How does he get away with this?

14 years ago

He's not claiming that those are his logos, so I guess it's ok... The worst thing that could happen is that those companies would ask him to remove it

Thanks

{{ DiscussionBoard.errors[2457829].message }}

JennSpencerIM

14 years ago

How does anyone else do it? As seen on "google" or "yahoo" when they only say that because they have paid ads on those engines. At least Russell really was on those networks legitimately!

Thanks
2 replies

{{ DiscussionBoard.errors[2457836].message }}

createyouwealth

14 years ago

I also agree with jenn, I think as long as he was on those networks legitimately them it would be ok. It won't hurt the companies and would only give the companies that he is promoting more exposure really.

Thanks
1 reply

Signature

High Quality Solo Ad Traffic * 85% Tier 1 + 10% OD *
Prices Rising Soon - Secure Your VIP Spot Now!
>> Buyers Included <<

{{ DiscussionBoard.errors[2457846].message }}

The Copy Nazi

Banned 14 years ago

Originally Posted by createyouwealth

I also agree with jenn, I think as long as he was on those networks legitimately them it would be ok. It won't hurt the companies and would only give the companies that he is promoting more exposure really.

That's not the opinion of eminent internet lawyer, Bob Silber. He says you're asking for trouble using that stuff. Comes under "misrepresentation" and the FTC is taking an interest in the sites that use this tactic. Rightly so in my opinion.

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[2457881].message }}

Soapyshoe

14 years ago

Originally Posted by Metronicity

That's not the opinion of eminent internet lawyer, Bob Silber. He says you're asking for trouble using that stuff. Comes under "misrepresentation" and the FTC is taking an interest in the sites that use this tactic. Rightly so in my opinion.

Thanks for the Bob Silber mention.

Has anybody purchased his products? They're pretty pricey, but if you've been in the game for awhile I assume they're worth the cost.

Thanks
1 reply

{{ DiscussionBoard.errors[2457906].message }}

Jason Moffatt

14 years ago

Originally Posted by Soapyshoe

Thanks for the Bob Silber mention.

Has anybody purchased his products? They're pretty pricey, but if you've been in the game for awhile I assume they're worth the cost.

I paid him about $3000 just to write the Terms Of Service for a website of mine. That was a hard bill to pay especially when I know most people just copy and paste that crap. Considering the niche I had to protect myself though.

He did a good job and delivered in a timely fashion.

Thanks

Signature

https://www.jasonmoffatt.com

{{ DiscussionBoard.errors[2468067].message }}

Chris1203

14 years ago

Originally Posted by JennSpencerIM

How does anyone else do it? As seen on "google" or "yahoo" when they only say that because they have paid ads on those engines. At least Russell really was on those networks legitimately!

It's a subtle form of false advertising but, for some reason, it's perfectly legal. So of course marketers will take advantage of it.

Thanks
1 reply

{{ DiscussionBoard.errors[2468673].message }}

JMB Marketing Group 14 years ago

OK, this reminded me of a thread that was started about this "As Seen On ...."

Here it is:

http://www.warriorforum.com/main-int...tube-mean.html

Actually, there was a marketing course/ploy months back you could purchase on "How To" leverage the "As Seen On Google, Yahoo, etc.

It doesn't really carry much weight (from a guru's point of view), except to say that your products were ADVERTISED or SEEN on those particular sites. However, from the GENERAL public's point of view it supposedly means SUCCESS! GURU STATUS! The Real McCoy! GOT TO BUY from this person!

So, unless Russell has actually advertised or had his products picked up on those particular sites that he mentions, then his products and/or messages are "legit", well at least in the GENERAL public's eye. Either way, it's still just a marketing mechanism/ploy.

Edit: Look what my sleuthing just found. Exactly what I said above, someone teaching you "how to", right here on the Warrior Forum.

Here's the link to sign up for the information:

http://www.warriorforum.com/make-mon...yahoo-msn.html

Cheers,

JMB

P.S. Russell, no offense. You deliver great products and ideas! Carry on!
- Thanks
{{ DiscussionBoard.errors[2468795].message }}

GuerrillaIM

14 years ago

I wonder where is will stop?

"As seen on the warrior forum"

"As seen on digital point"

"As seen on the number 42 bus"

Thanks

{{ DiscussionBoard.errors[2457843].message }}

talfighel

14 years ago

Yeah,

He does not claim to own these logos. Maybe his website was featured in all of these companies and he got personal permission to use their logo.

Or maybe he is using it until they catch him but he has a very high reputation online so I don't think that he just uses it with no permission.

There are other sites that use these logos with no permission and no one says anything to them.

Tal

Thanks

Signature

---> [URGENT] Here's How To Build Wealth With Gold And
Silver And Earn Up To $7,000 Per Week!

{{ DiscussionBoard.errors[2458018].message }}

depik

Banned 14 years ago

There are a couple of other marketers who use that logos on their sales page as well. I guess it is pretty legit if their stuff is on the search engines, but not too sure about "as seen on TV" though.

