Does race or nationality matter? Honest opinion please...

41 replies
Hi fellow Warriors,

I know I'm probably touching something a little sensitive here, but I'd like your honest opinion on this. Treat this as a little poll on whether race/nationality has anything to do with a product selling better:

1. American woman A is selling a fat loss product and shows her before and after pictures.

2. Chinese woman B is selling a similar fat loss product with her before and after pics as well.

Assuming, both before and after pictures are equally dramatic and convincing that their product works, who would you buy from?

I'm using the fat loss niche above as an example. Obviously this experiment does not necessarily relate to just the fat loss niche, but for all other products where it shows the product creators picture.

Let me know what you think? Again, honest opinions are appreciated.
#honest #matter #nationality #opinion #race
  • Profile picture of the author marcans008
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2451622].message }}
    • Profile picture of the author rahulr
      Originally Posted by marcans008 View Post

      Yes, nationality really matters. In that case, majority of the Chinese people will surely buy product B. The same as true with the Americans.
      It's not racial discrimination or something.The customer(eg-american) should feel that she could also get thin like the American women in the advertisement.The customer have a mental picture how she should look like
      when she looses weight(like a curvy American lady)
      Signature
      {$5 ONLY}750 word article written on your keyword.
      GET IT NOW -http://goo.gl/gXH4m
      {{ DiscussionBoard.errors[2457001].message }}
      • Profile picture of the author Kathryn Mc
        Here's another thought: while race IS a factor, it's not the ONLY factor. I think women who want to lose weight would buy from Osama Bin Laden if he had an effective product available. (Speaking as a woman who has used weight loss products, with great success, in the past, and knows the desperation that drives us!!) For whatever that's worth.
        {{ DiscussionBoard.errors[2457143].message }}
      • Profile picture of the author Daryl Lim
        [DELETED]
        {{ DiscussionBoard.errors[2457165].message }}
        • Profile picture of the author Kay King
          On many sites I've visited - it's not the models used that identify the site as "non-US" - but the common errors in grammar and wording of the text.

          You may be fluent in spoken English but when writing text there are certain styles that simply stand out as being "English as second language".

          When you see a site using "American looking" models and the text is clearly not written by someone with English as first language....the model no longer matters to many visitors.

          kay
          Signature
          Saving one dog will not save the world....but will forever change the world of one dog.
          {{ DiscussionBoard.errors[2457419].message }}
          • Profile picture of the author ozduc
            Does race or nationality matter?

            Absolutely!

            BUT that does not mean it is racism! Just because someone prefers to buy from someone more like themselves it does not mean they are racist.
            Same as if you prefer to buy from someone of the same gender, it doesn't mean you are sexist. Or buying from someone in the same age demographic as yourself does not mean you practicing age discrimination.
            {{ DiscussionBoard.errors[2458431].message }}
  • Profile picture of the author johnny604
    in fat loss niche...yes, it does matter; not the information, but the before/after pictures like you stated...if you're trying to help youre prospect imagine themselves "better" while reading you're sales information, they'll be able to relate better to pictures of the same race.
    {{ DiscussionBoard.errors[2451642].message }}
  • Profile picture of the author Dave d
    Most of us are bombarded with these emails from some so called Nigerian oil worker who needs to take his $10 million dollars out of the country and wants to give you half in return for all your personal details.

    Then imagine someone clicks on a genuine info product and the sales page is from the desk of lets say somebody with a Nigerian name in Lagos.

    Hmmm will the customer be biased.
    {{ DiscussionBoard.errors[2451657].message }}
  • Profile picture of the author lina75
    Racism still exists everywhere, but always remember what goes around comes around and for your question, it depends on that individual and his or her upbringing and environment. Those that just hate the sight of Chinese will not buy from the Chinese no matter how good the product is and same goes for those that hate Westerners, they will try not to buy from them if there are other choices available.

    2 Choices- either you make your product damn good as to make people of all nationality just have to get your product whether or not they are biased towards skin colors.

    OR

    Check your niche demographics and follow accordingly, if the niche you're targeting is full of US buyers and you're feeling so Gung Ho and put a Chinese Photograph then all the best to you.
    {{ DiscussionBoard.errors[2451700].message }}
  • Profile picture of the author Flareman
    Thanks for all of your honest feedback so far.

    Since most of the online buyers come from US or Europe, I guess we have to always make our products US/EU centric in order to get their buy-in isn't it?

