What do Women Browse/Surf online?

60 replies
Just wondering, from a marketers perspective women are an excellent target market for e-commerce.

Therefore, I would like to know what women search for online, where they surf, what they buy, basically what and where do they go when they are online?

Any suggestions...

Thanks
#browse or surf #online #women
  • Profile picture of the author perfectlovehere
    As a woman (LOL) I can honestly tell you that most women will search for:

    makeup tutorials
    weight loss tips
    relationship advice

    Those are the biggest categories that I know of. Hope that helps!
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    • Profile picture of the author Hanz
      Anti-aging skin creams. The women at my office were buying this stuff online. Seems like a popular product. Skin whiteners are big in some countries too.
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    • Profile picture of the author phsims
      Originally Posted by perfectlovehere View Post

      makeup tutorials
      weight loss tips
      relationship advice
      WOW most women need lives!!!! I ama woman and other than IM related searches I usually end up looking for action films to stream and books to read LOL
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  • Profile picture of the author LizTomey
    As a women I search for kid related activities, places to travel that are cool and exciting, clothes, books... As far as information products, since I'm a women and a marketer I search for a lot of how to marketing stuff.

    Liz
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  • Profile picture of the author harro1
    weight loss courses,
    beauty care products,
    teeth whitening,

    this is what i target to womens,
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  • Profile picture of the author perfectlovehere
    Sorry for the random comment but Liz I believe I've seen some of your sites! You're pretty popular out there!

    Anyways those ones that she and I listed are among the top.
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  • Profile picture of the author excoder01
    Engineering materials, software models, coding theory, and science-related news.

    Oh wait, sorry, I'm stereotyping women. =(
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  • Profile picture of the author sbucciarel
    Banned
    sex toys
    computers
    books
    houses
    cars
    clothes
    jewelry
    electronics

    you name it, women search for it and buy it.
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    • Profile picture of the author JohnMcCabe
      According to a survey in one of my wife's "woman's magazines", a surprising number of women search for, and watch, porn. Now that they no longer have to venture into seedy shops in bad neighborhoods or risk embarrassment by receiving their stuff in the mail, a lot of women are proving to be just as horny as men.

      Add sex toys (already mentioned), potions and lotions, fantasy gear (mink whip, anyone?) and there are many opportunities.

      Looking at my wife's history, she likes coupon sites, new food products, restaurant reviews, travel destination sites and more.
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Kathryn Mc
          Originally Posted by Alexa Smith View Post

          Is that anything like a "mint whip"? Puddings are not a bad niche, you know ... I'm just saying.
          You know, I was complaining about that only yesterday: I'm a woman, and I like pudding, dammit! why isn't anyone trying to get my business?
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  • Profile picture of the author AmyKay
    All the above mentioned categories, then deals on those. Sites like slickdeals.net, etc. are great. I surf there all the time. Definitely work the "good deal" angle. Add the keyword "discount," etc. when possible.
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  • Profile picture of the author Kevin_Hutto
    Porno... Thats what the internet is for...

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  • Profile picture of the author willyboy104
    Thanks everyone, some excellent ideas up to now. I will definitely be looking at the travel destinations, coupons websites. As for porn although a massive market not something I will be wanting to dig further into at least with this project I have in mind.
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  • Profile picture of the author DireStraits
    When my (ex-)girlfriend used to come over, she used to spend a lot of time on my laptop looking at crafty stuff. Stencils, sticky letters, sequins, etc and templates for various things. She bought a lot of that type of stuff to make cards and gifts for birthdays and other occasions.

    Crafts of all types are very popular among women I think. I don't know if any of you guys followed Dan Raine's "15k Challenge" a few years back, but his niche/market of choice was crafts, and very successful it was for him too (despite him failing the challenge only marginally).
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  • Profile picture of the author clark.angus
    how to attract guys
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  • Profile picture of the author JennSpencerIM
    Depends on what age group.....and a whole lot of other things (single/married/divorced, anorexic/overweight, happy/depressed, rich/poor). Unfortunately you can't generalize 50% of the population. But the previous posters have given you a good start....now really focus in on something more specific...find a market and then determine what type of women is going to be your target audience.

