Creating Digital/Info Products

by TheUnidentifiedMarketer 18 replies
So I recently created a system for generating traffic in multiple niches. Now I just need to create products for those multiple niches. So I’m building a list of ways to create digital/info products. This is my list so far. What can you add to it?

Write a report – the obvious first choice

Turn the report into audio – you would think this would be the obvious second choice but not as many people use it.

Interview an expert – You record the audio and possibly the video and have transcripts made for a written copy.

Teleseminar – Same basic idea as a the interview with an expert except you can allow people to call in and ask questions during the interview

Webinar – Similar to a teleseminar except done on the web so there is a video component that can be recorded as well.

Video Tutorial – Generally done with a screen capture program for IM but any kind of video training will work.

Software – I’m not sure how well this works outside of the IM niche. Obviously it does but the cost of development and stuff may make it cost prohibitive unless you have a wicked customer base already.

I know there are more but that’s what I’ve come up with so far. Again, contributions welcome.
#main internet marketing discussion forum #creating #digital or info #products
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  • Profile picture of the author mr2020
    Just finish something.

    Or find something you can be an affiliate for.

    Speed rules. Go for it, you'll be glad you did.

    Mr2020
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  • Profile picture of the author thebitbotdotcom
    Just an extra note for video presentations...You can take any article and convert it into a great video presentation/tutorial by pasting the article into notepad to strip the html, putting each sentence on it's own line, importing the article into PowerPoint and then converting each slide into a title slide.

    Then you can use cam studio to record your screen presentation as you talk about each of the points. You can even dress it up with nice graphics and effects right before you upload it to youtube...
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  • 2020 Finishing something isn't really the issue, but thanks.

    Bitbot - I love your avatar. Too bad 42 isn't the answer this time. Good call on the video creation though.
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  • OK. Manuals, CDs, DVDs, Digital Downloads, etc. are all delivery methods. They don't help you create a product, they just give you a way to deliver them. Webinars and teleseminars are also delivery methods, but they happen to simultaneously create the product and deliver it while also allowing you to resell the recordings.

    Membership sites are a business model similar to using a sales page to sell directly to consumers, creating a mailing list to sell affiliate products to, or creating products to sell to resellers. A membership site could be used to create content if you can get your members to generate the content for you, which is actually a good idea that I'll include below but you don't need a membership site for it.

    I'm not sure about the home study course though. My first impression is to just say that it's delivery system, but I think depending on how you define "home study course" it could be an additional method for creating a product.

    So...

    User Generated Content - Basically you ask for ideas from your audience, compile them together into product, and sell them. Jay Abrahams made a $297 product just from asking his audience at a seminar to share the referral systems they use.

    Home Study Course - Creating a course with actual exercises for people to follow on their own at home.

    I had another one while I was writing this, but spaced it out. I'll some back if I remember it.
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  • Profile picture of the author skymarketer
    Content is king, but speed works too. Get something out there.
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  • OK let me clarify. This is really just an exercise in brainstorming. I don't create products. I partner with people to create the products. I'm just looking for a list product creation ideas that I can share with my partners to help them versify their approaches. Everyone can seriously chill out with the Nike slogans. Sometimes just do it isn't the answer...and neither is 42.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by TheUnidentifiedMarketer View Post

      OK let me clarify. This is really just an exercise in brainstorming. I don't create products. I partner with people to create the products. I'm just looking for a list product creation ideas that I can share with my partners to help them versify their approaches. Everyone can seriously chill out with the Nike slogans. Sometimes just do it isn't the answer...and neither is 42.
      Dude listen up,

      I am seriously hating your attitude right now.

      If you need help, you need to learn how to respectfully ask for it.

      EDIT: So you are the one who needs to chill and not the warriors who are taking time out of THEIR schedule to reply to YOUR post
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    • Profile picture of the author Paul Myers
      Everyone can seriously chill out with the Nike slogans.
      You're about to learn that new folks with anonymous usernames don't get a lot of slack when it comes to that sort of comment. That will get you some corrections, and, more importantly, it will close down a lot of people's willingness to respond to you helpfully. You could have made the same point without the snark.
      Sometimes just do it isn't the answer...and neither is 42.
      But it was Mulder's apartment number, which was one of the best jokes in the series.

      "I've always thought there was something fundamentally wrong with the Universe."


      Paul "My real name is Dirk Gently" Myers
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  • LOL Mohammad I don't NEED help and as far as warriors taking time out of their schedule to reply to my post. Seriously? Maybe you should review the posts. I've contributed more to this thread than anyone else. BitBot did a nice post and I thanked him for it. Jeff tried but was a little off so I brought it back around to topic. The other two told me to "just do it" which has nothing to do with my original post.