    So does this mean for Asians trying to target the US/EU market, they should always avoid letting their target audience know who they really are? This might work for the IM niche, but for niches where you really need to build credibility and sell your profile, you really need to show them who you are. Any advise for this? Outsource the posterboy/woman?

    In case any of you are wondering, the reason I started this thread is when I saw this site on clickbank and wondered why the gravity for this is so low.

    Easy at home exercise routine,Build muscle mass fast,How to burn fat

    I'm sure there are other factors leading to the low gravity as well, but race and nationality do play a part as well.
    {{ DiscussionBoard.errors[2451764].message }}
  • Profile picture of the author yoshi74
    Identify with your target market. If you want to sell to Chinese then use a Chinese model. Eg focus on the most identificable role model for the market you are targeting.
    Signature

    {{ DiscussionBoard.errors[2451798].message }}
    • Profile picture of the author Rashell
      When I first read your question I was inclined to ponder whether weight loss for a strictly "Chinese" diet would be the same as an "American" diet. Do we eat the same fat content? Do we have the same exercise rituals (for instance does one culture walk more often than the other).

      Next I thought, there are a lot of Chinese Americans so it's not really about race as much as it's about culture. I mention this simply because people often presume I will respond a certain way to certain things because of my race. But I wasn't raised within a culture so I respond in an opposite manner.

      Race does matter but you want to be careful about the presumptions placed upon a race. Understand how to target a culture and I think you'll have much better results.

      Rashell
      {{ DiscussionBoard.errors[2452205].message }}
  • Profile picture of the author Daniel Rickfold
    why don't just person B sells fat loss for chinese women?
    Signature

    Be The Change You Want To See In The World

    {{ DiscussionBoard.errors[2452225].message }}
  • Profile picture of the author Scott Ames
    The only way to know for sure for your market is to test it. It may not be an either/or question. Perhaps you can use both and even more.

    It's kind of like the "how to market" info product for dentists as opposed to the "how to market" info product for chiropractors. Same material but the customer looks at it and says "That's made especially for me"
    Signature

    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

    {{ DiscussionBoard.errors[2452238].message }}
  • Profile picture of the author tht222
    To be perfectly honest nationality, sex, race, and even age matter - people identify with their own, so choose your fat lady wisely
    Signature

    Keyword Snooper - fast and super-affordable keyword tool

    {{ DiscussionBoard.errors[2452265].message }}
  • Profile picture of the author Barry Unruh
    Originally Posted by Flareman View Post

    Hi fellow Warriors,

    I know I'm probably touching something a little sensitive here, but I'd like your honest opinion on this. Treat this as a little poll on whether race/nationality has anything to do with a product selling better:

    1. American woman A is selling a fat loss product and shows her before and after pictures.

    2. Chinese woman B is selling a similar fat loss product with her before and after pics as well.

    Assuming, both before and after pictures are equally dramatic and convincing that their product works, who would you buy from?

    I'm using the fat loss niche above as an example. Obviously this experiment does not necessarily relate to just the fat loss niche, but for all other products where it shows the product creators picture.

    Let me know what you think? Again, honest opinions are appreciated.
    Stats to ponder if your are marketing to the USA:

    White - 79.8%
    Black - 12.8%
    Hispanic - 15.4%
    Asian - 4.5%

    It is not an issue of racism you are battling, but an issue of identifying more readily to someone who looks more like yourself. You are trying to envision yourself replacing the picture you are looking at.

    My problem with the whole idea behind your question comes down to this; why in the world would you limit your site to only ONE before and after? Looking at the stats above I would want to have a minimum of 1 from each of those categories, and perhaps add a second one for the white crowd.

    Then if I decided to target a different country I would want to do research on their populations racial mix, buy a domain targeted for their country, and change my pictures to match the racial profile in their country.

    You hit the same issue with gender. If your product is targeted to work for men, you better include pictures of men. We might think the women look sexy, but it will not convince us the product works for us.

    I understand you are not necessarily targeting a weight loss product, but no matter what product increase your odds by knowing racial mix, and then give them what they want.

