Difference between Affiliate Marketing 1.0 vs 2.0?

19 replies
Affiliate Marketing 2.0 -- is there really such thing?

I know in this field, techniques and strategies are constantly changing. What works 6 months ago, may be outdated today.

The things that never gets outdated are solid business principles - treating your customers/clients like a family, providing long-term value, having a vision to scale/expand, etc. Yet, many are chasing new "latest and greatest" all the time without putting much of the effort in developing marketing/business skills first.

So, is Affiliate marketing 2.0 just another buzz word? I know in geeky tech fields, there are tons of buzz words thrown around (Web 2.0, RIA, AJAX, Cloud computing, etc). As a result of "Web 2.0", came the birth of the "Social Media" revolution/war - the web becoming more interactive/social.

Is the same going to happen to affiliate marketing?

Now that I'm more focused in doing IM now, what's Affiliate Marketing 2.0 all of a sudden?

However, I feel "affiliate marketing 2.0" will just be another buzz to sell products. Whether you're doing AM 1.0 or 2.0, isn't just rehashed stuff explained on a different perspective?

By the way, I just view Mike Filsaime/Chris videos and they are good so far, but mostly rehashed stuff explained on a different level, in my opinion. I can't help but thinking, all these pre-sell video "trailers" are going to get you to buy a $997 course. And then in two years, it will be Affiliate Marketing 3.0 by new breed of marketers but failing to really promote timeless business principles in order to sell more products?

What do you think? Are you guys ready for Affiliate Marketing 2.0?
#affiliate #difference #marketing
  • Profile picture of the author elyshemer
    Originally Posted by excoder01 View Post

    I know in this field, techniques and strategies are constantly changing. What works 6 months ago, may be outdated today.
    Marketing (as you stated in your next sentence) will always be marketing - same as people will always be people. In my view, all the "new" techniques and strategies are just the icing on the cake.

    Those who sell others "programs" on how to make money feel they need to be creative with what they sell or people will not buy. Is it necessary? I think not.
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  • Profile picture of the author Barry Unruh
    What is really funny is how most of the people telling you about "new marketing" then turn around and repeatedly talk about their mentors and gurus from the history of copywriting and marketing. They will tell you how those principles never die. Guess which one is the truth?
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  • Profile picture of the author Quentin
    I think the difference between Affiliate Marketing 1.0 vs 2.0 is 1

    Q
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    • Profile picture of the author elyshemer
      Originally Posted by Quentin View Post

      I think the difference between Affiliate Marketing 1.0 vs 2.0 is 1

      Q
      The difference is 1.0 if you want to be precise :p
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      • Profile picture of the author MightyWarrior
        Sure, great stuff!!! LOL -- GIVE - ME - A - BREAK...

        What ever happened to this guy who was going to get out of
        affiliate marketing altogether and start promoting software... MF


        No matter how you package it, a box of cheerios is still a box of cheerios...
        and Social Marketing is still sooo... Web 2.0 -- and what's the diff really??
        [Cheery Oats, Cheerios.... who cares?]


        And why argue over whether the diff between 1.0 and 2.0 is 1 or 1.0...
        ... it depends on whether you're using Integers or Reals, and if you're using
        Reals whether 'all of your bits [after the decimal] are off' or whether those
        'bits that are on' are significant or not.

        Voice your opinion and quit nit-noying over stupidity -- say something significant!


        I doesn't matter if you build your list and then build your relationship with that list,
        or if you build your relationship first and then build your list...

        It doesn't matter where you build your relationship either!!! BUT, it's easier to use
        MS, FB, or LI and build your relationship first, but to really target your list you need
        to have a list -- I would work on both.


        This course is solely targeted at taking advantage of the noob... and this information
        is available all over the web, but people want a quick-fix and will pay BIG for answers
        that they will never implement!


        This course which is affiliate dot com dot com is NOT $997....
        need to add an additional $1000 so the price is correct ($1997)


        or, you can make your purchases over time... WoW -- what savings...

        I'm really doing you noobs (which is who this course is definitely for)
        a BIG favor -- make only 3 payments and I'll charge you $244 MORE...
        that's only $81.33 more per payment (and don't forget the penny )

        or, only today, you can take the 'ultimate' plan and make 6 payments
        and we'll only charge you $56.16 extra per month instead of $81.33...
        that's a savings of $25.17 per month (aren't we nice to our noobs )
        [remember to add 4 cents please].


        My point is that most people would go along with the last paragraph
        and think they are saving money. I still think it's wrong to say one
        thing and do another (MF)...

        I also believe that it's wrong to take advantage of noobs.....
        OR ANYONE FOR THAT MATTER!!!!


        IF everyone simply built an empire of noobs that had respect toward
        their 'king'/'queen'... developing a relationship with your list would
        not even be on the 'to-do-list'... put everyone on a 'ning' platform or
        use a bulletin-board / blog and let everyone tell everyone else how
        great of a 'king'/'queen' you really are!

        But it's not that way now, is it?? Why???

