How John Chow Makes $40,000/mo from blogging

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John Chow discusses his blogging business model in detail. Worth watching:

My Blog Business Model on Vimeo

(its an older vid but still some great info in there)

I met John in real life and he's a real fun guy.
#$40 #blogging #chow #email marketing #john #john chow #makes #making money online #or mo
  • Profile picture of the author Fight
    THanks for the link Chris!
    John outlines a solid business model for a niche site. Looks like the guy's moving to the states now
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  • Profile picture of the author keadams26
    I'm guessing that if I were making 40K a month from blogging, I would probably be a real fun guy too.
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    • Profile picture of the author mnonline
      Originally Posted by keadams26 View Post

      I'm guessing that if I were making 40K a month from blogging, I would probably be a real fun guy too.

      Lol... I would too It wouldn't hurt to try. See if we can make anywhere close to that. Competition is on!
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      • Profile picture of the author x3xsolxdierx3x
        I'm pretty sure John uses a ghost writer, as well. I'm indecisive about the use of a ghost writer....not to derail this thread, but what does everyone think about that idea? (Since it seems to be apart of his blog's highly successful business model)
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        • Profile picture of the author theory expert
          Banned
          Originally Posted by x3xsolxdierx3x View Post

          I'm pretty sure John uses a ghost writer, as well. I'm indecisive about the use of a ghost writer....not to derail this thread, but what does everyone think about that idea? (Since it seems to be apart of his blog's highly successful business model)
          Haven't dug into the video, but, having a ghostwriter is not much different then hiring buying articles and posting them on your blog. Killer content is killer content. Celebrities have managment teams tweeting. Newspapers have reporters and some of them are freelancers. It is all about finding talent. It is just business 101
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    • Profile picture of the author iammarketer72
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      • Profile picture of the author Rashell
        I once went to a seminar where the question "how do you eat an elephant" was asked.

        I'm sitting there thinking 1) why would you want to? 2) what spices would make it taste better? 3) still not sure, why would you want to?

        ...when the speaker answered "one bite at a time"

        Making $40K from a blog may seem overwhelming simply because you're looking at the elephant rather than the bites.

        Take that $40K elephant & break the goal into smaller chunks. Maybe build a $4K/month blog then... scale it 10x over the coming year. Let's say you were able to arrive at the $4K by offering 1 "highly useful to your readers" $100 product. You'd need to sell 40/month (or a little over 1 per day) to reach that goal. So as you continue to add new members/subscribers/etc. carefully select & add more "highly useful to your readers" products.

        Take a deep breath... you've arrived at the end of your elephant.

        Back in the day, I had a client order 2000+ pieces of a handmade product to be completed in a little under 1 month. Initially I felt overwhelmed. But I broke it down into a mechanical system, finished and learned a lot about what people will do (ie how much they'll buy) and what I can do.

        Now I prefer to rise to the challenge whenever "it's impossible" is mentioned.

        Will it be easy? Sure, once you figure out how to do it the 1st time. Till then... no, not so much.

        Rashell
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  • Profile picture of the author tahirsfriend
    I do respect John chow as he is a senior webmaster out there with a lot of experience and he is one of those few who once got banned from Google and then google contacted him requesting to change a few things in his website so that they may unban him. lol yup its true. Do some research. He really is a giant when it comes to traffic gathering.
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  • Profile picture of the author ungke
    wow.. 40k... that really awesome.... thanks chris./
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  • Profile picture of the author talfighel
    Chris,

    Thanks for sharing the video. Will watch it as soon as I get off this forum.
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  • Profile picture of the author obseerver
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  • Profile picture of the author nczhivago
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  • Profile picture of the author sarahberra
    Thanks for sharing this. That is a handsome monthly income. I am trying to get organized enough to go from making $1000 per month to $5000 or more. It's taking longer than I thought it would. I am using IPK (info product killer) techniques.
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    • Profile picture of the author mcmahanusa
      I watched the video (56+ minutes) and got some very solid tips from it. I would have liked better audio, but you can't have everything.

