17 adwords clicks and no sales yet...is this normal?

39 replies
Can anyone help me figure out why my site isnt converting sales? Is 17 adwords clicks still too early to tell? I have spent $7.94 so far with an average CPC of 47-50 cents.

I am getting traffic so the CTR is 1% but I am wondering about my site and why it's not converting the traffic into sales. Please anyone help. it's the site in my signature.
#adwords #clicks #normal #sales #yetis
  • Profile picture of the author tpw
    It can be normal, but there is no such thing as a "normal" conversion rate...

    Conversion rates vary by the ad, the landing page, the offer, the price, the day of the week and time of day...

    Some people will abandon a campaign, once they have spent the amount of money that they would earn on one sale in their adwords campaign... That is a fine way to do it, but that often points to fewer than 100 clicks...

    I honestly don't believe that you can call something a true failure until you have seen conversion rates on 100-200 visitors...

    When I write adwords ads, I try to pre-qualify my clicks by eliminating the tire kickers before they click my ad... LOL... I don't want people who probably will not buy to be clicking my ads and wasting my advertising dollars...
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  • Profile picture of the author arnold55
    this is normal...
    sometimes you may get hundreds of clicks (or more) before a conversion
    you have to test,test and more test to see what works to make you money.

    there are a lot of ppc courses online. i would really study a few of these courses and try a ppc campaign using a cheaper search means. an example would be 7search or even yahoo

    adwords is great, but can be brutal.

    good luck
    arnold55
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    • Profile picture of the author jasonthewebmaster
      Banned
      Thanks for the tip guys!

      I am using a $75 voucher for adwords so I plan to use it all to test and tweak until i get good ads and get the landing page improved a bit. i will let you know how it goes
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  • Profile picture of the author Vitaliy K
    Let me see your page where the traffic goes and I will tell you for sure which changes should be made to increase conversion rate
    :-))
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by Vitaliy K View Post

      Let me see your page where the traffic goes and I will tell you for sure which changes should be made to increase conversion rate
      :-))
      Wow sweet thanks, the page is my squeeze page maker site in the signature. Any help you can give on tweaking my squeeze page i would VERY much appreciate!
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  • Profile picture of the author talfighel
    I think that it is way too early in the game for you.

    You must stay persistent and keep those ads running because anytime you are showing as losing a little in your daily stats, you are doing much better because many of your people are bookmarking your site for a little longer consideration.

    So when you persist in advertising, you will make sales in 2-3 weeks or longer from people who came to your site today. Does that make sense.
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by talfighel View Post

      I think that it is way too early in the game for you.

      You must stay persistent and keep those ads running because anytime you are showing as losing a little in your daily stats, you are doing much better because many of your people are bookmarking your site for a little longer consideration.

      So when you persist in advertising, you will make sales in 2-3 weeks or longer from people who came to your site today. Does that make sense.
      Yep it makes sense. Also even if I have to spend more money in advertising than I get back from each sale, it's worth it because each sale is a recurring billing which makes each customer worth more over time depending on how long they stay on.
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  • Profile picture of the author MEMA2010
    You shouldn't be impatient, it's just a start. May be you should as well do different ads in order to see which one is more efficient. Did you target well your keywords and ads? Did you used general keywords or specific ones? If your keywords are too general, you might have prospects that are not interesting by your offers because that's not exactly what they were looking for...
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  • Profile picture of the author MoaddinFM
    You don´t have any sample size to make any good assumptions.

    EVEN if the conversion rate were an ideal 2%, with 17 clicks the probability of a buy NOT to happen is (1-2%)^17 = 0.709 = 71% It is pretty high So don´t get discouraged and test, test, test.

    Martin
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  • Profile picture of the author CianMcCarthy
    Banned
    You have to be sending traffic to a squeeze page, however Google is clamping down on obvious squeeze pages.

    Therefore the landing page must have content...then link to another page where you talk about your offer.
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    • Profile picture of the author jasonthewebmaster
      Banned
      OK, so I gather that it will take much more traffic testing etc to see good results.


      Here is some more info about my adwords campaign.