        Fact is everyone for the most part is force-feeding regurgitated garbage
        down people's throats in the name of psychological triggers and hyped
        high-sales volume 'king-of-the-hill' mentality.


        The big names don't make money 'doing' crap... they make money 'selling' it!
        And then after they sell crap they get more followers, figure out whose crap
        to sell next, and promote and sell more crap, then get a bigger jv crowd.

        Obviously you can tell that I don't have ANY respect toward 'so-called' gurus.


        Where's the decency online? Why do gurus have to twist someone's mind
        before they can take someone's money (hard-earned or not) instead of
        offering up something of value? Sure, it's not that way with everyone!
        BUT FOR THE MOST-PART IT IS!!


        That's the purpose of forums like WF, etc... to educate and grow together...
        NOT to come up with some WSO to take advantage of folk. That's what I like
        about WF -- You can often get an honest review of something even if it isn't
        a WSO... Often the good or the bad will stand out with the reasons [good/bad]...

        ... that is if everyone isn't already promoting it ... my 2 cents.. ty4listening!


        In closing, I believe that Affiliate dot com dot com is a rip-off... repackaged,
        renamed, but the same stuff that's been around years!!!

        MySpace launched in August of 2003 and Facebook February of 2004 -- that's
        how long social marketing has been around, AND EVEN BEFORE THEN!!! So why
        are we talking about something that is 6 YEAR OLD OR OLDER? Obviously there
        are a lot of people that have never owned a real business and think that the
        internet is somehow a different animal! Well, IT ISN'T and people are still people.
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  • Profile picture of the author Gclunis
    Hey guys,

    I watched the same video from mike and chris and I agree that all these pre-sell videos are definitely going to lead to selling chris' membership.

    However, just based on the concept of "affiliate marketing 2.0" it may be a buzz word to explain the same thing from a different perspective..but at the end of the day..the fact is that it is a good perspective to look at things. It promote building relationships before making an effort to sell..something that most affiliate don't do. Whats so wrong with that?
    Also, so far they havent tried to sell it so as of right now its free information about a different perspective to affiliate marketing that frankly...works.
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    • Profile picture of the author elyshemer
      Originally Posted by Gclunis View Post

      It promote building relationships before making an effort to sell
      ...and what's different about that?
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  • Profile picture of the author Gclunis
    The difference is that it puts an extra emphasis on it....i'm sure you know that many affiliates or even product owners are reluctant to take that important step.

    I'm sure you know that one of the main reasons for people failing is not taking the time to really try and build a relationship with their readers.

    I never said anything was new...it certainly isn't..there is nothing new in IM period..its all just the same basic principals that continue to work over and over again. But it is a different way of looking at it.

    Focus on the relationship 100% first..before building any sort of website, before putting up banners or getting links or even picking a product. focus on the relationship and build on top of that. That's the main thing behind "affiliate marketing 2.0" which in my opinion is a good thing because it will get newbies and people who refuse to focus on this fundamental to actually do it.
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  • Profile picture of the author ukcarl
    Alot of it is just rehashed things change but principles are the same If someone wants something put yourself infront of them with what they want

    3 things will never change and they are

    * you need to be relevent
    * you need traffic
    * and you need to create good relationships and give value to your customers
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  • Profile picture of the author TristanPerry
    As others have said, it's pretty much just buzz words and a marketing strategy; aimed at getting people to buy "affiliate marketing 2.0" products in the hope that people believe they are better than 'ordinary' "affiliate marketing" products.

    The same is kind of true of Web 2.0 - a site which is social-oriented ("Web 2.0") isn't naturally better than a 'standard' (non-"Web 2.0") website. And in many cases, a social aspect to a website wouldn't be a good thing (depending on the type of website - i.e. business websites, sales letters, etc, would probably be harmed by having social aspects).

    As an aside, I'm not a fan of the phrase "Web 2.0" for this reason - web 2.0 isn't better than 'standard' websites. Hence the version number approach seems fairly misleading.

    And as a quick 'FYI' though, the other 'buzz words' you mention (RIA, AJAX and Cloud computing) aren't buzz words or marketing gimmicks though - they are technologies. RIAs are almost a cross-between web and desktop applications, AJAX is using Javascript to make dynamic server-side requests, and cloud computing involves combining multiple servers to provide an 'on the fly' scalability. As I say, these are technologies and developments. I certainly wouldn't group them in with purely marketing gimmicks such as "affiliate marketing 2.0" or even the somewhat 'normal' "Web 2.0".

    So yeah, affiliate marketing "2.0" is just a marketing gimmick and nothing more.
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    • Profile picture of the author excoder01
      Thanks for the response guys.

      Originally Posted by TristanPerry View Post

      As others have said, it's pretty much just buzz words and a marketing strategy; aimed at getting people to buy "affiliate marketing 2.0" products in the hope that people believe they are better than 'ordinary' "affiliate marketing" products.

      The same is kind of true of Web 2.0 - a site which is social-oriented ("Web 2.0") isn't naturally better than a 'standard' (non-"Web 2.0") website. And in many cases, a social aspect to a website wouldn't be a good thing (depending on the type of website - i.e. business websites, sales letters, etc, would probably be harmed by having social aspects).