      All in all, a good addition to my "how to" arsenal.
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  • Profile picture of the author Pankaj90
    don't he have some make money product of his own??
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    • Profile picture of the author RSK3000
      I'm indecisive about the use of a ghost writer....not to derail this thread, but what does everyone think about that idea?
      Its inevitable. Outsourcing content writing allows you to use revenue to create more and more content, and frees up your time to work on other projects.
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  • Profile picture of the author Ashley Skuse
    He's using the techniques that a lot of people here on WF are using, but I guess he has been doing them for a while and is damn good at them! I guess he is one of the many gurus that people like to learn from.
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  • Thing is, does he really make that or is it just guru talk?!
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by CleaningPro Bournemouth View Post

      Thing is, does he really make that or is it just guru talk?!
      He makes it.

      You can get some idea of his traffic and so forth relatively easily,
      that income's not excessive for his setup.
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  • Profile picture of the author kjames05
    I don't think anyone can seriously make that much money from blogging every month; at least not from a single blog
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    • Profile picture of the author Matt.Lake
      Originally Posted by kjames05 View Post

      I don't think anyone can seriously make that much money from blogging every month; at least not from a single blog
      Okay, you keep believing that.
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    • Profile picture of the author DubDubDubDot
      Originally Posted by kjames05 View Post

      I don't think anyone can seriously make that much money from blogging every month; at least not from a single blog
      It can be done, but you've got to be pretty elite to draw the traffic necessary to generate those kind of earnings. He is certainly a "results not typical" example.
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    • Profile picture of the author Rod Cortez
      Originally Posted by kjames05 View Post

      I don't think anyone can seriously make that much money from blogging every month; at least not from a single blog
      Not only is that a limiting belief, it's not even close to being true. There are thousands of blogs that earn more than 40k per month. There are even Warriors here who make that much but they like to keep that kind of income private. Be careful what you choose to believe in because it could be holding you back.

      RoD
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      • Profile picture of the author DubDubDubDot
        Originally Posted by Rod Cortez View Post

        There are thousands of blogs that earn more than 40k per month.
        We're talking $480,000 per year. That is a lot of coin for a blog. I'm not so sure there are thousands of blogs at that level.

        I know Alexa rank isn't a solid factor for earnings, but Chow's rank in the US is 3,675. So pretty high. The vast majority of sites ahead of him are of course not blogs and we can assume that he is operating on a very high level of blog monetization skills for the niche.

        When looking at it from this perspective, we see how rare this really is.
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        • Profile picture of the author discrat
          Originally Posted by DubDubDubDot View Post

          We're talking $480,000 per year. That is a lot of coin for a blog. I'm not so sure there are thousands of blogs at that level.

          I know Alexa rank isn't a solid factor for earnings, but Chow's rank in the US is 3,675. So pretty high. The vast majority of sites ahead of him are of course not blogs and we can assume that he is operating on a very high level of blog monetization skills for the niche.

          When looking at it from this perspective, we see how rare this really is.

          Yeah I agree. Thousands of Blogs run by one individual making nearly a half million bucks ?? I have my doubts
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  • Profile picture of the author kjames05
    well maybe, but that would be a full time job just about
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  • Profile picture of the author Joe Benjamin
    He is one bad MoFo.

    His $50k a month goal inspires me.
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    • Profile picture of the author entrepreneurjay
      Originally Posted by WhoIsBenjamin View Post

      He is one bad MoFo.

      His $50k a month goal inspires me.
      Lol

      Blogging is a lot of blood, sweat, and tears to build a successful online empire like John. I am working hard towards achieving his income levels one day down the road.

      It is a lot of work. But if your willing to put the effort into your business it takes to succeed, than you will reap the rewards for years to come.

      John is an excellent blogger and everyone should look up to him as an inspiration for aspiring bloggers new, and old!
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      • Profile picture of the author Joe Benjamin
        Originally Posted by entrepreneurjay View Post

        Lol

        Blogging is a lot of blood, sweat, and tears to build a successful online empire like John. I am working hard towards achieving his income levels one day down the road.

        It is a lot of work. But if your willing to put the effort into your business it takes to succeed, than you will reap the rewards for years to come.

