A friend of mine recently gave me his newletter list as he didn't have any idea on how to use it and manually targeted Facebook - anyway, this newsletter list is about 1700 subscribers and I emailed out a quick information piece yesterday and received just under 500 opens - which I am happy with considering I didn't address their name in the title, nor have they been emailed to before. I've also received some good replies to the email and it appears to have been a good great money making asset and will bring a fair deal of success.
Anyway, after seeing that I can email a list and receive 500 targeted views on that email within 12 hours, I've finally seen the power in emailing. Now, I have one method which I employ a couple of times a month (it is a little on the blackhat side, similar to the movie method). Last time I used this method I recorded just over 6,000 unique visits that day, monetised it with CPAlead and got 500 leads out of that (from 1500 survey clicks).
Now the question is, what would you do? (keep in mind, these people are on the site to watch something free, however they are interested in a niche and could be emailed offers, future website updates, etc).
1) Leave CPALead up, continue making money
2) Sacrifice the CPALead earnings and give the opt-in page a go in hope of getting the people coming to my site to sign up and are given a link to what they visited the site for.
3) Leave CPALead up, once CPALead survey is completed redirect them to the page with the 'info' they're after and also have an opt-in form on that page.
Personally, I think the option of just having an opt-in form would give best conversions overall, however I won't make anything that day although it gives me a strong list. But as much as the big list I obtain from this sounds all well and good, I could end up with 1500 freebie seekers; is it worth taking that risk?
In this situation, what would you do?