Feedback wanted on open rates
So, off my mails trundled... and I just looked at the stats. It's one month on and I see:
Emailed: 24,000
Bounced: 5,000
Opened: 500
Clicked on something: 750 clicks
Unsubscribes: 26
How shabby is that? Are there any benchmarks?
I really only sent out that first email to cleanse it of bounces, to see who was left... so it wasn't my finest hour as such. I just wanted to see what happened to the numbers... I expected more unsubscribes/bounces to be honest.
So ... where does that sit in the scheme of things?
Cheers
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