        John is an excellent blogger and everyone should look up to him as an inspiration for aspiring bloggers new, and old!
        I agree. Just because I respect him and look up to him
        and WILL reach the 50k goal by my...7th month, it won't
        be from blogging or anything online related.

        His income level will easily be reached with Direct Mail in
        less than half the time it took him to do it, but guys like
        him show guys like you and I it's possible.

        How it's accomplished doesn't matter, but I doubt few ppl
        can throw up a blog and achieve that level of success like
        chow even if they did an exact replica of his blog. He had
        an window of opportunity to dominate a space, he did it,
        and it worked (combined with hard work and persistence).
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  • Quite frankly, considering the amount of traffic he pulls in I don't find $40k/month to be that great.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by Anonymous Affiliate View Post

      Quite frankly, considering the amount of traffic he pulls in I don't find $40k/month to be that great.
      Good point, Anonymous Affiliate...

      I mean, I'm sure most people wouldn't have a problem with $40k/month, but when looked in context of the traffic, his business model *may* not be as effective as it COULD be....

      For sake of discussion, what do you all think he could do better or differently?
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      • Originally Posted by x3xsolxdierx3x View Post

        Good point, Anonymous Affiliate...

        I mean, I'm sure most people wouldn't have a problem with $40k/month, but when looked in context of the traffic, his business model *may* not be as effective as it COULD be....

        For sake of discussion, what do you all think he could do better or differently?
        I am not going to comment on John Chow's business model because I just don't know his business nor I read his blog.

        But with his sheer amount of recurrent traffic AND reputation, I believe he could be making way more than $40k per month via CPA, own products and membership premium content. I mean, the guy is a top figure in the IM blogging niche so he should have no problem creating and promoting his own blogging mentoring program and it should sell like crazy.
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        • Profile picture of the author igrowyourbiz
          Originally Posted by obseerver View Post

          It feels good to read that there are people who earn $40,000 and more per month but everybody cannot earn that much money.
          everyone CAN, but everyone WON"T...because they wont do what it takes to do it.

          Originally Posted by sarahberra View Post

          Thanks for sharing this. That is a handsome monthly income. I am trying to get organized enough to go from making $1000 per month to $5000 or more. It's taking longer than I thought it would. I am using IPK (info product killer) techniques.

          what do you think is your biggest obstacle?


          Originally Posted by kjames05 View Post

          I don't think anyone can seriously make that much money from blogging every month; at least not from a single blog
          interesting thought, but it is incorrect. It can seriously be done, with one single blog.

          Originally Posted by Anonymous Affiliate View Post

          I am not going to comment on John Chow's business model because I just don't know his business nor I read his blog.

          But with his sheer amount of recurrent traffic AND reputation, I believe he could be making way more than $40k per month via CPA, own products and membership premium content. I mean, the guy is a top figure in the IM blogging niche so he should have no problem creating and promoting his own blogging mentoring program and it should sell like crazy.
          exactly, his own products, merchandising (he has fans, people would buy "i learned from, i want to be like etc etc" John chow gear.

          Seminars, coaching, retreats, tons of ways to monetize that He is not.
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          • Profile picture of the author mr2monster
            Originally Posted by igrowyourbiz View Post

            exactly, his own products, merchandising (he has fans, people would buy "i learned from, i want to be like etc etc" John chow gear.

            Seminars, coaching, retreats, tons of ways to monetize that He is not.

            I think he addressed that in the video.

            He cares more about TIME and money than he does about just money... So, if a revenue stream doesn't fit within his lifestyle goal, he isn't going to do it.

            I agree, he could be doing a lot more $$$ per month, but it would also require more of his time. And at $40K per month... I think I'd probably be ok just hanging out enjoying my time too, rather than working away chasing more money.
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  • Profile picture of the author Mega B
    He certainly is one of the top gurus in his field no doubt about that,but could the true revenue figures be reduced as one can never tell who is watching from the tax authorities.It a inspiring video and well worth watching
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  • Profile picture of the author Geoffrey Freedom
    Great link. List building with ppc is great if you have the deep pockets.
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  • Profile picture of the author Mangozoom
    Loving it ... thanks

    John
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  • Profile picture of the author Andrew23
    I am definitely going to use his "Sales funnel" ideas to use on my future site. I will offer exactly what he offers using my affiliate links. Since I will be selling web designs, I can offer hosting, tools, Ad networks and more to my subscribers. I will use a free gift to reel them in.