    Also, you've obviously never seen The Hitchhiker's Guide to the Galaxy or you'd appreciate the fact that some of my comments were actually made tongue in cheek. So, when I do actually NEED help I'll be respectful about it, but at the moment this is just an exercise I'm doing for fun that everyone can benefit from. Therefore I reserve the right not to kiss everyone's ass that bothers to post a reply simply because they did.

    Finally while your opinion of my "attitude" is noted, it is entirely irrelevant. Contribute to the conversation or ignore it. Either way is up to you, but generally speaking the RESPECTFUL thing to do with comments like yours is to PM them to someone privately not blast them in the thread.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by TheUnidentifiedMarketer View Post

      So, when I do actually NEED help I'll be respectful about it, but at the moment this is just an exercise I'm doing for fun that everyone can benefit from
      Oh ok,

      So just because you are having fun, that gives you a right to bash others.

      Hmmm, makes sense :rolleyes:
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by TheUnidentifiedMarketer View Post

      LOL Mohammad I don't NEED help and as far as warriors taking time out of their schedule to reply to my post.
      Oh yes you do,

      Even if this a "fun exercise", you need input from other warrior to keep this going.

      Accepting this is up to you.

      The other two told me to "just do it" which has nothing to do with my original post.
      How about tell them that politely?

      Flaming doesn't help. Keep this in mind for the next time (and I speak from experience).

      You will almost always get off topic posts on your threads. You need to learn to ignore them and move on.
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  • First off, I'm not new. I haven't been around for a while and this is a new account, but I'm not new. I realize there is no way of knowing this. I'm just saying. And while I realize I have an anonymous screen name, I did that both intentionally and blatantly. As long as I'm not selling anything it shouldn't be an issue. But that is just my opinion.

    Secondly, Paul that was funny. Which is kind of the point. You're right in saying I could have made the same point without the snark. I just chose not to. Some people will appreciate it. Some people won't. If you don't, then just move on (Speaking to people in general, not you specifically Paul).

    This is really going to go off topic but whatever...

    Who says we need to be nice and polite to everyone that replies to our threads? I asked a pretty specific question in the original post and I got a bunch of replies that were irrelevant so I said so. I wasn't rude about it although apparently Mohammad differs on this point. I simply pointed out where they were wrong with a side dish of back handed humor. Trust me that was me being polite.

    The problem may not be that I corrected the replies. The problem may be that not enough people do. What does a bunch of one line replies that have nothing to do with the original post contribute to the discussion? Why shouldn't we tell these people that their contributions were worthless and they should come back when they have something meaningful to say. That's obviously a lot harsher than what I actually said, but why not demand that people make better contributions when they make posts in the forum? I'm not saying call them stupid or anything and really my first two replies didn't come anywhere near that. And obviously this doesn’t apply to every post. Some posts really are meaningless to begin with beyond just being good conversation, so feel free to reply in kind.

    And the idea that this may some how limit the number of replies I get to my threads... Well as I pointed out in some cases that would be a good thing. Also if I really don't get the replies I want then I'll change how I'm writing or stop posting, but I'd rather get no replies and let a post that nobody is interested in die then get a bunch of meaningless one liners that contribute nothing to the conversation. The one exception being people that appreciate the original post because let's be honest everyone likes to feel appreciated.

    Again, you don't have to agree with me and you don't have to agree with my replies. It's a giant freaking forum. Move on. But wouldn't it be better if people didn't take a perfectly good brainstorm completely and utterly derail it.

    And Mohammad I didn't flame anyone until your reply. And I don't need to learn or accept anything. If nobody replies to my thread and it dies so be it. Not a big deal. If people want to make off topic replies, then I reserve the right to point it out. And I really don't need some mother hen coming in here getting all upset cause the kids aren't playing nice. You made your point in the first post and I replied that it was noted but I didn't feel the need to change anything. There is no need to keep clucking about the world not working the way you want it to.
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  • Oh yeah. I'm going to California for a few days. If I don't reply again I'm not "giving up" I'm just busy...you know...doing things that actually make me money.
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    • Profile picture of the author Paul Myers
      And while I realize I have an anonymous screen name, I did that both intentionally and blatantly. As long as I'm not selling anything it shouldn't be an issue. But that is just my opinion.
      And as long as you don't cross any of the other lines that apply to membership here. You weren't even close to them, but you should be aware that the boundaries are much narrower for anonymous members.
      Who says we need to be nice and polite to everyone that replies to our threads?
      No-one. If you're cool with having the label that goes with the behavior, that's fine. Just remember that a consistent negative pattern will create outcomes that might not be useful for you.

