Me and the sheep
Every evening, the volume increases dramatically when the farmer appears and rounds up the sheep. I love watching him do that - he's so skilled at it that the dumb sheep are in no doubt where he wants them to go. He's even trained them to run after his quad bike which is a sight worth seeing!
Last night that got me thinking.
One of the things we've got to do to be successful online is perform a virtual rounding up operation with our site visitors. We need to get them where we want them to be so that we can continue the dialogue.
Whether that means getting them onto your email list, following you on social networks, subscribing to your blog feed or whatever, you've got to make it crystal clear where you want your visitor to go, what you want them to do and offering them incentives to take that action.
If you don't take a pro-active approach to this, they'll just wander aimlessly about your site.
Just like the sheep.
Cheers,
Neil
www.empoweredmarket.com
Just when you think you've got it all figured out, someone changes the rules.
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.
www.empoweredmarket.com
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