    Oh and watch Mel Gibson in "What Women Want"
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  • Profile picture of the author excoder01
    Women like to look up stuff for kids and husband. Women like to look stuff for a single ladies night out.

    Women look up ways to lose weight for being too fat. Women also like to look up ways to gain weight for being skinny.

    Women look up ways to eat healthy. Women also look up coupons to save on fast food places.

    Women look up ways to cheat. Women also look up relationship books to be faithful.

    Women look up ways to go back to school and research full-time. Women look up ways to start a business full-time.

    Women look up make-up products. Women look up ways to be naturally beautiful.

    Women look up porn. Women look up how porn can be degrading.

    Women look up ways to dye their hair black. Women look up ways to dye their hair blonde.

    Wow, women are confusing!
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  • Profile picture of the author sbucciarel
    Banned
    Don't forget an obvious one ... women like to shop for men
    Dating sites are big
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  • Profile picture of the author Latsyrc
    I am the only one who does not google weight loss or makeup (and I need to lose a few pounds!). I google internet marketing stuff and kids stuff.
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    • Profile picture of the author tijja
      Originally Posted by counselormom View Post

      I am the only one who does not google weight loss or makeup (and I need to lose a few pounds!). I google internet marketing stuff and kids stuff.
      No, me too... weight loss and makeup? No way. I look up crafty stuff, cooking stuff, kids stuff, homeschool stuff, and whatever interests me at the moment.. this week it has been crystals and their healing properties. Last week it was sourdough.
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  • Profile picture of the author JayXtreme
    The exact same stuff that they go looking for when they are "offline"...
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  • Profile picture of the author locking
    horoscope and makeup
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  • Profile picture of the author good2go4
    We are women we can surf for whatever we like, lol. For me it is books, crafts, art (I am an art student), kids stuff (also a granny) and writing sites (because i write). Maybe your demographics have to be a bit more focused than "women"
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  • Profile picture of the author funkynassau
    I hate shopping so I am not a good female in that regard! If I look online to buy something it's usually to learn about left handed guitars as I am a lefty guitar player. I like to see what's on sale. I have bought Birkenstock sandals from eBay as they were a good price. I've bought books from amazon.ca. That's about it for this girl!
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  • Profile picture of the author sholing
    Banned
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by sholing View Post

      depends on the lady who is searching,generally they used to surf about studies,some others about beauty tips,dresses,mobiles etc.,but i dont think they will surf to earn money in oline.
      You can't be serious. WAHM (Work at Home Mom) is a huge niche, but women of all ages and circumstances search for Make Money Online.
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  • Profile picture of the author REW72
    A little late but if you want a statistically proven answer from a proper research company have a look at the Comscore report published about 6 weeks ago. It's a serious look at how men v women on the web but has loads of good stuff for marketers.
    Mashable also have a few highlights at How Women Use the Web [REPORT] but if you can, read the full report it's worth it (if dull).
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  • Profile picture of the author TheHappy4
    Had to join in on this post. For your research purposes, lol. I am 28 years old, a wife and mom of 2. I currently work outside the home. I'm usually online anywhere from 11pm-5am. I search for tons of things online. I buy tons of things from walmart.com and amazon.com. I love checking out wso's when I have a little cash to blow. Mainly cause I'm a reading junkie. I love reading and researching ways to make cash while staying at home. I'm a fan of free ebooks, yahoo answers, facebook, wahm.com, avon, hotwheel cars, anything car related that I can buy for my 2 year old son. I love goal setting books, organization books. Fan of netflix, gamehouse. Soon to look into buying my groceries online. Have checked out some porn, but pointless to buy when there are websites like redtube offering it for free. I have way too many interests, this list will be continued when I'm not half awake,lol.
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  • Profile picture of the author King Shiloh
    Banned
    Women, particularly girls in my neighborhood, often surf for long-distance dating tips.