    As a secondary thought, why not use pictures, or galleries which rotate the pictures showing a series of different pictures and races? I use a free WordPress Template from Top Blog Formula - WordPress Business Themes - SEO WordPress Themes which lets me do this on a couple sites I have targeting a relationship niche. It looks great and allows you to connect with more people.
    Signature
    Brain Drained...Signature Coming Soon!
    {{ DiscussionBoard.errors[2452406].message }}
    • Profile picture of the author Flareman
      Originally Posted by KansasDragon View Post

      Stats to ponder if your are marketing to the USA:

      White - 79.8%
      Black - 12.8%
      Hispanic - 15.4%
      Asian - 4.5%

      It is not an issue of racism you are battling, but an issue of identifying more readily to someone who looks more like yourself. You are trying to envision yourself replacing the picture you are looking at.

      My problem with the whole idea behind your question comes down to this; why in the world would you limit your site to only ONE before and after? Looking at the stats above I would want to have a minimum of 1 from each of those categories, and perhaps add a second one for the white crowd.

      Then if I decided to target a different country I would want to do research on their populations racial mix, buy a domain targeted for their country, and change my pictures to match the racial profile in their country.

      You hit the same issue with gender. If your product is targeted to work for men, you better include pictures of men. We might think the women look sexy, but it will not convince us the product works for us.

      I understand you are not necessarily targeting a weight loss product, but no matter what product increase your odds by knowing racial mix, and then give them what they want.

      As a secondary thought, why not use pictures, or galleries which rotate the pictures showing a series of different pictures and races? I use a free WordPress Template from Top Blog Formula - WordPress Business Themes - SEO WordPress Themes which lets me do this on a couple sites I have targeting a relationship niche. It looks great and allows you to connect with more people.
      Thanks KansasDragon.

      I am Asian and I am promoting my own new fat loss program. Since the only before and after picture I have is my own, thats all I can show at least for now. I know what you mean about having more representation from various races. If/when I get those, I'll definitely put them up.

      I guess we'll have to try and see if the folks in US like me and my program.
      {{ DiscussionBoard.errors[2452883].message }}
      • Profile picture of the author Michael Oksa
        Originally Posted by Flareman View Post

        Thanks KansasDragon.

        I am Asian and I am promoting my own new fat loss program. Since the only before and after picture I have is my own, thats all I can show at least for now. I know what you mean about having more representation from various races. If/when I get those, I'll definitely put them up.

        I guess we'll have to try and see if the folks in US like me and my program.
        You make that sound like a bad thing, but THAT'S your ace in the hole!

        Who cares about anything else? You have personal pics of yourself. Play up that angle.

        "While you may be used to seeing supermodels in these types of pictures, I thought it would be better to share my personal results and pictures."

        Seriously, I wouldn't care how you looked, nationality, or attractiveness. If I wanted to lose weight, I would be focused on the areas of your body that used to be flabby.

        When you have a unique position like yours, go for it! Race doesn't matter in this case.

        All the best,
        Michael
        Signature

        "Ich bin en fuego!"
        {{ DiscussionBoard.errors[2454013].message }}
      • Profile picture of the author Barry Unruh
        Originally Posted by Flareman View Post

        Thanks KansasDragon.

        I am Asian and I am promoting my own new fat loss program. Since the only before and after picture I have is my own, thats all I can show at least for now. I know what you mean about having more representation from various races. If/when I get those, I'll definitely put them up.

        I guess we'll have to try and see if the folks in US like me and my program.
        I'm picturing a great sales pages starting off with:

        What Does This Crazy Asian Man Know About Weight Loss?
        You Will Never Guess


        Your "disadvantage" can just as easily be an advantage when properly framed.
        Signature
        Brain Drained...Signature Coming Soon!
        {{ DiscussionBoard.errors[2456724].message }}
        • Profile picture of the author Flareman
          Originally Posted by KansasDragon View Post

          I'm picturing a great sales pages starting off with:

          What Does This Crazy Asian Man Know About Weight Loss?
          You Will Never Guess


          Your "disadvantage" can just as easily be an advantage when properly framed.
          LOL... I can probably split test that Thanks man!
          {{ DiscussionBoard.errors[2456887].message }}
          • Profile picture of the author Steven Wagenheim
            Everything in this world matters when it comes to selling. That's why TV
            shows look at demographics to see who they are appealing to.

            Each of us identifies or doesn't identify with a multitude of things including:]

            Race
            Gender
            Economic Status
            Looks
            Intelligence
            Age

            The list goes on ad nauseum.

            If this stuff didn't matter, we wouldn't see women with perfect 10 bodies
            promoting weight loss programs on TV. We wouldn't see some cool looking
            guy with sun glasses driving that cool car.

