How Do You Treat "Upsells"? Do You Really Like Them?

18 replies
To be very honest, I personally don't like upsells in the IM niche. It will lead to some kinda feeling such as being overwhelmed, feeling the product is not "complete" if you don't buy them, etc.

Despite of the "pricing" matter, I'm more into those big gurus' products that are totally without upsells.

How about you?

Any thoughts?


Thanks.
#treat #upsells
  • Profile picture of the author Antony103
    If the upsell is offering me value and actually helping me out, then i have no problem. They are offering me an opportunity. Its when upsells are used wrongly ( which is usually most of the time ), is where things turn sour.
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    • Profile picture of the author WyattTenG
      Originally Posted by Antony Le View Post

      If the upsell is offering me value and actually helping me out, then i have no problem. They are offering me an opportunity. Its when upsells are used wrongly ( which is usually most of the time ), is where things turn sour.
      The point is why should they be "separated", why not keep them all together as a bundle like what people usually do with BONUS.

      I like this BONUS strategy more though in terms of Marketing.

      Everyone has different perspective, just share your thoughts.

      Cheers
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  • Profile picture of the author Andy Crofford
    I don't like upsells as a buyer or a seller. In my opinion it makes the original product that was purchased less valuable and as a buyer I usually regret making the purchase.
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  • Profile picture of the author cashcow
    The point is why should they be "separated", why not keep them all together as a bundle like what people usually do with BONUS.
    I think the reason is that someone might not want to pay for the whole package.

    So they buy a product and then the upsell is something of higher value but costs more.

    Maybe they only want the original product so they can decline the upsell.

    Some people might want the higher value product and then they have the opportunity.

    Sure, the whole thing could be packaged together - call it a bonus or whatever you want but that would make the price higher and the person that wanted the lower priced original product would not be able to get it at that price.

    I think they are good if the upsell is a complimentary product or higher level of service or value.

    It just gives people the opportunity to get some level of the product without going over their budget.

    I do agree - all those screens with the upsells and downsells can make you dizzy!

    Lee
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    • Profile picture of the author WyattTenG
      Originally Posted by cashcow View Post

      I think the reason is that someone might not want to pay for the whole package.

      So they buy a product and then the upsell is something of higher value but costs more.

      Maybe they only want the original product so they can decline the upsell.

      Some people might want the higher value product and then they have the opportunity.

      Sure, the whole thing could be packaged together - call it a bonus or whatever you want but that would make the price higher and the person that wanted the lower priced original product would not be able to get it at that price.

      I think they are good if the upsell is a complimentary product or higher level of service or value.

      It just gives people the opportunity to get some level of the product without going over their budget.

      I do agree - all those screens with the upsells and downsells can make you dizzy!

      Lee
      That's why here it comes another ingenious marketing strategy which is going for "Payment Options". I think it really works better for lots of marketers. I just love this approach more whether I'm a seller or buyer.
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  • Profile picture of the author James12C
    OK - I think they are vile!

    I get so irritated when I've bought something pricey, and then - wham - treated to a oage of hard sell AND THEN - if I decline - the offer is reduced.

    Arrrggghhh - Doctor? Nurse? My medication please!
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  • As a buyer, I don't like upsells as I like to get the whole package in once. As a seller, I love them because they just simply work as far as boosting your bottom line.
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  • Profile picture of the author Gary McCaffrey
    Some I like, some I don't. But they don't bother me, it's either something I want, or it isn't

    It doesn't have to devalue the original product. Like if you're about to buy a script and are upsold a hosted version or installation service.
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  • Profile picture of the author CurtisN
    It doesn't matter if you like upsells or not. They'll continue to be used whether you like them or not.

    Besides, it's incredibly difficult to have a complete product. Could you imagine a complete product on affiliate marketing, for example? It would contain thousands upon thousands of pages and DAYS (as opposed to mere hours) of video.

    Information overload is a problem as it is
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  • Profile picture of the author ShaneRQR
    There are good and bad upsells, IMO.

    Classic example of a bad upsell can be found when purchasing virtually any "how to make money online" product (especially the "underground, secret" ones).

    The sales page says: "Buy this product to learn the secret to making lots of money online!"
    Then, the upsell says: "Buy this upsell to learn the REAL secret to making lots of money online!"


    A good upsell is when the two products are clearly different, but complimentary.
    Example: The product teaches a particular strategy and the upsell is a tool that automates part of the process. As long as the sales-page didn't make it seem like you'd get such an automation tool as part of the initial deal, this makes sense as an upsell. It's a separate product, but complimentary to the original offer.
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    • Profile picture of the author JohnMcCabe
      I don't mind attempts to upsell me, as long as the seller uses a little respect.

      > Sell me an ebook, and upsell me the audio or video? Fine - I might or might not.

      > Sell me a method, and upsell me a tool that makes it easier and quicker? Cool, again I might or might not. If I adopt the method, I might even pay full price later.

      > Hold me hostage like some used car buyer trapped in the "sales manager's" office, pummel me with a million different combinations until I either take one or escape, and I'm just as likely to cancel the whole deal.