      As an aside, I'm not a fan of the phrase "Web 2.0" for this reason - web 2.0 isn't better than 'standard' websites. Hence the version number approach seems fairly misleading.

      And as a quick 'FYI' though, the other 'buzz words' you mention (RIA, AJAX and Cloud computing) aren't buzz words or marketing gimmicks though - they are technologies. RIAs are almost a cross-between web and desktop applications, AJAX is using Javascript to make dynamic server-side requests, and cloud computing involves combining multiple servers to provide an 'on the fly' scalability. As I say, these are technologies and developments. I certainly wouldn't group them in with purely marketing gimmicks such as "affiliate marketing 2.0" or even the somewhat 'normal' "Web 2.0".

      So yeah, affiliate marketing "2.0" is just a marketing gimmick and nothing more.

      I agree. Actually, I was a techie myself, having dabbed into various techniques. My point was AJAX and others are actually old technologies as well, but marketing buzz words to make technologies interesting.

      Technologies change constantly, but solid marketing principles are timeless.

      If you google "affiliate marketing 2.0" you'll see an article from 2005 - http://www.imediaconnection.com/content/7308.imc"

      I just watched the new video by Mike and Chris Affiliate Dot Com - the premier and new affiliate marketing course launching in DAYS and so far so good.

      However, what makes the video "Affiliate Marketing 2.0"? Many have been using a pre-sell/squeeze page and review pages for awhile now.

      I think where most failed is what kind of messages to send them as an autoresponder series? I think soon there will be a huge market for ready-made PLR autoresponder series that's very "personalized" due to putting more emphasis in developing a relationship with your list. If you can provide services creating ready-made or cheap PLR autoresponder series for many niches, you're golden.
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  • Hi excoder01,

    I think it may be rebranding, but being new to all this my reading and investigation has shown me the advantages of what they are talking about.

    The essence is building a reponsive list of people with mutual trust.

    I was reading about a relative newcomer from an educational background who started by chance in this aff 2.0 mode by giving more than he sold, initially.

    To cut a long story short. In a promotion where he took part to help some one who had helped him, he was "competing" with people who had lists 7-8 times bigger than his yet at the end of the day he was the top promoter.

    If you want to give it a handle the larger list owners had used Aff. 1.0 and the winner was using Aff. 2.0.

    In the bricks and mortar world the Aff. 2.0 type of marketing has been around for years: Treat people well and over deliver on their expectati
    ons.

    Cheers
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    • Profile picture of the author excoder01
      Originally Posted by ShaneRQR View Post

      Wow great video! Thanks a lot!
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    • Profile picture of the author Jazzmin
      Thank you ShaneRQR for the video and analysis. Thank you MightyWarrior for your contribution; you make excellent points. The extra money for the payment plans is really unfair, I think. ADC will have both beginner and advanced stuff. Sometimes when a person makes a big financial committment, it is their motivation to succeed. I suspect a lot of buyers will ask for a refund in the first 30 days, though.

      I have to read the Sticky Posts, I guess, to figure out how to say thank you to a poster, unless someone can PM me or reply here. Another forum I'm on has a Thanks button--pushbutton simple.
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  • Profile picture of the author Valineo
    From what I've heard so far about affiliate marketing 2.0, there is nothing new... principles are the same just that you are using some "new" resources and maybe a different approach according to those new resources... important stuff is still the same...
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  • Profile picture of the author excoder01
    What ever happened to this guy who was going to get out of affiliate marketing altogether and start promoting software... MF
    MF did said he was going to quit the IM industry altogether...well he's back!

    I did noticed there's no satire of AffiliateDotCom on SaltyDroid - even though MF is in it.

    Perhaps it's a good product if the SaltyDroid hasn't make fun of it yet. lol.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by excoder01 View Post

    Affiliate Marketing 2.0 -- is there really such thing?
    No.

    Originally Posted by excoder01 View Post

    So, is Affiliate marketing 2.0 just another buzz word?
    Yes.

    It'll probably die out quickly, but if it doesn't, it'll just become like "Web 2.0": a largely meaningless, hype-fuelled, ill-defined expression of such vagueness that it'll end up being thrown around loosely by loads of different people who all think they know what they mean, and that everyone else does too, whereas in fact everyone's using the expression with different meanings - and some of them very widely differing!

    Originally Posted by excoder01 View Post

    What do you think? Are you guys ready for Affiliate Marketing 2.0?
    Call me a skepchick, but I'm ready for people to talk nonsense about it, yes.

    It would be naive not to be ready for that, even in the hope that it won't really happen.
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  • Profile picture of the author GenerousBoy
    Have to say I totally agree. The only spin on it that Chris and Mike seem to have put on their 'affiliate 2.0' is the idea of sending your subscribers to a review page which is loaded up with your affiliate links and banners etc. To me, this is just blogging with an affiliate link. But isn't that what most affiliates are doing anyway?
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