Instant Expert Status - What's Stopping You From Doing This?

35 replies
What's stopping you from publishing a book?

As I talk about in further detail in my Publicity/Book Marketing Course, it's hands down the fastest way to gain credibility and exposure. It's so much easier to get mainstream exposure if you're a published author because you're automatically deemed an expert.

Here's an overview of a step by step process you can use:

1) Find a topic that you want to establish yourself as an expert in.
If you have a current business, you want it to be something related to what you do. To come up with ideas, you can use the best sellers list, popular magazines, or even Clickbank. This is very similar to niche selection.

An easy way to do this step is to find an angle or subniche within a popular market. That way you know your title will appeal to both the subniche and the overall market. For example, I had success with Cooking / Restaurant Recipes.

2) Come up with a title and a cover that makes people want to read more.
I list this as a separate point because it's so important. The title and the cover are critical. You want it to have the same effect as a headline and header graphics do for sales copy.

There are freelance graphic designers who will do a professional cover for you for like $200 - $500. I used KNDesign.net to do a cover for a self published title back in 2003. They used images from IStockPhoto. To my surprise, when I got the book deal with Simon & Schuster, they liked the cover so much that they used the same images for my book with them.

The point is, just because it's done by a freelancer doesn't mean it's not professional enough for the mainstream.

3) Come up with 15 main points for your book. You will have to get 10 pages written for each point. Make an outline / table of contents.

4) Write it yourself or go to one of the freelance sites to find a ghostwriter such as Elance, Guru.com, or even Craigslist.

If you hire a ghostwriter, you can easily record an interview with him/her using freeconferencecall.com or Skype. Have a discussion about your background and each of the main points you want to cover in the book.

The ghostwriter should be able to take it from there.

5) Make any changes or additions to the manuscript and hire a freelance editor to clean it up. Take a look at some similar books on your shelf or in the bookstore and use a similar layout for your book.

6) You can use CreateSpace.com to format your book and get it ready to be published on Amazon.com.

7) Host a free giveaway event for the launch of your book.

Free giveaway events are excellent for list building. Basically the way it works is, marketers sign up to promote the event and contribute a free bonus. The free bonuses from all the participating marketers are listed on a webpage in order of which marketers send the most traffic. Visitors have to opt-in to each marketer's list to receive their free bonus. Obviously, the marketers who send the most visitors to the page get the most exposure for their free offers and usually the most leads.

You can do the same thing with a book launch. But instead of it being a free giveaway event, you can make it a "buy this new book and get all these amazing free bonuses" event.

You'd be surprised at how many marketers would be willing to participate in your book launch if you set it up as a list building event like this. And who knows, your book launch may get enough sales to get ranked as one of the top selling books on Amazon.

I realize that this is not a new discovery, but hopefully me explaining it here helps motivate some people. Obviously, there is more to it that I can teach you, but I don't want to make this a 20 page opening post .
#book #combining #event #free #giveaway #launch
  • Profile picture of the author Sean A McAlister
    Awesome Stuff Ron!

    Thanks for the share!

    All the best

    Sean
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  • Profile picture of the author perfectlovehere
    Great guide! Thanks for sharing! That helps me a lot because I'm having trouble coming up with ideas to market my relationship book. I really do like the giveaway idea! Where could we give it/who to?
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  • Profile picture of the author Istvan Horvath
    Simple but very effective guide if you follow it through...

    I saved it for my next "expert" product

    Thanks, Ron!
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  • Profile picture of the author Steven Fullman
    Hi Ron,

    I'm sure you're too gracious to admit...but the fact is: you're a massive inspiration...and not just to me...but to lots of folks here.

    I'm no suck-up, but this is great advice. After all, we're all publishers now. What was once a "mass monopoly" is now a "mass of niches"

    ...and we're all experts. At something.

    Thanks Ron!

    Steve
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  • Profile picture of the author Tanner
    This is the same thing I teach my clients. Publishing a book is the easiest possible way you can go from nobody to credible expert practically overnight.

    I was a bit skeptical about the idea at first, but I can honestly say that publishing my book was the best thing I could have ever done for my business.

    Oh, and talk about a ego boost when your book starts to sell =)
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    • Profile picture of the author Gclunis
      Hey Ron,

      Quick question in relation to your post...

      If someone writes a series of free pdf's (lets say in 3 parts) to give use as an email capture mechanism and it gets rave reviews. Could that person combine all three parts of the pdf into one book and publish it? Or does the fact that it's already a pdf affect it at all...

      Just wondering because i'm not sure whether or not it would..
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      • Profile picture of the author Ron Douglas
        Originally Posted by Gclunis View Post

        Hey Ron,

        Quick question in relation to your post...

