Offline email marketing pitfalls
Getting started in the offline world with email marketing for a few business clients using AWeber.
What risks should I cover myself for specifically in any contract other than the standard boilerplate kinds of clauses needed for a contract (which I already have)?
Since AWeber is double opt-in, there shouldn't be any risk of getting fined for spamming if I'm running the client's email lists and marketing for them, correct?
Should I be vague in terms of what I'll do for them, or very specific (I'll prepare 3 timed messages to go out 1 day after they sign up, then 1 week after etc-that type of thing). By vague I don't mean deceptive, I mean just not giving a lot of detail.
What do you email pros do?
I'll be paying the Aweber monthly charge myself and then billing the client for my fee.
Thanks for your help.
What risks should I cover myself for specifically in any contract other than the standard boilerplate kinds of clauses needed for a contract (which I already have)?
Since AWeber is double opt-in, there shouldn't be any risk of getting fined for spamming if I'm running the client's email lists and marketing for them, correct?
Should I be vague in terms of what I'll do for them, or very specific (I'll prepare 3 timed messages to go out 1 day after they sign up, then 1 week after etc-that type of thing). By vague I don't mean deceptive, I mean just not giving a lot of detail.
What do you email pros do?
I'll be paying the Aweber monthly charge myself and then billing the client for my fee.
Thanks for your help.