      I am targeting only 1 keyword: squeeze pages
      I keep testing different ads and then deleting the ones that have very low click throughs (like under .5%) so i am trying to improve the ads always but here is the actual ad I am running now:

      Free Squeeze Page

      Free instant squeeze page maker. Build unlimited squeeze pages!

      That is the Google ad that is getting me around 1% CTR. I had made an ad when i first started that was getting 50% CTR but that was only for the first 4 impressions it got two clicks...then I accidentally deleted that ad... trying to remember what it was LOL

      I also created all sizes of banner ads but waiting to get them approved by adwords.


      Please tell me if I am doing this adwords thing correctly! I am worried about using too many keywords in my adgroups etc because i don't want them to conflict or something...is there relevance in that?'

      Also I am wondering is it better to put each keyword in it's own ad group and split test ads that are targeted to each keyword?

      Or is what I have enough so far do you think?


      Thanks again to everyone that has answered so far...you are really helpful! Thanks so much!
      jason lee
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      • Profile picture of the author tryinhere
        Originally Posted by jasonthewebmaster View Post

        Free Squeeze Page

        Free instant squeeze page maker. Build unlimited squeeze pages!

        That is the Google ad that is getting me around 1% CTR.
        have a crack at this, best of luck moving forward.
        -
        Better Squeeze Page Maker
        Build effective squeeze pages fast.
        You are invited to make yours today
        Squeezepg.com/FasterBetterInspiring
        -
        Signature

        .

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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by CianMcCarthy View Post

      You have to be sending traffic to a squeeze page, however Google is clamping down on obvious squeeze pages.

      Therefore the landing page must have content...then link to another page where you talk about your offer.

      Would you say my landing page is obviously a squeeze page? I have seen tons of people even my competitor Ron who is advertising his squeeze page templates on adwords right under mine... they are directing the traffic to an obvious opt-in page.. is this against the TOS for adwrds?
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      • Profile picture of the author tryinhere
        Originally Posted by jasonthewebmaster View Post

        Would you say my landing page is obviously a squeeze page? I have seen tons of people even my competitor Ron who is advertising his squeeze page templates on adwords right under mine... they are directing the traffic to an obvious opt-in page.. is this against the TOS for adwrds?
        what others are doing should not be your focus, / yes your page would fall foul of the G machine i am sure it would be swiped a don't come Monday card if they seen it. It has no supporting pages and would be a wipe out.

        Probably fix that up first by adding the about us, terms , privacy and all other needed support pages, as suggested build a good information page that is content rich that explains your product and or service and bring your people in on that page.

        Also as suggested make sure you do our numbers or yes your shirt will end up going around in spin cycle.

        you probably do not need to wait for 1000 impressions to rate an ad , it can be done much sooner.

        yes ctr is player in qs but so is set up, you can start with a q 10 score before any clicks or impressions are seen on your site.

        1 key per ad group is a fable and not required for a high q score / but can be done if you wish / your call.

        as mentioned many tidy up jobs to be done on the home page as well with those links all going to the same header image page = i am gone

        as mentioned red bouncy arrow = i am gone and to be honest i had trouble getting my little noggin around exactly what it is you have and what it is you want me to do

        what is this ? pdf branded where does it come from , who brands what with what ?

        maybe i was tired. best of luck with your promotion.
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        • Profile picture of the author jasonthewebmaster
          Banned
          Originally Posted by tryinhere View Post

          what others are doing should not be your focus, / yes your page would fall foul of the G machine i am sure it would be swiped a don't come Monday card if they seen it. It has no supporting pages and would be a wipe out.

          Probably fix that up first by adding the about us, terms , privacy and all other needed support pages, as suggested build a good information page that is content rich that explains your product and or service and bring your people in on that page.

          Also as suggested make sure you do our numbers or yes your shirt will end up going around in spin cycle.

          you probably do not need to wait for 1000 impressions to rate an ad , it can be done much sooner.

          yes ctr is player in qs but so is set up, you can start with a q 10 score before any clicks or impressions are seen on your site.