    I don't know why.
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  • "Diamonds are a ladies best friend"
    I'm a typical woman and I love jewelry, pretty things for the home, clothes' accessories, bird's food (it's much cheaper over the web and save me the trouble to go out and buy it) and books on subjects like "The Tracker" by Tom Brown (I don't have time to travel and track, so I like to fantasize about it in my backyard).
    By the way I buy most of my jewelry over ebay and most of my books over amazon.com
    Hope that helps
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  • Profile picture of the author LoginBD
    I think Facebook........Women are really like to spent time on facebook or messenger.
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  • Profile picture of the author Randy Daugherty
    I've been friends to various type of women and I noticed that their one things is common is shopping. They love buying things either online or at the mall. So I suggest you think of something like, dress, vanity kit or anything related to woman.
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    • Originally Posted by Randy Daugherty View Post

      I noticed that their one things is common is shopping. They love buying things
      Indeed women are notorious for their spending habits :p ... just look at the members' list of buyer-addicts anonymous; the numbers speak for themselves. That's why women are such an important target audience for sellers. However cyber-culture has dissolved the boundaries and more and more men are being infected with the buyer-holics' virus.
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  • Profile picture of the author AshleyB
    I search for:
    clothes and accessories
    books
    homeschooling materials (this is a big niche)
    Work at Home Mom info
    kid stuff (activities to do with kids, kid movie reviews, etc.)
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  • Profile picture of the author keyuria
    Normally the sex toys, beauty tips, weight loss programs, dating
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  • Profile picture of the author Snow_Predator
    ......Porn
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  • Profile picture of the author TiffanyLambert
    I search for gossip - People.com and PerezHilton.com and also news - Foxnews.com

    I BUY toys for my kids, gifts for my husband, and books.

    tiff
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  • Profile picture of the author j2011
    Cheerleader outfits and prom dresses.

    Can't imagine many men search for any of them, Cheerleaders maybe but not the dresses.
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    • Profile picture of the author Hamida Harland
      My list (in no particular order):

      IM stuff
      Celebrity gossip
      News e.g. Sky, BBC, Daily Mail etc
      Film reviews (IMDB)
      Gifts for my family
      Clothes
      Cars
      Sheet music
      Weight loss forums
      Books, DVDs & CDs (mainly Amazon)
      Property investment advice
      Gadgets & electronics
      Hotels, flights, travel etc (love Tripadvisor)
      Ebay
      Downloadable music - iTunes etc

      I could go on - I spend an awful lot of non work time on the Internet.
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  • Profile picture of the author DeborahDera
    Originally Posted by willyboy104 View Post

    Just wondering, from a marketers perspective women are an excellent target market for e-commerce.

    Therefore, I would like to know what women search for online, where they surf, what they buy, basically what and where do they go when they are online?

    Any suggestions...

    Thanks
    I've been watching my other female friends on Facebook/Twitter and the most common things I see them talking about right now are shoes and purses, in that order! LOL (I personally can't get into those things, but they are hot search items, especially as women prepare to revamp their wardrobes for fall/winter).
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  • Profile picture of the author sarahberra
    Women surf for everything from purses to makeup. I would say skincare and makeup are really hot right now. Natural beauty products and makeup lines are also getting really popular. After Glow cosmetics is awesome and Shea Terra organics is another excellent line of organic skincare products.
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  • Profile picture of the author Rich77sm
    recipes and accessories
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  • Profile picture of the author marydswan
    Most of women do surfing for dating sites at online..
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    • Profile picture of the author EdgeStorm
      My wife says:

      - Facebook
      - Reading News
      - Recipes!!

      Occasionally she'll look out for dress online...
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  • Profile picture of the author AFI
    I know a lot of women who play games online too like on "pogo" or whatever that site is called. They told me once they had way more women members than men.
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  • Profile picture of the author Zabrina
    Pretty much everything men do. I don't like buying clothes, shoes, or makeup, I only buy jewelry from independent artists (and never wear it), and I'm not particularly interested in dating, weight loss, or any of the other stereotypical stuff.

    Looking through my email account receipts, I've bought this stuff online: books, tea, travel tickets, domain names, a lot of ebooks and products, video game credits, website templates, software, birthday gifts like crochet patterns and paintings, and CDs.

    You need a better market idea than "women". If I went to sell stuff to "men", I'd utterly fail, because there are guys who like video gaming and sports, and guys who like fashion and books. Same goes for girls.

