List Building, What do you really need to know?

35 replies
Hi Guys

I am currently finishing up a 101 on list building including traffic generation.

It will go out as a freebie.

What I would like to know is:

If you could ask one question to help you become successful with list building or at least get started, what would it be?

When writing I often suffer from writing from my own experiences and sometimes don't take into account everybody's level of expertise, so what ever level you are at let me know what would help you to get started.

Looking forward to you questions.

Kind regards

John
#building #list
  • Profile picture of the author paul wolfe
    John

    Off the top of my head:

    1) Top 5 Strategies For Building A List
    2) What should you use in return for Opt-In
    3) 3 Biggest List Building Mistakes
    4) What's Best For Managing A List - Awebber? Any of the others
    5) When you've built your list, how should you monetize it. Can you send offers every day? Once a week? Once a month? What's the optimal frequency?
    6) How often should you cleanse your list? (i.e. get rid of 'dead' addresses)
    7) Double Opt In or Single Opt In?
    8) When is it good to have a 'squeeze' page? When is a 'squeeze' page dumb?

    If i think of anymore I'll come back and post them.

    HTH



    Paul
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  • Profile picture of the author John Pawlett
    Wow, thanks Paul, great list to kick it off.

    I may struggle with #8

    Kind regards

    John
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  • Profile picture of the author Neil Morgan
    Hey John

    I'll help with #8. Here's one scenario.

    You have a site where the MWR (most wanted response) is a sale.

    Your secondary MWR is a subscription so you use a popover or a form on the site to grab the subscription.

    That's just one example.

    Cheers,

    Neil
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  • Profile picture of the author paul wolfe
    Another example for number 8 might be an authority blog. It's very common to see no squeeze pages on those blogs - maybe a lightbox comes up (personally I hate light boxes). But most authority blogs that I can think of have an opt in form on the top right of the page.

    Think Pat Flynn and Smart Passive Income.
    Or Yaro Stanak and Entrepreneur's Journey.
    or Copyblogger - but that's in the left hand column.

    HTH




    Paul
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  • Profile picture of the author John Pawlett
    Hi Guys

    When I say i will struggle with '8 that's becasue I am writing a guide to making money from a list quickly.

    #8 is getting a bit to advanced.

    Kind regards

    John
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  • Profile picture of the author GrantFreeman
    What's the best method to drive traffic to a squeeze page?

    Grant
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    • Profile picture of the author bryce84
      Im glad I saw this because today at work I was thinking is ppc to your squeeze page ever worth it? If I could get some dirt cheap clicks I would consider driving paid traffic but it is defiantly still up in the air... Has anyone here ever done it?
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      • Profile picture of the author jhornung
        Dude, I've done PPC to squeeze pages with some really good results - however if you are using Google, you have about 2 weeks to a month before they dive bomb your quality score because they hate squeeze pages...

        The best results I've had for list building have been article marketing & viral list builders.

        To the OP's questions -

        I would have really liked to see instructions on converting your list into sales - a complete strategy for building loyalty in your list and persuading them to buy. A good structure for how/when to send your content mails vs. offer mails.
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      • Profile picture of the author Manie Amari
        Originally Posted by bryce84 View Post

        Im glad I saw this because today at work I was thinking is ppc to your squeeze page ever worth it? If I could get some dirt cheap clicks I would consider driving paid traffic but it is defiantly still up in the air... Has anyone here ever done it?
        I haven't done it but I can tell you something.....

        Would you still consider using PPC to build a list of 1,000 subscribers if it cost you $400? Or would you prefer building a list of 1,000 subscribers using free traffic sources?

        Here is a list of free traffic generation techniques to build a list in excess of 3,000 in 12weeks:

        (This are not in any particular order)
        *Forum Marketing
        *Article Marketing
        *Blog Commenting
        *video Marketing

        Kind Regards

        Manie
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by GrantFreeman View Post

      What's the best method to drive traffic to a squeeze page?

      Grant

      Advertising a freebie...easiest way to drive traffic to a squeeze page!
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    • Profile picture of the author Valineo
      Originally Posted by GrantFreeman View Post

      What's the best method to drive traffic to a squeeze page?

      Grant
      Yup, I would also say that in most cases traffic is the main question ... I mean, you can teach people how to make the best converting squeeze page and talking for hours about pros and cons of double opt-in or single opt-in, but in most cases that won't be of any benefit for them if they don't know how to drive traffic to those squeeze pages...
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  • Profile picture of the author John Pawlett
    #1 question from the people I have spoken to Grant

    many thanks

    John
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  • Profile picture of the author Kenneth Holland
    My question would be:

    Should I build separate lists in a niche as sub-niches? (SEO, paid traffic, list building [hehe],social marketing, etc....)
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    'A real friend will stab you in the front'

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  • Profile picture of the author John Pawlett
    Hi Racerman28

    To cut down on your work load I would keep all of those in the same list list (I.E Traffic Generation).

    But your question has given me an idea for a chapter on sub niches, many thanks.

    Kind regards

    John
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  • Profile picture of the author talfighel
    How to get more of your subscribers to open your emails?

