Mobile Marketing

What is the main issue - are they just not opting in or what?

I think the danger of that particular approach, is that the campaigns and sources that were cheap and profitable are now being swamped with competition (a lot of it, as a result of the mobile course that was mentioned).

In my mind, 10,000 impressions is enough to say that that particular campaign isn't going to work. I'd suggest setting up more campaigns, but running them for 1,000 or 2,000 impressions each - that way, it gives you a basemark and you can focus on the winners.

Thom

It is difficult to completely assess your results, but we focused on remaining consistent in our messaging throughout our funnel and we added the tie.ly twist to increase the potential of converting on the front end.

My sense is mobile marketing will continue to grow.

Todd

10,000 impressions with 19 clicks means your ad
needs to be changed. It's not attractive enough
to your users because the CTR is too low.

Plus 19 clicks is WAY to early to even be thinking
about getting conversions or whether the offer is
good or not.

You need to shoot for a 0.2% or higher CTR and
then drive a minimum of 200 clicks to the offer.

Then you'll have the right CTR to make things work
and enough traffic to know if it's converting well enough.

Also if you are direct linking you are wasting money
because you'll never own any of that traffic. You'll
always be stuck buying traffic.

Build a list, write a compelling (read not hype sales BS)
and interesting autoresponder series that explains to
the reader why they will like the offer you are recommending.

Then analyze your stats over a 7 day period of sending
them autoresponder messages. You should be able to
calculate a dollar per opt-in value.

Example you got 100 opt-ins and made $55 in commissions
then that means you earned $0.55 per opt-in over that
7 day series.

Now you calculate how much it cost you per opt-in...

Example you paid $0.01 per click and got 330 clicks. That's
$3.30 which you divide by your 100 opt-ins and they each
cost you $0.33 on average.

Now you are making $0.55 per opt-in and spending $0.33
to get them which means you are profiting almost $2 for
every $1 you spend.

It's just a giant math game, there's no magic, there's no
smoke and mirrors. Research the market, offer them something
you know they buy, and then work the numbers till you are
profiting.

Who care if Adam made money... This marketing tactic has
worked for years it's just a new traffic source.

I feel nows not yet the time that people are comfortable giving away their personal details while using a mobile phone - that comfort level is simply not there. However, i do feel that MOBILE marketing has a good future - but I belive there is another 2-3 years before it really takes off ....

As for me, I've bought Adam's Mobile Monopoly and tried it for a week. I've followed his step by step guide to a tee and this was the result.

6 Impressions 0 clicks

I've run it for about 4 days and it was the famous weight loss campaign. Since I didn't miss a single step, I had to ask for a refund.

If you ever come across this product again, all I can recommend is "RUN!!!!"

What do you use Admob for ? Mobile ad network like Admob, MobGold, etc are not for everyone.

Mobile marketing can be a good move since more people have their own mobile phones and most of them are those with latest models. Hence, increasing the chances of people seeing your ad. The only problem is even with this rate, there is also a big chance of reading the ad since they can easily take away the phone and totally forgetting the ad they saw, which results to low opt in. I think it may take some time before it can compete with the common marketing means.