        If someone writes a series of free pdf's (lets say in 3 parts) to give use as an email capture mechanism and it gets rave reviews. Could that person combine all three parts of the pdf into one book and publish it? Or does the fact that it's already a pdf affect it at all...

        Just wondering because i'm not sure whether or not it would..
        I don't see any reason why you couldn't. People give out free chapters or even full downloadable versions of their book all the time.
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    • Profile picture of the author iSoftware
      Originally Posted by Tanner View Post

      This is the same thing I teach my clients. Publishing a book is the easiest possible way you can go from nobody to credible expert practically overnight.

      I was a bit skeptical about the idea at first, but I can honestly say that publishing my book was the best thing I could have ever done for my business.

      Oh, and talk about a ego boost when your book starts to sell =)

      ...bought your product. It was worth the money
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  • Profile picture of the author Steven Carl Kelly
    Ron:

    Good post. This is a technique I teach my students in my online marketing fundamentals seminar.
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  • Profile picture of the author Rock Solid
    For those interested and who haven't read the Four Hour Work Week I'd recommend it. Tim Ferriss talks about becoming an expert in a particular field or niche and has some great insights.
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  • Profile picture of the author SolomonHuey
    Hey Ron,

    Thanks for the info. Quick question... have you used (or are using) createspace? Assuming you've used them, how has your experience been?

    I've heard of several ongoing quality control issues with their books on their forums... which obviously I think many of us would like to avoid if possible.

    Solomon Huey
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  • Profile picture of the author Steven Carl Kelly
    I'm not Ron, but I'll reply with my own experience...

    I've had great success with CreateSpace. Far better than Lulu, and I've moved all of my POD publications to CreateSpace. I've not encountered any serious problems with them so far.
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  • Profile picture of the author Jacqueline Smith
    Thanks Ron! Aside from giving great content in your post, you've inspired me to start an e-book. I've been wanting to start one but get overwhelmed at the mere thought. You make it sound so doable! So....I'm going to do it!

    Thanks
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  • Profile picture of the author Andyhenry
    You're right on the money Ron - I've done this several times now. Using Amazon's systems gets easier and easier. My most recent book was originally just going to be an ebook but it was so simple to also make a physical one that I just did it. It means I also get checks from Amazon every month as they sell it for me too - which is nice.

    I got a fellow warrior to do the graphics for the cover (Karl Warren) but you can do it just using their templates too - it's soooo easy I'm also surprised how few people do it.

    Andy

    p.s So you know I'm not BSing, you can see my book on Amazon here: Amazon.com: Now Invest In Silver: An Introduction...Amazon.com: Now Invest In Silver: An Introduction...
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    • Profile picture of the author dbarnum
      Hi Ron,

      I think the key is finding time, or rather making time, to do the steps. Breaking it down into so many pages a day, for example, can help organize the entire project into your week.

      Thanks for the steps and inspiration!

      OK, mentioning cooking and recipes....well, heading off to make breakfast now. This thread makes me hungry
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      • Profile picture of the author Steven Wagenheim
        Wow....you make it sound so simple Ron.

        Hmmmm.....maybe it is.

        Thanks for sharing.

        PS - I still wanna have your baby.
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        • Profile picture of the author John Durham
          Originally Posted by Steven Wagenheim View Post

          Wow....you make it sound so simple Ron.

          Hmmmm.....maybe it is.

          Thanks for sharing.

          PS - I still wanna have your baby.
          It is simple steven. I followed Rons exact plan (from an ebook standpoint) after realizing that 1000 telemarketers think Im the best of the best manager, and call center clients I have consulted... call centers I have built...

          Anyway, for years I could not see what I was an authority at that would apply to wf anyway..... then one day, publicly right on this forum I said "Eureka!!! I know what I am an expert at and an authority.."

          This was that moment: http://www.warriorforum.com/main-int...ml#post2377145

          Anyway,

          I was so confident that I immediately started doing exactly what Ron said here.

          I created a wso... 3 weeks ago, two days after that epiphany, interestingly Steven YOU were the one who encouraged me to "Just start even if its rough" in another thread...

          I immediately turned "about face forward march", and began sharing my knowledge in threads, as if I was exactly what I am, which I hadn't previously given myself enough credit for...

          I found that it WAS (my special skill set) relevant here after all...

          Well long story short I created a wso, so crude that the first 10 copies went out in word format because I didnt know how to make pdf...

          Long story short:

          Today I have sold over 200 copies, and it is helping people (look at my sig link-no spamming intended. I have been a sig-less warrior for ten years) change their lives... and I am sartisfied that I am continueing to help people achieve greatness with my years of accumulated knowledge on a subject, that I know better than anyone else. "Telemarketing".

          So there! Mr I have 12k posts, and can afford to sit play guitar all day!!!

