List Masters Got a Question for ya.

15 replies
So I paid $15 for some traffic from a SECRET source..

and sent the traffic to my optin page..

Are 700-800 subscribers worth $15?

I got all of them in one day.

I've heard that 1 subscriber is supposedly worth a dollar, so...

Anybody know?
#&gt&gtlist #>>list #masters&lt&lt #masters<< #question
  • Profile picture of the author Kim Standerline
    You tell us how much they are worth!

    Main thing is, did you get any conversions (or just spam complaints)

    Kim
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    • Profile picture of the author Marian
      It depends on your relationship with the subscribers. Try to build their trust and you'll see if they're worth to keep.

      Marian
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      • Profile picture of the author DrFresh
        Ah my point is I've heard that on average 1 subscriber is worth 1 dollar per month or something similiar. There was a free WSO interviewing Lee McIntyre.. the wso was about making them worth 3 times that much..

        I wasn't selling anything, so no conversions. No spam complaints either. Got about 900 subscribers since yesterday morning. I think that's a good rate.

        Anyways. I guess I just answered my own question. lol.

        The follow up sequence.. just gives friendly reminders to make use of the free ebook.. then 3 messages later it gives them a 50% discount on the full version... and 4 or 5 after that recommend a new product, and so on and so forth. maybe I should add in more free gift mailings to build a better relationship before selling to them.
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        • Profile picture of the author Kim Standerline
          If you got 900 opt ins for $15, then I'd say it was a pretty good buy,

          Kim

          Originally Posted by DrFresh View Post

          Ah my point is I've heard that on average 1 subscriber is worth 1 dollar per month or something similiar. There was a free WSO interviewing Lee McIntyre.. the wso was about making them worth 3 times that much..

          I wasn't selling anything, so no conversions. No spam complaints either. Got about 900 subscribers since yesterday morning. I think that's a good rate.

          Anyways. I guess I just answered my own question. lol.

          The follow up sequence.. just gives friendly reminders to make use of the free ebook.. then 3 messages later it gives them a 50% discount on the full version... and 4 or 5 after that recommend a new product, and so on and so forth. maybe I should add in more free gift mailings to build a better relationship before selling to them.
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  • Profile picture of the author Ashley Wright
    Just test it really and then you will see! but for that cost you could be onto a winner!
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  • Profile picture of the author DrFresh
    Guys, thanks for the encouraging words.. I'm looking forward to the whole list thing.. Which I hear is where it's at.
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  • Profile picture of the author Ldimilo
    A lot of it depends on the actual source where you go the leads and what the person's motivations were when they signed up.

    If you got them doing some sort of ad swap, then chances are they aren't worth that much. If this is the case, what I would do is shoot them off well written emails with a link pointing to something (other than an offer) beneficial to them and watch the open rates and ctr.

    High open rates means that they are, in the least interested and you didn't wind up in someone's "junk email" for your free product. CTR will show a potential for conversions....

    If you are using an autoresponder service that allows you to segment according to interest, you can then move those who have opened the emails to another list (or simply start testing offers with these guys) and start building a relationship with them.

    That's how I do things at least. And I manage 50+% open rates and CTR's.
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  • Profile picture of the author DrFresh
    Ldimilo - No adswap, it's CPV traffic.. So they should be interested in my offer..

    At first i spent $5 and got 50 subscribers for double.. then i switched to single and optimized my squeeze page and now i've got 1200 subs from a total of $23..

    Good advice, never thought of that.. creating a separate list for clickers lol.

    Thanks..

    Enygma44 -


    Don't want to mention any specifics on the open thread.
    I haven't tested the subscribers yet, so who knows how much they're actually worth.. Wouldn't want to toot anyone's horn. lolol.
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  • Profile picture of the author John Pawlett
    Want to dive in here quick before we get the freebie vs. buyer argument, In fact for once I may even kick it off.

    How much is a subscriber worth?

    But first, what I always do to make sure the traffic source is good is when I go into a campaign I set up a separate list, for example if I do a Facebook fan pages campaign then they go to one list and if I did PPV/CPV they would go to another list.

    They both still get the same content.

    This way I can look at my conversions a lot easier to understand where I am getting the best ROI.

    If you are offering a free eBook to get people to subscribe then by definition you will end up with a list of freebie seekers!

