Have you ever bought a $1,000+ IM product?

78 replies
In my first real WSO, I've received some interesting feedback from Warrior customers. Thankfully there were only a few refunds out of hundreds of orders, but I noticed people saying stuff like "I took the plunge and bought it" or "I'm going to make sure I go use the info so I can make back my $37."

I was on the phone with Yanik last week and I showed him the same offer. The first thing he said was "wow, that's a low price!" He sounded like the guy from those Staples commercials LOL. I kinda felt embarrassed for not charging more.

Another marketer that reviewed the course told me I should make it a physical course, expand on it a bit and charge $1000.

It's kinda of confusing to be honest.

Is it that Warriors are spoiled with low prices from the WSO forum and expect to pay like $10 for everything?

Has it always been like this or is it due to the recession?

I'm just curious to know, how many Warriors have actually paid $1,000 or more for Internet Marketing training? I know I have and they were some of my best investments because I made a lot more than what I paid by applying the information.

Have you ever bought a $1,000+ IM product?
#bought #product
  • Profile picture of the author E. Brian Rose
    I think that you are right about folks expecting very low prices in the WSO forum. While this is the best Internet Marketing forum around, this is not where all of the Internet Marketers are.

    Many courses have sold well at $1000 or more. If your product is worth it and it is marketed correctly, then achieving sales in that price range is definitely doable.

    Oh, and to answer your question... yes, I have paid more than a thousand dollars for a course without a single regret.
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  • Profile picture of the author gjabiz
    Hi Ron,

    Thanks for asking. To the chase: yea, "Warriors" (noobs and in the process) are spoiled.

    I paid a grand to join Bill Myers IDEA BANK back in 98. Paid him another grand to stay a member the next year. TWO thousand dollars to one guy, long before the fabled "product launch formula" was heard of.

    AND, I more than got my money's worth.

    Counting software too. I've spent thousands of dollars on IM. And in LEARNING IM.

    Ron, it has ALWAYS been like this, recession or not. BEFORE internet, the same thing would happen in mail order. Freebie seekers and low paying customers were pains in the patoot.

    HIGH paying customers were almost always satisfied. Case in point:

    Jerry Buchanan sold a little four page report for 50 dollars and got zero refund requests. Then he beefed it up, filled it out, cut the price down to a measly 10 dollars and got more refund requests...but, he also had VOLUME.

    Years ago Paul Hartunian sold the Brooklyn Bridge and lived off the FREE publicity for years and his course on how to get free publicity sold for HUNDREDS OF DOLLARS and it was worth it to those that used it.

    YOU have done something similar. I agree with Yanik. WAY underpriced. But, to answer your question, don't expect much more from WSO.

    Sadly, many people with little to no real life experience have been trained to expect the moon when you only promise a mole hill.

    You've PROVEN your methods. YOU are the MAN when it comes to modern FREE publicity.

    Sir, quit the WSO and start selling it for what it is really worth, hundreds if not thousands of dollars. But, as always, my weasel disclaimer, it is only MY opinion.

    Gordon Alexander

    PS. We don't have to spend a thousand bux, never really needed too...but it sure accelerates one's education.

    Originally Posted by Ron Douglas View Post

    In my first real WSO, I've received some interesting feedback from Warrior customers. Thankfully there were only a few refunds out of hundreds of orders, but I noticed people saying stuff like "I took the plunge and bought it" or "I'm going to make sure I go use the info so I can make back my $37."

    I was on the phone with Yanik last week and I showed him the same offer. The first thing he said was "wow, that's a low price!" He sounded like the guy from those Staples commercials LOL. I kinda felt embarrassed for not charging more.

    Another marketer that reviewed the course told me I should make it a physical course, expand on it a bit and charge $1000.

    It's kinda of confusing to be honest.

    Is it that Warriors are spoiled with low prices from the WSO forum and expect to pay like $10 for everything?

    Has it always been like this or is it due to the recession?

    I'm just curious to know, how many Warriors have actually paid $1,000 or more for Internet Marketing training? I know I have and they were some of my best investments because I made a lot more than what I paid by applying the information.

    Have you ever bought a $1,000+ IM product?
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  • Profile picture of the author gravtex
    I've purchased $1,000+ internet marketing products at least once a year for the past 7 years and continue to do so.

    I also try to attend at least one conference a year and that typically runs several thousand dollars to do so.

    At lot of those products are much better put together and have a proven track record behind them compared to a lot of cheaper stuff I've gotten over the years. The "proven" part means I'm not reading fluff and theory and wasting my time if I implement their system.

    Gary
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  • Profile picture of the author Ron Douglas
    Originally Posted by Chris Kent View Post

    Never have.

    I think $1,000 products are best aimed at those who are worth at least $75,000 or more a year.

    Many of them are aimed at those who are not even full-time yet. Sure, they might get value out of them but I think this is ripping people off. I would rather a part-timer spend $97 per month on Wealthy Affiliate than $1,000 for a product.

    If the product is aimed at full-timers (like an Eben Pagan type product) then $1,000 is a fair price if the info is good.

    Just because you can extract $1,000 from people and keep them perfectly happy doesn't mean that you should. But that's just my opinion. I mean, I could create an amazing plan for homeless people to go from zero to 6 figures in a year and try to sell it to them for 1000 bucks but there is no way in hell that I would. An extreme but nevertheless a demonstrative example.
    I've never seen anyone put a qualifying Net worth amount on investing in a product, but okay .

    Why do you assume that those who don't do IM full time aren't worth $75k or more a year? Maybe they have even more discretionary income than full time Internet Marketers.

    Why do you conclude that just because you charge $1,000, you're ripping people off? Maybe the marketer is delivering much more than $1,000 in value.
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  • Profile picture of the author Kevin_Hutto
    I buy them all... This is my business - I want to be the best in the world at it... This is one of the few businesses in the world where people will sell you their secrets for $1997... (Or at least most of their secrets)... You never know when you will get that one idea that adds 250k a year to your business...

    I have spent well over $100k on training and courses - but, I do mid seven figures topline and its because of whats in my head - and a lot of thats been learned through the years by buying expensive courses, seminars and other training.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by Kevin_Hutto View Post

      I buy them all... This is my business - I want to be the best in the world at it... This is one of the few businesses in the world where people will sell you their secrets for $1997... (Or at least most of their secrets)... You never know when you will get that one idea that adds 250k a year to your business...

      I have spent well over $100k on training and courses - but, I do mid seven figures topline and its because of whats in my head - and a lot of thats been learned through the years by buying expensive courses, seminars and other training.
      This brings up a profound question. Do people who regularly attend events and buy high priced IM products usually make more than those who do not?

      I know there are people on this thread who don't buy those products but they aren't doing 7 figures a year neither.

      Makes you say hmmm.
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  • Profile picture of the author Mohammad Afaq
    Yes, people in the WSO section are spoiled. and not just the WSO forum, all over the internet in the make money online niche.

    And to be honest, sometimes I seriously doubt these people are serious.

    I mean, everyone wants to make a million dollars but they are not willing to spend $97 for a product that shows them how to build a business that can put them on a path to millions.

    EDIT: Yes I do buy high ticket items and I don't regret it because I really think my business is worth a $2000 investment.
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    • Profile picture of the author Kevin Riley
      Originally Posted by Mohammad Afaq View Post

      Yes, people in the WSO section are spoiled. and not just the WSO forum, all over the internet in the make money online niche.

      And to be honest, sometimes I seriously doubt these people are serious.

      I mean, everyone wants to make a million dollars but they are not willing to spend $97 for a product that shows them how to build a business that can put them on a path to millions.

      EDIT: Yes I do buy high ticket items and I don't regret it because I really think my business is worth a $2000 investment.
      It constantly amazes and saddens me to see all the wannabes who are loathe to even spend $300 for a tool like Camtasia (A tool that has made my business many, many thousands of dollars). You're so right - most just aren't serious enough about this business. And, until they wake up and decide to seriously apply themselves, they will never make much online - or offline.

      Myself, I have always agreed with Kyosaki's teaching - investing in assets that will make you money, rather than spending money on stuff that will just empty your wallet. It amazes me that someone would rather make a payment on a car than invest that money in something that will actually make them money.

      Have I bought $1000+ products? Yes, when they are something I need for my business and that I know will pay for itself.
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  • Profile picture of the author Lance K
    Originally Posted by Ron Douglas View Post

    Have you ever bought a $1,000+ IM product?
    Yes, a few times. Well worth it in every case but one (and that was my fault).

    And I also agree that you're vastly undercharging for your publicity product.
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    • Profile picture of the author Steven Wagenheim
      Ron, do you see that big text ad at the top of this forum?

      I'll leave it at that and let you figure out the rest.

      You're more than bright enough to know what the answer is.

      Street cred my friend...and you have it in spades.

      Make them pay for it.
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    • Profile picture of the author Rashell
      Yep, well it was actually a (useless) service not a product per se.

      Perhaps Warriors see WSOs as BigLots or Wal-Mart of the IM world. I'm new to WF so I'm still in awe of the coolness. If I'd found it earlier that previously mentioned "service" would have been a declined offer. Anywho...

      IMO, those comments say more about the state of their finances or success in IM more so than the quality of your product. If $37 is a plunge they're not doing too well. Not saying we should just throw money to the wind. But "plunge" is a bit dramatic for $37 unless you really don't have $37 to spare. That's not reflective of the quality of the product but the state of their relationship with $37.

      Then again, if all they want to do is make the $37 back they could have just kept it. Problem solved. The notable point is they realize the info in action will produce results. Why they'd stop at $37 is beyond me.



      Rashell
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      • Profile picture of the author sanssecret
        I've never paid that much for an IM product. And I doubt very much I ever would. I've gotten more value from some of the freebies over the years than from products I've paid hundreds for. Combine that with the endless advice sprouted about testing higher prices, and higher perceived value, and in the end, it all makes you a bit cynical.

        Am I missing out on stuff that's potentially more valuable to me? I have no idea. But nor am I about to be the guinea pig for some marketer trying to figure out if his $200 course will sell for $1000.
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      • Profile picture of the author Steven Fullman
        Originally Posted by Rashell View Post

        But "plunge" is a bit dramatic for $37 unless you really don't have $37 to spare. That's not reflective of the quality of the product but the state of their relationship with $37.
        Rashell
        Rashell,

        That is my quote of the day/week/month/year.

        Brilliant!