Thanks

{{ DiscussionBoard.errors[2458029].message }}

sbucciarel

Banned 14 years ago

Actually, people are likely to get into trouble using those logos and implying that there is endorsement of the products by those companies. I have received quite a few emails from affiliate managers saying ... do not do this. You will be banned from the network for using Google, Oprah, Fox ... etc. logos and implying endorsement by these companies.

Thanks

{{ DiscussionBoard.errors[2458649].message }}

Sparhawke

14 years ago

I agree with sbucciarel (really going to have to find her a new name) that using those "endorsements" are going to eventually get you in trouble if they are false, but does anyone truly fall for that ridiculous ploy?

Thanks
1 reply

Signature

â€œThinking is easy, Acting is difficult

And to put one's thoughts into action is the most difficult thing in the world ~ Goetheâ€

{{ DiscussionBoard.errors[2458665].message }}

Jill Carpenter

14 years ago

Originally Posted by GuerrillaIM

"As seen on the number 42 bus"

LOL, that would be my claim.

Originally Posted by Sparhawke

I agree with sbucciarel (really going to have to find her a new name) that using those "endorsements" are going to eventually get you in trouble if they are false, but does anyone truly fall for that ridiculous ploy?

I got something published in a well known video magazine. And it was not an ad. I've been told if I get something published in places like this that it's ok to use that in your marketing.

So can I say "as seen in xyz magazine" ??

I was not interviewed by the magazine. I just submitted some advice that got published on one of their pages.

Does it have to be an actual endorsement? Where is the line drawn?

Thanks
1 reply

Signature

"May I have ten thousand marbles, please?"

{{ DiscussionBoard.errors[2458698].message }}

Sparhawke

14 years ago

Originally Posted by avenuegirl

LOL, that would be my claim.

I got something published in a well known video magazine. And it was not an ad. I've been told if I get something published in places like this that it's ok to use that in your marketing.

So can I say "as seen in xyz magazine" ??

I was not interviewed by the magazine. I just submitted some advice that got published on one of their pages.

Does it have to be an actual endorsement? Where is the line drawn?

Yes Avenue, if it was actually featured there it can be a good thing to include it, but just shoving any endorsement there just to gain some kind of credibility is a bad thing if it is not true.

If I shove a 2 second commercial on at 3am using those Google tv adverts I could say that my product was "seen on tv" but it will do more harm than good if someone hunts down the advert.

For such a thing to work you have to have a credible source, and pretty news anchor blondes enthusing about the powers of the newest penis enlargement creams have all but destroyed the reputation of all but the hardiest seedy salesmen.

Nowadays to admit it was on television is tantamount to commercial suicide it seems :p

Thanks

Signature

â€œThinking is easy, Acting is difficult

And to put one's thoughts into action is the most difficult thing in the world ~ Goetheâ€

{{ DiscussionBoard.errors[2458779].message }}

Ishan Soni

14 years ago

Has anyone actually tested if these things increase conversions? Just because 'they're supposed to' doesn't mean they will. I know its social proof and all.

Just about every weight loss free s&h trial offer has this

Most people I've seen who use this have "As seen on Google, Yahoo, AOL".

If you have a PPC ad, you're now seen in Google (duh).

But yeah, the worst thing that could happen is that the companies would tell you to remove the logos from the site.

Thanks
1 reply

{{ DiscussionBoard.errors[2458713].message }}

Soapyshoe

14 years ago

Originally Posted by Ishan Soni

Has anyone actually tested if these things increase conversions? Just because 'they're supposed to' doesn't mean they will. I know its social proof and all.

Just about every weight loss free s&h trial offer has this

Most people I've seen who use this have "As seen on Google, Yahoo, AOL".

If you have a PPC ad, you're now seen in Google (duh).

But yeah, the worst thing that could happen is that the companies would tell you to remove the logos from the site.

Terrible, terrible things COULD happen if everything isn't Kosher - it's techincally called "trademark dilution" and there are a whole host of other copyright infringements going on.

I'm trying to figure out how people get legal permission to use them.

See - the people who do it legitimately (like Ron Douglas - Publicity Secrets Course) gain credibility from it.

But a guy like Russel Brunson doesn't have his television appearances on his website and still uses them.

I'm wondering how he gets away with associating himself with those brands without getting in legal hot water.

Thanks
1 reply

{{ DiscussionBoard.errors[2467979].message }}

JennSpencerIM

14 years ago

Originally Posted by Soapyshoe

Terrible, terrible things COULD happen if everything isn't Kosher - it's techincally called "trademark dilution" and there are a whole host of other copyright infringements going on.

I'm trying to figure out how people get legal permission to use them.

See - the people who do it legitimately (like Ron Douglas - Publicity Secrets Course) gain credibility from it.

But a guy like Russel Brunson doesn't have his television appearances on his website and still uses them.

I'm wondering how he gets away with associating himself with those brands without getting in legal hot water.

So how is Russell's page different? He has a full media section of clips from those places. I'm not getting what you are saying. He does hve tv appearances on his website. And As Seen on TV is because he has infomericals. I don't see how any of those aren't legit!