    Tal
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  • Profile picture of the author John Pawlett
    Good one Tal, already addressed.

    Kind regards

    John
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  • Profile picture of the author Big Al
    Not sure if it's off on a tangent but I think lots and lots of people talk about building the list over and above the email marketing strategy. I know it starts to lead off into another sub-niche if you like but I find it to be harder to find out what the best way to email your list is.

    And how you monetize that list according to your business model (build relationships, build trust or just sell aggressively and sell twice per day etc).
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  • Profile picture of the author John Pawlett
    Hi Al

    There are two main strategy's with list building that I have found.

    1. Is to build a niche specific list, build a relationship and sell very relevant products to your list.
    2. Is to build a massive list and sell every day.

    Both work, and I will cover them indepth.

    Kind regards

    John
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  • Profile picture of the author Dr Livingston
    Hey John, how about :
    What's the best time to send your emails so that they get the highest open rate
    What are typical words that get blocked by spam filters that you should stay away from
    Should I use personalizations any more ie: {firstname_fix}
    Which is better for getting optins.... asking for first name and email or just asking for email
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  • Profile picture of the author iSoftware
    There are (7) Vital Email Sales & Marketing Metrics you need to know:

    1) Optin Rate
    2) Deliverability Ratge
    3) Confirmation Rate
    4) Open Rate
    5) CTR Rate
    6) Sales or Goal Conversation Rate
    7) Viral/Referral/"Refer-a-Friend Rate

    In its simplest forms, your job is to figure out what key factors 1)-7)
    help you minimize your costs and maximize your revenues....This leads to the Highest
    Profits Possible.

    You need to know what your per subscriber acquisition costs are, how much your per subscriber revenues are. Costs includes not just how much it costs to get them in to your funnel (ex. if you are opting them in at 33.3% and paying say $.50/click, then it costs you $1.50 or per subscriber). That's not the only costs, you need to know how much it costs to create good content,or to manage customer support, etc., etc. There's no such thing as free. Anything that costs time, costs money - esp. if you want to scale and go off and do other things.

    I could probably write another 150 pgs. on 1-7 but once you drill down further and figure out what key factors effect each one of those, you are way ahead of the game.


    You also want to have some awareness of what industry standards are so you can see how better (or worse) you are from the competition. As an example, I know my response rates and open rates are consistently 300+% higher than the industry average as measured by the yearly Direct Marketing Association's annual study. You need some benchmark and data like this IMHO, is "what you need to know..."

    You can read more here:
    DMA Releases 2010 Response Rate Trend Report

    Hope this helps....
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  • Profile picture of the author John Pawlett
    Thanks MoneyKWS

    A very clear, consise look at the metrics involved. Including my biggest bug bear, free is not free!.

    Kind regards

    John
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  • Profile picture of the author John Pawlett
    Hi jhornung

    That is a massive subject to cover I am going to try and scratch the surface!
    There are a number of issues here because you need to get your traffic (visitors) to do the following:

    1. Opt-in
    2. Confirm their opt-in
    3. Open your first email
    4. Open their second and subsequent emails
    5. Buy stuff every step of the way.

    To me there is only one way to do this properly and that is to give value (most people give lip service to value or really don't understand it! I recommend everybody reads 'Science of Getting Rich' if you have read it then reread it and reread it..) Also combine your value within an open loop.

    I will try and explain this in simple terms.

    A loop is a 'story' that starts but doesn't finish until a next step is taken, for example if I ended an email with 'In the next email you get from me (which will be tomorrow) I will let you in to a secret about how I can generate traffic on demand which puts money straight into the bank'.

    Then most subscribers will look out for your next email.

    In your next email you must close the loop (I won't go into why, just trust me) and provide the 'value' you promised them. You must also open another loop so they look forward to the next email.

    What you are doing is building anticipation all the time.

    So you provide the anticipation of value to get the opt-in, you then reiterate what they are going to get when they come to the confirmation page, you over deliver what you told them in the first email and subsequent emails.

    I don't believe in the freebie vs content strategy I do both in every email the trick is finding a product that is in total synergy with what you are talking about in that email.

    Kind regards
    John
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  • Profile picture of the author John Pawlett
    Hi 6secrets

    A novel way to build links but not a list, would love to see your conversion numbers as it's given me an idea.

    Kind regards

    John
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  • Profile picture of the author John Pawlett
    Hi Manie

    Personally I would pay $400 for 1,000 (targeted) subscibers every day of the week, because I know my numbers.

    Would I recommend it to someone just starting? Never, you need to know your subscriber value first before you start buying traffic.

    Although, and this may sound like a contradiction if you have the money for a PPC campaign and you know at least the basics it is one of the quickest ways to test your squeeze page.

    Kind regards

    John
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    • Profile picture of the author petec
      Hi John,

      For me list building has been attacked from all angles.

      A more useful aspect and possible upsell would be to cover the topic of relationship building, and what to do with your list after they subscribe.

      Too many people just concentrate on list building and then don't have a clue on relationship marketing.