          1 key per ad group is a fable and not required for a high q score / but can be done if you wish / your call.

          as mentioned many tidy up jobs to be done on the home page as well with those links all going to the same header image page = i am gone

          as mentioned red bouncy arrow = i am gone and to be honest i had trouble getting my little noggin around exactly what it is you have and what it is you want me to do

          what is this ? pdf branded where does it come from , who brands what with what ?

          maybe i was tired. best of luck with your promotion.

          Really good advice thanks - I really do need to know the good bad and ugly and now have some definite ways to make the page userfiendly and also need to create the standard pages such as TOS, contact us, etc. and make everything less annoying as far as arrows and auto-start video etc

          WOW guys, I have so much more work to do but i need these third-party eyes and critiques to give me a wake up call etc!

          Thanks to all the reviews and I will be working on the site this weekend and pausing my ads until then.

          Thanks so much guys!! I will let you know when I have an update to the site.
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  • Profile picture of the author Zach Booker
    You're testing way too many ads without giving them a fair chance.

    Let every ad variation get at least a thousand impressions (not clicks) and only test two ads at a time with subtle tweaks so you're learning what works, and what doesn't.

    I'd give you the opposite advice of previous posters... 60% of your QS is your CTR and the higher your CTR the lower your CPC will become.

    So always try and get the best CTR. 1%+ is good. But 2%+ is where you want to be.

    By definition squeeze pages have been "banned" for years. Google doesn't allow sites that have the sole purpose of getting users info. Getting around this is easy. Just ensure you have other relevant articles, pages, etc on the page so the user has options on what they'll need to do.

    If you only have one keyword that's fine. But realize that most successful campaigns will start with hundreds of keywords and in the end only have a handful that give you a positive return on your money.

    Try creating two ad variations and leaving the computer for awhile. See what one preforms better once it gets a few thousand impressions and split test a new one. As your CTR gets better, in the next few days, lower your CPC a few cents and you'll notice you magically stay in the same place or even go up further.

    Cheers,

    Zach
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  • Profile picture of the author Henrikson
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    • Profile picture of the author Gary King
      Originally Posted by Henrikson View Post

      When visiting your site I got the feeling that you're selling features and not benefits? Why should I get a free squeeze page from you?
      Jason,
      As stated above, this is my take on your page and on your ad.

      In my search for squeeze page, I'll compare the result above and below yours..

      Above: More Conversions, More Sales More Customers, More Money

      You: Free instant squeeze page maker. Build unlimited squeeze pages!

      Below: I Created my Page in Minutes! Download Template Free Here


      What this makes me think:

      Above - sweet, mo' money, mo' money, mo' money.

      You: OK, nothing's free, I can build something, I gotta do work, but I can build as many as I want.

      Below: Hey, this is faster than others and it's free (ok, nothing's free, but it's fast).

      Your immediate competitors show benefits. Features are on the one below you too, but it does have a benefit - you ad is focused on features.


      As far as your landing page - the animated red arrows made me reach for the little X on the tab. I was focused dead-on with the video and it was just starting, then I got yanked away to focus on the animated arrow.

      I don't remember which I hit first, but I hit the other one immediately thereafter and wanted to hit the X. No chance for you to convince me in the video. I saw one arrow that wanted me to sign-up, and one arrow flashing to "here's how it works".

      Isn't that the purpose of the video? To show me how it works? Like I said, I don't know because you lost me before it played.

      It's OK to have supporting info below the vid, just don't take my attention away from it.

      I also understand the goal is to get people to sign up, but consider balancing that goal with selling me via the video FIRST - maybe even putting an arrow and "Grab this Free Right Now" with an arrow as the last frame of the video, eh?

      All success.

      Gary
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      • Profile picture of the author Steven Wagenheim
        I don't know what you're selling, but you better do some math before you
        go broke.

        If you're paying 50 cents per click, that means 100 clicks will cost you $50.

        If your product converts at a steady 2%, that's 2 sales for every $50
        spent.

        If your product pays less than $25 per sale, you're actually losing money
        on each sale.

        I hope you're selling something that's at least paying you $50 per sale.