            We wouldn't see Andy Griffith at age "God knows what" promoting Medicare.

            Stereotypes are going to exist until the end of time.

            Having said all that, the only way you're going to know if your ad campaign
            is going to work for YOUR market is to test.
            {{ DiscussionBoard.errors[2456923].message }}
  • Profile picture of the author luckypig
    In the fatloss industry I would use the white woman's picture,because so far I did not see many overweight chinese woman.(Probably because of healthier eating).So in this case it's nothing to do with race.
    Signature
    Free Acces to Make Money Products!The $1000 a day system from James Jordan.Hurry it won't stay Free
    http://www.businesssolutionnow.com/link/business

    {{ DiscussionBoard.errors[2452913].message }}
  • Profile picture of the author Tom Goodwin
    Although I am a very good tipper to everyone, I often tip hot (women) waitresses even more. I'm pretty sure this would carry over for me If I was browsing fat loss products Obviously what's hot/good looking will vary from person to person though.

    Originally Posted by Flareman View Post

    Hi fellow Warriors,

    I know I'm probably touching something a little sensitive here, but I'd like your honest opinion on this. Treat this as a little poll on whether race/nationality has anything to do with a product selling better:

    1. American woman A is selling a fat loss product and shows her before and after pictures.

    2. Chinese woman B is selling a similar fat loss product with her before and after pics as well.

    Assuming, both before and after pictures are equally dramatic and convincing that their product works, who would you buy from?

    I'm using the fat loss niche above as an example. Obviously this experiment does not necessarily relate to just the fat loss niche, but for all other products where it shows the product creators picture.

    Let me know what you think? Again, honest opinions are appreciated.
    {{ DiscussionBoard.errors[2452949].message }}
  • Profile picture of the author Leron Ford
    I would say it has more to with demographics, but a recent article on usatoday.com says otherwise:

    Study: Online seller's race changes purchase price - Science Fair: Science and Space News - USATODAY.com
    {{ DiscussionBoard.errors[2453952].message }}
    • Profile picture of the author David Jackson
      Originally Posted by Leron Ford View Post

      I would say it has more to with demographics, but a recent article on usatoday.com says otherwise:

      Study: Online seller's race changes purchase price - Science Fair: Science and Space News - USATODAY.com
      That's a very interesting article, but you have to be careful not to draw the wrong conclusion from one particular study. Each situation is different. I can only speak for myself, but my race has NOT been a disadvantage to my online enterprises. Is it possible a few ignoramuses elected not to do business with me because I'm black? Sure it's possible. But it's also possible I've picked up a few black clients along the way, strictly because they felt a comfort level doing business with another black person. So it works both ways.

      David Jackson
      Signature

      Powerful, Free Marketing Tips to Help Grow Your Business!
      http://www.free-marketing-tips-blog.com

      {{ DiscussionBoard.errors[2454510].message }}
  • That may not be the best example because with a product that involves a physical aspect like weight-loss a caucasion person may be more likely to buy from another caucasion person, and the same for any other race/ethnic background, because they may assume they have the same body chemistry or something like that. If it is an information product then race should not matter because anyone can offer value regardless of their appearance. Whether or not that is the case is debateable but that's how it should work.
    {{ DiscussionBoard.errors[2454050].message }}
    • Profile picture of the author Tina Golden
      In case any of you are wondering, the reason I started this thread is when I saw this site on clickbank and wondered why the gravity for this is so low.
      Low gravity doesn't mean anything when it comes to how well a product is selling. Look up Alexa Smith here on the forum and find some of her Clickbank advice. The girl knows her stuff inside and out.

      Tina
      Signature
      Discover how to have fabulous, engaging content with
      Fast & Easy Content Creation
      ***Especially if you don't have enough time, money, or just plain HATE writing***
      {{ DiscussionBoard.errors[2454342].message }}
      • Profile picture of the author Kathryn Mc
        This is an important question.

        While racism may be driving the underlying factors influencing consumer purchase (and let's face it, it most likely is), the decision on the part of the marketer to leverage race is purely practical, and I don't think there should be any stigma attached to addressing this issue.

        Years ago, I was the marketing coordinator for the now-defunct DreamWorks Interactive, a company that made video games. One thing I learned about marketing was that you should always market to the group with the highest-status within a given demographic; for example, if your game was aimed at 16-year-olds, but was suitable for 12-year olds, you wouldn't dare market to the 12-year-olds. The reason being that a 12-year old will play a game meant for an older kid, but an older kid wouldn't want a game that was apparently meant for a younger kid.