          Some might say "You are gonna ruin that status admitting all of this in a thread... but I think thats why people want to buy my stuff... because Im not pretentious... just bein who I am and layin it out there like its the truth, because it is, and consequently people have shown me great appreciation for that which is humbling, and still shocking...cdarklock, you were the one conversing with steve in the thread I read that inspired me to Just do it!

          Mind you I had started a Mind Warrior thread called 41 and losing fire... before that because I was feeling lost. This project reminded me of myself, and gave me back my fire.

          It doesnt look too cool nor guru like for me to be saying these things... but it also doesnt take away from my sense of authority on my subject matter either, and I feel that by telling the truth vulnerably as I may be... maybe someones life could change as a result...like the conversations between you and cdarklock did for me...

          Steven I have heard you apologize so much for whining in the old forum... but also I have seen myself in your dialogue, and being that I respect you... it made me okay with me to hear you had experienced that and enabled me to keep getting up the next day and keep posting...

          Now, I have taken some proceeds from report sales and am building a forum where I will continue to train telemarketers for the next 10 years... I have found my mojo again thanks to this place!!

          One more thing: I know my "competitors" (?) are all loving this post saying "look at that idiot blow his mystique...", but I dont care cuz I didnt build this on mystique... it's built on solid truth... mystique goes away, principles endure... and the day comes when the tigers stripes change back...

          I'll be thankful on that day, that I never pretended to be stripe-less in the first place , while others with less substance will feel naked and exposed!

          SO YEAH !!!!!! I was created by the Warrior Forum!!! Did everyone hear that? If you need telemarketing advice, you are looking at the WFs finest right here. We have a little of everything!!!

          I took the WF to the Boiler room for ten years... Now I am bringing the boiler room here!

          Now lets move onto the next 10 years!

          Goodnight guys! Thanks, You are all so Great. You too bkay!

          Thanks Guys!



          .
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          • Profile picture of the author ShawnPeter
            Hi Ron,

            Forgive me for not understanding your guide to getting published.
            My questions:

            1) What you've written is about launching a physical book, right? Not an e-book, right?

            2) How does an unknown (like me), get marketers to be part of the giveaway?

            I've already written 3 e-books & want to turn 1 of them into a physical book. However, the cost to print is expensive. The best quote I could get was $3200 for about 350 copies of a 55 page book.

            I've not tried Createspace, but was contemplating on setting my book up at 'Crowdfunding' sites.

            Thanbk You for sharing your wisdom.
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  • Profile picture of the author theory expert
    Banned
    Question on point #7.

    Is the free giveaway event an offline thing to do, or, are you referring to some online thing. I am not real clear on this. If you have some links to some articles on this particular thing I would appreciate it. It is actually irritating me, so, I really need to understand this.

    I hate not knowing things sometime.
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  • Profile picture of the author CDarklock
    Originally Posted by Ron Douglas View Post

    What's stopping you from publishing a book?
    Step 3.

    The part you're missing in that step is "Come up with 15 main points that don't suck for your book."

    I have trouble with that part.

    When I make an ebook, I can stop at 20 or 30 pages, covering five or six points with about three to five pages on each one. And that's a salable book, which can go for up to $27 if the information's good enough.

    Compare that to a full-blown published book of 150 pages, and it's almost ten times the work. If I combined all five of the products I've already got out in the market, it would barely cover that. But whereas those five products would cost about $150 as ebooks, I'd be lucky to put $30 in my pocket for the whole bundle as a published book.

    Don't get me wrong, I do understand that this $30 scales up to a whole lot more than five times as many sales. But I'd rather not go high and wide with my stuff until it really, seriously, deserves to be on library bookshelves across the world. It needs to appeal to a broad market, and most of my stuff really doesn't - it appeals to a hundred or so people, and that's all. Compare that to some of these products that are doing 500 copies or more in the WSO forum, and you can see just how little I appeal to people across all sales channels.

    I tend to have a small crowd of raving fans. It's not a big market. It's not a popular market. And this is primarily because of the kinds of topics I cover... where the bar is higher precisely because the market is small.

    I'm getting closer. The way I'm going, I'll probably have at least one book on the market by the end of the year. But right now? Nope. Not ready.

    I am expecting, however, to have a product suitable for publication by the end of next week - at least as far as length goes. Quality, not sure. We'll see how people respond to it. And then I get to start looking at how to publish it effectively and profitably, because print books and ebooks are different animals for different audiences.
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    • Profile picture of the author Kay King
      I got my wakeup call when a client emailed about how happy he was with the sales of the 120 pg book he hired me to ghostwrite.

      One of those moments that make you go "hmmmm".

      kay
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    • Profile picture of the author Barry Unruh
      Originally Posted by CDarklock View Post

      Step 3.

      The part you're missing in that step is "Come up with 15 main points that don't suck for your book."

      I have trouble with that part.