        At the very least, it better produce a profit after expenses or you're going
        to lose your shirt.
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        • Profile picture of the author livo
          I`ve had over 50 clicks and no sales.

          Other days 10 or so and 2 sales.

          The glorius uncertainty of Im!
          Signature


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        • Profile picture of the author jasonthewebmaster
          Banned
          Originally Posted by Steven Wagenheim View Post

          I don't know what you're selling, but you better do some math before you
          go broke.

          If you're paying 50 cents per click, that means 100 clicks will cost you $50.

          If your product converts at a steady 2%, that's 2 sales for every $50
          spent.

          If your product pays less than $25 per sale, you're actually losing money
          on each sale.

          I hope you're selling something that's at least paying you $50 per sale.

          At the very least, it better produce a profit after expenses or you're going
          to lose your shirt.

          LOL well i sure hope I dont lose my shirt on this!

          I am hoping to up-sell an unlimited membership for a small monthly fee, that is where the ad spending will hopefully be worth it!

          AS for right now I guess I am just testing, and thankfully using $75 ad credits free from google so hoping to test my way to a good conversion rate
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        • Profile picture of the author secrets2010
          Originally Posted by Steven Wagenheim View Post

          I don't know what you're selling, but you better do some math before you
          go broke.

          If you're paying 50 cents per click, that means 100 clicks will cost you $50.

          If your product converts at a steady 2%, that's 2 sales for every $50
          spent.

          If your product pays less than $25 per sale, you're actually losing money
          on each sale.

          I hope you're selling something that's at least paying you $50 per sale.

          At the very least, it better produce a profit after expenses or you're going
          to lose your shirt.
          There are many marketers who are losing the shirt upfront...but if you are building you list that should be ok....you can get easily the money back with the list of subscribers you are building....
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      • Profile picture of the author jasonthewebmaster
        Banned
        Originally Posted by Gary King View Post

        Jason,
        As stated above, this is my take on your page and on your ad.

        In my search for squeeze page, I'll compare the result above and below yours..

        Above: More Conversions, More Sales More Customers, More Money

        You: Free instant squeeze page maker. Build unlimited squeeze pages!

        Below: I Created my Page in Minutes! Download Template Free Here


        What this makes me think:

        Above - sweet, mo' money, mo' money, mo' money.

        You: OK, nothing's free, I can build something, I gotta do work, but I can build as many as I want.

        Below: Hey, this is faster than others and it's free (ok, nothing's free, but it's fast).

        Your immediate competitors show benefits. Features are on the one below you too, but it does have a benefit - you ad is focused on features.


        As far as your landing page - the animated red arrows made me reach for the little X on the tab. I was focused dead-on with the video and it was just starting, then I got yanked away to focus on the animated arrow.

        I don't remember which I hit first, but I hit the other one immediately thereafter and wanted to hit the X. No chance for you to convince me in the video. I saw one arrow that wanted me to sign-up, and one arrow flashing to "here's how it works".

        Isn't that the purpose of the video? To show me how it works? Like I said, I don't know because you lost me before it played.

        It's OK to have supporting info below the vid, just don't take my attention away from it.

        I also understand the goal is to get people to sign up, but consider balancing that goal with selling me via the video FIRST - maybe even putting an arrow and "Grab this Free Right Now" with an arrow as the last frame of the video, eh?

        All success.

        Gary

        Awesome advice thanks very much for this honest first impression etc. I will definitely be working on making the landing page more user friendly and a video that grabs the users attention better at the very beginning. Thanks Gary!
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        • Profile picture of the author Gary King
          Originally Posted by jasonthewebmaster View Post

          Awesome advice thanks very much for this honest first impression etc. I will definitely be working on making the landing page more user friendly and a video that grabs the users attention better at the very beginning. Thanks Gary!
          Any time. PM me if you want more abuse, er, open, friendly but honest feedback.

          Gary
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  • Profile picture of the author ITOutsourcing
    way too early
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  • Profile picture of the author jasonthewebmaster
    Banned
    Thanks for some more awesome advice!