        This works in all contexts. Another example: women will use a product aimed for men--men have higher status in society than women and there is little or no stigma, for me, if I use a product made for a man. In fact, there may well be a kind of cache in doing so because I'll look cool, or tough, or girl-powerful, or what have you. But, will a man use a product made for a woman?? Ha ha, not likely. So, in marketing a unisex product, you'd have to be careful not to slant too far towards the female end or you'd alienate potential men buyers.

        This is not to say you want to be all things to all people and lose your product identity, but just to aim at the highest-status portion of whoever is legitimately your demographic.

        So...addressing your asian/white question, I wouldn't necessarily assume that an asian would automatically buy from an asian and a white would automatically buy from a white. I have no opinion or assumption here, but, consider this: is the asian you are marketing to living in the U.S.? If so, they may unconsciously find a white face more credible, since whites in the U.S. have a higher status than minorities. And moreover, think about the skinny people they're trying to emulate: most likely, young, white female celebrities. And if you've got a celebrity endorsement from a caucasian, (hypothetically speaking) I would imagine that would trump any real-person asian endorsement.

        On the other hand, just to make the point that this isn't something which can be oversimplified, consider a scenario where the fat loss product has to do with traditional herbs. In this case, maybe an asian face would be more credible to both asians AND whites, because of the association between herbs and traditional Chinese medicine. It would depend on the overall marketing strategy (e.g., are you marketing the product as an ancient, secret formula?)

        None of this high status/low status thinking reflects my personal political beliefs, of course, and it can get quite disheartening to contemplate, for me at least. But reality is reality.

        Personally, I would try to find a source with hard data on the subject, and fine tune your efforts as much as possible. Think about all the marketing research that companies do! These issues are complex, and of course race and ethnicity do matter.

        Unfortunately, I don't know of any such sources, being new to internet marketing myself, but maybe someone else on the forum knows of a source that is not prohibitively expensive.

        I'm a newbie on this forum. I hope the above is useful!

        -Kathryn
        {{ DiscussionBoard.errors[2454546].message }}
  • Profile picture of the author Jeremiah Walsh
    Originally Posted by Flareman View Post

    Hi fellow Warriors,

    I know I'm probably touching something a little sensitive here, but I'd like your honest opinion on this. Treat this as a little poll on whether race/nationality has anything to do with a product selling better:

    1. American woman A is selling a fat loss product and shows her before and after pictures.

    2. Chinese woman B is selling a similar fat loss product with her before and after pics as well.

    Assuming, both before and after pictures are equally dramatic and convincing that their product works, who would you buy from?

    I'm using the fat loss niche above as an example. Obviously this experiment does not necessarily relate to just the fat loss niche, but for all other products where it shows the product creators picture.

    Let me know what you think? Again, honest opinions are appreciated.
    This all depends on the country that you are marketing too. If you are Targeting the asian market you might want an asian persion in the website. It helps with the buyers comfort zone when converting them.
    {{ DiscussionBoard.errors[2454325].message }}
  • Profile picture of the author pavionjsl
    Its like in sales, mirroring someone in tone, cadence, mannerisms can help further the sale. Making people comfortable in a world that for whatever reason has problems in it, still is part of the equation.
    {{ DiscussionBoard.errors[2456754].message }}
  • Profile picture of the author Flareman
    This is quite disheartening for Asian IMers especially if they have products that require them to put up their real picture. Everyone knows the real IM market is in US. ...sigh...
    {{ DiscussionBoard.errors[2460959].message }}
    • Profile picture of the author Michael Oksa
      Originally Posted by Flareman View Post

      This is quite disheartening for Asian IMers especially if they have products that require them to put up their real picture. Everyone knows the real IM market is in US. ...sigh...
      Disheartening? Perhaps I am reading all of the replies through a different mental filter, but I saw a lot of things that were just as encouraging (I thought my post was).

      May I humbly suggest you go through the thread again and find any positive feedback and suggestions you can? Start and build from those.