        Many thanks,
        Steve
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  • Profile picture of the author excoder01
    No, but I have bought hundreds of $10-$20 products in the past. =)
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  • Profile picture of the author sbucciarel
    Banned
    I would never pay that kind of money for an IM product. It seems the standard price for a "Guru" product these days is $2,000 and I'm sure they sell a lot of them, but not for me.
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  • Profile picture of the author Gladiator
    I have purchased many WSO from $17-$300 and more. I have been not pleased with many, to say the least!

    IMO *WSO products need less hype more substance and not have 10 wso's from one guy all in the same first page

    I have also purchased IM courses outside of this forum, software , IM courses, memberships from $300- $7500 not impressed with most of these either! Sad but true!

    Now If you had A WSO for $1000 and it was a great product I think that it could be sold here! I would use a system that I thought of that think it would work here in this forum!

    But if you are not paying out commission to your affiliates for this WSO then you could sell this $1000 product for $500!

    As we all know all these $2000 latest things payout 50%, $1000! So right there is $1000 that can be taken off your price!

    just my opinion!

    Andre
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    • Profile picture of the author Shannon Herod
      The low price point I believe is a WSO thing. The reason being is it was intended to be a special offer made just to Warriors. I believe if you brought a major launch into the WSO and offered it at half price the $1000 price tag would sell.

      But it is hard to sell a $1000 product in a forum with just one contact. I know for a fact that you can sell a $1000 product through the WSO board but it needs to be done on the back end after a relationship has been built.

      Now to answer your question more specifically... I believe that these launches are ridiculously over priced. And I have no respect for the marketer who then sends the leads over to the call center to sell $10,000 coaching programs to people that are then coached by a person who does not know diddly squat about marketing and coaches off of a script.

      Sell a quality product at a reasonable price and you will do fine.

      The chances of you selling a product at a reasonable price and doing 2 mill in a day may decrease, but the way I see it... I have never seen an armored car or a uhaul following a Hurst. It is always people. I am out to help people and make a reasonable profit doing so.

      But seeing how you are a bit better at this game so far than me I am sure you already knew all that, so this is more towards the people that need to hear it.

      Shannon
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      • Profile picture of the author Tom B
        Banned
        Originally Posted by Shannon Herod View Post


        But it is hard to sell a $1000 product in a forum with just one contact. I know for a fact that you can sell a $1000 product through the WSO board but it needs to be done on the back end after a relationship has been built.

        Shannon

        This is exactly what my experience on this forum has been. There are people on this forum that will spend that amount money and more if you have good products. It more than likely won't be on the first purchase until the relationship is built.

        Most people are not looking to build a business here. They rather jump from one marketing gimmick to another which is why you see the type of offers in the WSO section. With that you get cheaper offers.

        I just don't see many people building up product lines to be able to sell higher valued products. One small report on a marketing gimmick and then off to create another report for a different gimmick. I see these types of offers as chasing the money rather then building up a product line with different pricing levels.

        People complain about the product quality in that section but someone must be purchasing otherwise we wouldn't be seeing those types of offers.

        The WSO section is just another traffic source and should be treated as such. Unfortunately, a lot of people selling lots of products within the wso forum isn't doing much outside the forum.

        I really never knew how one person could be experts in offline marketing, media buying, article marketing, cpa, and so on... Yet, I see one person with many wso products on those topics. He must never sleep.
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  • Profile picture of the author Shannon Herod
    This is exactly what my experience on this forum has been. There are people on this forum that will spend that amount money and more if you have good products. It more than likely won't be on the first purchase until the relationship is built.

    Most people are not looking to build a business here. They rather jump from one marketing gimmick to another which is why you see the type of offers in the WSO section. With that you get cheaper offers.

    I just don't see many people building up product lines to be able to sell higher valued products to purchase. One small report on a marketing gimmick and then off to create another report for a different gimmick. Chasing the money is how I look at it rather then building up a product line with different pricing levels.
    Your assessment is right on man. I could not have put it any better.

    There are products that are worth 2k 5k 10k AND MORE, but most of the launches are priced around market toleration and not value. Actually they are priced around 2 reasons.... market toleration and for affiliates.

    Then they use a well crafted launch sequence that then relies on scarcity to suck as many sales as possible in the shortest time. In my opinion these launches are done just to farm money and not provide value. Dont get me wrong, most of them do provide value, but not for the price they are asking.

    Shannon
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    • Profile picture of the author Lance K
      Originally Posted by Shannon Herod View Post

      Your assessment is right on man. I could not have put it any better.

      There are products that are worth 2k 5k 10k AND MORE, but most of the launches are priced around market toleration and not value. Actually they are priced around 2 reasons.... market toleration and for affiliates.

      Then they use a well crafted launch sequence that then relies on scarcity to suck as many sales as possible in the shortest time. In my opinion these launches are done just to farm money and not provide value. Dont get me wrong, most of them do provide value, but not for the price they are asking.

      Shannon
      Agreed. And if I remember correctly, John Reese eluded to the fact that a lot of information products have become overpriced when he launched Traffic Secrets 2.0.
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  • Profile picture of the author iSoftware
    It's all about ROI - people making money know you have to spend more to make more.
    Reducing costs DOES NOT ALWAYS EQUAL INCREASING PROFITS....

    The cheapest product will not necessarily produce the highest profits or return on investment.

    At this point I can buy a $497 product at the drop of the dime but it needs to be more than information.
    For instance:
    a) access to networking opportunities with REAL PEOPLE
    b) use of proprietary software
    c) case study that can cut down how much real money I have to spend testing campaigns

    I've bought a $2K product but it was the first one I refunded. It didn't deliver on the software (which would have cost me about $5K to have developed myself) and the networking opportunities were not really there....
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    • Profile picture of the author rushindo
      Originally Posted by moneykws View Post

      It's all about ROI - people making money know you have to spend more to make more.
      Reducing costs DOES NOT ALWAYS EQUAL INCREASING PROFITS....

      The cheapest product will not necessarily produce the highest profits or return on investment.

      At this point I can buy a $497 product at the drop of the dime but it needs to be more than information.
      For instance:
      a) access to networking opportunities with REAL PEOPLE
      b) use of proprietary software
      c) case study that can cut down how much real money I have to spend testing campaigns

      I've bought a $2K product but it was the first one I refunded. It didn't deliver on the software (which would have cost me about $5K to have developed myself) and the networking opportunities were not really there....
      For some reason I think I purchased and refunded the same $2,000 product for a similar reason as you. Were the initials for this product LS?
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  • Profile picture of the author Hamish Jones
    Originally Posted by Ron Douglas View Post

    Have you ever bought a $1,000+ IM product?
    No. Having said that, I have spent thousands of $$ on university education to get me ahead.

    If it fitted in with something I needed at the time and I could see value in it, absolutely I would!
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  • Profile picture of the author Ephrils
    I took my biggest risk as a newbie and bought Reese's "Traffic Secrets 1" when it became available for sale again. I think it was over $1000. Fantastic course and stuff I learned from it I continuously think about and go back to. John had a lot of fundamentals in that course, check lists, video, it was really well done for me trying to figure it all out.

    Would I spend it now? Probably not. It depends on who's selling it and what benefit I can get from the course.
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  • Profile picture of the author Kim Standerline
    I've bought a heap of products that cost over $1000 over the last 8 years. Some of them I considered to be worth it, others I didn't.

    As for the WSO forum I think Warriors have shot themselves in the foot because they underprice their stuff. Probably all started with the $7 script, I used to be able to make $1000's of dollars with just one WSO, now I rarely bother selling in there.

    I've been sayin it for the last couple of years, there is now the mentality in there that everything should be sold ridiculously cheap.

    Just my 2c worth
    Kim
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    • Profile picture of the author Richard Van
      Right. I'm going to look a bit stupid here now.

      When I first really got going I got sucked in by Mass Control at 2k a pop, I then got sucked into PLF at 2k, I got sucked in by others too. I went through them all but the sales letter/process and the actual product were a touch different despite taking action. I have since found uses for them but I have to say I've since bought much cheaper products and got a way better return. Trouble is now there's a new 2k launch every month, each one saying its the best ever thing thats ever ever happenned ever in IM and if you don't buy it your family will suffer in poverty etc cos the course will never be re-released (only it is, like 6 months later but with a 2.0 after the name) I'm actually at the point now that when I see the 2k price tag, well $1997, I think "here we go again, yet another launch, get ready for the deluge of emails saying don't buy this product til you've seen my bonus" malarcky. I reckon people here are spoilt with the deals they get but thats just the way it is. Ron, my advice for all it's worth just be original with the price tag and give them a good product that lives up to the sales letter. I'd go with $1234.56 just to see what happens, at least it's not the dreaded £1997 best course eevvvvver price.

      I'll get off my soap box now.

      BTW is your course still for sale at $37?
      [EDIT] Just realised it's your course at the top.
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  • Profile picture of the author Peter Ridell
    Hi Guys,

    I have done it once ($2,000) but refunded it soon as I received the package (yes it incorporated DVD's and paper documentation). Its was relatively good material but basically rehashed from many other sources not original at all.

    Would I do it again... If the product was original and not part of this affiliate circus that seems to be going around right now where you know the end price will be $1,997 with 6 easy payments bla bla bla...

    For me the hardest thing is staying focused and not being distracted by over information.

    Just my thoughts at this time

    Pete
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  • Profile picture of the author x3xsolxdierx3x
    Yes, exactly, Ron! (In response to the BOLD)

    I think people are conditioned by low priced WSO. Personally, I price my stuff what it is WORTH, and I give a WSO discount off of that.....

    ....and, I've never purchased a $1,000+/IM product....When I explore many MMO blogs, even their content seems to be a regurgitated twist on other blog's content....I expect a $1,000+/IM product may be similar. For example, I believe it was Perry Belcher who referenced "Social Media" as being like "showing up to a party"....next thing I know, at least 5-10 other bloggers I follow all compared "Social Media" to "showing up to a party" (or something like that)....and, only 1 or 2 gave credit to the originator of the idea....

    I think ORIGINALITY is very hard to come by nowadays. It's just much easier to take people's thoughts and analogies than make up your own.

    Originally Posted by Ron Douglas View Post

    In my first real WSO, I've received some interesting feedback from Warrior customers. Thankfully there were only a few refunds out of hundreds of orders, but I noticed people saying stuff like "I took the plunge and bought it" or "I'm going to make sure I go use the info so I can make back my $37."

