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How to beat Amazon as an affiliate

by wesker777
10 replies
If you want to affiliate an amazon product, but the keyword you want to use has amazon.com ranked #1 in that keyword. Does that matter?

Is it possible to create a website with optimized keywords, content and backlinks about that amazon product I am affiliating to rank higher than amazon itself?

I've done months of research on internet marketing but have not come across someone who explained how to beat amazon's #1 or top 5 ranking in google.

I have heard people like Dan Brock say that it doesn't matter if amazon is ranked on the first page or #1, but I don't think he explained why it doesn't matter.
#affiliate #amazon #beat
  • Profile picture of the author Chris Thompson
    First of all, yes you can outrank amazon's product page. I've done it myself with little effort. Depends on the product.

    Second - consider that your search engine listing is an ad. You need to sell the click. Write an interesting meta title and description. People will click even if you rank below amazon.

    Here's a neat trick. Pick a pile of products you want to promote. Hire an employee to write basic reviews. Then check rankings after a month. Go back to the ones that are ranking well and redo the reviews to a higher standard.

    This way you can hire someone cheap for the test and then go back and improve upon the search engine winners.
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  • Profile picture of the author Michael Franklin
    Originally Posted by wesker777 View Post

    I have heard people like Dan Brock say that it doesn't matter if amazon is ranked on the first page or #1, but I don't think he explained why it doesn't matter.
    Many times the Amazon listing has very few quality backlinks. So it's simply a matter of having more quality backlinks which is not hard at all...It's done all the time!
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  • Profile picture of the author bay37
    It depends on the strength of the Amazon product page. An easy way to determine it is by looking at the Page Rank and title tags.

    PR of 3+ plus keywords in the title == bad news and means that Amazon are targeting that keyword phrase.

    But yeah, it's possible to outrank Amazon (even a PR5 Amazon page) for their keywords - if your SEO Voodoo is, well, up-to-date?
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  • Profile picture of the author PaulaC
    Amazon is easy to beat. A good majority of their internal product pages usually don't have much of a pagerank or backlinks. And even if you came in second under Amazon in the search results you are more likely to get clicks to your site if you use the word 'review' in your title. A lot of people are looking for a good review before they buy.
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    • Profile picture of the author thedog
      Originally Posted by PaulaC View Post

      Amazon is easy to beat. A good majority of their internal product pages usually don't have much of a pagerank or backlinks. And even if you came in second under Amazon in the search results you are more likely to get clicks to your site if you use the word 'review' in your title. A lot of people are looking for a good review before they buy.
      hi paula, how do you make sure the word "review" is in your title?

      cheers
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      • Profile picture of the author Chris Thompson
        Originally Posted by thedog View Post

        how do you make sure the word "review" is in your title?

        cheers
        Use a WordPress theme that has Meta Data available underneath the post. Either that, or use the "All-in-one SEO" plugin.

        When you enter your post / page in Wordpress, go to the Title and Description area below the content. It's part of the meta data.

        Enter whatever you like. Save post / page.

        NOTE: If you have properly setup your "permalinks" (google it if you don't know), your default meta title will be the page title (or post title if it is a post).
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        • Profile picture of the author wesker777
          Awesome, thanks for the help guys, I'll be using everyone's advice.

          Glad to hear it's easy to beat Amazon.
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  • Profile picture of the author bay37
    Originally Posted by Chris Kent View Post

    What happens if you just backlink the hell out of your affilate link?

    I am a member of an affiliate program for another site that uses regular affiliate links and sometimes when I have been typing in the equivalent of e.g. amazon canon d900 camera then the #1 in Google is actually an affiliate link!

    I was wondering if that could be easy cash? Just choose a bunch of products, make a bunch of affiliate links and then outsource to someone to backlink it like hell?
    That will get your Amazon commissions suspended.
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  • Profile picture of the author biggsy
    Amazon get's top spot by default because, well... it's Amazon. With quick and easy backlinking you can jump past it.
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