      All the best,
      Mihcael

      p.s. I still think the fact that you have before and after pictures of yourself, a "real" person, is an excellent selling point.
      Signature

      "Ich bin en fuego!"
      {{ DiscussionBoard.errors[2461110].message }}
      • Profile picture of the author santosm
        Hey Flareman,

        Originally Posted by Flareman View Post


        1. American woman A is selling a fat loss product and shows her before and after pictures.

        2. Chinese woman B is selling a similar fat loss product with her before and after pics as well.

        Assuming, both before and after pictures are equally dramatic and convincing that their product works, who would you buy from?

        Interesting question. Firstly "Never judge a book by it's cover." Consider these.

        Ok so as you mention, lets say that A & B are almost identical. Hmm, which one would I buy?

        Well what about taking into consideration......price point, money back guarantee and shipping costs for starters.

        Also, what if the Chinese woman was born and bred in the States and has enjoyed the American burgers and donuts all her life? Does her asian appearance make her any less knowledgeable about obesity and fat loss?. We aren't talking apples for oranges here. We're talking apples for apples. So would choosing to buy A rather than B or vice-versa be based on a smart investment or ignorance and vanity.

        Originally Posted by Flareman View Post

        I'm using the fat loss niche above as an example. Obviously this experiment does not necessarily relate to just the fat loss niche, but for all other products where it shows the product creators picture.
        Let me take it away from the fat loss niche now. Lets say i'm a (white) newbie searching for someone who can teach me all about Affiliate marketing. A search in this forum reveals the name Ewen Chia - Super Affiliate and of asian appearance. Further searching leads me to a sales page of lets say John Doe of white appearance who claims to be a Super Affiliate also. But more searching reveals not much else about this John Doe as opposed to reviews, testimonials and warrior recommendations pro Ewen Chia. As a white person, do I go against my better judgement and choose John Doe because his skin color is the same as mine or do I invest in the "asian" who knows his stuff....its a no brainer don't you think?! Don't know about anyone else but I like to spend my money wisely and "don't determine the worth of something based on somebodys appearance".

        Okay here's something to think about.

        Originally Posted by KansasDragon View Post


        White - 79.8%
        Black - 12.8%
        Hispanic - 15.4%
        Asian - 4.5%
        Don't know if those stats are quite correct as in total they add up kind weird, but for arguments sake, let's say they are. So only 12.8% are black and the rest are mixed.....how then, if most people stick to "their own" does the US come to have a Black President? When the majority of voters aren't black....???.....because the majority....white, black or otherwise elected him as the man to do the job.

        True many people do have that mindset of sticking to their own, like Steven said "Stereotypes are going to exist until the end of time"...so true. IMHO that's only a small minority.

        If you're in business and you find yourself in this situation, then you're preaching to the wrong audience, go for the bullseye...target that market. Whether it be demographics etc.

        And if you still have that problem....then think in abundance. There's hundreds more people you can sell to. So what if person A won't buy from you because of race....there's always person B, C and D. So use your pictures "if "you want to...If you believe you have a great product that can solve their problems, yet they won't buy from you because of nothing else but your appearance....well then dang...it's their loss.

        Originally Posted by Flareman View Post


        Let me know what you think? Again, honest opinions are appreciated.
        Yes, that was a rant and half...but hey you did ask for opinions


        Cheers Marianne
        {{ DiscussionBoard.errors[2461447].message }}
    • Profile picture of the author McGruff
      Originally Posted by Flareman View Post

      This is quite disheartening for Asian IMers especially if they have products that require them to put up their real picture. Everyone knows the real IM market is in US. ...sigh...
      Well here's a different take...perhaps as an American I may have a specific allegence towards asian products because I have bought and benefited from as an example,asian herbal products for years. Now I have this perception/belief that asian products are superior due to my experience with Korean ginseng.
      Signature

      {{ DiscussionBoard.errors[2467320].message }}
    • Profile picture of the author Votoshka
      Originally Posted by Flareman View Post

      This is quite disheartening for Asian IMers especially if they have products that require them to put up their real picture. Everyone knows the real IM market is in US. ...sigh...
      Ooh... there are heaps of great IMers from Asian countries, so I wouldn't get too despondent I have bought several IM products from Asians

      If I'm looking at weight loss products, I want one that I believes WORKS... that comes from seeing real pictures of real people, regardless of their race, age, gender or whatever...

      You could always find beta testers for your weight loss product (who are different races) and who will test the product for a specific period of time, and who will be willing to share their testimonials and pictures! That way you could get pictures of a variety of people... all of whom will appeal to SOMEONE.