    Zach, I will try out your technique and see what happens!

    Henrikson, thanks for your input. Yes I guess my landing page is more oriented to features not benefits! That could possibly explain why only about 33% of my visitors are actually signing up... maybe it's not quite clear why they should use my squeeze page?

    I think I have some more work to do as far as the video, intro, offer, etc. and maybe I will add some more pages to the site so it's not only the opt-in form etc.

    Thanks for some great advice guys!
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  • Profile picture of the author ToniMaltano
    If you do PPC then make sure that the payout is good. I prefer at least 30 dollars. Then you should not forget that even the big boys make a loss at the early stages of their campaigns. It is normal.

    OK so, Here is some advice for your campaign:

    What you have to do is kill all keywords that are getting a lot of impressions and only very few clicks. These kind of keywords kill your CTR and CTR is one of the most important things when it comes to PPC and their Quality Score.

    Then kill all the keywords that convert poorly and keep the good performers. Slowly but surely you should have a keyword list of good performers and start making profit. Everything before that is only an investement to see what is working and what not.

    After a week, if your CTR is good (at least 1%) you can start reducing bids. Reduce bids slowly and then wait a little bit to see how it affects your campaign. By reducing bids costs will be less and profits higher of course

    But only reduce after 5 or 6 days. At the beginning always bid a little higher to establish a good CTR.

    And don't forget: Making a loss at the beginning of a campaign is normal.

    All the best, Toni
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    ...
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by Toni Maltano View Post

      If you do PPC then make sure that the payout is good. I prefer at least 30 dollars. Then you should not forget that even the big boys make a loss at the early stages of their campaigns. It is normal.

      OK so, Here is some advice for your campaign:

      What you have to do is kill all keywords that are getting a lot of impressions and only very few clicks. These kind of keywords kill your CTR and CTR is one of the most important things when it comes to PPC and their Quality Score.

      Then kill all the keywords that convert poorly and keep the good performers. Slowly but surely you should have a keyword list of good performers and start making profit. Everything before that is only an investement to see what is working and what not.

      After a week, if your CTR is good (at least 1%) you can start reducing bids. Reduce bids slowly and then wait a little bit to see how it affects your campaign. By reducing bids costs will be less and profits higher of course

      But only reduce after 5 or 6 days. At the beginning always bid a little higher to establish a good CTR.

      And don't forget: Making a loss at the beginning of a campaign is normal.

      All the best, Toni

      OK so I am taking this to mean that advertising on a non-long-tail keyword such as "squeeze page" is what is getting me such dismal CTR, (btw my CTR is now at .25%)

      so thanks for this advice, I know now that I should start doing more long-tail keywords etc for my ads and that should help with a higher CTR./ Thanks!
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  • Profile picture of the author Henrikson
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by Henrikson View Post

      What's the point of the "New pages" section? Is it supposed to show squeeze pages that people have created? All of the entries listed just show empty pages with a header graphic?
      Yeah, it is supposed to show new squeeze pages that people have created...unfortunately no-one has actually setup their squeeze page yet so they are all blank...

      I guess this is because I have not given good enough instructions! I will be working on a few more videos this weekend to better walk the user through the quick setup process...
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  • Profile picture of the author Martin Avis
    Maybe it is because AWeber is down at the moment, but you don't have any signup boxes showing on that page at all.

    In general though, it is quite a confusing page with a lot of stuff going on - a video and two lots of moving arrows. I didn't want to watch the video (a lot of people won't) so I found it very confusing as to what the offer actually is. Autostart videos do seem to put some people off - and remember that many people browse from places where they can't have sound on.

    I think you need to clarify and streamline the offer and as has been said before, make the benefits really sing out.

    I'm also a bit confused as to what you are actually asking.

    You've said that you are getting about 33% of visitors sign up (so your AdSense ads are working on that level), but your OP is saying that nobody is buying. Buying what?

    Your AdSense ads are promoting free. Your squeeze page is promoting free. Presumably you are then trying to sell something on the back end, but as you've self-defined your audience as freebie seekers, it is unsurprising that few of them want to pay out money.