    Try adding a few adjectives and you can better nail it down.
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    • Profile picture of the author ZaraK
      Originally Posted by Zabrina View Post


      You need a better market idea than "women". If I went to sell stuff to "men", I'd utterly fail, because there are guys who like video gaming and sports, and guys who like fashion and books. Same goes for girls.
      The Z's have it, because I totally agree with Zabrina. Most of what I look for can be used by either gender. Weather. News. Deals, both local and online. Business and marketing. New and unusual web apps and sites. Freeware. Local events and day trips. Timesaving tips. Home improvement and DIY. Add-ons for games I enjoy (not that I'm playing a lot of those lately). I don't browse for perfume/makeup/clothes/shoes/jewelry, but if I need something, I'll search for it ... just like my ex-husband did.

      I'd rather be boiled in oil than get involved in some kind of fluffy scrapbooking crafty thing.

      And I rather resent the implication that all women can be stuffed into one marketing box.
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      I will ignore the shiny stuff. I will ignore the shiny stuff. I am ignoring the shiny stu....what's that? Hey! Didn't I say I was ignoring the shiny stuff?
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    • Profile picture of the author DireStraits
      Originally Posted by Zabrina View Post

      Pretty much everything men do. I don't like buying clothes, shoes, or makeup, I only buy jewelry from independent artists (and never wear it), and I'm not particularly interested in dating, weight loss, or any of the other stereotypical stuff.

      Looking through my email account receipts, I've bought this stuff online: books, tea, travel tickets, domain names, a lot of ebooks and products, video game credits, website templates, software, birthday gifts like crochet patterns and paintings, and CDs.

      You need a better market idea than "women". If I went to sell stuff to "men", I'd utterly fail, because there are guys who like video gaming and sports, and guys who like fashion and books. Same goes for girls.

      Try adding a few adjectives and you can better nail it down.
      So, Zabrina, if I proposed to you with an expensive, diamond-studded designer ring, after singling you out from a million others' on a popular dating website, due to your bum looking mighty phat in those awesome emo/skater jeans you're wearing ... you wouldn't find that flattering enough say yes, and marry me?
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      • Profile picture of the author ytt
        For married women with young children, many of them may browse for kids' stuff like toys, books, babies' clothings, maternity wear. Young female adults prefer clothes, jewellery, crafts , undergarments...
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      • Profile picture of the author petevamp
        The real question is what don't women shop for. Reality is women love to shop whether that be online or off. Head out to your local mall and find a bench in a prim location and just site there and watch for a few hours. You will see which stores attract more women then others. However you will also notice that all of the stores in that location where hit by women at one time or another in your hour watching session.

        So the real question isnt what that shop for but what they don't. By determining this first you can then start to narrow down the results by what they shop for the most.
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    • Profile picture of the author jointaldc
      Originally Posted by Zabrina View Post

      Pretty much everything men do. I don't like buying clothes, shoes, or makeup, I only buy jewelry from independent artists (and never wear it), and I'm not particularly interested in dating, weight loss, or any of the other stereotypical stuff.

      Looking through my email account receipts, I've bought this stuff online: books, tea, travel tickets, domain names, a lot of ebooks and products, video game credits, website templates, software, birthday gifts like crochet patterns and paintings, and CDs.

      You need a better market idea than "women". If I went to sell stuff to "men", I'd utterly fail, because there are guys who like video gaming and sports, and guys who like fashion and books. Same goes for girls.

      Try adding a few adjectives and you can better nail it down.
      Yeah, I definitely agree, your niche is far too broad
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  • Profile picture of the author Andrea Wilson
    I usually search for: the latest music releases/albums, beauty tips and tricks and the latest money making methods/trends.

    Hope this helps! However it is always the best to target both genders.

    Andrea
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  • Profile picture of the author frozenflower
    As a woman, i personally browse; YM, relationship tips/advices, astrology, health and beauty, news, entertainment & online dating sites.
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  • Profile picture of the author maymorgano
    News
    weather
    celebrity
    Online games - the chic games
    recipes
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  • Profile picture of the author fivestarexec
    Forums to chat about our favorite shows on television
    Celebrity Gossip
    Toys for kids
    Beauty products
    Home decorating tips
    Bargains and coupons
    Recipes
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  • Profile picture of the author facetheace
    women mainly play games online, especially facebook is popular
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    • Profile picture of the author raylm123
      Recipes!!!

      I can never have too many!!!
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