    I was on the phone with Yanik last week and I showed him the same offer. The first thing he said was "wow, that's a low price!" He sounded like the guy from those Staples commercials LOL. I kinda felt embarrassed for not charging more.

    Another marketer that reviewed the course told me I should make it a physical course, expand on it a bit and charge $1000.

    It's kinda of confusing to be honest.

    Is it that Warriors are spoiled with low prices from the WSO forum and expect to pay like $10 for everything?


    Has it always been like this or is it due to the recession?

    I'm just curious to know, how many Warriors have actually paid $1,000 or more for Internet Marketing training? I know I have and they were some of my best investments because I made a lot more than what I paid by applying the information.

    Have you ever bought a $1,000+ IM product?
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  • Profile picture of the author drmani
    Originally Posted by Ron Douglas View Post

    I was on the phone with Yanik last week and I showed him the same offer. The first thing he said was "wow, that's a low price!"
    ...
    Have you ever bought a $1,000+ IM product?
    Yes.

    Many were NOT worth the money.

    The few that were made me such a HUGE multiple, it really
    didn't matter about the rest.

    Hope this helps, fwiw.

    Gordon said:

    HIGH paying customers were almost always satisfied.
    I suspect that while it's true in other niches, in the IM
    niche, it isn't always, especially with the kind of high
    ticket items created (or priced) specifically to attract
    affiliates with $1,000+ commission pay-outs.

    Interesting enough, Yanik's advice about product pricing
    is the BEST I've ever heard - he says to give TEN TIMES
    more value than you charge... always.

    He does. It's why I've unhesitatingly bought his stuff.

    All success
    Dr.Mani
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  • Profile picture of the author marciayudkin
    I was on the phone with Yanik last week and I showed him the same offer. The first thing he said was "wow, that's a low price!" He sounded like the guy from those Staples commercials LOL. I kinda felt embarrassed for not charging more.

    Another marketer that reviewed the course told me I should make it a physical course, expand on it a bit and charge $1000.
    Ron,

    I purchased your $37 product and it was definitely worth $37. It was not worth $1000. To get up to that level of value, you would need to provide 1)step-by-step instruction and 2)one-on-one feedback.

    In addition, one thing that disappointed me in your story is that you got publicity using a publicist. This is not how most entrepreneurs, especially in the IM niche, are expecting to pursue publicity. And it rather lessens your credibility in being able to teach people how it's done. If I knew that fact and was being asked to pay a lot of money for you to mentor me, I wouldn't. Unless I missed something, the publicist is the real expert, not you.

    On the other hand, you're looking at this question wrongly as a one-product operation. You should be developing a series or a system of information products at different price points and move people through the funnel from entry-level to more advanced and more expensive.

    Hope that's helpful! These are all issues I cover in depth in my course, "Launch Your Information Empire" (which is almost exactly at that $1000 level).

    Congratulations on your success and good luck turning it into an expanded career!

    Marcia Yudkin
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    • Profile picture of the author oneplusone
      I buy $2,000+ IM courses all the time, I can afford it because I make 6 figures a year online.

      The latest $2,000 IM course I purchased was Perpetual Traffic Formula by Ryan Deiss.

      Other recent purchases I've made have been Video Boss, Magic Bullet System - all $2,000+ and dozens of others over the last couple of years.

      I learn what is relevant to me and apply it to my business.

      Having said that, I also buy WSOs for $10-$50 regularly.

      There are rubbish $2,000 IM courses, there are rubbish WSOs.

      There are fantastic $2,000 IM courses, there are fantastic WSOs.

      I don't think the price makes any difference, you get good information and bad whichever price point you are at.

      But if you're going to be selling information for $1,000+ you need access to the right audience and in the right mindset, the guru's have access to each others lists and the people on their lists are used to seeing (and buying at) the $2,000 price point.

      Even then, they still require the massive pre launch build up, fancy videos etc to warm people up before the launch.

      The WSO forum is full of people who are used to buying at the $10-$50 price point.

      Even people who buy $2,000 IM courses like myself, as soon I'm in the WSO forum I expect to pay $10-$50, possibly up to $200 if something is really decent and has dozens of great reviews.

      If any of the IM guru's tried to sell their $2,000 courses in the WSO forum would it work?

      No chance, access to each others big responsive lists who are used to and are trained to pay the high price point is the key.
      Signature
      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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    • Profile picture of the author Ron Douglas
      Originally Posted by marciayudkin View Post

      Ron,

      I purchased your $37 product and it was definitely worth $37. It was not worth $1000. To get up to that level of value, you would need to provide 1)step-by-step instruction and 2)one-on-one feedback.
      We added a step by step process to the course after it was released and we shared it with customers. Maybe you missed it.

      On the customer forum, you CAN get one on one feedback.

      Originally Posted by marciayudkin View Post

      In addition, one thing that disappointed me in your story is that you got publicity using a publicist. This is not how most entrepreneurs, especially in the IM niche, are expecting to pursue publicity. And it rather lessens your credibility in being able to teach people how it's done. If I knew that fact and was being asked to pay a lot of money for you to mentor me, I wouldn't. Unless I missed something, the publicist is the real expert, not you.
      You did miss something, in fact many things.

      Firstly, the product includes a case study showing how I made myself press worthy long before the publicist was involved.

      Secondly, I used the publicist mainly for his contacts. We actually worked together on the press releases and the angles for stories to attract the media as I stated in the course.

      Thirdly, if you believe the publicist is the person to listen to, there is a full hour interview with him where he tells everything he knows.

      Lastly, I've learned so much going through the actual process and I show you in the course how to do it without hiring a publicist.

      Originally Posted by marciayudkin View Post

      Hope that's helpful! These are all issues I cover in depth in my course, "Launch Your Information Empire" (which is almost exactly at that $1000 level).
      Marcia Yudkin
      Ok, now I understand the true purpose of your reply.
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  • Profile picture of the author Don Schenk
    In 1993 I paid $5,000 to attend a 3-day Jay Abraham bootcamp. If attendees paid in one lump sum instead of payments over a year, the attendee could bring a second person free. My wife wanted to attend, so we paid the lump sum.

    Add airfare for 2 and a 4 night stay at hotel in downtown Los Angeles, and that brings it to $7,000.

    While we were there Jay offered to sell the home-study course of his $25,000 per person Protege course to us for "only" $1,000. Of course we had to buy that too. So we spent a total of $8,000 on that deal. I figure, in today's dollars that would be about double.

    The information taught at that bootcamp has turned out to be some of the most helpful information I have ever received. Just one of the ideas I implimented added >$100,000 in sales per year, and continued to do so for more than ten years!

    Well worth the price.

    BTW Jay still sells that Protege Home-Study course for which we paid $1,000. The price at his website is $5,000.

    As far as your original question about IM products, I've spent $200 to $500 several times, and $2,000 once.

    :-Don
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    • Profile picture of the author drmani
      Originally Posted by Don Schenk View Post

      In 1993 I paid $5,000 to attend a 3-day Jay Abraham bootcamp.
      :-Don
      My experience was ten years later (2004), same price, by way of a 26-week Protege
      Mentorship with Jay Abraham, Stephen Pierce and Rich Schefren - that's one of the
      HIGH VALUE ones I mentioned in my post above with a HUGE multiple in ROI.

      The right kind of high priced program can completely change your level of business
      growth and success.

      The wrong one(s) can hurt your bank-book badly, though!

      All success
      Dr.Mani
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  • Profile picture of the author thebitbotdotcom
    I would if I was confident that it would be worth it. The problem is separating out the good products from the riff-raff. Trust is the hardest thing in the world to earn.
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  • Profile picture of the author jlucado
    Hi Ron,

    Yes, I have paid $3,000, $2,000, $1,000, $497, $297, $97, $47, $37, $27, $17, $7, $1.

    Some were worth it, some were not.
    The most valuable products were free sometimes.

    Most expensive products seem to be a comprehensive collection about everything. They are just too much for most newbies to understand all at once and even more difficult to implement.

    Knowledge is power but only if implemented and actually results in a ROI.

    My best to you and good luck with your product.
    Jerry
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  • Profile picture of the author DubDubDubDot
    I have never paid $1,000 for one, and probably never will.

    Simply put, I don't trust the sellers of expensive courses.

    There are a lot of people selling at this price point on up and some of their sales pitches are slick enough to catch my interest. But at the end of the day I don't know who any of these people really are and they don't provide us with any qualifications besides income screenshots at best (screenshots that are probably from a past get rich quick info product at that). Let's hear about REAL success. Something that potential customers can go take a look at. A website, a book, a physical business, a manufactured product, etc...

    I have not looked at Ron Douglas' info product, but even without doing so I know that he put out a legitimate book that apparently got some publicity and made some money. That right there is more than the likes of Kern and his ilk can say, who did little to nothing prior to selling their online biz advice.
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    • Profile picture of the author jasongreen
      Hey Ron,

      I bought your Publicity Academy $37 thing. Certainly some good info in there and worth the money.

      For those selling the $1000 products they did not always start out at that price, generally they've been gradually raising the price as they have built up their name and brand such as Frank Kern and Jeff Walker.

      I can't speak for all those expensive courses out there but I purchased PLF at about $2000 and it is a pretty packed course with a lot of videos and months of lessons and a lot of action to be taken - and you definitely get your ROI back and more if you apply it.

      I also bought a very expensive course on PPC a few years back and again got a solid ROI by applying the course. Again it was packed with lots of info and took months to get through.

      Another thing in common with these expensive courses (at least the good ones I have purchased) is that they contain info you know is not available anywhere else. The experts share knowledge they have developed themselves.

      Also all these expensive courses are generally only available for a short time and are a one-off (or released once a year as an upgraded version).

      So in my opinion its both a case of:
      - Limited availability pushes price up
      - The average person who applies it should pretty much be guaranteed to make double their money back. I know you can't really guarantee this, but you should know yourself that people can apply it and make a lot of money back if they put the effort in. So its a good investment.
      - There are months worth of lessons/content to get through, which will probably take even longer to apply.
      - There's completely unique and ground breaking information that is not available elsewhere.
      - The person running it has developed a name for themselves by continually making others successful through their courses.

      That said I've seen a few expensive courses out there which are just fluff and a $50 WSO does the job.
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      • Profile picture of the author Ross Vegas

        Is it that Warriors are spoiled with low prices from the WSO forum and expect to pay like $10 for everything?

