The Feds Slap Kevin Trudeau - Again

I think I looked over his natural cures book once... A lot of stuff makes sense in it, common sense. Interesting but if I do recall correctly, he directed people to different sources, products, etc... Seemed a bit deceptive.

Stop doing infomercials ? !!

or emigrate from 'the land of the free'

I guess any 'regular' product would have simply had a reasonable fine levied against them and not the entire royalties !!!! Gotta face it, the authorities do not like, and never will like, folk that make more money than them for apparently so little work.

You have to admit that he's really good at making an infomercial look more like a talk show or documentary than an ad.

The book does have some good stuff in it, which has nothing to do with his legal issues.

The Natural Cures book DOES have a lot of really good stuff in it,....

The more they ban him...the more money he'll make! They're validating his "controversy" and he spins it to look like a coverup.

"Here's more information they don't want you to know.."

For years he has had the fines worked into his profit model.

He makes $22 million... pays $5 million in fines - gets banned
from TV for 3 years... and he'll just write another book.

He's a brilliant marketer and, probably, amoral.

J.P. Getty was said to be without moral qualms in the way
he did business - only self-interest. People who understood
that about him were able to meet him on those terms.

You never know...maybe he'll turn to internet marketing LMAO

Seems the suit was based on one of his weight loss books, not the natural cures one.

Looks like he is just banned from the promotion of them via infomercial.

"The order bans Trudeau from "participating in the production or publication of any infomercial for any product, including books, in which Mr. Trudeau or any related entity has an interest" for three years. Trudeau also was ordered to pay almost $5.2 million, which the court called a conservative estimated of the royalties from the weight loss book."

I would not be surprised to see him pop up in this area soon.

I would imagine he could command a pretty penny in consulting.

Not sure how ethical the guy is or not, but I'm bummed because he was a brilliant marketer, what the hell am I going to watch on those sleepless nights now?

LOL

Kevin Trudeau FTW.

Based solely on what I've read in this thread and in the link in the first post, the problem is that the sales copy promised one thing, but never delivered on that promise.

That breaks the first rule of copywriting anyway.

Best regards,
Tom

P.S. -- The first rule? In my opinion, "under promise and over deliver".

Wasn't this guy peddling DAILY STEROID INJECTIONS as a
"safe" weight loss secret "THEY" don't want you to know about?

I'm a natural health person myself - but telling fat folks to shoot-up
like junkies is a perversion, worse than the health-damaging
Atkins Diet that sends the body into Ketosis and makes dieters
smell like a sun-baked corpse - also heart problems, et al.

I have little problem actually with Trudeau's infomercials... the ones
I saw anyway. He was telling people fasting is good for them and
for the average couch potato it probably would be worth a try.
The HGH injection diet is a pretty twisted thing to recommend. Hopefully
not too many people actually did this to themselves.

Loren, what about the health effects of obesity in the first place? People who bash various diets (that actually work for weight loss) never seem to consider that.

I'm referring to Atkins here, since that has helped so many people. I don't know the details of Trudeau's weight loss info.

Well Chris, I dunno - I never did it but it sent a friend
of mine to the hospital. Look up liver Ketosis and see
if you think that would be a smart way to loose a few
pounds.

Without all of the exact details it is hard to know, but there is alot of information out there about the FDA wanting to eliminate knowledge of natural cures (such as diabetes) because of the multibillion dollar pharmaceutical industry. Trudeau can't be any worse than the guy that just got walloped with 20 years for selling Enzyte (which apparently did absolutely nothing and had a rediculous refund policy).

I met Kevin around 1984 in Chicago.

At the time he was selling his original Memory Masters course as I recall. He was going to sales offices in the suburbs and city selling his seminars and audio cassette programs.

He was without a doubt the sharpest salesman I had met. Had every answer to every objection. Was persistent beyond belief and sold many in my office and around our area. I know other sales managers that tried everything to recruit HIM for their businesses - he was that good.

(This was all before he went to prison for the check writing fraud and credit card fraud in Boston)...he couldn;t have been more than 21 or 22 years old when I met him.

His gripe with doctors and medical industry goes deep. He was adopted and unable to obtain any medical records of natural parents and blames government and medical establishment.

Just an absolutely driven individual. I doubt ANYTHING the government would do to him (short of jail, again) would deter him.

Anyway, the first time I saw him on an old infomercial I about fell over!...
_______
Bruce

I am still avoiding Diet drinks with fake sugars. He said they wreak havoc on neurotransmitters....

I know Kevin got into trouble with one or both of his shopping channels (with the authorities) he had running here in the UK a few years ago and both closed down after that. No idea what the issue was to be honest.

Rich

That was a great video! I know someone who bought the book thinking that it was just a simple read and just start implementing the ideas from it, but instead you have to get shots etc. So, the weight loss ideas aren't exactly "easy" and that anyone can follow!

Thanks, good thread!