    I myself could be classed as a freebie seeker because I nearly always use a specific email address to seek out someone's free offering before I buy from them to get an idea of the quality of their work. But I never buy using that email address.

    DrFresh has done a great job of 'buying' low cost subscribers at 0.0191 per subscriber, now the key is to turn them into buyers.

    One very well known 'guru' is always getting slated on here for sending an offer to his list every day (looking at my inbox it may be more often than that) but he wouldn't do that if he didn't know his numbers and have a low cost way to replace the unsubscribe's.

    In the 'Guru's' case if he was buying traffic at a similar price and was mailing every day an offer that sold at $47 then he would have to get 1 buyer out of 2460 subscribers to break even.

    Different models for different people!

    The majority of list builders don't have the funds to generate the massive amount of traffic needed to sustain this model or the stomach for it.

    So, It is your job as a marketer to turn the freebie seeker into a buyer and you can only do that by providing continuity and value.

    The continuity is provided by saying the same thing on you ad as on your squeeze page, as on your thank you page and in your freebie. Then say the same thing in your emails, all the time providing massive value.

    In short if a freebie seeker entered your 'funnel', for your freebie he is still interested in the content of that freebie (otherwise he wouldn't have responded to the ad), give him more relevant content then once you have the relationship (sometimes only two or three emails) sell him more relevant content.

    So a subscriber could be worth $1 or $10 it depends how good you are at your job!

    Kind regards

    John
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  • Profile picture of the author thebitbotdotcom
    That doesn't sound good at all. It sounds like somebody scraped 800 emails and them manually entered them into your optin. Major SCAM!
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    • Profile picture of the author DrFresh
      John - Thanks for your comments and for some ideas

      You've reassured me that my followups should do well..


      Originally Posted by thebitbotdotcom View Post

      That doesn't sound good at all. It sounds like somebody scraped 800 emails and them manually entered them into your optin. Major SCAM!

      Not a scam at all. It's called CPV. They wouldn't waste their time if it was a scam, I don't assume they have bots that automatically find optin boxes and submit email addresses. I've looked at the addresses too- Some have unsubscribed, so I'm at 1100. Optins aren't part of the deal anyways, i just so happened be using their traffic to get optins... It's just traffic... cheap traffic..
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  • Profile picture of the author Dave Owen
    That's ridiculously cheap.

    But again, list building is about quality, not quantity.

    If they are a double opt-in, then congrats. There should be a decent amount of money coming your way in the near future
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    • Profile picture of the author John Pawlett
      Originally Posted by Dave Owen View Post

      But again, list building is about quality, not quantity.
      Sorry Dave but I have to disagree, and agree :-)

      List building is more to do with the the reason why you built that list in the first place.

      If you want to build a name for yourself in a niche then you need a large quanity of subscibers and add massive value and convert them into devoted followers who you will make a lot of money off in the years to come. This will turn into a quality list that you can live off.

      If you want to make quick money then you add massive amounts of subscibers in one end and send them lots of offers, providing you know your numbers you will make a profit. This will turn into a ****ty list that you will burn through in no time but can top up easily and you will be profitable (providing your numbers are right) and you can live off it.

      Different models.

      Sorry about the number of posts tonight, the TV's broke and I can't get a new one until tomorrow.

      Kind regards

      John
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      • Profile picture of the author DrFresh
        Originally Posted by John Pawlett View Post

        Sorry Dave but I have to disagree, and agree :-)

        List building is more to do with the the reason why you built that list in the first place.

        If you want to build a name for yourself in a niche then you need a large quanity of subscibers and add massive value and convert them into devoted followers who you will make a lot of money off in the years to come. This will turn into a quality list that you can live off.

        If you want to make quick money then you add massive amounts of subscibers in one end and send them lots of offers, providing you know your numbers you will make a profit. This will turn into a ****ty list that you will burn through in no time but can top up easily and you will be profitable (providing your numbers are right) and you can live off it.

        Different models.

        Sorry about the number of posts tonight, the TV's broke and I can't get a new one until tomorrow.

        Kind regards

        John



        Lol. Reassuring man, thanks for that. I guess my model is #2
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  • Profile picture of the author Dr Livingston
    The size of the list I think is most important. If you are smart, then you'll give them great info to turn them into buyers. I also believe that if you have a big list, you better be very personable in your emails and give away lots of freebies. This should keep them motivated to stay.
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