        Has it always been like this or is it due to the recession?
        What a fun, deceptively complicated question...

        I wouldn't say explicitly that they are spoiled, but prices are forced low as a result of several factors, and has probably created an expectation.

        First, this is a big price factor. "Time of Attention" = $$$

        Can you hold the attention of a prospect with one short forum sales letter in a post that continually scrolls down the page and ultimately disappears within a day?

        Yes you can to a degree, but it's a lot harder than in other marketing methods.

        That makes higher and higher prices more difficult to achieve with one or two messages per prospect.

        Another price factor is the barrier to entry.

        Do you see low quality, low priced products advertised during the super bowl?

        If bumps were $500, we'd see a lot higher value offers and they would stick around a lot longer, driving up value expectations and increasing time of attention. (ignoring for now that too slow or too fast of page turnover would change avg # views)

        Together, these factors create a price point usually half or double the cost of ad spend since the farther the deviation either direction the greater the risk of not making a profit.

        The result is a relative stable price point, and price expectation.

        However, exposure time and price becomes less relevant when there is a pre-existing level of trust or authority.

        "Frenk Karn" could probably pop in, and say the next 10 people get my never released "getting" course for $1,000, and it would probably sell out, but still probably not 500 of them.

        You for example, have much more repeated exposure with the ad spot above, and also benefit from a pre-existing reputation.

        Yes, you should charge more, but even here you're going to hit a limit from all of the above issues and resulting expectations. (I think the copy might need some tweaking too)

        Regarding the "plunge"

        The continual turnover of "low risk" high hype offers and the nature of the market itself probably creates more than a few habitual buyers, as well as a strong fear of loss.

        Reading between the lines, $37 is a plunge when you're already 20 feet deep from making lots of $37 short swims. Or else if you're genuinely concerned that your $37 might have otherwise gone to one of the other 5 billion offers scrolling down the page within the next ten minutes right after you ordered, but now you'll never learn how to make $100,000 a month because you missed it.

        Have you ever bought a $1,000+ IM product?
        Yes, a few times but not from a forum.

        The long and short...
        You got a high priced story, results, and reputation. If you want to put in the work to get the $ out of it, go for it.

        I for one wish there were more niche marketers teaching niche marketing. The very fact that there aren't many with your cred should imply something (think supply, demand, price graphs)
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  • Profile picture of the author Xmas
    Yes, I have paid over $1000 for IM products.

    One was great. One was okay, but I did not like the way the training worked. They had us creating webpages and building traffic through their servers and splitting the revenue.

    The information was great in both courses.
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    www.jameschristmas.com

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  • Profile picture of the author Rod Cortez
    Have you ever bought a $1,000+ IM product?
    Yes, not many, but I have. Services, that's a different story, but that's not what you asked for. There were three particular products that really stood out and really gave me massive ROI. When I buy something I generally put it to use right away. I'm such a testing fanatic and have a rabid appetite for learning (even after a decade in online enterprise) that I like to see how useful the information is. Which is why I don't buy something new until I have finished my last purchase (though your offer was simply too irresistible since we're prepping for a major PR campaign).

    I personally know, in my circle of friends, millionaire IMers who have never purchased a 1K plus product, though most of them have invested in 1k plus coaching and/or consulting and seminars. My own take on it is that it's not necessarily the price that is an essential factor, but the information in it and what kind of ROI it's going to give my business. In general and with few exceptions I have found that many of the 1k products I've invested in I was able to find the equivalent, if not better, information for less elsewhere.

    Though to some newbies it might not be obvious, many of these products have built-in price padding, meaning they've increased the price from 100 to 400% or more so that affiliates will be attracted to promote it. I don't think that's necessarily a bad thing because I understand the business reasons behind that, though there are times when the padding gets a little absurd.

    Lastly, WSO buyers are there because it's a "special offer" forum, which means they have been conditioned to buy products at lower prices than they generally pay for in other places. So I would answer "yes" that people are generally used to paying lower price points there.

    RoD
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    • Profile picture of the author emaildeliverypro
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      • Profile picture of the author JamesJeffery
        Originally Posted by emaildeliverypro View Post

        You cant sell $1000 or more product without help of BigDogs in the industry. Only big names are doing that right now (like MikeFilsaime's Affiliatedotcom.com is latest example selling for $1997) And you need to have big JV partners on board with huge influence and reputation. Forget about selling a single copy without a powerful JV on your back.
        Is that the product that talks about the YouTube robot method? I watched the video's on his Facebook marketing. Personally it was a load of tripe. He got a few things wrong and used his existing friend base (with his valued trust) to promote his group. If he'd have started from scratch, like a lot of the buyers would, and showed his $1000+ profit, I would have snapped it up solely for his Youtube Robot method.

        When I spot inconsistencies, or false truths in promotion videos I don't give their product a second glance.
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  • Profile picture of the author Nick Brighton
    Ron, here's the psychology I believe is at play...

    1. Products are like designer clothes. People buy them for instant gratification, but won't use them if they feel uncomfortable or feel that their investment could get damaged. That's why their wardrobes are full, their credit cards maxed out, and they're still walking around wearing those ripped jeans and dirty trainers.

    2. WSO = Quick, sneaky, curious trick... as opposed to a full marketing/business system.

    3. WSO buyers = I need cash fast, not clever ideas and principles that will make me retire early. I'll deal with early retirement next week. Either way, better not make me work or pay for it though.

    4. High ticket buyers = This will fit in with my business plan, or at least, some of it will. I'll take what I need and keep pushing forward. Heck, I can write this off against tax on my legit business anyway.

    5. People who don't buy high ticket = I'm beyond this/I can work out my own systems and that's how I got to where I am today

    If you can afford high ticket products, then you're already doing well and therefore have less need for such a solution... unless your solution if very targeted towards a certain area, in which case, only the real high earners can justify spending that much money on such a concentrated area of their business.
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    • Profile picture of the author Nightengale
      Warning: Long post ahead. (But keep reading because I think it could be very helpful!)

      Interesting discussion!

      Originally Posted by Ron Douglas View Post

      Have you ever bought a $1,000+ IM product?
      Yes. Not many times, but a few. Generally, I was much more comfortable buying products in the $200-$500 range. I started taking big leaps and buying much higher-priced stuff around 2007-2008.

      For me, the first IM course I bought was Alexandria Brown's Online Success Blueprint which was (and still is) $1500. It was (and is) very much worth what she sells it for. (In fact, I bought it again the next year (2009) when she was selling her last ever Online Success Blueprint Workshop-In-A-Box.)

      Like many here, I wasn't making much money. I had a low-level day job as a customer service rep and couldn't really afford it. (I put it on a credit card.) I bought from her for two primary reasons:

      1. It's a complete blueprint -- a SYSTEM -- not just a tactic.

      It can be hard to learn/put together an entire online marketing system on your own when you're jumping from one strategy or tactic to the next. If you're buying every $37 e-book on different tactics and are still confused, I HIGHLY recommend buying at least one complete IM course/system to show it ALL to you. Then, when you learn the latest and greatest tactic, you know where to plug it in to your already-existing system.

      2. It's targeted to REAL business owners (including service professionals), showing them how to take their ALREADY-EXTISTING businesses online and grow their businesses using direct marketing and online marketing principles. She's not selling IM info to other IMers. My pet peeve in IM is IMers making their money only by selling to other IMers! It's so incestuous and I DESPISE that.

      It was A LOT of money to me (money I really didn't have), but WELL WORTH IT! (Which is why I bought two copies). I've never regretted it. But I also don't do it often and I'm VERY selective about who I buy from. (I've really gone out of my way to avoid the whole IMers selling to other IMers circus.)

      I bought Mike Filsaime's 7 Figure Code when it was launching for a special price in the $700 range. (I think it went up after that.) I was NOT impressed and should have asked for a refund. To me, asking for refunds are a hassle and I let it go. I honestly almost never ask for refunds on anything. The seller has to be extraordinarily inept or an outright scammer for me to ask for a refund. Mike Filsaime is neither, so the DVD's and binders are sitting in my garage collecting dust. (That was the first and last product I ever/will ever buy from someone I perceive as an IMer selling to other IMers.)

      THIS year has been my big year. I lost my job in Feb and in March, I discovered I had a lot more in retirement funds than I realized. Plus, I just happened to stumble on someone who teaches a business model which isn't very common but which also includes a lot of IM info in it. It was $3,000.

      To me, it was absolutely amazing that I should lose my job (a huge problem by anyone's standards, including mine!) AND discover a new business model and mentor AND miraculously have the money to pay for it. I saw it as a HUGE opportunity and seized it.

      It's not something I would have normally spent money on, especially when I've just lost my job and need to conserve my cash. But I've been a serious student of IM for some time and felt ready to seriously apply myself and take huge action. So I invested and am so glad I did.

      This annual membership was a HUGE value which included:

      1. A huge information product/course including CDs as well as DVDs of her live event last year.

      2. A monthly, 80-minute live training call -- for a full year.

      3. TWO monthly, 80-minute live Q&A calls -- for a full year.

      I'm very much a do-it-yourself person and love to learn from home-study courses. But I'm well-versed in IM and need to ask questions when I get stuck as I've begun implementing (taking ACTION!). Considering that I only need to ask the occassional question (for which I can't justify paying her exorbitant hourly consulting rates), this is a huge value!

      We also get physical CDs and transcripts of the training and Q&A calls in the mail and can download the MP3s and PDFs from the members-only page if we prefer.

      2. An all-day (8 AM - 10PM) private workshop with my new mentor with just 16 other people in attendance, allowing plenty of time for one-on-one help. And it was a WORKshop, not a seminar where you just listen to a speaker or speakers all day long. It was nearly the equivalent of private, one-on-one consulting at a HUGE discount.

      It was also my first-ever live event. The fact that it was a small WORKshop where I got personal feedback and help (as opposed to a huge seminar where I was just one of a crowd only listening to a speech) was what attracted me and what made it it VERY worth it to me.

      (I've always shied away from conferences/seminars/workshops since I can usually get the content for about half price in the info product that comes out after the workshop. Plus I don't have to pay travel expenses. For these reasons, generally, I haven't found conferences/seminars/workshops to be worth the investment.)

      3. A free ticket to THIS year's 3-day live event.

      So I started off with a bang by going to the small, live workshop in April and got to meet my mentor personally. I get ongoing training and coaching from her each month with personal feedback from her. AND I'll get to see her again in Nov. (as well as the other people I met at the workshop in April)!