      These 2 things combined together would give a more complete package.

      Just my take.

      Pete
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    • Profile picture of the author iSoftware
      Originally Posted by John Pawlett View Post

      Hi Manie

      Personally I would pay $400 for 1,000 (targeted) subscibers every day of the week, because I know my numbers.

      Would I recommend it to someone just starting? Never, you need to know your subscriber value first before you start buying traffic.

      Although, and this may sound like a contradiction if you have the money for a PPC campaign and you know at least the basics it is one of the quickest ways to test your squeeze page.

      Kind regards

      John
      This is a great thread that you started, by the way, I wish we could get Jonathan Mizel here (he's been a member since 2002 and online since like 1993...yes '93).

      I was on a call/webinar he did and one thing he talked about which I haven't really heard alot of people talking about is, HOW TO PREQUALIFY SUBSCRIBERS.

      Listen, we all know if we do it right, our autoresponder series can be like silent salemen, handling the heavy lifting when it comes to turning prospects into REPEAT BUYERS.

      But the first step of the sales process is PREQUALIFYING ONE'S PROSPECTS. I think alot of people take the attitude (hey I'll accept everyone on my list because it costs nothing to send an email).

      IMHO, THIS IS WRONG. Now, for one thing, I would be *very interested* in hearing people's strategies for PREQUALIFYING subscribers before they get on a list.
      Here's some ideas I've picked up from researching yet I've only toyed with a few:
      -try to buy an ad on someone's order thank you page --this is the next best thing to a buyer's list because hell, they have just bought so YOU KNOW they're buyers

      -1) ditch the free optin. That way you know that if they get on the list they're are really interested in what you have to say, and not just looking for a freebie...

      -2) keep the free optin but make it VERY TARGETED TOWARDS SOMETHING SERIOUS PEOPLE WOULD BE INTERESTED IN. As an example, not just a free report that promises something ridiculous; rather something that you know a serious potential buyer would be interested in

      -3) if you do ppc, do some site targeting where you get in front of people who have already demonstrated they are willing to spend money on a particular product (ex. maybe a buyer's forum, or maybe targeted some action oriented keywords like "buy x" or "price of x", etc)

      -4) Jonathan Mizel (google him if you don't know the name she's one of the best online direct marketers there is...) claims that on his optin pages he puts, "Enter in your name and email to SEE IF YOU QUALIFY to receive XYZ". He claims that doing this prequalifies subscribers which helps conversions and increasing lifetime customer value...

      Someone mentioned relationship building via email. Well some of the things I have personally tried and am toying with are:
      -1) doing more of a newsletter type format where you send them useful tips say twice a weeks and have a soft sell in each email. Perhaps every 10 days you do a hard sell. Jim Cockrum another top listbuilder says he likes to keep it a ratio of 20% sell, 80% useful content

      -2) Sharing some personal facts about oneself - pictures of your pet, your loved ones, favorite places

      -3) doing a monthly "reader spotlight" where you encourage people to write in then you profile that reader

      -4) offering a free phone consultation to the first few people who respond quickly to a post

      -5) Contents and prizes to subscribers (haven't tried it yet but seems like a good idea)

      -6) Live webinar/teleseminar - this is a huge way to establish rapport with people, nothing beats a "virtual" live event other than a real, offline liveevent....

      To elucidate what I said earlier about the newsletter format, I am doing 2 times a week "weekly tips" newsletter with a hard sell say every 10 days....
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  • Profile picture of the author John Pawlett
    I completely agree Pete, great point.

    Hence my early post on value, if you give value based on your niche you will build a relationship. Most people start with an email or two then get desperate and just send their list an offer that isn't relevant and wonder why they don't make any money.

    Kind regards
    John
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    • Profile picture of the author petec
      Hi John,

      100% agree.
      It's all well and good building a list, if you don't know what to do with it after your going to get a lot of unsubscribes.

      As a blogger, relationship building comes first. Most of the time, when somebody opts in, I have already founded a relationship with that person.
      Making my life easier. They already know what to expect.

      Look forward to your product John.

      Pete
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  • By far, in my experience the three most important aspects of building a responsive mailing list are:

    1) How to drive targeted traffic to a squeeze page
    2) What type of freebies get the highest optin ratios
    3) What to do with the first 5 posts on your email sequence

    All the rest is secondary.
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  • Profile picture of the author John Pawlett
    Hi Guys

    I totally agree with what you are saying about traffic.

    I am adding a ton of resources about driving traffic.

    For now you can get my traffic plan and worksheet that I wrote about 6 months ago.

    It's free with no opt-in Resources (and Freebies)

    I am going to rework this plan specifically for list building.

    Kind regards

    John
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    • Profile picture of the author petec
      Thanks for the Traffic Plan John.

      Much appreciated.

      Pete
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  • Profile picture of the author Aabayommy
    My suggestion will be - How to gain the attention of list owners in a particular niche into JV and get them build list for you while also direct traffic freely to your website.
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  • Profile picture of the author michaeljcheney
    One I get asked a lot is how OFTEN to mail out people and the balance of content vs. promos.
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