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FREE Should Always Mean Just That. Stop Abusing That Word

by ebony66
3 replies
Recently there have been many offers sent with the caption "FREE" download or free this or that. Out of curiosity you click to find out what it is, only to find the shopping cart waiting for you at the other end to pay up.

Thinking there is something wrong with your eyes, you look around and then go back to read the caption again, and behold there is nothing at all wrong with your eyes. So what does the "free" mean? Does it only mean free to click here?

This is not clever, it is deceptive and I won't buy what you are selling.
#abusing #free #stop #word
  • Profile picture of the author Benjamin Ehinger
    I agree and this cannot possible be a good strategy

    Benjamin Ehinger
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  • Profile picture of the author Louise M.
    Very poor strategy indeed!
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    • Profile picture of the author skymarketer
      It's very good for grabbing attention, but ultimately you'll lose trust when a person discovers they have to pay to get it. A common technique seems to be to offer the product for free, but offer something else (an e-course or book or something, something crap) for the payed bit.

      Although I bet tons of people on this forum have made plenty from that word...
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