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Small List vs. Big List for freebie

by psubold
10 replies
I have a question about creating a freebie to build an email list.

Right now, I've come up with a list of 30 solid reasons why my target group is unable to achieve the outcome that they want to achieve. I could easily write up a SOLID 50 pg ebook with all 30 reasons, explaining the reasons and explaining how to fix each issue.

However, there are clearly tier 1 and tier 2 reasons. i.e. some are better than others, but they are also more obvious.

I have a few questions:

Should I make a real stacked give away (50 pg ebook) to really help build up my site and list which right now has limited content and no traffic? Or should I do something else (such as trim down the list and be detailed OR keep the list long but not cover each reason in depth)?

Also, is it more appealing for a potential subscriber to see a HUGE list of reasons that are all covered in an ebook/report, such as "30 Reasons why..."

Or do they prefer to see a managable, consolidated list, such as, "7 things you can do right now to...."


Thanks,
scott
#big #freebie #list #small
  • Profile picture of the author psubold
    Any opinions?
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  • Profile picture of the author bobcath
    In my experience it makes no difference. I'd keep the big one for a follow up after they've signed up for the smaller more succinct one.

    Bobby
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    • Profile picture of the author psubold
      Okay,

      Thats initially what I was thinking. But, I just want to make sure my free offer really stand outs, exceeds expectations.
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  • Profile picture of the author Lisa Gergets
    Scott, put out a small report for free to build your list, then offer a one-time-offer for a more in-depth report.

    My own experience with using a free product to build a list was that it didn't produce many actual buyers in the long run. But having said that, in the last week, I've gotten three or four solid, high-end buyers from my "freebie-seeker" list.

    You really never can tell!
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  • Profile picture of the author psubold
    I'm trying to build this newsletter in conjunction with a blog.

    I really want to build it into a Brand and gain authority in the niche. I see this as having long term potential.

    So, does it still make sense to do a one-time offer upsell, right after i give away a freebie for joining the list?
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    • Profile picture of the author Lisa Gergets
      Originally Posted by psubold View Post

      I'm trying to build this newsletter in conjunction with a blog.

      I really want to build it into a Brand and gain authority in the niche. I see this as having long term potential.

      So, does it still make sense to do a one-time offer upsell, right after i give away a freebie for joining the list?
      I believe it does, yes.
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  • Profile picture of the author DogScout
    Actually, this is where the maze starts. Offering an OTO and putting any takers into a separate list.
    Then each list is marketed to differently. When someone buys something, they go to a different list and the offers (usually, but not always) become more expensive. The emails have different content because you are marketing to a different personality group of your market that them buying has helped you identify. Different personalities respond to different stimuli. A proper maze can have 20-50 lists (depending on ones anal tendencies), but eventually you should be able to identify at least 5 or 6 different types of buyers that need to be marketed to differently. Both Perry Marshall and Dan Kennedy have info for sale on email maze marketing you might check out.

    (I 'hear' Google is going with the Jung 36 +1 personality model. Nice to have unlimited computing power at your disposal, huh?)

    Oh, and solving 30 problems is way too much, leave them hungry. Lol.
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  • Profile picture of the author Michael Field-Dodgson
    All sounds way to complicated for me Dogscout.

    For my money Paul hit the nail on the head. You want a list that you have/are building a relationship with so that they have trust in you or your judgement and will then buy offers you provide.

    Therefore always over deliver, there is no better way to build a responsive list than by repeatedly beating their expectations.

    Its the old story people will always remember when reality fell short of their expectations because they feel let down - very important

    I would simply have a squeeze page with an optin for a free gift. Make the gift something worthwhile - something people would expect to pay for - you could use a newsletter as back up.

    If you think thirty points is too much - start a series of say 3 lots of 10 or 2 of 15 depending on content.

    Hope this helps.
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    AND there's no such thing as a free lunch!!
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