    Thanks for sharing the video, it really helped.
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    • Profile picture of the author Geoffrey Freedom
      Originally Posted by Andrew23 View Post

      I am definitely going to use his "Sales funnel" ideas to use on my future site. I will offer exactly what he offers using my affiliate links. Since I will be selling web designs, I can offer hosting, tools, Ad networks and more to my subscribers. I will use a free gift to reel them in.

      Thanks for sharing the video, it really helped.
      I love the upsells/cross-sells with web design. A free website can turn into a hefty paycheck if done properly.
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      • Profile picture of the author igrowyourbiz
        Originally Posted by mr2monster View Post

        I think he addressed that in the video.

        He cares more about TIME and money than he does about just money... So, if a revenue stream doesn't fit within his lifestyle goal, he isn't going to do it.

        I agree, he could be doing a lot more $$$ per month, but it would also require more of his time. And at $40K per month... I think I'd probably be ok just hanging out enjoying my time too, rather than working away chasing more money.
        time management is required for any level of business. And at 40k a month, if he knows how to manage time and people, he can definitely increase revenues by adding profit centers.

        but that is one thing that separates those that make money (self employed -like a chow) and those who own businesses....

        Business owners see value not only in making money for themselves, but creating secure, well paying jobs to help enrich the lives of others.

        To say I would make more but I don't have time at that level, simply means you have reached the limits of your OWN abilities and its time to bring in people more experienced than yourself...few are humble enough to do that.

        Fortunately for him, his pride took him to 40k a month. Most peoples pride stops them from getting help before they even reach 4k a month.

        Originally Posted by Geoffrey Freedom View Post

        I love the upsells/cross-sells with web design. A free website can turn into a hefty paycheck if done properly.
        if done properly...that is exactly what I am saying
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  • Profile picture of the author good2go4
    Obviously if you tell yourself you can't make 40k per month from a single blog then you would be absolutely right. I had a spot of bother with the audio on this video but the information was really solid and I appreciate the share

    Also regarding outsourcing it would make sense that once your business grew to a certain level that you would get other people to do some of the grunt work - you would already be making an income and so you would scale your business accordingly - I love the fact that marketers outsource some of the their writing tasks - it is my bread and butter, lol.
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  • Profile picture of the author kd777
    Hi Chris,

    Thank you very much for the link to this video!

    John Chow is definitely worth listening to and learning from.

    Thanks again!

    Best,
    Klaus
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  • Profile picture of the author n3on
    Thanks for the video. Will download it and then watch it. Seems like he's a guy worth listening to!

    Best,
    Vivek
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  • One thing people need to realize is that a blog, meaning the front-end content website, is NOT where the money. Blogs are just the excuse to bring people into your funnel by providing quality content on a recurrent fashion. The real money generators are in the back-end (products, mailing list, membership programs, etc).

    So for all of you who might want to start a blogging empire, don't seek to make your money off the blog (the front-end of the funnel). Instead, use the blog to attract and funnel people in.
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  • Profile picture of the author Jesus Perez
    The highlights.
    Blogging with adsense alone is no longer a viable money maker. This system fails miserably. You'll earn maybe $1 for every 1000 unique visitors.

    1/3 of the 400k comes from advertising.
    2/3 comes from backend sales.

    Here's his system:
    1. Capture the lead's email
    2. Build a relationship

    In the video, skip straight to 18min.
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    • Profile picture of the author discrat
      Originally Posted by BlueSquares View Post

      The highlights.
      Blogging with adsense alone is no longer a viable money maker. This system fails miserably. You'll earn maybe $1 for every 1000 unique visitors.

