) for local businesses, we are still okay, because coming back to the whole situation again, many business owners won't want to bother doing it themselves. Look at how many adwords campaigns are managed by others

    Matt
    Signature

    WarriorForum Rules!

    {{ DiscussionBoard.errors[2442080].message }}
    • Profile picture of the author John Durham
      Originally Posted by freudianslip27 View Post

      Even if google did provide some sort of service (such as adwords) for local businesses, we are still okay, because coming back to the whole situation again, many business owners won't want to bother doing it themselves. Look at how many adwords campaigns are managed by others

      Matt
      This just makes it easier for us to accommodate customers.
      {{ DiscussionBoard.errors[2442118].message }}
  • Profile picture of the author Steve Holmes
    Agree with Nick.

    If Google wants to get the market hungry it will be easier to feed them.

    Saves me trying to educate them.
    Signature
    "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
    {{ DiscussionBoard.errors[2442108].message }}
  • Profile picture of the author John Durham
    "For years, we’ve focused on building tools like Google Places and Google AdWords that help small businesses grow and succeed online. The tools we build are often free or flexible for any budget, and are already being used by small businesses all around the world. However, we still hear, “Wow, I didn’t know you could do that!” from many small businesses we talk to..."

    Just goes to show that you cant reach offline customers online.

    There is still a HUUUGE market of people out there who say "wow I didnt know you could do that"... guess we are hearing it straight from the horses mouth.

    Thanks Michael.
    {{ DiscussionBoard.errors[2442113].message }}
    • Profile picture of the author MichaelHiles
      Originally Posted by John Durham View Post

      "For years, we've focused on building tools like Google Places and Google AdWords that help small businesses grow and succeed online. The tools we build are often free or flexible for any budget, and are already being used by small businesses all around the world. However, we still hear, "Wow, I didn't know you could do that!" from many small businesses we talk to..."

      Just goes to show that you cant reach offline customers online.

      There is still a HUUUGE market of people out there who say "wow I didnt know you could do that"... guess we are hearing it straight from the horses mouth.

      Thanks Michael.


      This is nothing more than Google teaching business owners how to fish.

      The reality is that when most people want a fish sandwich, they just go buy one from someone else, ready to eat.

      A few might take their pole down to the river and do it the hard way, but most will simply pull through the drive through and get a shake with that.
      {{ DiscussionBoard.errors[2442163].message }}
      • Profile picture of the author Maria Gudelis
        Originally Posted by MichaelHiles View Post

        This is nothing more than Google teaching business owners how to fish.

        The reality is that when most people want a fish sandwich, they just go buy one from someone else, ready to eat.

        A few might take their pole down to the river and do it the hard way, but most will simply pull through the drive through and get a shake with that.
        Dang it Michael - now you just made me hungry for some fish BBQ! LOL

        The beauty of it is to - they'll pay the 'done for you' fish sandwich provider very well!
        Signature

        Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


        {{ DiscussionBoard.errors[2442453].message }}
        • Profile picture of the author John Durham
          Funny, I went to braums 5 minutes after reading this... but didnt make the connection... it must be some sort of covert genius marketing effort that Michael has going on with the fast food guys... subliminal forum posting or something.





          Originally Posted by Maria Gudelis View Post

          Dang it Michael - now you just made me hungry for some fish BBQ! LOL

          The beauty of it is to - they'll pay the 'done for you' fish sandwich provider very well!
          {{ DiscussionBoard.errors[2442630].message }}
  • Profile picture of the author uniquemarketer
    Lots of small businesses and local businesses clearly have not taken the leap of faith into Online Marketing. And frankly, I don't understand their reasons for holding back. Is it lack of time? Don't they understand the urgency of this?

    If they don't take actions now, in a few years, they will fall so far behind the businesses that have taken the steps to build their presence on the Internet.

    I have created the blueprint to show these business owners simple steps by steps to implement these online marketing strategies, but so far, nobody wants to buy. What gives???
    Signature

    Want to Learn the Fastest Ways to Make Money Online? Download Free E-Book Now!

    Want to Grow Your Business Fast? Download the "Internet Marketing Blueprint For Small & Local Business" Now!