      (Since I also got DVDs of last year's event in the huge information product she included, I essentially, I got three events: two of them were live and one of those two was an intimate workshop with personalized help.)

      4. The digital version of three other, content-rich, very specific programs she'd previously created in another area of her business which she sells separately.

      Yes, the membership was relatively high-priced ($3,000) but I've been HUGELY impressed with everything I've gotten from her. I got not only a huge information product, I also get a year's worth of coaching and training.

      And the upcoming event in Nov. is my kick in the pants to finish some things so I can show up with something DONE. (Accountability!)

      I've been around IM for quite a while and I've never received so much value from anything EVER. I've also never seen such integrity in a marketer. No selling IM to other IMers! I absolutely LOVE the fact that I pay one price and get it ALL: infoproduct, two live events AND personal coaching/training for a year. No buying a product and then having to shell out extra $$$ for a coaching program. (Grrrr!)


      Originally Posted by Chris Kent View Post

      I think $1,000 products are best aimed at those who are worth at least $75,000 or more a year.
      Are you SERIOUS?

      I bought Ali Brown's course when I was a low-level customer service rep who couldn't afford it. I bought the $3,000 membership after I became UNEMPLOYED!

      I'm a serious business person and take my business seriously and am learning to treat it as a business, not a hobby. If a product or program is right for me and will benefit my business and I can somehow cough up the money (borrow, beg or steal) then I'll do it.

      Taking that first leap and buying Ali Brown's course was the best thing I ever did in my IM education career. How can you get to $75K/year if you're not willing to invest in your business and treat it as a business???

      Originally Posted by Nick Brighton View Post

      If you can afford high ticket products, then you're already doing well and therefore have less need for such a solution... unless your solution if very targeted towards a certain area, in which case, only the real high earners can justify spending that much money on such a concentrated area of their business.
      I heartily disagree. This is SO short-sighted! You cannot expect to be successful if you're not willing to investing in learning and in coaches and mentors. See above.

      However, caveat emptor: balance is crucial. It's so easy to get sucked into the hype, buying everyone's program and spending yourself into oblivion. Lord know I've done that and I have a LOT of products/programs I've spent a lot of money on over the years. The ones I've mentioned here are just the more expensive ones. Otherwise, I typically buy in the $200-$500 range.

      Only YOU know whether something is right for you. Be willing to invest in your business and in yourself. You'll know when it's right for you. But also be willing to exercise self-discipline and restraint when buying things. Only YOU know whether something is right for you. Pick a program put out by someone YOU resonate with. That may or may not be whatever the IM crowd is hyped up about and buying at the time. Pick what's right for YOU and the type of business you want to create.

      Originally Posted by Kevin_Hutto View Post

      I buy them all... This is my business - I want to be the best in the world at it...
      Eeeezactly! This is a business. Treat it like one.


      Originally Posted by Mohammad Afaq View Post

      Yes, people in the WSO section are spoiled. and not just the WSO forum, all over the internet in the make money online niche.

      And to be honest, sometimes I seriously doubt these people are serious.

      I mean, everyone wants to make a million dollars but they are not willing to spend $97 for a product that shows them how to build a business that can put them on a path to millions.
      Very true! Again, you have to be willing to invest in yourself, yet balance it with what you really do have to spend and the amount of financial risk you're willing to take. Everyone and everyone's journey are different, so this will be different for each person.

      Unfortunately, one of the side effects of the business opportunity market (IM, mail order, "opportunities" like those in "Business Opportunity" magazine, etc.) is that it breeds the "get rich quick with no work" mentality. Some of it is the fault of the advertisers, much of it is due to laziness on the part of business opportunity seekers and some of it is just the nature of the business opportunity market itself.

      My advice is:

      1. Treat your business like a BUSINESS! Be willing to invest in yourself and your business -- yet balance it with your available resources and the amount of risk you're willing to take.

      2. If you want to make money in IM and are still struggling, buy at least one comprehensive IM course (usually around $1,000-2,000) to give you a complete system and help you see the big picture. THEN you can plug in all those nifty strategies and tactics you learn in the $37 e-books into your overall system.

      In the short run, it might seem to take longer by choosing to buy and learn from a more comprehensive program. (You first have to come up with the money and then spend the time wading through all of that information.) But in the end, you'll save so much time, money and hassle than if you're jumping from one $37 e-book to the next.

      3. Technologies change so incredibly fast, especially online. But the marketing basics (Marketing 101 if you will) DON'T change:

      1. You can only sell two things: products or services.

      2. Pick a business MODEL: information marketing, service provider, membership/continuity programs, etc.

      3. Build your list (audience).

      4. Make them an offer.

      Of course, it DOES get a lot more complicated. (Will you sell your own products/services or someone else's? Will you sell a combination of them? Will you have an affiliate program? How will you advertise? Etc... ) But at it's core, it really IS that simple! I think this basic foundation gets lost in the hype.

      Bottom line: If you GET CRYSTAL CLEAR on your business model, what you offer and who your target market is, and keep it mind when you're choosing which infoproducts to buy, you'll probably find you waste a lot less money and get a lot more value out of those infoproduct you DO buy.

      You'll also be able to see the value in buying a higher-priced product if it's what you need and you won't feel scammed. You'll even remove a lot of the fear and possibility of being scammed because you'll be much more focused and thus be able to make better decisions.


      Hope that helps!

      Michelle
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      • Profile picture of the author Kim Standerline
        Excellent post (Sorry for the one liner)

        Kim

        Originally Posted by Nightengale View Post

        Warning: Long post ahead. (But keep reading because I think it could be very helpful!)

        Interesting discussion!



        Yes. Not many times, but a few. Generally, I was much more comfortable buying products in the $200-$500 range. I started taking big leaps and buying much higher-priced stuff around 2007-2008.

        For me, the first IM course I bought was Alexandria Brown's Online Success Blueprint which was (and still is) $1500. It was (and is) very much worth what she sells it for. (In fact, I bought it again the next year (2009) when she was selling her last ever Online Success Blueprint Workshop-In-A-Box.)

        Like many here, I wasn't making much money. I had a low-level day job as a customer service rep and couldn't really afford it. (I put it on a credit card.) I bought from her for two primary reasons:

        1. It's a complete blueprint -- a SYSTEM -- not just a tactic.

        It can be hard to learn/put together an entire online marketing system on your own when you're jumping from one strategy or tactic to the next. If you're buying every $37 e-book on different tactics and are still confused, I HIGHLY recommend buying at least one complete IM course/system to show it ALL to you. Then, when you learn the latest and greatest tactic, you know where to plug it in to your already-existing system.

        2. It's targeted to REAL business owners (including service professionals), showing them how to take their ALREADY-EXTISTING businesses online and grow their businesses using direct marketing and online marketing principles. She's not selling IM info to other IMers. My pet peeve in IM is IMers making their money only by selling to other IMers! It's so incestuous and I DESPISE that.

        It was A LOT of money to me (money I really didn't have), but WELL WORTH IT! (Which is why I bought two copies). I've never regretted it. But I also don't do it often and I'm VERY selective about who I buy from. (I've really gone out of my way to avoid the whole IMers selling to other IMers circus.)

        I bought Mike Filsaime's 7 Figure Code when it was launching for a special price in the $700 range. (I think it went up after that.) I was NOT impressed and should have asked for a refund. To me, asking for refunds are a hassle and I let it go. I honestly almost never ask for refunds on anything. The seller has to be extraordinarily inept or an outright scammer for me to ask for a refund. Mike Filsaime is neither, so the DVD's and binders are sitting in my garage collecting dust. (That was the first and last product I ever/will ever buy from someone I perceive as an IMer selling to other IMers.)

        THIS year has been my big year. I lost my job in Feb and in March, I discovered I had a lot more in retirement funds than I realized. Plus, I just happened to stumble on someone who teaches a business model which isn't very common but which also includes a lot of IM info in it. It was $3,000.

        To me, it was absolutely amazing that I should lose my job (a huge problem by anyone's standards, including mine!) AND discover a new business model and mentor AND miraculously have the money to pay for it. I saw it as a HUGE opportunity and seized it.

        It's not something I would have normally spent money on, especially when I've just lost my job and need to conserve my cash. But I've been a serious student of IM for some time and felt ready to seriously apply myself and take huge action. So I invested and am so glad I did.

        This annual membership was a HUGE value which included:

        1. A huge information product/course including CDs as well as DVDs of her live event last year.

        2. A monthly, 80-minute live training call -- for a full year.

        3. TWO monthly, 80-minute live Q&A calls -- for a full year.

        I'm very much a do-it-yourself person and love to learn from home-study courses. But I'm well-versed in IM and need to ask questions when I get stuck as I've begun implementing (taking ACTION!). Considering that I only need to ask the occassional question (for which I can't justify paying her exorbitant hourly consulting rates), this is a huge value!

        We also get physical CDs and transcripts of the training and Q&A calls in the mail and can download the MP3s and PDFs from the members-only page if we prefer.

        2. An all-day (8 AM - 10PM) private workshop with my new mentor with just 16 other people in attendance, allowing plenty of time for one-on-one help. And it was a WORKshop, not a seminar where you just listen to a speaker or speakers all day long. It was nearly the equivalent of private, one-on-one consulting at a HUGE discount.

        It was also my first-ever live event. The fact that it was a small WORKshop where I got personal feedback and help (as opposed to a huge seminar where I was just one of a crowd only listening to a speech) was what attracted me and what made it it VERY worth it to me.

        (I've always shied away from conferences/seminars/workshops since I can usually get the content for about half price in the info product that comes out after the workshop. Plus I don't have to pay travel expenses. For these reasons, generally, I haven't found conferences/seminars/workshops to be worth the investment.)

        3. A free ticket to THIS year's 3-day live event.

        So I started off with a bang by going to the small, live workshop in April and got to meet my mentor personally. I get ongoing training and coaching from her each month with personal feedback from her. AND I'll get to see her again in Nov. (as well as the other people I met at the workshop in April)!

        (Since I also got DVDs of last year's event in the huge information product she included, I essentially, I got three events: two of them were live and one of those two was an intimate workshop with personalized help.)

        4. The digital version of three other, content-rich, very specific programs she'd previously created in another area of her business which she sells separately.