      Damn, what kind of CTR and CPC are you getting ??
      I have a Blog that gets approxiametley 500 uniques a month and I average over a $130 a month off Adsense alone for that Blog !! That NO BS

      I have another Blog that is strictly CPA Offers and Adsense and I am well over $400 a month in Earnings from it. There is no capturing of emails or building a list. I tried that and my Income suffered from it over a period of 1.5 years.

      Building a relationship with a List does NOT always work 100 percent of the time in every Niche !
      That is fact !!
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      • Originally Posted by discrat View Post

        500 uniques a month and I average over a $130 a month!
        $130 from 500 uniques off Adsense? No chance in hell...
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        • Profile picture of the author discrat
          Originally Posted by Anonymous Affiliate View Post

          $130 from 500 uniques off Adsense? No chance in hell...
          Actually chance in Hell, my friend. Just copied and Pasted todays stats for month of August. Had to rearrange to fit the format at Warrior Forum.
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        • Profile picture of the author seoweb2000
          Originally Posted by Anonymous Affiliate View Post

          $130 from 500 uniques off Adsense? No chance in hell...
          i was thinking the same thing, unless it is like a niche that pays $5-10 per click. When I first started I was doing about 3-6 per site per day in a niche that adwords was charging $8-15 and Google only pay me $1-3 per click. So in theory it can work.
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          • Profile picture of the author discrat
            Originally Posted by seoweb2000 View Post

            i was thinking the same thing, unless it is like a niche that pays $5-10 per click. When I first started I was doing about 3-6 per site per day in a niche that adwords was charging $8-15 and Google only pay me $1-3 per click. So in theory it can work.

            Believe there are Niches that you can make these Adsense Stats. You just have to do some work finding them and testing them.

            I think its funny when people say things arent possible just because they have NOT done it themselves or seen it themselves. Many people fail to find Success because of this exact attitude !!
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            • Profile picture of the author igrowyourbiz
              Originally Posted by discrat View Post

              Yeah I agree. Thousands of Blogs run by one individual making nearly a half million bucks ?? I have my doubts
              Originally Posted by DubDubDubDot View Post

              We're talking $480,000 per year. That is a lot of coin for a blog. I'm not so sure there are thousands of blogs at that level.

              I know Alexa rank isn't a solid factor for earnings, but Chow's rank in the US is 3,675. So pretty high. The vast majority of sites ahead of him are of course not blogs and we can assume that he is operating on a very high level of blog monetization skills for the niche.

              When looking at it from this perspective, we see how rare this really is.
              Originally Posted by discrat View Post

              Believe there are Niches that you can make these Adsense Stats. You just have to do some work finding them and testing them.

              I think its funny when people say things arent possible just because they have NOT done it themselves or seen it themselves. Many people fail to find Success because of this exact attitude !!

              Exactly....not to mention Adsense and ANY PPC affiliate progrom is the LEAST profitable way. Now imagine once you know OTHER monetization techniques?
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        • Profile picture of the author affhelper
          Originally Posted by Anonymous Affiliate View Post

          $130 from 500 uniques off Adsense? No chance in hell...
          One of my sites pulls on average $1.50-$2 per click from Adsense alone. Never went below $1.00 per click on that site and the ads are positioned in such a way that they don't look like ads so my CTR is HUGE.
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      • Profile picture of the author Jesus Perez
        Originally Posted by discrat View Post

        Damn, what kind of CTR and CPC are you getting ??
        Those numbers are highlights from the video. Thats what the first sentence in my post meant.

        I don't care to get into the debates about adsense. Adsense is not even on my radar.
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  • Profile picture of the author igrowyourbiz
    surely you don't really think JC does 100% of EVERYTHING himself do you?
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  • Profile picture of the author fort21
    It seems to me many gurus end up selling products to IMers.
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    • Profile picture of the author igrowyourbiz
      Originally Posted by fort21 View Post

      It seems to me many gurus end up selling products to IMers.
      yah -- and they are always self appointed with the title only because they are limelight seekers.

      Real entrepreneurs & business owners though have real products for a specific niche...not ONLY "opportunity seeker" products...and they definitely DO NOT sell shovels.

      Feel free to tell your favorite guru I said so.
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