    {{ DiscussionBoard.errors[2442403].message }}
    • Profile picture of the author John Durham
      I have to agree... being online makes more sense for some than others... you can stretch it and justify it for anyone, but truly bail bondsman get all their advertising from graffiti on jail house walls... I have yet to sell one and have tried a list of about 50... and Im above average at sales.


      Also some people really do have all the business they can handle, and dont want anymore... Strange as it sounds. Maybe they could make money from referrals?

      This is why I dont focus on selling every person I talk to... its much easier just to "talk to alot of people", and find someone who already wants it so you dont have to sell real hard.

      Canvassing for lay downs, low hanging fruit. The path of least resistance. Usually if someone is hard to sell they are also hard to deal with afterwards...


      Originally Posted by JsamsonNJ View Post

      Sorry but totally disagree and I sell to offline businesses..Not all offline businesses need to be online...I mean I see so much hype about going after landscapers, plumbers and dentists

      Maybe it depends where you live but the landscapers where I live all work for the village Department of Public works and build their businesses from word of mouth and bidding on local government contracts. They then have their crew of cheap labor doing the work.

      Plumbers do not even return phone calls where I live

      Trust me just because a small business is not online does not mean they will die or fall behind...this is a fallacy
      {{ DiscussionBoard.errors[2550105].message }}
  • Profile picture of the author Leads4Builders
    wow..great find. Looks like it's pretty brand new. It'll be interesting to see what they have in store for the blog
    {{ DiscussionBoard.errors[2442537].message }}
  • Profile picture of the author Scott Voss
    John, mabye with an army of delinquents and felons you could offer some sweet truly offline marketing services to the bail bondsmen by posting graffiti in the jails. Hmm?

    In all seriousness, there are definitely hard nuts to crack. I have gone in with all of the confidence in the world to explain why a particular business owner should use my services, but in some cases it just doesn't make sense to them (either business, fiscal or mental).

    I just try to turn it into a referral opportunity and offer them $100 for each person they refer to me who purchases any of my services.
    {{ DiscussionBoard.errors[2550149].message }}
  • Profile picture of the author thesweetspot
    A lot of factors go into offline marketing. but one thing is for sure...
    It is growing and not stopping.

    As more small businesses get an online presences and we do their press releases,,,those other companies...will wished they had an internet presence as well.

    And those people who say, oh I do not want it or i have too much busy, if they do not have a website yet...Trust me, they will...All that so-called business will dry up bc 97% of all the generations now and to come with use the internet and everyone else will use who they have always used until they feel they are getting screwed..and then they will search online(duh) or ask a friend. Or they will hear about something better and check it out online..And those low-hanging fruit will pick up the pieces.

    Also small business owners..hate to say it and I hope that no one in hear is offended. STOP LOOKING AT YOUR SMALL BUSINESS AS SMALL...BC that is always how you business will be. You have to remember...that everything starts small,,,but thing big thoughts big picture. Think about Jeff Bezos(ceo of amazon) he was in a small little cramped apartment...but he told everyone he was gong to be big...And some people laughed but now what...he makes over 11,000 per hour..i am sure some go to fees, employees, etc etc...but the point is HE THINKS BIG THOUGHTS BIG PICTURES....

    Also some small business owners do now want that kind of attention which is a shame...but yet will complain about conditions..

    A lot also has to do with beliefs and what they think is possible.

    And another thing is that if you plan on marketing your services to someone who is a hard sell then i agree usually is hard to work with them afterwards...Go to their competition and sell to them...

    But the best way to get those off line businesses is to find them on the 3 and 4 pages. because they are the really serious ones that want help and know about the internet but have no idea how to get started.

    Also some towns and areas do not want it, but they are also the ones that complain...i mean come on...It is all numbers people..
    Signature
    Drop Shipping Success
    How I Went From A Simple Idea To Processing Over $1,000 Dollars PER CUSTOMER!!!!!!!!
    {{ DiscussionBoard.errors[2553375].message }}
  • Profile picture of the author Tramp_Art
    This is awesome news for offline marketers, which seems to be a growing trend. Funny that the best, quickest, surest way to make a living online is going offline. Seems like that's where I started.
    {{ DiscussionBoard.errors[2553394].message }}

Trending Topics