        Yes, the membership was relatively high-priced ($3,000) but I've been HUGELY impressed with everything I've gotten from her. I got not only a huge information product, I also get a year's worth of coaching and training.

        And the upcoming event in Nov. is my kick in the pants to finish some things so I can show up with something DONE. (Accountability!)

        I've been around IM for quite a while and I've never received so much value from anything EVER. I've also never seen such integrity in a marketer. No selling IM to other IMers! I absolutely LOVE the fact that I pay one price and get it ALL: infoproduct, two live events AND personal coaching/training for a year. No buying a product and then having to shell out extra $$$ for a coaching program. (Grrrr!)




        Are you SERIOUS?

        I bought Ali Brown's course when I was a low-level customer service rep who couldn't afford it. I bought the $3,000 membership after I became UNEMPLOYED!

        I'm a serious business person and take my business seriously and am learning to treat it as a business, not a hobby. If a product or program is right for me and will benefit my business and I can somehow cough up the money (borrow, beg or steal) then I'll do it.

        Taking that first leap and buying Ali Brown's course was the best thing I ever did in my IM education career. How can you get to $75K/year if you're not willing to invest in your business and treat it as a business???



        I heartily disagree. This is SO short-sighted! You cannot expect to be successful if you're not willing to investing in learning and in coaches and mentors. See above.

        However, caveat emptor: balance is crucial. It's so easy to get sucked into the hype, buying everyone's program and spending yourself into oblivion. Lord know I've done that and I have a LOT of products/programs I've spent a lot of money on over the years. The ones I've mentioned here are just the more expensive ones. Otherwise, I typically buy in the $200-$500 range.

        Only YOU know whether something is right for you. Be willing to invest in your business and in yourself. You'll know when it's right for you. But also be willing to exercise self-discipline and restraint when buying things. Only YOU know whether something is right for you. Pick a program put out by someone YOU resonate with. That may or may not be whatever the IM crowd is hyped up about and buying at the time. Pick what's right for YOU and the type of business you want to create.



        Eeeezactly! This is a business. Treat it like one.




        Very true! Again, you have to be willing to invest in yourself, yet balance it with what you really do have to spend and the amount of financial risk you're willing to take. Everyone and everyone's journey are different, so this will be different for each person.

        Unfortunately, one of the side effects of the business opportunity market (IM, mail order, "opportunities" like those in "Business Opportunity" magazine, etc.) is that it breeds the "get rich quick with no work" mentality. Some of it is the fault of the advertisers, much of it is due to laziness on the part of business opportunity seekers and some of it is just the nature of the business opportunity market itself.

        My advice is:

        1. Treat your business like a BUSINESS! Be willing to invest in yourself and your business -- yet balance it with your available resources and the amount of risk you're willing to take.

        2. If you want to make money in IM and are still struggling, buy at least one comprehensive IM course (usually around $1,000-2,000) to give you a complete system and help you see the big picture. THEN you can plug in all those nifty strategies and tactics you learn in the $37 e-books into your overall system.

        In the short run, it might seem to take longer by choosing to buy and learn from a more comprehensive program. (You first have to come up with the money and then spend the time wading through all of that information.) But in the end, you'll save so much time, money and hassle than if you're jumping from one $37 e-book to the next.

        3. Technologies change so incredibly fast, especially online. But the marketing basics (Marketing 101 if you will) DON'T change:

        1. You can only sell two things: products or services.

        2. Pick a business MODEL: information marketing, service provider, membership/continuity programs, etc.

        3. Build your list (audience).

        4. Make them an offer.

        Of course, it DOES get a lot more complicated. (Will you sell your own products/services or someone else's? Will you sell a combination of them? Will you have an affiliate program? How will you advertise? Etc... ) But at it's core, it really IS that simple! I think this basic foundation gets lost in the hype.

        Bottom line: If you GET CRYSTAL CLEAR on your business model, what you offer and who your target market is, and keep it mind when you're choosing which infoproducts to buy, you'll probably find you waste a lot less money and get a lot more value out of those infoproduct you DO buy.

        You'll also be able to see the value in buying a higher-priced product if it's what you need and you won't feel scammed. You'll even remove a lot of the fear and possibility of being scammed because you'll be much more focused and thus be able to make better decisions.

        Hope that helps!

        Michelle
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  • Profile picture of the author Maddi
    I seem to agree with you Ron, on the WF crowd slightly being spoiled for cheap products but then again that is what 'Special offers' is about.

    What is happening is people are getting more and more conditioned towards buying low ticket items and they fail to see the actual 'value' of the information when they see a mid ticket item here, mainly because there aren't that many.

    I have personally bought a wso as high as a $1000 right here, let alone outside of the warrior forum.

    So yea, to answer your question, I've bought products in that range multiple times.

    To me its simple, if its something that will help in my business immediately and will help take it to the next level, the price tag on it doesn't matter. Now that is not to say I will buy anything blind folded, of course I do my due diligence, research competition, see if I can get something cheaper not compromising the quality.

    On the other side, as for selling here, most of my wsos have been free. the one that is currently running is at $197 which is not the usual price for wsos here but then again, it is undercharged for the value in it and a genuine 'special offer' for the Warrior Forum.

    In short, just because its a WSO it doesn't have to be around the $7-37 mark. It depends on the package, the market value, the competition and quite a lot of factors.

    On a side note, I think your free publicity product is WAY under charged!

    Maddi
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  • Profile picture of the author JamesJeffery
    I purchased an exclusive twitter tool that was sold to only 300 people (not sure if I believe that) but it cost me $1800. It worked, up until twitter made some changes.

    The only other product I've purchased of high value is John Carlton's Writing System which I've only recently paid for.

    If the author of the product is trusted, checks out to be who he says he/she is, and has good reviews then I think the product is worth it if your interested in whatever they are promoting.

    Edit: Forgot to include the $1250 on a yearly SENuke license, not sure if that counts either.
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    • Profile picture of the author addice
      No, never, cos paid products may not be necessary be good, quality products. In fact, some free products are even better then the paid ones.

      Just my opinion, though.
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  • Profile picture of the author brendan301
    the only im product i'd pay that much for would be coaching, or a seminar or something by frank kern, other than that, it'd have to be a hell of an offer for me to spend that kinda coin on a course.
    dan kennedy is my marketing idol, and i haven't spent that much on any of his materials. although i am seriously considering getting renegade millionaire.
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    • Profile picture of the author JamesJeffery
      Originally Posted by brendan301 View Post

      the only im product i'd pay that much for would be coaching, or a seminar or something by frank kern, other than that, it'd have to be a hell of an offer for me to spend that kinda coin on a course.
      dan kennedy is my marketing idol, and i haven't spent that much on any of his materials. although i am seriously considering getting renegade millionaire.
      If Gary Halbert ran another course I'd pay much much more than $1,000 to get on it.

      I do agree though, Frank Kern is the man.
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  • Profile picture of the author itzpaul
    I have and probably would never purchase any IM product that is $1k or more. It's just not worth my hard earned money. Unless it has some proprietary software that none uses . I would also have to already see reviews from others and a forum post that's like 60 pages or something. But I'm almost an impossible sale .
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  • I have spent 1K or more twice.

    One time it was a great investment in a course that taught me thing I use to this day. The other time was for delivery of websites and it turned out being a scam by a Warrior.
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    • Profile picture of the author JohnB23
      This year, I've spent about $380 on marketing information.

      -In the form of 3 seminars from Jay Abraham ($50 a piece).
      -A fourth seminar ($150).
      -Another seminar that use to cost a fortune, when the market was better in the late 90's for marketing info on the secondary market. The tapes probably would have cost $300 then. But with cd's, dvd's, file sharing, etc, the cost of information has sort of been diluted. Got it for $46.

      And some other videos and sales letters from Jay.

      I dont think its necessarily the price. You could learn more in an old $12 book, than you could in a $2,500 course. It depends on how you're impacted by it. You have to test prices. A famous jay abraham-ism, "You don't have the right to tell your marketplace anything. You have to find out through a test or trial run", to see what works best. You could probably raise the price of a $37 product to $89, or $79, and see an increase in orders. But its perception though.
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  • I have in the past, but I doubt I will any more.
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  • Profile picture of the author markament
    Good question.

    I once paid nearly $9000 for private mentoring from one of the most respected internet marketing companies out there.

    I still make money from the site that I set up with them, but at about $300 a month it's still going to take 3 years to recoup my investment.

    I'd never do that again. That's for sure.
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  • Profile picture of the author tpw
    Neat question Ron...

    I think Warriors tend to expect most products to be given to them for peanuts... They have been trained to believe that anything good should be cheap...

    I think the recession has helped in that process across the board...

    I also think the so-called gurus are guilty of over-valuing their products... (Yanik included...)

    I have never bought a $1000 product, and probably never will...

    However, if I entered into a sales funnel with you and bought your lower priced items first, eventually, I would be so over-sold on your products, that I may eventually consider buying them for $1000, but I would not hold your breath on that...

    For example, I know the kind of stuff that Ron LeGrand sells, and his stuff might help me make my investment back quickly, but I am still hard pressed to consider giving him $1000 of my money...

    Perhaps that means I will always be an intermediate marketer at best... Perhaps not...

    It is all relative... If I was making several thousand a month, using the information that I got from LeGrand, then it would not bother me in the least to buy one of his $5,000 packages, because it will be a business expense that will bring rewards for a lifetime...

    But when I am still a newbie in real estate, my money is better spent closer to home...
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  • Profile picture of the author Andyhenry
    Hey Ron,

    I've bought plenty of $1k+ products. They're usually no better than many free or cheap products.

    In the IM niche, there are people who think that in order to call it 'business' you have to charge high ticket prices. They're usually not out to help people, they're focused on the money, so they would rather sell 10 $1k items than 1000 $10 items.

    That's fine if your objective is making money - when you actually want to help people it's a different matter.

    I've had the same dilema in the past and always opted for making the ticket price low in order to get the product to more people.

    When you consider that many $1k IM products actually give $500 of that to affiliates, it makes you wonder who they're focused on.

    Also when you consider that in most industries a 200 page well researched, expertly written, industry leading book doesn't cost more than a couple of hundred dollars - it's hard to see why such crap manages to sell for so much. It seems that most of the high ticket info products only sell because they pray on unsuspecting aspiring business people who don't realise they can get the same information for free elsewhere.

