Duplicate Content?! POO-POO!! -- Really? Think Again...
I say that because normally I am content just working in my little corner of the web doing what I do. Mostly just ignoring what (innocently) ignorant things I see other IMers doing. I feel that if you've been on the Net attempting to run a business for at least two years, then you should know better than to do certain things.
Yet, those who are just starting out; (esp. in today's environment of mass misinformation); its much harder to discern what is what and how to go about things.
So...
OK, so I'm going over the Google Webmaster Tools docs regarding Duplicate Content, right? Yeah, I know this stuff already but I like to keep abreast or even just re-read stuff to more firmly plant it in my brain.
OK, I'm reading... reading... nothing really new.. yeah, yeah, yeah.. as long as you're not maliciously creating duplicate content to manipulate the SEs you're good. As far as dupe content on other domains; "...that's a factor which we (Google) determine based on available data..." blah blah blah...
Basically, (IMHO), from what I've always gathered (and seen in test results) is that whomever can rank their site better (overall) is the one that gets the better ranking. Rank; meaning utilizing all the tools made available to rise up the SERPs, (and not just tools made available by the SEs).
(of course, some may argue this with me.. but, I've seen enough proof to just say "ok" to those who disagree).
Which means; its pretty much a battle out here for those coveted top 10(20) spots in the SERPs; well DUH. Everybody knows this. So we do what we can... how we can... backlinks, ads, content... yeah, yeah, yeah.. this info you can get from multiple web sites and by searching the WF. Common knowledge.
BUT... (and this is where it gets interesting)... I don't know about you but I grew up getting certain rules drilled into my head and one of those rules was..
"There ARE NO RULES in love and war"
So.. since we're in this constant battle.. when I read the following...
Originally Posted by Google If you find that another site is duplicating your content by scraping (misappropriating and republishing) it, it's unlikely that this will negatively impact your site's ranking in Google search results pages. If you do spot a case that's particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and request removal of the other site from Google's index. Reference Document: Duplicate content - Webmaster Tools Help |
Why? Well, the bolded text in that above quote is a link to the DMCA review request procedure. They don't make it very difficult for someone to cry wolf; evil wolf, if you know what I mean.
If you don't; (and maybe its just me and the kinds of environments I've seen and been introduced to); someone could cause you a LOT of problems, if they so chose to IF you're not taking that extra step in making sure your content is as original as possible. Trust me when I say that there ARE people that WILL take the time to go the distance to sabotage you IF it seems like it will be beneficial to THEM.
Fake info isn't hard to come by these days. It doesn't take much for someone to contact Google through the above noted link and claim infringement. Shoot; they could even outsource it.
This is NOT a scare tactic; (maybe it is); but my intent is to stress to you the dire importance of your content on your site(s) being as original as you can possibly make it. Its NOT just good practice; its strategically positioned proactive business.
I know its rough juggling a full-time job, significant other, children, friends and other obligations; (been there -- done that). Can't let that get in your way of running your business, though; (unless this is just a hobby, of course).
OK, I'm done. You get it. Now apply it.
HTH
PLP,
tecHead
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