Please tell me you're not lying
Its kinda like the tells when someone is lying - the body language - not looking you in the eyes, stroking the nose etc. Well there are tells in advertising copy too. Personally I run a mile when I read things like
Building An Online Business while
swanning around swimming pools and nightclubs"
So yeah - the truth resonates. Its powerful. And it works so much better than outright lying or BSing people. Don't you think?
Try it. It could be your secret weapon. Personally I used to use a similar weapon when picking up girls years ago. I'd say something like "You wouldn't be interested in me...I have a crap car, I don't play football, I hate my job, I'm broke and I'm a lousy lay". Worked every time.
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