Video Blogs = Drop in Demand for Article Writers?

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Ron Douglas has another thread going on

Video Sales Pages = Drop in Demand for Copywriters?

I was thinking that the demand for article writers might drop over the next year or so as video blogging becomes more popular.

What's your take?


Joe
#article #blogs #demand #drop #video #writers
  • Profile picture of the author Taylor French
    Considering search engines can't really read videos, there will still be a strong demand for article content. Sales pages don't generally rely on search engine traffic, but content sites typically do.
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    • Profile picture of the author Joe Mobley
      Taylor,

      That was exactly my thinking. But I'm reading that Google is getting better at speech recognition. If they get up to a respectable percentage of accuracy, then the audio can be indexed right along with other text.


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  • Profile picture of the author Taylor French
    Many videos don't even contain speech, because some people aren't comfortable with their speaking voice or accent or don't have a microphone. So those people will probably still buy written content, anyway.

    I'd say it's still years away before this is an issue, if at all.
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    • Profile picture of the author Gail_Curran
      Not a chance. Besides, what do you think all those video bloggers will be using for their scripts? ARTICLES...
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      • Profile picture of the author Lance K
        Why don't you offer those video bloggers a service that re-purposes their videos in to articles, short reports, email courses, etc.
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      • Profile picture of the author Jerky
        Originally Posted by Gail_Curran View Post

        Not a chance. Besides, what do you think all those video bloggers will be using for their scripts? ARTICLES...
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        Couldn't have said it better myself!

        In my experiences, people who don't/can't write their own text content, don't/can't write their own video content.

        Here's an offline example: My old corporate boss (who prided himself on his stage presence, humor, quick wit, blah blah blah) would beat my door down every time he had to give so much as a 30-second speech. My point is that most people aren't comfortably "winging it" or writing their own stuff when it comes to this kind of stuff.
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      • Profile picture of the author Joe Mobley
        Originally Posted by Gail_Curran View Post

        Not a chance. Besides, what do you think all those video bloggers will be using for their scripts? ARTICLES...
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        Outlines. Maybe a few bullet points.

        The idea that somebody making a quick video for their blog or YouTube post is going to sit down and write an article first... probably not.

        Just my opinion.

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        • Profile picture of the author Gail_Curran
          Originally Posted by DigitalJoe View Post

          Outlines. Maybe a few bullet points.

          The idea that somebody making a quick video for their blog or YouTube post is going to sit down and write an article first... probably not.

          Just my opinion.

          Joe
          Perhaps article is the wrong term. How about video script?

          I see a whole new market opening up for writers. Concise, informative content that can be read aloud yet still sound like the blogger is speaking off the cuff.

          Heaven knows, some of the people making videos desperately need something more planned out than bullet points.
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          • Profile picture of the author Joe Mobley
            Originally Posted by Gail_Curran View Post

            Perhaps article is the wrong term. How about video script?
            Video script is probably a good term. Some people are way better than others at scripting.

            Originally Posted by Gail_Curran View Post

            I see a whole new market opening up for writers. Concise, informative content that can be read aloud yet still sound like the blogger is speaking off the cuff.
            Excellent thinking on your part.

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          • Profile picture of the author NicoleBeckett
            Originally Posted by Gail_Curran View Post

            I see a whole new market opening up for writers. Concise, informative content that can be read aloud yet still sound like the blogger is speaking off the cuff.

            Heaven knows, some of the people making videos desperately need something more planned out than bullet points.
            Excellent point, Gail. After all, there is a HUGE difference in writing an article and writing something for video. For example, listen to your local newscast, then read your local newspaper. Even on the same stories, the writing is completely different.

            There are very few people who can get on camera and deliver something compelling and informative just by going off bullet points. The thought of it makes me flash back to public speaking class on extemporaneous day. Who knew there were so many college kids that could freeze like a deer in headlights??

            And, as Kev pointed out, there are tons of people out there who just cannot bring themselves to get on camera. As someone who spent years trying to coax people to give me a quick soundbite, I can attest to that fact! If you can't get on camera, you're never going to get into video blogging, unless you're willing to pay someone to do it for you - and that seems like way more trouble than it's worth.

            Plus, video blogging takes a considerable expense, at least in the beginning. You need a camera, microphone, and editing equipment. That stuff isn't cheap, and you certainly can't skimp on it, or the quality will be so bad that it will totally undermine your blog. IMO, No matter how popular video blogging is/becomes, there will always be a market for article marketing.
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  • Profile picture of the author DogScout
    Some videos with speech have transcripts in text format attached near the video... or should for SEO purposes.
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  • Profile picture of the author ~kev~
    Originally Posted by DigitalJoe View Post

    I was thinking that the demand for article writers might drop over the next year or so as video blogging becomes more popular.
    Video blogging is not "becoming more popular" - its already a standard. Saying video blogging is getting more popular, is like saying "high speed internet is getting more popular". High speed internet passed up dial up years ago.

    In other words, if you have been online for more then 1 year, and if your not already video blogging, chances are your never going to be.

    Its about like anything else, there is going to be a group of people who are not going to use it. Just like not everyone is an amazon affiliate. Some people like affiliate programs, some people like pay per click,,,, while other people sell banners directly.

    I opened my youtube account in April of 2007. At that time, I thought I was behind the times. Here we are over 3 years later. So if your not video blogging, your way, way, way behind the times. Either that, or the video thing is not your cup of tea.

    Not everone can take up a video camera, make a video, and feel comfortable. Some people just do not want to show their face - and I can respect that.
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  • Profile picture of the author Rex Wright
    Saying that video is the only way to blog is like saying that blue ray is the only format for movies. There is plenty of room for all types of media formats. And as long as web searches rely on words - the need for plain old words will be paramount. And that means text.

    The real key is to be entertaining. If video was the only way to go there would be no such thing as the NY Times best-seller list. Movies have been "popular" for the better part of a century, but they still haven't completely displaced a good book. The only things that survive in any media format are the things that entertain the audience.

    Tabloids outsell traditional newspapers because they understand entertainment. Newspapers concentrate on facts and they are boring as watching paint dry. They are dying because of boredom. But editorial authors that have always been popular in newspapers aren't effected a single bit. They just moved to a different kind of print - where they are still popular because they entertain. As a result they still have jobs while all the people who can't write their way out of a paper bag move on to new careers in accounting or something.

    In the end it makes no difference which way you blog - podcast, video, plain text or any other form not yet developed in this or any other universe (as the legal jargon says). If it sucks no one will pay any attention to it. If it's great it will develop a following.
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  • Profile picture of the author Kevin_Hutto
    There will always be a high demand for good high quality content. People will have preferences, but both will be around.
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  • Profile picture of the author Barry Unruh
    I'm shocked no one brought up this point.

    When you do a search for information of a factual nature do you watch a video or do you read content? I can almost guarantee you read content.

    I have never gone searching for a video on how to get rid of bedbugs, clear up warts, numbness after surgery, or 100's of other topics I have searched for in the past years. I always go for text information, it feels more substantial, easier to use, and faster to absorb.

    If I want entertainment value along with my information, I'll watch a video.

    As an example, I'm currently going through the content on Ed Dale's "The Challenge". The podcast is available in both video and PDF content. I grab both. I watch the video if time allows, but I find the PDF transcripts more valuable. I can read it faster, it is easy to reference, and smaller to store on my hard drive.

    Video has an important role in our lives and our marketing, but it will never replace the written word.
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