List Masters Got a Question for ya.

You tell us how much they are worth!

Main thing is, did you get any conversions (or just spam complaints)

Kim

Just test it really and then you will see! but for that cost you could be onto a winner!

Guys, thanks for the encouraging words.. I'm looking forward to the whole list thing.. Which I hear is where it's at.

A lot of it depends on the actual source where you go the leads and what the person's motivations were when they signed up.

If you got them doing some sort of ad swap, then chances are they aren't worth that much. If this is the case, what I would do is shoot them off well written emails with a link pointing to something (other than an offer) beneficial to them and watch the open rates and ctr.

High open rates means that they are, in the least interested and you didn't wind up in someone's "junk email" for your free product. CTR will show a potential for conversions....

If you are using an autoresponder service that allows you to segment according to interest, you can then move those who have opened the emails to another list (or simply start testing offers with these guys) and start building a relationship with them.

That's how I do things at least. And I manage 50+% open rates and CTR's.

Ldimilo - No adswap, it's CPV traffic.. So they should be interested in my offer..

At first i spent $5 and got 50 subscribers for double.. then i switched to single and optimized my squeeze page and now i've got 1200 subs from a total of $23..

Good advice, never thought of that.. creating a separate list for clickers lol.

Thanks..

Enygma44 -

Don't want to mention any specifics on the open thread.
I haven't tested the subscribers yet, so who knows how much they're actually worth.. Wouldn't want to toot anyone's horn. lolol.

Want to dive in here quick before we get the freebie vs. buyer argument, In fact for once I may even kick it off.

How much is a subscriber worth?

But first, what I always do to make sure the traffic source is good is when I go into a campaign I set up a separate list, for example if I do a Facebook fan pages campaign then they go to one list and if I did PPV/CPV they would go to another list.

They both still get the same content.

This way I can look at my conversions a lot easier to understand where I am getting the best ROI.

If you are offering a free eBook to get people to subscribe then by definition you will end up with a list of freebie seekers!

I myself could be classed as a freebie seeker because I nearly always use a specific email address to seek out someone's free offering before I buy from them to get an idea of the quality of their work. But I never buy using that email address.

DrFresh has done a great job of 'buying' low cost subscribers at 0.0191 per subscriber, now the key is to turn them into buyers.

One very well known 'guru' is always getting slated on here for sending an offer to his list every day (looking at my inbox it may be more often than that) but he wouldn't do that if he didn't know his numbers and have a low cost way to replace the unsubscribe's.

In the 'Guru's' case if he was buying traffic at a similar price and was mailing every day an offer that sold at $47 then he would have to get 1 buyer out of 2460 subscribers to break even.

Different models for different people!

The majority of list builders don't have the funds to generate the massive amount of traffic needed to sustain this model or the stomach for it.

So, It is your job as a marketer to turn the freebie seeker into a buyer and you can only do that by providing continuity and value.

The continuity is provided by saying the same thing on you ad as on your squeeze page, as on your thank you page and in your freebie. Then say the same thing in your emails, all the time providing massive value.

In short if a freebie seeker entered your 'funnel', for your freebie he is still interested in the content of that freebie (otherwise he wouldn't have responded to the ad), give him more relevant content then once you have the relationship (sometimes only two or three emails) sell him more relevant content.

So a subscriber could be worth $1 or $10 it depends how good you are at your job!

Kind regards

John

That doesn't sound good at all. It sounds like somebody scraped 800 emails and them manually entered them into your optin. Major SCAM!

That's ridiculously cheap.

But again, list building is about quality, not quantity.

If they are a double opt-in, then congrats. There should be a decent amount of money coming your way in the near future

The size of the list I think is most important. If you are smart, then you'll give them great info to turn them into buyers. I also believe that if you have a big list, you better be very personable in your emails and give away lots of freebies. This should keep them motivated to stay.