The ONE pop-up I actually paid attention to
I was on a site this week (and for the life of me, I can't recall which) but when I tried to close the pitch page, a pop-up jumped up and all of the sudden some AUDIO started to roll out of my speakers. Basically, the site owner (a male) started out by saying:
"Before you leave, I'd like just one more chance to tell you about my offer.
Please give me three minutes to listen to this audio, and after that if you still aren't interested, then..."
To be frank, I listened to the entire 3 minutes or so of audio. With a regular pop-up I'd dismiss the window and move on without reading it. The audio really got my attention.
Ultimately I didn't buy, but to be honest I really wasn't on the site looking to buy in the first place.
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