Google Has A BAD LIST! - I wonder what's on it?
It looks very interesting but I'm not sure how true it is. All seems to be based around a patent Google filed.
Any thoughts?
Spam Detection & Punishment
Google is employing many new systems of spam detection and prevention according to the patent. These include:
- Watching for sites that rise in the rankings too quickly
- Watching for registration information, IP addresses, name servers, hosts, etc that are on their "bad list"
- Growth of off-topic links
- Speed of link gain
- Percentage of similar anchor text
- Topic/Subject shifts or additions
Google wants to measure or is attempting to actively measure each of the following:
- Domain information
- Registration date
- Length of renewal (10 years, 5 years, 1 year, etc)
- Addresses and Names of admin & technical contacts
- DNS Records
- Address of Name Servers
- Hosting Location & Company
- Stability of this data
- Information on User Behavior Online
- CTR (Click-Through Rate) of individual results in the SERPs
- Length of time spent on a given site/page
- Data contained on your computer
- Favorites/Bookmarks List
- Cache & Temp Files
- Frequency of visits to particular sites/pages (history)
I believe that this patent will help to verify most of the theories surrounding Google's rankings. There has been speculation over the past 18-24 months on nearly every subject covered in this patent at the major SEO forums, but this will serve as verification.
Although it is long, I urge every SEO/Webmaster to read this page completely. I have attempted to make the information legible and readable, and only pulled out parts that are important to the active practice of SEO (which was almost 2/3 of the document, surprisingly).
We are the universe contemplating itself - Carl Sagan
Publish Coloring Books for Profit (WSOTD 7-30-2015)