If You Had Money How Would You Drive Traffic?

18 replies
I have used ppc, direct mail, email marketing, voice broadcasting, banner ads and video articles and social media sites etc like facebook, I'm just researching all the different ways you can market if you have money and people don't seem to do anything apart from what I've mentioned, either they don't do it or they don't want to tell anyone for fear of saturation. What other paid strategies do you know of?
#drive #money #traffic
  • Profile picture of the author CianMcCarthy
    Banned
    ppv (pay per view)
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    • Profile picture of the author Successpass
      Thank you wow a virus on someones computer can get you traffic! Read this What Is PPV or Pay Per View Marketing?
      July 28, 2008 By: Nate Category: make money online

      Ppv marketing? I spent a couple of hours on this the other day. Normally I can answer a question like this in a much shorter amount of time, but this ppv endeavor is cloaked in such secrecy that it took some serious digging. My quest started when I was reading up on affiliate marketing strategies and happened across a pretty well known guy in the field talking about how he was giving up on adsense ppc and going solely with what he called pay per view, or ppv. He made an excellent argument about the pitfalls and shortcomings of affiliate marketing through google’s ppc (pay per click) and talked about the wonderful benefits of this new method described as pay per view. Well, my research brought me back full circle to this individuals argument, which as it turns out, was a sales pitch.. and one hell of a good one.

      Here is what ppv marketing is. Adware. I know you have heard the term, but may not be familiar with what it is. Have you ever had a virus like issue where, whenever you type a url in the address box or tried to perform a google search, and a new, seemingly random browser window opens up over your intended result? That is adware. I have never experienced it personally, but had it happen on a work computer several years ago after a co-worker downloaded the file sharing application kazaa. The two ways it can plant itself on a users computer is by the user downloading an application like kazaa, where in the fine print… let me correct myself… in the minuscule print, you agree to allow them to show you advertisements in exchange for their free application. The other way that a user can have this happen is, for no better term, a virus. A virus known as adware.

      The way ppv marketing works: An affiliate advertiser signs up with an adware company and from there it works in much the same way as google adwords. They can bid on the same keywords as they would on google, and when the user of an infected computer performs a search on that term, the user will get their normal google search results, but, the adware causes their computer to open a browser on top of their google search results with their ad. In addition, the affiliate marketer can also bid on URLs. This causes the adware to open their ad or page in a browser window when the user of an infected computer types a certain url into the address bar. Let’s say you are selling pet medications. You open an account with an adware company and bid on the url 1800PetMeds - America's Pet Medication & Pet Supplies Pharmacy. Now when a user of an infected computer types 1800PetMeds - America's Pet Medication & Pet Supplies Pharmacy into their address bar, your page will open up on top of the page they intended to view.

      The benefits of this form of advertising that will be thrown at you is that that keywords or urls are much cheaper to bid on compared to adwords. Even with the “ad blindness” and click fraud involved in adwords, you have to factor in one huge factor on the ppv, or pay per view, side. Most people, once their computer is infected with adware, get rid of it without interacting with a single ad. This explains the cheaper bidding prices. Your ad would be shown to many, many people who simply ignore it and eventually reformat their hard drive, (most adware is impossible for the average computer owner to remove) or sadly, pay someone to remove it. In addition to this equalization of the bidding prices, advertising through adware could very likely get your affiliate account banned. Most affiliate marketing companies specifically ban the use of adware advertising in their terms of service.

      OK, now that I have downed this so called “new” advertising method of ppv marketing, I am also somewhat intrigued. While I say that most people will clean their computer of the infected adware without interacting with a single pitch, I also know that this is a big world we live in. I also know that their are a lot of… well, less than intelligent people out there (explains camo stretchy pants) that know very little about computers or how internet browsers work. I also know that a good percentage of those people have credit cards. So while I can explain away the majority of the keyword cost difference between ppc and ppv marketing, it does seem that there may be a little wiggle room. This wiggle room could be provided by that fact that as I already mentioned, there is next to no information available as to what ppv marketing is, and therefore, less competition. This morning, I actually signed up for a ppv account. As further example of the secrecy involved here, you are not immediately approved, but must conduct a phone interview. Three of the major ppv marketing outfits that you can sign up for are: trafficvance.com, mediatraffic.com, and zango.com.
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  • Profile picture of the author stevecl
    Personally i would pay someone to crank out loads of articles.
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    • Profile picture of the author Successpass
      SteveCL would you get them to use some kind of software like unique article wizard? Or would you just get them to do it manually?
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      • Profile picture of the author theemperor
        Solo Ads - i.e. paying someone with a list to send an email advert.

