UFC 117 - How Hype Helps Sell

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If you're a MMA fan, you've no doubt have heard of the upcoming Silva/Sonnen fight. The challenger Chael Sonnen has been talking nonstop about how he will 'take it' to Silva (doubt it) and basically, what he's been doing is selling the fight by being an antagonist.

I was wondering if anyone else here uses this tactic to generate traffic to their site. I'm familiar with 'The Rich Jerk' and know he uses this but that's a little too campy for my tastes.

So ... any ideas we can use?
#117 #helps #hype #sell #ufc
  • Profile picture of the author Mike Hill
    No but how can Sonnen "take it to Silva" when Silva keeps running away ... LOL
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    • Profile picture of the author TheMagicShow
      Originally Posted by Mike Hill View Post

      No but how can Sonnen "take it to Silva" when Silva keeps running away ... LOL
      It's simple, he won't! Many have tried and all ( in the ufc, not in pride) have failed.
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      " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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