      As far as the "off topic" replies, those are a natural part of any open public discussion. In this case, the ones you object to are largely dependent on the context you created. The question sounds like one that we often see from unfocused beginners. So, that's the type of response you'll get.
      Also, you've obviously never seen The Hitchhiker's Guide to the Galaxy or you'd appreciate the fact that some of my comments were actually made tongue in cheek. So, when I do actually NEED help I'll be respectful about it, but at the moment this is just an exercise I'm doing for fun that everyone can benefit from. Therefore I reserve the right not to kiss everyone's ass that bothers to post a reply simply because they did.
      If you respond to people in language like this, do you think you'll be more or less likely to get the chance to "be respectful" when/if you need answers later? Or do you consider it more likely that the more established members who've happened to see your early responses might just ignore your later requests?

      Your efforts to refocus the discussion prior to this response to Mohammad were good. No "ass-kissing" required. But the tone in this paragraph pretty much screams entitlement, which doesn't quite work here. Combined with the instruction to "Contribute to the conversation or ignore it," you've already set an impression that generally doesn't bode well.

      As far as movie references, here's one for you that's one of my all-time favorites: "It is generally unwise to insist on a decision you are powerless to enforce."


      Paul
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  • Paul,

    Thanks. I don't really have time for a long reply at the moment, but I do appreciate your comments. I'm not entirely sure how the one paragraph "screams entitlement", but otherwise points taken. Basically I get the impression that you were cool with my posts until the way I responded to Mohammad. Theoretically I should have done exactly what I told Mohammad to do and handled it outside of the thread. Of course I don't have PM rights yet, but I could have told him to PM me. I'll try not to respond in kind next time.

    Also you're going to have to give me the movie reference. I did a search for it and this is literally the only page that came up. Although your other post on the forum with that line also came up in a more general search.
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    • Profile picture of the author Paul Myers
      Also you're going to have to give me the movie reference. I did a search for it and this is literally the only page that came up. Although your other post on the forum with that line also came up in a more general search.
      I'm not sure if the word "generally" was in the original or not.

      If memory serves, it's a line from an old 1930's Errol Flynn movie, "Captain Blood." I was quite young (and the movie already 30 years old) when I saw it. That's one of those quotes that's stuck with me for a long time.

      Another was the more recent, "I taught you everything you know. I didn't teach you everything I know." James Coburn to Bruce Boxleitner, in "The Baltimore Bullet." In my opinion, the best pool movie since Gleason and Newman in "The Hustler."


      Paul
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  • Profile picture of the author gjabiz
    1- Written
    2- Audio
    3- Video
    4- Software

    Really, are there other types of Digital Products? As for the delivery...

    I'd ask my product devlopers to research HOW these niches are currently buying, and WHAT they are buying. I'd add that to their assignment.

    Your system generates traffic.

    You want products to offer to this "targeted niche specific" traffic, right?

    Deliver products in a way they are already buying them. THEN, you might try alternative "breakthrough" methodology.

    Say you can drive GOLF traffic. My opinion is, not narrow enough. But, Senior Golfers living in FL, well that might help with the WHAT to Develop.

    Senior golfers in FL are being sold JOINT PAIN formulas, on auto ship programs. But that isn't a digital product.

    Electrons being offered, include VIDEO of new golf technique. TARGETED toward Seniors.

    So, knowing IF they buy (and this is part of the product developer's job, eh? to find BUYERS) and then your system will drive TARGETED traffic to them, is that right?

    ONE way might be to ASK them, in exchange for a FREE something, perhaps a report, an audio or video and make them choose which one they want for free. Maybe, but then maybe not, you'll know what the ONE person prefers and with some auto responders built into their choice, you can make offers which are, literally, custom suited to their way of wanting the information.

    Your "prospect" becomes your PRODUCT and the how and why and what, are determined by their preferred method. With only the FOUR types of digital products, and I'd put Software up on the shelf for now...a simple choice will give you keen info on product delivery.

    gjabiz



    Originally Posted by TheUnidentifiedMarketer View Post

    So I recently created a system for generating traffic in multiple niches. Now I just need to create products for those multiple niches. So I’m building a list of ways to create digital/info products. This is my list so far. What can you add to it?

    Write a report – the obvious first choice

    Turn the report into audio – you would think this would be the obvious second choice but not as many people use it.

    Interview an expert – You record the audio and possibly the video and have transcripts made for a written copy.

    Teleseminar – Same basic idea as a the interview with an expert except you can allow people to call in and ask questions during the interview

    Webinar – Similar to a teleseminar except done on the web so there is a video component that can be recorded as well.

    Video Tutorial – Generally done with a screen capture program for IM but any kind of video training will work.

    Software – I’m not sure how well this works outside of the IM niche. Obviously it does but the cost of development and stuff may make it cost prohibitive unless you have a wicked customer base already.

    I know there are more but that’s what I’ve come up with so far. Again, contributions welcome.
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