        Offline marketing - e.g. poster tied to a traffic light on a major road junction.

        SEO can be 'paid for' too - pay someone else to do the hard work

        Press releases - can be done DIY for free or pay some expert. I run the PressBot software for a fast bit of free publicity and backlink building. The software is cheap and it costs nothing each time you use it.

        Buying Signatures - some of the bottom-feeding forums allow people to sell signature space.
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  • Profile picture of the author stevecl
    I would get them to write the articles then i would syndicate them using ezine articles first, then use an article submission service like fastsubmitarticles.com.
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  • Profile picture of the author KenThompson
    You didn't specify online only, plus you mentioned direct mail. So I'll
    mention billboard advertising, TV such as cable or infomercials, paid
    for classifieds both on/off line, links on relevant sites for advertising
    and not backlinking, post card (dm). What else?

    How about opportunity ads such as you see at gas stations on the
    pumps, or even ads inside public rest rooms.

    Buying print ads in magazines and newspapers - print media.

    Fax blasting.


    Ken
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  • Profile picture of the author tht222
    You can use some of the classified sites to drive traffic to your site/offer, but the line between spamming and promoting is very thin there....
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  • Profile picture of the author accelerator_dd
    You could pay some people with big email lists for an email, they would send it for a fixed price instead of commission.

    But PPC is deffinitely your best bet.
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  • Profile picture of the author stevecl
    You can also use the articles for guest posting on blogs in your niche, as long as you can link back to your own site.
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  • Profile picture of the author KatyaSenina
    Media buys, PPC, and I would outsource everything from writing articles to making videos etcetera. I would pay for offline marketing as well (papers, radio, tv commercials)
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  • Profile picture of the author JonAlfredsson
    I would outsource workers to do stuff for me like, social bookmarking, forum posting, Write Huge number of High Quality Articles, Article Submission to Multiple article directories, manage my social media sites, Transcribing of audio to articles, and a lot more. It would be worth it =D
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  • Profile picture of the author petelta
    I haven't gotten a chance to read the replies to your thread already because I'm in a hurry.

    If I was just starting a brand new website or sales funnel and wanted to generate targeted traffic to it, I would spend money on popular forum ads, niche targeted magazine ads, and solo ad slots.

    As long as your sales funnel is targeted towards the above viewers, you can get a huge return on investment from these three options. Plus the lifetime value of these customers are great because they are so targeted.

    Then of course, you could just take $2k and outsource the website to be maintained and ranked but that takes a longer period of time to get results.

    Travis



    Originally Posted by Successpass View Post

    I have used ppc, direct mail, email marketing, voice broadcasting, banner ads and video articles and social media sites etc like facebook, I'm just researching all the different ways you can market if you have money and people don't seem to do anything apart from what I've mentioned, either they don't do it or they don't want to tell anyone for fear of saturation. What other paid strategies do you know of?
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  • Profile picture of the author Itshard
    If I was to name one kind of tactic for driving traffic that at the same time can have a serious impact on my SEO it would have to be article writing. Article writing is free and no matter what niche I am in I always start my campaign with some articles along with a fantastic call of action at the end of the article.
    I have learnt a 5 step plan of doing article writing. You need to use your money for hiring somebody to write article for you and get them posted. Therefore I thought I would share with the perfect 5 step plan by providing a direct link to it myeasyonlinepay.com/driving-traffic-using-article-marketing-a-5-step-plan/ so that you can start driving traffic using article writing.
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  • Profile picture of the author russells
    Facebook Ads all the way!
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  • Profile picture of the author Shannon Herod
    right now good investment for driving traffic is Facebook ads.

    I am just about to start testing mobile marketing to see how that works. I've never done it so I cannot comment on the effectiveness. But, it seems to be the buzzword lately.

    I can however say that Facebook ads work.

    Talk soon,

    Shannon Herod
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  • Profile picture of the author bertuseng
    Facebook Marketing (Facebook ads) can be a very targeted way to drive traffic if you know what you are doing.

    I would say another very targeted way is solo ads, but then you need to make sure you have a good sales funnel.
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