I Get Everything Else Except...

by IMBMPGuy 11 replies
Keyword Research.. I just cannot get the concept down... I would love to use tools, such as market samurai..but I want to first to know how to do it manually.

My question is.. when it comes to keywords... should there be seperate keywords for SEO and PPC???

Also, I just don't understand how people can break down these keywords.. someone please clarify, as simply as possible, how to do keyword research... or direct me to a great tutorial.. possible free..

I would highly appreciate it.. I would like to do my research today as I am totally in the mood to take action today.. i don't know why.. but i am...
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  • Profile picture of the author bauger
    Most look at Global monthly search volumes for keywords. They look for low competition under 50000 and above 3000.

    They they take those words and do an exact search and see what the competition is on thoses words. If you find ones under 30k you had a great keyword or keyword phrase
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  • Profile picture of the author abhi1
    I was like you once. I'd say you try the Micro Niche Finder SW for
    keyword research. Its pretty powerful and makes my keyword research
    quick and easy.
    I'm not sure but there probably is a demo version of it if you wanna try.
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  • Profile picture of the author cashcow
    Of course you want to find keywords that get decent searches each month, but the real key is in analyzing the competition.

    You need to look at each page that is ranking on google page 1 (or the top 3, anyway) individually and check into the quality and type of backlinks they have as well as on page SEO. You would need to beat them if you want one of the top spots so you'd have to out SEO those pages.

    Lee
    Signature
    Gone Fishing
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  • Profile picture of the author patey88
    Are you asking about the process of looking for brand new niche or micro-niche to target? Or do you already have a niche in mind, like "basketball" for example, and you're looking for keywords to use for PPC or article writing?
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    • Profile picture of the author Matthew Olson
      Another thing to look for is "buyer" type keywords.

      For example, the actual name of a product, let's call it "product x".
      Anyone doing an organic search for "product x" is probably in a buying
      state of mind. Other buyer type keywords would include "buy product x",
      "product x review" and so on.

      Ranking high for these types of keywords will almost always result in
      high conversions, even if there are not a lot of monthly searches.

      To your success,
      Matt
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  • Profile picture of the author SandyDuPlessis
    Originally Posted by IMBMPGuy View Post

    Keyword Research.. I just cannot get the concept down... I would love to use tools, such as market samurai..but I want to first to know how to do it manually.

    My question is.. when it comes to keywords... should there be seperate keywords for SEO and PPC???

    Also, I just don't understand how people can break down these keywords.. someone please clarify, as simply as possible, how to do keyword research... or direct me to a great tutorial.. possible free..

    I would highly appreciate it.. I would like to do my research today as I am totally in the mood to take action today.. i don't know why.. but i am...
    When I first heard about keyword research, I was totally and utterly confused and like you, simply couldn't get my head around it. In fact I absolutely hated having to do it at all.

    These days, I love it and even when someone hands me a complete list of keywords related to a specific subject, I still go off and do my own research.

    As regards Market Samurai, You can't go wrong with them. I was one of the fortunate people who got in on the ground floor and purchased when they first launched.

    Meanwhile - perhaps the following will help:

    BASIC RESEARCH

    Research in general is probably the most important part of your business. If you get it wrong, you could be looking at months (even years) of wasted time and money. It is all very well saying “...I fancy topic X!” but if that subject is unlikely to earn a significant income for you, you will be in for a lot of disappointment.

    A keyword is the word or words used by the general public to find specific information or a product that they are looking for, usually through the Google search engine.

    A broad term keyword usually consists of only one or two words that cover a wide field of information. e.g. candles; weight loss; crafts. On the other hand, a long-tail keyword consists of several words, usually 3 to 5, that are used to find a tightly focused niche within a broad niche e.g. gel candle making supplies; how to lose weight quickly; Christmas crafts for children

    The most well known free keyword tool is https://adwords.google.com/select/KeywordToolExternal

    Start by typing in a broad term keyword e.g.candles
    Now narrow your focus by picking out one of the terms that shows up, e.g. wedding candles - save that list because you are going to need to drill down and find the next level of keywords for each of the terms on your list. Don't forget to save those lists a well.

    Have a look at the global Monthly Search volume for each term as well. This will give you an idea of how many searches are done for each of the keywords.

    Your primary goal is to come up with a list of terms that Mz or Mr Public is likely to use when searching for the product you wish to sell.

    You can also head for competing sites and have a look at what keywords they use.

    As for SEO and PPC, I am not an expert, but I do not think it is necessary to have separate lists. What you do need to do is to try and make sure the keywords you use are aimed at people who want to BUY rather than at freebie hunters.

    To help you on that score, you can go to Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs - it analyzes the commercial intention of your keyword.

    Hope this helps a little.

    Sandy
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  • Profile picture of the author Aryan
    The major difference between SEO and PPC keywords is in the number of keywords and search volume.

    For SEO you cannot focus on multiple keywords. So focus on keywords with high search volume for SEO route.

    With PPC you can have multiple keywords (may be different ad groups). So focus on buying keywords even it has low search volume.

    This is the fundamental of selecting a keyword for SEO or PPC. Start with this!
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  • Profile picture of the author rmolina88
    Get Market Samurai. Period. It's well worth the $97.

    You can even use all of the tools for 30 days and the keyword research tool is always free.
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  • Profile picture of the author hockeyroom28
    The best (yet quick) advice I can give you is think about how a consumer would search, then do the research off those searches. If there are a lot of searches with that term, you're probably on the same wavelength as searchers.
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  • Profile picture of the author Keeslover
    I'm doing keyword research right now for a website we're doing for a personal injury law firm in Orlando. My problem is that when I list all the types of cases they take on, I've got a LOT of keywords. Especially since some people type in "lawyer" and others use "attorney". And then I don't quite understand whether I need plurals, where to put geographic references, etc.

    For example:
    Orlando personal injury attorney OR Orlando personal injury attorneys?
    Does it matter where Orlando falls, before personal or after attorney? Google keyword tool is no help here.
    Should I go ahead and add FL too, in case someone is searching for personal injury attorney FL?
    Does every tag need to have the city or state?

    I'm so confused by the volume of these keywords.

    Thank you for your help.
    Melody
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  • Profile picture of the author Harold Lindsey
    One of the easiest and simplest courses out there and I think you can find it at a pretty cheap price is Steve Fullman's "5 Minute Niches.

    Inside Steve has videos showing you how he does his Keyword research. He does a pretty good job of making the whole process really easy to understand. And, he gives you an excel spreadsheet on some niches that he researches in the videos.

    He doesn't get into PPC, but, it still a pretty good course. Just Google it.
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