    Now, if you're offering a service that takes your time and you're providing actual customer focused value then that's different, but most high ticket IM products are generic and aimed to sound authoritative and like they 'could' work so that the people who buy them think it's their fault when they follow the advice and somehow for them it doesn't seem to get the same results.

    I've seen people rush up to pay $20k for something I know full well is highly unlikely to make them even their money back let alone any profit - because they don't know enough to understand where the gaps in the story are.

    With all that said - I've paid several thousand pounds to attend courses that didn't teach me anything new, so it really all comes down to what your objective is and how you want to focus.

    A lot of people in IM really aren't interested in the subjects they sell products on, they're just looking for an easy way to make money - so it's not hard to spend $5k getting a product created and then price it at $1k and give affiliates $500 of that to promote it.
    Many of those affiliates don't really care what the product is and won't even bother checking it out because they're also just focused on how much they can make rather than whether it'll actually help anyone.

    A fellow Warrior and I had a discussion similar to this about 5 or 6 years ago when I was pricing something low and trying to help people and he said something along the lines of - it's not up to you whether they use it so just focus on selling it. If they buy an exercise bike and don't use it - it's not the fault of the person who sold them it.

    I'm not just in it for the money so I always over deliver and keep my prices down.

    The day I only care about the money will be the day I stop doing IM.

    The reason warriors tend to want things cheap is that most of them have been ripped off and sold crap in the past and they also know that most information products are just existing material repackaged and hyped up, so whether the price is $10 or $1000 - they'll be skeptical most of the time.

    Also - many people seem to be coming into IM now due to financial problems and just don't have any money to lose and $10 is actually an amount they need to think about spending.

    I have a wso running now that's only $57 but several people have told me they want it but can't afford it.

    So if you're selling information products it's a case of deciding who you're selling to and what their budget is.

    If you want to sell physical training packages to offline businesses - you can expect to charge more for the same thing that an IMer would pay for a digital version (or even physical version).
    Mainly because of the different levels of perceived value in those 2 prospect groups.


    Andy
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  • Profile picture of the author EBiz81
    My first IM course was $1000 and looking back I can say that it was not worth the money. It could've just been that course. I'm sure there are some quality $1000 courses out there.
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  • Profile picture of the author Robert Domino
    I personally like "free stuff", and I usually learn a lot by piecing numerous parts of the puzzle together. I have never bought something for 1k+ even though I've desired many of those products.

    On the other hand, paradoxically, I very much dislike the freebie hunter mentality that a lot of readers have. It destroyed Digital Points and it's infecting Warrior Forum to a certain extent.

    Freebie hunters and what I generally call "lowballers" are not good for any industry: they bring prices down, they scam, they repackage etc. They typically don't bring anything worthwhile to a community. Not even money, since most of the time they're broke and strive on freebies.

    Just think about the hundreds of people begging for review copies. Some of them are legit and just want to review the product objectively, but most are freebie hunters.

    Imho, for all it's worth, I think people in general should increase their prices. Problem is so many people release junk just for a quick buck.

    Let's give an explicit example: I just found a "competitor" to the course I'm developing that sells an ebook about the subject for 17$. I'm sure it's basic and junk and the course I'm developing will blow it out of the water in terms of real value, but since I'm not a "guru", the average Joe doesn't know it.

    They make the whole market look cheap. Look at all the people in this thread that said they were disapointed by cheap _insert IM topic here_ product that were only rehashed junk. It made them not want to invest in other _insert IM topic here_ product that were likely legitimate.

    Random thoughts.

    So, Ron, just boost the prices if you feel like your product is worth it. You may not sell as many, but you can feel happy that you helped people that were really interested.

    What kind of customers do you want to have? People willing to pay the real value, or freebie hunters?

    I like Frank Kern's approach: give lots of stuff for free to get people hooked and genuinely help them, but only deal with the people willing to pay the real value for your product. I don't mean everything he does is worth 2k, but you get my point.
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    • Profile picture of the author x3xsolxdierx3x
      and...all this time, I thought that people priced their products low just because they wanted to give Warriors the best possible deal....

      Here's my take on products and WSOs...

      Work you TAIL off to create a killer WSO that provides great value. Create a sales page, and price your product what it is worth. For a WSO, give a discount off of THAT price...

      I think many people just RELY on the WSO forum to make a quick buck off $5 sales, by feeding off the fact that people are psychologically drive to say "well, I only paid $5 for it, even though it's crap, it's not even worth my best interest to ask for a refund..."

      Originally Posted by Robert Domino View Post

      I personally like "free stuff", and I usually learn a lot by piecing numerous parts of the puzzle together. I have never bought something for 1k+ even though I've desired many of those products.

      On the other hand, paradoxically, I very much dislike the freebie hunter mentality that a lot of readers have. It destroyed Digital Points and it's infecting Warrior Forum to a certain extent.

      Freebie hunters and what I generally call "lowballers" are not good for any industry: they bring prices down, they scam, they repackage etc. They typically don't bring anything worthwhile to a community. Not even money, since most of the time they're broke and strive on freebies.

      Just think about the hundreds of people begging for review copies. Some of them are legit and just want to review the product objectively, but most are freebie hunters.

      Imho, for all it's worth, I think people in general should increase their prices. Problem is so many people release junk just for a quick buck.

      Let's give an explicit example: I just found a "competitor" to the course I'm developing that sells an ebook about the subject for 17$. I'm sure it's basic and junk and the course I'm developing will blow it out of the water in terms of real value, but since I'm not a "guru", the average Joe doesn't know it.

      They make the whole market look cheap. Look at all the people in this thread that said they were disapointed by cheap _insert IM topic here_ product that were only rehashed junk. It made them not want to invest in other _insert IM topic here_ product that were likely legitimate.

      Random thoughts.

      So, Ron, just boost the prices if you feel like your product is worth it. You may not sell as many, but you can feel happy that you helped people that were really interested.

      What kind of customers do you want to have? People willing to pay the real value, or freebie hunters?

      I like Frank Kern's approach: give lots of stuff for free to get people hooked and genuinely help them, but only deal with the people willing to pay the real value for your product. I don't mean everything he does is worth 2k, but you get my point.
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      • Profile picture of the author Robert Domino
        Originally Posted by x3xsolxdierx3x View Post

        and...all this time, I thought that people priced their products low just because they wanted to give Warriors the best possible deal....

        Here's my take on products and WSOs...

        Work you TAIL off to create a killer WSO that provides great value. Create a sales page, and price your product what it is worth. For a WSO, give a discount off of THAT price...

        I think many people just RELY on the WSO forum to make a quick buck off $5 sales, by feeding off the fact that people are psychologically drive to say "well, I only paid $5 for it, even though it's crap, it's not even worth my best interest to ask for a refund..."
        You know a a good idea has been perverted, and the forum quality is going down, when there are cheap WSOs teaching people how to build cheap products to offer as cheap WSOs!

        That's just my opinion, of course.

        On another topic, then, what % of the price do you guys feel is attributed simply by the author's name and credentials? Since a few people named the author as one of the biggest factor influencing their decision.

        If someone released, say, a part of "module 1" for free as teaser and you felt there was value there and you could use it to make money, would you shell out a few hundreds to get the complete product? I assume the non-freebie people would.

        I asked that question to a few non-IMers that are very skeptical about buying products online, and they said they might very well take out their credit card if the free teaser content worked for them.
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        • Profile picture of the author SDenham
          I have never bought a $1000 product, but only because of lack of available funds. There have been several that I've really tried to fund the purchase of, and I think they would have really helped me out. That was then, though, and this is now. I can see purchasing something that would simplify video marketing, possibly outsourcing contacts, and some coaching. If that were packaged together, I'd drop a couple dimes.
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  • Profile picture of the author sdentrepreneur
    I spent $2,000 in 2007 on Internet Education and I have been with that same Internet Education Company for close to 3 years now. It was the best money I ever spent, went from owning gas stations to an expert Internet Marketer.
    I think many people think that everything should be free online...and most everything can be found for free. It just depends on how quickly you want to learn. Your mindset is also a very big part of being successful.
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  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by precious007 View Post

    It's a number's game.

    Some marketers say that high cost products will sell better however it won't happen every time.

    Why sell 10 copies priced at $1000 ..

    When it's much easier to sell 10.000 copies at $10?

    I'm asking this question simply because the average person will never afford to pay 1K for an ebook/course whatever it is ... Bottom line you're just narrowing your targeted market with such a high price.
    You really have to work hard, for a long time, in order to build up your brand and reputation high enough to be able to sell at such a high price point, IMHO. The major way of doing that is to start with lower priced products, and build your way up. Does anyone know of anyone who, as a newbie, just began by selling $1,000+ products, without any kind of credibility, reputation, or influence? You have to build that credibility somehow...
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  • Profile picture of the author Ashley Skuse
    A $1000 product would have to have extremely high quality information and an awful lot of it, along with a highly reputable and respected author.

    In all honesty, I prefer to absorb information in chunks, and I think I'd be a little too overwhelmed if I were using a $1000 product. I also probably wouldn't trust to buy one. Everything I need to know to make good money is available for free, and I certainly know full and well that there is no magical solution to getting rich quick, so I have to ask myself why I would ever buy a $1000 information product.
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  • Profile picture of the author mattjay
    i decided to start investing some profits about three months ago. i bought two different higher priced coaching and one website package off of established warriors. all three of them were crap. the one one coaching netted me a loss, the other one i'm still waiting on an arrangement to come through that will settle his debt to me, and the website ended up being a complete scam. so in short, i have basic business in place now making me some cash, so i can't see ever spending that kind of money again for IM courses; on the warrior forum or off it. perhaps that may keep me from getting to the million dollar level lol, however after wasting thousands of dollars the last few months, i just don't feel like finding out the hard way if these types of products are worth it or not.

    edit: i'm not saying this to bash warrior coaching or anything like that; in fact it was my own fault i did not do enough due diligence before wasting this money. having said that, i still can't see paying again for coaching in the future.
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  • Profile picture of the author Steve Ranger
    I've purchased a fair few products in the marketing niche that were priced at over $1,000. For me to consider a purchase this big they need to have a decent reputation and a refund policy.

    If they don't have those... no chance. They have to prove the value of the product after my payment has gone through then. It's that simple. So far, fortunately, I haven't had to ask for any refunds!

    Oh, and the easiest way to tag an information product with a $1,000+ price tag is by including your personal phone number for 1-on-1 support with your customers.

