The "Traffic Formula"
This has been said many times, but i caught myself doing a mistake.
Many of us wonder "How to get Traffic"...so we go and build our Squidoo lenses or Blogs or Pages, we submit and build links.
But we oversee something crucial:
CONTENT - CONTENT - CONTENT - QUALITY CONTENT
I was building several niche sites and squidoos over the last weeks, and it dawned on me how "commercial" some of them looked.
Example: Building a squidoo lens covering a digital product, and then use images of ebook covers. Every visitor immediately would get turned off since its obvious i want to sell a guide, from the images alone.
The squidoo page should NOT look like a sales-page.
So..i keep adding content on my lenses...and i started to replace some pictures making them more "personal" or related to the subject.
The lens/site should already give a "visual impression" that there is valuable content...and NOT just a clone of some squeeze page for the product you promote.
Example, if i promote a gaming guide with a review of the guide...it can very well look legit..have some valuable content...and NOT put off visitors right at the beginning with an "ecover" product shot.
This is important for "social" sites....it would be another story if i post a similar review on an IM site where it's assumed that ebooks will be reviewed.
It is, however, possible to actually "disguise" a blatant sales-pitch blog/review...and then add images and "tame" the whole impression of the site..making it "less commercial" looking just by the visuals alone.
The problem is that we IMers are used to the "typical squeeze page" look, but this just does not fly on squidoo, digg, propeller, you name it..where the TRAFFIC is.
G.
Many of us wonder "How to get Traffic"...so we go and build our Squidoo lenses or Blogs or Pages, we submit and build links.
But we oversee something crucial:
CONTENT - CONTENT - CONTENT - QUALITY CONTENT
I was building several niche sites and squidoos over the last weeks, and it dawned on me how "commercial" some of them looked.
Example: Building a squidoo lens covering a digital product, and then use images of ebook covers. Every visitor immediately would get turned off since its obvious i want to sell a guide, from the images alone.
The squidoo page should NOT look like a sales-page.
So..i keep adding content on my lenses...and i started to replace some pictures making them more "personal" or related to the subject.
The lens/site should already give a "visual impression" that there is valuable content...and NOT just a clone of some squeeze page for the product you promote.
Example, if i promote a gaming guide with a review of the guide...it can very well look legit..have some valuable content...and NOT put off visitors right at the beginning with an "ecover" product shot.
This is important for "social" sites....it would be another story if i post a similar review on an IM site where it's assumed that ebooks will be reviewed.
It is, however, possible to actually "disguise" a blatant sales-pitch blog/review...and then add images and "tame" the whole impression of the site..making it "less commercial" looking just by the visuals alone.
The problem is that we IMers are used to the "typical squeeze page" look, but this just does not fly on squidoo, digg, propeller, you name it..where the TRAFFIC is.
G.
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