    The process of converting freebie seekers into buyers often takes a bit of work - and a longer term commitment to building a relationship with them. Perhaps you are just not building that relationship sufficiently yet to see a result.

    Martin
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    • Profile picture of the author jasonthewebmaster
      Banned
      Originally Posted by Martin.Avis View Post

      Maybe it is because AWeber is down at the moment, but you don't have any signup boxes showing on that page at all.

      In general though, it is quite a confusing page with a lot of stuff going on - a video and two lots of moving arrows. I didn't want to watch the video (a lot of people won't) so I found it very confusing as to what the offer actually is. Autostart videos do seem to put some people off - and remember that many people browse from places where they can't have sound on.

      I think you need to clarify and streamline the offer and as has been said before, make the benefits really sing out.

      I'm also a bit confused as to what you are actually asking.

      You've said that you are getting about 33% of visitors sign up (so your AdSense ads are working on that level), but your OP is saying that nobody is buying. Buying what?

      Your AdSense ads are promoting free. Your squeeze page is promoting free. Presumably you are then trying to sell something on the back end, but as you've self-defined your audience as freebie seekers, it is unsurprising that few of them want to pay out money.

      The process of converting freebie seekers into buyers often takes a bit of work - and a longer term commitment to building a relationship with them. Perhaps you are just not building that relationship sufficiently yet to see a result.

      Martin

      Thanks very much, this is very helpful advice. Yes my backend offer is for a monthly unlimited membership but maybe the "freebies seekers" are the hardest to convert with this offer? This is something I will have to really think about and may end up changing my frontend offer or something... Really great advice thanks so much!
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  • Profile picture of the author vinug
    Originally Posted by jasonthewebmaster View Post

    Can anyone help me figure out why my site isnt converting sales? Is 17 adwords clicks still too early to tell? I have spent $7.94 so far with an average CPC of 47-50 cents.

    I am getting traffic so the CTR is 1% but I am wondering about my site and why it's not converting the traffic into sales. Please anyone help. it's the site in my signature.
    See..it too early to tell.You can tell about it after you have spent around 100 $ on ads.
    Try to group keywords and create separate ad for each groped keywords.
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    Your online store for Trendy Printed T shirts
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  • Profile picture of the author waltermulder
    It completely depends on what kind of page you drive traffic to. I recommend using a lead capture page instead of a direct sales page and use the follow up process to make sales.
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  • Profile picture of the author cutequotes
    [17 adwords click in nothing, wait until you will have 100 or 200.

    if after that nothing is convert than you have to option:
    1) go for more targeted keywords

    2) your product is not good and you should move to other one or at least change your review page if you have
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  • Profile picture of the author vishalduggal
    This is normal.People get sometimes 1-2 % CTR.Your sales is depended on your sales copy,traffic vaue and many more facts.
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  • Profile picture of the author Bruce NewMedia
    Another thing worth noting about conversion rates of sales pages is this:

    Runs of numbers are not nicely predictive and evenly occurring. Just because something may convert at '1%' does not mean the conversion will at 100 clicks...it may be that 2 or 3 conversions occur at the THREE HUNDRED clicks mark. ...with nothing happening until then.
    The conversion rate would remain the same, but you would need more staying power to see the results.

    ...many newer marketers do not realize this and its sets up false expectations.
    _____
    Bruce
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  • Profile picture of the author D_M_S
    Srsly? 17 clicks? Srsly?
    Come back after 5000 clicks . . .
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  • Profile picture of the author ChrisBa
    Originally Posted by jasonthewebmaster View Post

    Can anyone help me figure out why my site isnt converting sales? Is 17 adwords clicks still too early to tell? I have spent $7.94 so far with an average CPC of 47-50 cents.

    I am getting traffic so the CTR is 1% but I am wondering about my site and why it's not converting the traffic into sales. Please anyone help. it's the site in my signature.
    Yes this can be normal. Without more info it's like a guess in the dark, to give an accurate answer people would need to know what keywords, bids, ads, landing pages, etc, etc you are using and I'm doubting you will want to share
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