Article marketing and using the same anchor text...?

by satrap
4 replies
I dont know if this is a question or just a reminder for those who might not know this. Either way, I think many of us can benefit from this question and answers that will be provided by experienced warriors.

Although this question can be applied to any kind of backlink building, I am just going to use article marketing for the example example, as its the most widely used and one of the best (if not the best) ways for building backlinks.

Say you submit 20 articles to ezine (it can be used for any kind of backlink building). And for the sake of this question, lets say you are not doing it for traffic, you are doing it just to build backlinks. Do you use the same anchor text in all the resource boxes?...

The reason I ask this question is because I have red many times that no matter how many backlinks (backlinks with same anchor text) you have from a site, only 1 or 2 are counted towards your SEO. And, I have also heard, some people submit 4/5 just in case some don get indexed or whatever, so they can at least get credit for 1 or 2.

I used to submit all of my articles using only my main 2 keywords as anchor text in all the resource boxes. But, since I have learned about this, I have been using different anchor text (other keyword I am trying to rank for). Is this a good strategy, the right way to go...? Am I ignoring some facts that I dont know about...?


What do you think? Whats you strategy? Do you think if this is the case, instead of submitting hunderds of articles to a few top article directors, its best to submit few articles to hunderds of article directories (lets for a second ignor the fact? that 1 backlink from a high ranking site is better than 10 from low ranking ones)? How do you build your backlinks with article submission?

I would appreciate any comment or suggestion about this issue. Thank you in advance.
#anchor #article #marketing #text
  • Profile picture of the author tpw
    On a single article page, google is only going to look at the keyword on the first link pointing to a particular url... So it is kinda pointless to put several links to the same url in the same article...

    I mix in the plain text link with my keyworded links, because I don't want google to see all of my links constructed with the same tired keywords... I once heard that if more than 60% of the links to a single page have the same keyword in them, then that triggers a google red flag... And that would make sense, because natural links carry a wide variety of anchor text keywords in the links....

    Because I am wary of the possible 60% google red flag, I always change the keywords in my links from my articles...

    Interesting to note that Willie Crawford always uses his URL as the anchor text of his links, and he still ranks well in google for hundreds of keywords... I have noted that for the last couple years.... So I am perfectly content using my url as the anchor text when it is just a link to my domain name... I always keyword deep links, because I don't want a link being broken because it was too long to fit in the page....
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    • Profile picture of the author satrap
      Originally Posted by tpw View Post

      On a single article page, google is only going to look at the keyword on the first link pointing to a particular url... So it is kinda pointless to put several links to the same url in the same article...
      Thanks for your response. Of course, it will be pointless to link to the same url (at least from SEO point of view) from the same article.

      But, I am talking about the same link in different articles on the same domain.
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  • Profile picture of the author tpw
    Originally Posted by satrap View Post

    And for the sake of this question, lets say you are not doing it for traffic, you are doing it just to build backlinks. Do you use the same anchor text in all the resource boxes?...

    I used to submit all of my articles using only my main 2 keywords as anchor text in all the resource boxes. But, since I have learned about this, I have been using different anchor text (other keyword I am trying to rank for). Is this a good strategy, the right way to go...? Am I ignoring some facts that I dont know about...?
    Keeping in mind the possibility of a red flag on 60% of links carrying the same keyword set, you should always vary your keywords...

    The Willie Crawford example I gave before also tends to show that plain url links can be beneficial too...

    A variation in anchor text is always to your benefit even if the 60% red flag is a myth, which I believe it is not a myth... I have seen evidence to suggest it is true...


    Originally Posted by satrap View Post

    Whats you strategy? Do you think if this is the case, instead of submitting hunderds of articles to a few top article directors, its best to submit few articles to hunderds of article directories (lets for a second ignor the fact? that 1 backlink from a high ranking site is better than 10 from low ranking ones)? How do you build your backlinks with article submission?

    I would rather get a link from a well-respected website with lots of loyal visitors than any article directory.

    I believe that if an article directory cannot give you Click-Through Traffic, then chances are good that it won't give you any real SEO value either... And if an article directory cannot give you Click Through Traffic or SEO, then the link acquired on that directory is wasted time and effort...

    I target publication on high-traffic websites, rather than publication on article directories... A lot of times, the high-traffic website that publishes your article can provide as much value as 1000 article directory links...

    But I take links from where I can get them, and I am happy with the overall effect of getting 5 great links and 95 so-so links... The count of great sites vs so-so sites will vary according to the article that is syndicated... Sometimes, it is closer to 60-40...

    You will never be able to get all of your links from only awesome sites... That is just not realistic... But the more sites that take your articles, the more opportunity you have to get into sites that have a real audience...

    You said you are bouncing between two keyword phrases in your articles... Depending on my niches, I typically target a minimum of 10 keyword sets for my links... My primary sites that have 100s of articles promoting them are using dozens of keyword sets, although the majority of my links are built on about two dozen phrases...
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  • Profile picture of the author tpw
    not enough optimization is ineffective...

    which way makes the most sense?
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