      When I make an ebook, I can stop at 20 or 30 pages, covering five or six points with about three to five pages on each one. And that's a salable book, which can go for up to $27 if the information's good enough.
      Who said it has to be on IM? It could be the life and times of CDarklock, Rebel Writer and Marketer
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  • Profile picture of the author AdamSlade88
    Unfortunately you mus be living the U.S or UK to publish a book and sell on Amazon.
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  • Profile picture of the author iSoftware
    Does someone have a service where you can outsource the creation of the createspace ready book. Basically you just send them the word version of the book and they create the templates, submit to create space, make the amazon "look inside" function enabled, etc.

    That's a service right there worth paying for...I'm all about letting experienced people do what they know how to do...
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    • Profile picture of the author Alchemium
      This idea sounds quite interesting indeed. It's worth pursuing once one feels ready for it.

      Thanks for sharing
      Alex
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      • Profile picture of the author jtpada
        Sparking the brightest ideas! do you happen to know if Amazon allows fiction too for self publishing?

        Wondering if an ebook that does not give advice in any way work for gaining expert status too... would the same principle apply? What is your thought on that?

        Thanks!

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    • Profile picture of the author Ron Douglas
      Originally Posted by moneykws View Post

      Does someone have a service where you can outsource the creation of the createspace ready book. Basically you just send them the word version of the book and they create the templates, submit to create space, make the amazon "look inside" function enabled, etc.

      That's a service right there worth paying for...I'm all about letting experienced people do what they know how to do...
      Contact Keith Dougherty about his Quad Cash system. I believe it does something similar to that.

      Originally Posted by jtpada View Post

      Sparking the brightest ideas! do you happen to know if Amazon allows fiction too for self publishing?

      Wondering if an ebook that does not give advice in any way work for gaining expert status too... would the same principle apply? What is your thought on that?

      Thanks!

      Yes, Amazon allows fiction.

      Just being a published author gives you credibility. However, if you want to establish your self as an expert on a particular subject, I would publish a book on that subject.

      Originally Posted by ShawnPeter View Post

      Hi Ron,

      Forgive me for not understanding your guide to getting published.
      My questions:

      1) What you've written is about launching a physical book, right? Not an e-book, right?
      Yes, that's correct. A physical book will give you much more credibility than an ebook.

      2) How does an unknown (like me), get marketers to be part of the giveaway?
      You make a win/win offer and drop names. They all have a chance to build their list from the giveaway, so there is your win/win. For everyone you get to commit, you use their name to attract new people. For example, "we already have these people confirmed for the event, we'd like to add you to this prestigious list."

      Right now there is a huge giveaway event at N4K- Joint Venture Giveaway :: Welcome!. It's also for a good cause.

      I've already written 3 e-books & want to turn 1 of them into a physical book. However, the cost to print is expensive. The best quote I could get was $3200 for about 350 copies of a 55 page book.

      I've not tried Createspace, but was contemplating on setting my book up at 'Crowdfunding' sites.

      Thanbk You for sharing your wisdom.
      Createspace lets you put your books on Amazon. It's a print on demand process. That means you only have to pay for books once you have revenue from orders. The cost is not a consideration.

      Originally Posted by CDarklock View Post

      Step 3.

      The part you're missing in that step is "Come up with 15 main points that don't suck for your book."

      I have trouble with that part.
      It's as easy as writing an outline or table of contents. Just write what your book should include as the main topics. I think you can do it if you stop telling yourself that you can't .

      When I make an ebook, I can stop at 20 or 30 pages, covering five or six points with about three to five pages on each one. And that's a salable book, which can go for up to $27 if the information's good enough.
      It's not all about money. Being a published book author give you a lot of credibility. It can also increase the sales of your digital products.

      Compare that to a full-blown published book of 150 pages, and it's almost ten times the work. If I combined all five of the products I've already got out in the market, it would barely cover that. But whereas those five products would cost about $150 as ebooks, I'd be lucky to put $30 in my pocket for the whole bundle as a published book.
      Outsource. If you use the system I lay out in this thread, you will make a lot more than $30. You already have the contacts - I think you'd crush it with a free giveaway event to promote your book.
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  • Profile picture of the author pista05
    Awesome Post!
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  • Profile picture of the author AmandeepS
    Excellent post Ron, this is something I'm going to be doing in the next month or two. It's possible to do this quite quickly, there's no reason why somebody couldn't write the content in just a few weeks. I agree, yeah the book might sell for £9.99 or $10 but the amount somebody could make in terms of back end courses/seminars/selling products or services could be substantial and therefore totally worth it!
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  • Profile picture of the author Tamara Watts
    Hi Ron

    Thank you for the write up. This is inspiring and it seems quite possible to do. I hope you will continue to shed more light into your growth and success. I think self publishing is the way to go besides using the main stream publishers.

    Cheers
    Tamara
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