Social Networking Promotion Script Needed

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I have a new site that needs to get promoted heavily for some mass traffic. I already have SEO practices being rolled out on the site but need legit recommendations that will get launch messages out to a large majority of interested recipients fast.

Simply put, we need a swarm of traffic to our new site - yesterday!

What I am not looking for:
Spammy stuff that will cause us to get in trouble with the search engines, legal authorities or the readers of the content.

What I am looking for:
A tool that will get our message of new site and new site offerings out to the masses as quickly as possible. My own thoughts are that this will involve some type of tool for social networks like Twitter - FaceBook - LinkedIn.

Any and all advice would be greatly appreciated.
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