I think its funny when people use "as seen on yahoo" cause they have yahoo ads up, but I've never heard of anything being forced to take it down (then again, that doesn't mean its right!) I've never used them, I thought it was kind of a 1990s marketing thing.

Thanks
1 reply

{{ DiscussionBoard.errors[2467995].message }}

GerryMedia

14 years ago

I'm personally bothered by it but from a legal standpoint, he might have the basis to use those logos.

It's implying though that those companies are endorsing his product.

Thanks
1 reply

Signature

I.M. ControlPanel - See why this online software is your key to success!
Lifetime Membership WSO

Learn. Take Action. Learn. Teach.

{{ DiscussionBoard.errors[2468011].message }}

Dennis Gaskill

14 years ago

Originally Posted by avenuegirl

I got something published in a well known video magazine. And it was not an ad. I've been told if I get something published in places like this that it's ok to use that in your marketing.

So can I say "as seen in xyz magazine" ??

I was not interviewed by the magazine. I just submitted some advice that got published on one of their pages.

That's an interesting point. I've had software I own mentioned in one magazine, and I've personally been mentioned in at least 5 books and one magazine...wonder if I could legally use that as a marketing angle as well?

Thanks

Signature

Just when you think you've got it all figured out, someone changes the rules.

{{ DiscussionBoard.errors[2468027].message }}

jtormey

14 years ago

Oh crap, I have that stuff all over one of my web pages!

Still waiting for the FTC to know on my door.

Thanks

Signature

OUTSOURCING ARBITRAGE: How To Make $1,714.28 Per Month in 15 Min Per Day

Get "The Google Traffic Pump System"

CPA Profit Blueprint

{{ DiscussionBoard.errors[2458726].message }}

tpw

14 years ago

I saw someone claiming their product was "As Seen On Oprah"...

I found it hard to believe Oprah would endorse that particular product...

So I did my research...

Google validated and Oprah's search engine validated only one mention of the ingredients of the product.

One of Oprah's staff writers was talking about another product, and said in passing, "[ingredient] has also been suggested to provide these benefits..."

That is not much of an endorsement in my book... But the maker of the product with that ingredient had "As Seen On Oprah" plastered all over its website...

I trust very few of those "As Seen On..." endorsements as a result...

Unfortunately, most people will take that implied endorsement as literal fact...

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[2458849].message }}

LB

14 years ago

"As seen on Microsoft!"

(hey I am using Windows...)

The above seems to be the mentality with some of these people.

If you were actually featured on a TV show and have the footage (and rights to use it), it's a powerful selling point. If you're pulling it out of your ass just to put a logo on your website- you're asking to get sued.

Thanks

Signature

Tired of Article Marketing, Backlink Spamming and Other Crusty Old Traffic Methods?

Click Here.

{{ DiscussionBoard.errors[2468245].message }}

Barry Unruh

14 years ago

The one thing you are all overlooking is how easy this could really be. Take out an ad on a local affiliate station during the right time slot for very low cost and you were just "As Seen On TV" , Get mentioned in a scam report done by a small local station and you were just "Fox News".

Just because he mentions being on NBC News, ABC News, Fox News, etc., does not mean it was a national show. It could have been on the tiniest market he could find who was desperate for a story.

Even better, if you live in one of those markets, or it is within driving distance, it is very possible you can get interviewed about a topic either directly or indirectly related to your product and then have all kinds of "As Seen On" to use.

This doesn't say they will increase your conversions, but is just pointing out it is not as hard to get those "rights" as you are making it sound.

Thanks

Signature

Brain Drained...Signature Coming Soon!

{{ DiscussionBoard.errors[2468669].message }}

mojojuju

14 years ago

I don't think he has overly gelled hair.

Thanks

Signature

:)

{{ DiscussionBoard.errors[2468770].message }}

Tsnyder

14 years ago

How does saying "As Seen On XXX" constitute an endorsement by XXX?

Answer... it doesn't.

Tsnyder

[ 1 ] Thanks

Signature

If you knew what I know you'd be doing what I do...

{{ DiscussionBoard.errors[2469068].message }}

Rich Struck

14 years ago

Some of you guys worry too much. No big company is going to give two ****s if you use their logo like that and even if they did, they would just send you a Nastygram telling you to take it down. There are legitimate ways to use another company's logo etc., it is done all the time. If we let the lawyers run the world nothing would get done.

Thanks

Signature

{{ DiscussionBoard.errors[2469079].message }}

aaramire

14 years ago

Those "as seen on" logos work. At least to trick beginners into coughing up money. I remember back in the day, thinking that they were really endorsed by these companies. It turns out it's as simple as placing an ad in a popular magazine which then somehow makes it okay to say "as seen on xyz magazine"

Thanks

Signature

Free Affiliate Training Videos Get Started On The Road To Success

{{ DiscussionBoard.errors[2469139].message }}

How does he get away with this?

Trending Topics

Any thoughts on golf's latest phenom...Scottie Scheffler??

Should i Index Author pages?

best high quality crypto traffic.

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Some interesting stats about brand comms