This particular store was in the Americana Mall in Manhasset, NY - a very upscale (bougie) spot on Long Island. Many celebrities shop there - J-Lo was just there this summer and shut down a few stores to shop.
I went in the store wearing shorts and a t-shirt and honestly was expecting to be ignored or even followed around the store. But to my surprise, the sales rep was very nice and helpful. Plus she really knew her stuff. The shirt and tie ran me $173 but she made me feel like it was worth every penny.
Today (a week later) I got a personalized card in the mail thanking me for my purchase. It was hand written and signed by my new favorite sales associate.
Not that's outstanding service which will lead to additional sales.
How can you incorporate this into your business?
Well, whenever someone buys from you, add them to your autoresponder. Then you can program it to send them an email a couple of days later to thank them and ask if there is anything you can help them with. You can also use it as a method of soliciting testimonials.
A small thing like this can really add to your bottom line in the long run. Think of how many additional sales you can get from existing customers by simply making sure they had a positive experience from the first sale.