      And whatever you do, don't insult me with lame manipulation games like telling me that if I don't buy, right now, I must not be serious or I'm some kind of mentally deficient loser. That will cost you any chance of ever selling me anything.
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      • Profile picture of the author Anna_O
        I very much DISLIKE upsells! If there is more than one attempt to upsell, I get pretty ticked, and it may lead to my not buying the product or to requesting a refund when the product doesn't meet full expectations.

        I feel that if the product is worthwhile on it's own, I shouldn't need to buy anything to go with it BEFORE I actually review the product and see what it can offer.

        If after going through the product, I see value in some complimentary tools, then I will follow the product owner's recommendations that would be contained in the course.

        But to try to sell me on more stuff before I even see the first product, to me, is offensive.

        Best wishes,
        Anna
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  • Profile picture of the author Johnny12345
    It depends how it's done...

    When I get trapped in "Upsell Hell" by a marketer who throws upsell after upsell after downsell... it can get extremely annoying.

    If they have a single upsell that, for example, offers a related product or a deluxe version of their product, it's less of a problem.

    However, the best way to "upsell" is probably just by collecting the opt-in and using your list. That way, you annoy your customer less... and get the opportunity to upsell them on the back end repeatedly over time.

    - John
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  • Profile picture of the author russells
    I actually like offering upsells in non-IM niches. For example, what I like to do is offer a free report with an upsell to a product that sells for $5 (to pre-qualify him/her as a buyer). I'd then build a relationship with that subscriber and recommend affiliate products etc.

    From a buying point of view, I don't buy upsells because I'm a marketer and I know the game plan!

    Unless the upsell is of pure quality that can be combined with the product to make it easier or quicker to use.

    Just my take.
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  • Profile picture of the author Rock Solid
    Many times an upsell comes after hundreds or thousands of people buy and offer their feedback, suggestions and potential changes, making the product exponentially better after a revision, in that case I find it more than worth it. Sort of like buying a new edition of a book, both have great info, one is just working off the previous.
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  • Profile picture of the author tecHead
    I find it very strange to read threads where "marketers" talk about not liking a tactic and/or approach of "marketing" that has been proven to boost sales volumes.

    That being said; (dare I say) its not the upsell/downsell/cross-sell that you're hating, but rather the method in which that particular marketer is using the technique.

    As mentioned in other posts to this thread, there is the good upsell (implementation) and the bad upsell (implementation); its all based on the experience of the marketer employing the tactic(s).

    What many marketers do not understand; (and this goes with a myriad of marketing techniques); is that there IS NO "one size fits all" way to do anything in regards to selling online OR offline. If you're not crafting your marketing strategies based on your target demographic then you're pissing in the dark. Period.

    There are different upsell techniques within the upsell model; unless the marketer understands this, they shouldn't even think about utilizing the model in any capacity, (IMHO).

    There's the immediate upsell; which is what most people in this thread have eluded to disliking. (I think there's a flaw with this methodology when its used as the de facto method of employing upsells).

    There's the semi-immediate upsell; which is the advanced version of the immediate upsell where the marketer actually takes the time to "explain" the upsell and why its being offered rather than just pushing it in the Customer's face.

    There's the post-sale upsell
    ; which is done through a series of communications post-sale for the purposes of convincing the Customer that the upsell is needed.

    Whichever method you choose to employ, if you're not targeting the decision of which method to use to your demographic (for that sales funnel)... then you're setting yourself up for failure.

    Just my 2ยข
    HTH
    PLP,
    tecHead
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    • Profile picture of the author Tina Golden
      I really don't get the anti-upsell thing. Do you yell at the burger joint when the guy behind the counters asks if you want a pie with that? Or the cashier who says "by the way, if you want to add another item, it will be half price"?

      Yeah, the upsells that are completely unrelated are good examples of using a great technique in a very dumb way. So is hitting me with five freaking upsells in a row, until I'm ready to tell you exactly where to go. But that's examples of marketers who are thinking with their greed center instead of their common sense center.

      Used correctly, your cashflow improves and you have a happy, satisfied customer.

      Tina
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      • Profile picture of the author Fred_Acker
        I really don't get the anti-upsell thing. Do you yell at the burger joint when the guy behind the counters asks if you want a pie with that? Or the cashier who says "by the way, if you want to add another item, it will be half price"?

        Yeah, the upsells that are completely unrelated are good examples of using a great technique in a very dumb way. So is hitting me with five freaking upsells in a row, until I'm ready to tell you exactly where to go. But that's examples of marketers who are thinking with their greed center instead of their common sense center.

        Used correctly, your cashflow improves and you have a happy, satisfied customer.

        Tina
        WoooHa!!!! The perfect answer

        I can usually know before hand that there will be an upsell depending on the marketer. But recently I was 'Hoping' for an upsell because I wanted plr to the project (fortunately there was one).

        Lisa sorta hit the nail on the noggen with "Yeah, the upsells that are completely unrelated are good examples of using a great technique in a very dumb way."
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