      I mean, while a white 20 something may want to see testimonials from white 20 somethings, white 40 somethings may prefer to see testimonials from other white 40 somethings... if that makes sense People want to see images of someone THEY identify with (I believe other posters have said something similar).

      Some will identify with you, others will identify with someone else. So, if you've got a great weight loss product then find people to test it for you, who you can trust to give you REAL results!

      However, at the end of the day it is about the PRODUDCT and how well it's represented. An excellent product with a great sales letter will make sales for you
      {{ DiscussionBoard.errors[2469493].message }}
  • Profile picture of the author Flareman
    I think I might just have found my alternative spokesperson in case I need some American flavor in to backup my site.

    LiveFaceOnWeb | Leader in offering Video Spokesperson, Virtual Salesperson & Web Greeter
    {{ DiscussionBoard.errors[2466905].message }}
  • Profile picture of the author John Durham
    The answer to the OP is : Depends on who you are marketing to.
    {{ DiscussionBoard.errors[2466949].message }}
  • Profile picture of the author seasoned
    Frankly, my only concern is DIET! I don't care WHAT race the person is, but if the person is ethnic, maybe they will suggest a method or diet I won't, or can't use.

    And AGE matters to a degree. I am overweight, but it is NOT because I eat a lot. I DON'T! It is my metabolism and WHAT I eat. So if you are going to offer stomache stapling, etc... FORGET IT! It WON'T help ME! And I am a middle aged man, and it is well known that some just gain more fat. So if you are a teenager, don't think I will really listen to you.

    HEY, look at "the biggest loser"! The Biggest Loser: TV Show, Series - Episode Recaps - NBC Official Site Now that IS a bad example for me, because I am nowhere NEAR as big as they are. They were all different races though, and basically did what I have to do, changed their diet, and exercised. Of course THAT was an american show, etc...

    Steve
    {{ DiscussionBoard.errors[2467760].message }}
  • Profile picture of the author xtrecoolx
    Ok niche is fat loss but who is the target market? Everyone? What if your audience is Chinese who wants to lose weight? Do you necessarily need to put a white girl in your promotion?
    Signature
    {{ DiscussionBoard.errors[2467804].message }}
  • Profile picture of the author Kathryn Mc
    Flareman,
    I think a lot of the benefit in the responses to your post comes from hearing thoughtfully expressed, but highly subjective, points of view. This is good stuff, good points to ponder.

    However, what I think would serve you even better is to know EXACTLY what it is that your POTENTIAL BUYER wants and how he/she thinks. Not what we forum members want and think. Because I don't think any of us are necessarily potential buyers (are we?) So how useful will our suggestions be, really, except as jumping off points for your creativity.

    And what's more, lots of people think they know why they make purchases, but there's no guarantee that they have enough insight into themselves to actually predict what will make them buy something. We all like to think we make completely rational choices when it comes to purchasing, or that we understand our motives for buying something, but if that were true, then advertising wouldn't work at all. And it does work, on even the most independent-minded of us.

    You've established that yes, race is a factor. But I think that's all you can conclusively glean from this thread so far. I think beyond that, what we're giving you is some material to brainstorm with, rather than hard conclusions. Because until you can actually state with certainty who your target market is and what they want, then coming up with a strategy will be pointless.

    Once you have that question nailed down--the question of who your market is and what they want--you'll know how to work the race angle. And I think you'll want to be more sophisticated in your approach then this either/or proposition of either using your picture or not.

    Because honestly, I get the impression that you're limiting yourself in your mind to either option 1: use your picture (and fight the uphill battle of racism) or option 2: use a white woman's picture (and be a sell-out). But there are an infinite number of ways to approach this issue beyond those two strategies, an infinite number of ways to position your product. Truly there are.
    {{ DiscussionBoard.errors[2468856].message }}
  • Profile picture of the author cpace32
    In your exact situation, yes, it would matter. People will buy a product that they can associate with. When you're choosing models, it's important to match your demographic, since it seems to the viewer that they can associate your product with themselves.
    {{ DiscussionBoard.errors[2468868].message }}
  • Profile picture of the author venkyiyer58
    I don't think race matters a damn to the discerning buyer. The obvious way forward is to do some research and see which product has a better track record, and buy it, whether it is being promoted by a Chinese, an American, an Earthling or a Martian!
    Signature
    {{ DiscussionBoard.errors[2469512].message }}

Trending Topics