    I've been selling a high value product outside the marketing/mmo niche for $997 and the phone support is one of the main reasons I can get away with pricing it at that.
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  • Profile picture of the author deu12000
    I've also spent over $1000 on IM products and can say that cheap products are better in terms of staying up to date. The big money products are basically a couple of methods extended through several hours. The little money products are one or a few methods at a time but very little out of pocket. I've spent thousands of dollars in WSO's and that's not even including scripts, programs and other products I've bought outside of this forum. I will say that bits and pieces to me are worth more than spending thousands on one product and I've made more from slapping bits and pieces together than from one big money product.

    Also a note I'm not a copy writer and that might be different in that field.

    P.S. If you don't believe me I will post a note in every WSO that I can remember or the one's I remembered to create a subscription to. I have bought well over 100 WSO's personally. I've also made good money so it's all been worth it.
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  • Profile picture of the author benrpalmer
    No I haven't, I'm always sitting on the brink thinking that I should just go for it but I never do lol
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  • Profile picture of the author dremora
    Ron: Why don't you publish that as a physical book?

    I'm sitting on the fence about whether to publish one of my killer products as an IM product (discounted as wso and full price to the public on my site) or as a physical book on amazon.

    Nightengale: are you serious? One question: Are you making any money as a result of those expensive purchases or still paying off the credit card debt?

    You'd have to put a Glock against my head to make me spend that much (as a fraction of my spare cash) on any course or product (even with the live coaching) let alone get in $3000 credit card debt as a broke unemployed person.

    Unless you are making tons of money, it sounds like drug addict behavior to me, especially not refunding $700 and letting it go as a low paid call center rep.

    I raised hell to get a $20 refund from an airline that overcharged me by $20 for a $1000+ ticket and I was far wealthier than you. (maybe that's why I'm wealthy)

    Seriously if you are broke and unemployed and avoiding to refund a $700 product to let it collect dust, getting in $3000 debt while destitute and after spending thousands in other crap products as low paid rep before - these are tell tale signs of addiction and you need immediate professional help. It's no different than gambling or crack addiction IMHO. No offense, but brainwashing yourself that it's a 'business investment' (multiple times for multiple things you couldn't afford) is a tell tale sign of serious mental illness.

    Unless you made all this money back and you have a positive cash flow now, you need to go to a therapist ASAP.
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    • Profile picture of the author Nightengale
      dremora,

      Let me clarify:

      1. The things I've mentioned have happened over a span of about three years. Only the unemployment and $3,000 purchase happened recently.

      2. Yes, I've gone into debt before to buy stuff -- like the first copy of Ali Brown's Online Success Blueprint. (I was still employed then.) I haven't gone into ANY debt to buy the second copy, the $3,000 membership or anything else I've bought since becoming unemployed. I had the cash and decided to take a calculated risk. (VERY risky since I'm unemployed, but a calculated risk nevertheless.) I'm still in setup mode with this new business model and only time will tell whether I'll make money with it. So be it. For a long list of very solid reasons, which I won't go into here, I believe I'll be quite successful with it. (The catch is "How soon will the cash start rolling in?" THAT'S the tricky part. )

      3. NOWHERE did I encourage anyone to go into debt to buy a $1k+ IM product! I didn't and if you don't have the cash, DON'T buy something you really can't afford. That said, business debt isn't always bad debt. If you DO choose to go into debt to buy something, 1) make sure what you're buying is worth it and 2) be aware of and ok with the risks involved. Period.

      4. A lot of sales letters for business-related products and services play on the fact that you have to be willing to invest in yourself and your business. Very true. Taking a calculated risk to purchase something you might not usually purchase can be a significant turning point for you, both in terms of ROI (return on investment) on what you bought and your mindset.

      But as I stressed in my previous post, only YOU know what's right for you and your business. As CEO of You, Inc. that decision is up to you and you usually know in your heart what's right for you and your business. Don't buy anything that's not right for you or buy just because it's the latest product that everyone else is hyped up about.

      Like a lot of people here, I get SICK of the IM crowd playing on this, pushing every button they can just to get me to buy their latest over-priced product. You have to balance the need to invest in your business with plain common sense and what your resources are.

      HOWEVER, I think there's kind of a poverty mentality, more pervasive on the WF than a lot of other places, an unwillingness to invest in higher-priced products and services that contributes to Warriors' problems. THAT was what I was addressing in my post.

      IF you've only ever bought low-priced e-books, etc. showing you just one or a few tactics instead of giving you a solid, overall online marketing plan and things still aren't coming together for you, then I highly advise buying at least ONE product which shows you this, even if it's higher-priced. You'll be much better off than trying to piece it all together yourself. You'll save a LOT of time and frustration -- and yes, money.

      You DO have to work from where you are though. If you truly can't afford something (or don't feel like you should go into debt for it), then don't buy it. Start with something free, like the 30-Day Challenge. (I've never used it, but I know a lot of Warriors recommend it.)

      5. Pick and choose your mentors (and the people you buy from VERY carefully.) I've gotten SUPER picky about who I buy from and listen to. I love, love, love online marketing, but I absolutely DESPISE the incestuous nature of the IM world and have deliberately distanced myself from it. Consequently, only one of my mentors is in the IM niche specifically.

      I also EXPECT (actually, I DEMAND) that my mentors be people who have "been there, done that" at what they're teaching me. I WON'T buy from people who are making their money just by selling me "how to make money" or other info. I also don't buy from people who are in the online world only. They ALL have experience marketing offline as well.

      I've also gotten tunnel vision. I listen to/buy from/follow just three people currently and actively. That's it. I deliberately tune everyone else out. That kind of focus is important.

      6. About the $700 product I never returned... You're right. Point taken. I SHOULD have returned it and in not doing so, I wasn't being a wise steward of my resources. I need to work on that.

      My entire point with my post was to encourage Warriors to 1) stop coming from a poverty mentality, 2) stop expecting something for essentially nothing (either no work and/or no cost) and 3) stop being afraid/unwilling to invest in themselves and their businesses.

      I am NOT advising anyone to go into debt for something they truly cannot afford.

      For me PERSONALLY: I would honestly rather go into debt for one or two or three high-priced products/programs that give me what I really need than nickle-and-dime myself with low-cost products/services which never give me what I need to succeed. Worse, because I didn't succeed, I think I'm a failure and give up on my dreams of self-employment when instead the problem was that I didn't have the knowledge or tools I needed to succeed.

      The bottom line: You are the CEO of You, Inc. and only YOU know what is best for YOU and what YOU need. It is up to YOU to select/buy what you NEED to buy. DO NOT let anyone pressure you into buying something you don't need or can't afford. Buy either only what you CAN afford or make a CONSCIOUS choice to go into debt, and be aware of and ok with the risks.

      In other words, YOU are responsible for your success and no one else.


      I DO NOT encourage people to 1) go into debt to buy something they can't afford, 2) buy things they really can't afford (with the grocery or electric bill money for example) or 3) not return products they didn't feel were worth it. ()

      Hope that clears it up! My thoughts and advice still stand:

      1. Treat your business like a BUSINESS and be willing to invest in it. Don't go crazy. Be discriminating: pick just one product if you really feel it's what you NEED.

      2. Get picky about who you buy from and listen to. Pick those people who've been successful at what you want to do and listen to them. Tune everyone else out.

      Hope that helps!

      Michelle
      Signature
      "You can't market here. This is a marketing discussion forum!"
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  • Profile picture of the author Lauryn
    I have not paid $1000 for an IM program but I almost paid 497 for AffilioJetpack.

    I am a newbie in a sense, I've only purchased a few WSOs, and it's not always about the price point but the perceived quality. If I see a lot of people giving fairly good to excellent reviews on a product that's $50 or less, chances are I will look into it. I try not to go over that amount because I'm not making that much money yet (still less than $25 from my first Google payout).

    As my income grows, the risk I'll take on WSOs will as well. The only product I demanded a refund from was Google Snatch Ultimatum or something like that because the site was "nonexistent" the minute I went to look at it for a second day. Thus said, I may or may not like WSOs and IM products but I would think carefully before spending a lot of money on a product period, because it is a risk I take as a business owner.

    However, I may look into a more expensive program, it just would be something I'd save up for as opposed to "go into debt" for. And that person, like others have said, would have to have proven their value on this forum as well as via the respect the majority of serious warriors have given.

    ETA: I did end up purchasing your WSO at the top after reading the things said about it here alone.... all publicity is good I suppose!

    Oh, and I enrolled to receive an IMMS degree at an accredited school (Internet Marketing Master's of Science).... so I obviously have no issues spending when I find that I'll be getting quality in return
    Signature

    I Go Hard = "Slanguage" for putting forth a lot of effort.

    Don't be an arse and try to flip something you clearly have no knowledge of against me.

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    • Profile picture of the author dougp
      I haven’t paid for a thousand dollar course because when I first started, I made a commitment to myself to invest a certain amount in my learning, and from there to take action.

      I think the issue is people don’t fully master a marketing method so they jump from one thing to the next. However, the issue with this is that they have gaps in their marketing, so investing more money into products may not be the cure, but investing more time into implementing and refining the basics may be a better alternative.

      In matter of fact, some of the best marketing strategies I’ve learned came from carefully monitoring the analytics of my website. People are definitely willing to pay lots of money for their education, just look at university students that get in debt for this.

      But, they also have access to individuals that can help them ONE-ON-ONE if they run into issues, such as professors, teacher assistants, tutoring resources, which is not something that you can’t get even from a $5000 marketing course.

      Doug
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  • Profile picture of the author brandon_holcomb
    A lesson learned from my ebay days a 99 cent website auction winner is more problems and headaches then a auction winner that wins a $200.00 cell phone and they pay right away. I have never had a bigger sale customer not pay me right away its the guys and gals under 20 bucks that always seem to have some excuse and then problem after problem with them and then 5 times out of 10 they want their money back. So yes I would say that I definitely believe that a higher price product is a more rounded product with figures and facts and experience to back it up then a $10 product written by some 10 year old outsourced on dp. Its like this would you buy a mcdonalds franchise or a mom and pop resturant for the same price I believe that you would go for the McDonald Franchise but at the same price you will end up getting the mom and pop results. Now spend a few more dollars on the mom and pop on marketing and presentation and you will see a higher dollar customer come in your door then you would a McDonald restaurant. Keep in mind how ever that you need to know who your customer is other wise the above dose not matter.
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