What is the best sales letter you have seen?

12 replies
Hello guys,
What is the best sales letter you have seen ( please give a link) and why? ( not necesarily why) because I am interested in studying them and learn from them! Thank you very much!
#letter #sales
  • Profile picture of the author KevL
    Depends on what you mean by best....

    You want best converting?

    I thought the Rich Jerk sales copy was complete class - as it was so different at the time.

    Best sales letter of all time is a tough one to answer it, you'd probably be best narrowing the question down a bit. Best online sales copy - or offline sales letter? And for what kind of product, for what kind of market?

    I've seen people copying the best copywriters & acheiving poor conversion, in fact come to think of it, I've done this in the past too - and it's because great copywriters focus on the market, they know who they're talking too & they write accordingly - if you take the same sales copy that worked great for one niche, and then just modified it slightly for another - you'll probably not get great results.

    If you're wanting to learn from the best - learn from the best converting copy which is being used to sell the same kind of products & in the same niche you're wanting to sell in.

    Cheers

    Kev
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    • Profile picture of the author MagicAce
      I am interested in very good sales letters not necesarily the best of all! The niche doesn't need to be IM. It can be any niche! What I am looking to learn from it are marketing techniques that can be applied to any sales letter - like scarcity and many others!
      Thanks a lot!
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    • Profile picture of the author ElMundodelExito
      Originally Posted by KevL View Post

      Depends on what you mean by best....

      You want best converting?

      I thought the Rich Jerk sales copy was complete class - as it was so different at the time.

      Best sales letter of all time is a tough one to answer it, you'd probably be best narrowing the question down a bit. Best online sales copy - or offline sales letter? And for what kind of product, for what kind of market?

      I've seen people copying the best copywriters & acheiving poor conversion, in fact come to think of it, I've done this in the past too - and it's because great copywriters focus on the market, they know who they're talking too & they write accordingly - if you take the same sales copy that worked great for one niche, and then just modified it slightly for another - you'll probably not get great results.

      If you're wanting to learn from the best - learn from the best converting copy which is being used to sell the same kind of products & in the same niche you're wanting to sell in.

      Cheers

      Kev
      You are right, but I still want to see some of the best to learn from them...
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  • Profile picture of the author ASCW
    Honestly there is no "best" sales letter. Just read and study the greats.
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    If you want help with copy stuff, pm me.

    Cool.

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  • Profile picture of the author Maria Gudelis
    Hmmm...now that is a tough one because there are so many - and the masters stuff is awesome - as in learn from the masters

    Gary Halbert
    Dan Kennedy
    Agora Financial (get on their email lists and be SHOCKed and AWE'd by their info-powerhouse - makes any IM guru look like peanuts compared to what this company does! )
    Watch infomercials and learn from their calls to action - heck - sometimes I order a $19.95 thing just to watch and learn from their selling process on the upsells on the phone to the direct mail you get! - watch how Kevin Trudeau does it! - record some - write down what they say!) Why - cuz if they are spending over 6 figures on that infomercial...and still airing - well then you know it is converting! - Did you know that it took about 600 hours to produce the first 10 seconds of the ginsu knife infomercial?)
    Get outrageous advertising by Bill Glazer/Dan Kennedy
    Watch how Jason Fladlien does his sales letters
    Marlon Sanders
    Joe Sugarman
    Robert Collier
    Eugene Schwartz
    Chet Holmes
    Maria Velosa
    Mark Joyner
    Old 'posters/ads' you can find on eBAy - yup - cool to buy too - some things don't grow old! If it worked then...well it can work now - swipe and deploy!

    and I'm sure I'm missing some other great masters and forgive me if i did - getting late - off to sleep now!


    Can't give ya links - not sure if that is allowed in WF so don't want to do an infraction but simply google the above names!

    Cheers, M
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  • Profile picture of the author KenThompson
    As stated above, the question needs to be phrased differently
    from some kind of perspective.

    That's like asking what the best motorcycle is. Now, we all know
    the answer to that is Harley Davidson, cough, but maybe we
    shouldn't go there.

    Anyway... look here... this'll keep your brains bizzy for quite a while.

    http://www.warriorforum.com/main-int...wipe-file.html


    Ken
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  • Profile picture of the author Rock Solid
    I'd say just about anything The Copy Nazi has done, I'm especially fond of his WSO page, check it out if you haven't read it as not only does he have great copy, but give out great info RE copywriting! Here's a link to his WSO: The Copy Nazi: "We Have Ways of Making Your Salespage Talk" - and Blitzing the competition!
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