How Would You Make a Domain/Site Worth at Least $100?

13 replies
I have a bunch of domain names that I'm not using. I've purchased every one of them with the intention of building a site on them (and some have, at some point, had sites on them), but they still remain siteless.

So, I'd like to either be making money off of them or sell them off.

I was looking at them, and focused on one that is expiring soon. I examined the niche it would be used for, and here is what I found.

For the domain name itself (a two-word keyword phrase), there are almost 10,000 monthly searches for that phrase. For related keywords and phrases, the monthly searches range from a few hundred on up to around 450,000.

From what I can see, the only way to monetize the site is with AdSense. There are no ClickBank products in this niche. I doubt there are many affiliate programs. The niche is for a product which people are likely to research online, but then go to the local store and buy. On the plus side, the average earnings on an AdSense click are estimated at around 72 cents.

On the surface, it doesn't seem like there is a lot you could write about in this niche. But, if you do some keyword research, there are a ton of things you could write about in this niche.

The usual answer, I would suspect, is to put up a small website for it with maybe 10 content pages. Maybe do some promotion, get some earnings and then try to sell it.

I'm sure some would suggest PLR. Well, there is scant little PLR in this niche. All the different topics I found in researching keywords? No PLR. Maybe someone somewhere has some, but I checked what I have and I checked several PLR providers and next to nothing.

I could write articles myself, or outsource it, but, if I do that, I'd want more than $100 for the site. If I were to pay a very low $5/article, it would cost me $50 for 10 articles, so then I'd want at least $150 for the site.

But, here's the thing. If I wrote the content myself, or outsourced it to a pro writer, I'd rather keep the content for my own use. The niche is a niche within a niche, so I can use the content on one of my other sites.

And, that's sort of the pickle. For me, there's little point in building this as a standalone website when I can use the content on one of my less narrow niched websites. For someone that does autoblogging or whatnot, this domain might work well for them. For me, I don't necessarily need it.

But, for ten bucks, I might as well keep the domain. I can use it for tracking or a shorter URL (keywordphrase.dom rather than mynichesite.dom/keywordphrase) or whatnot. It's not really worthwhile to bother going through the steps of selling it unless I can get at least $100 for it. The catch-22 being that it's not likely to be worth $100 without putting some work into it, yet there's no point in putting work into it for only $100.

That is pretty much the situation with a lot of the domain names I would like to get rid of.

Any ideas?
#$100 #domain or site #make #worth
  • Profile picture of the author dvduval
    I have some domains that don't make much but over the course of several years I have made thousands. As far as I'm concerned, as long as I make slightly more than the renewal cost it was worth it. What gets you is when you have a large percentage of domains parked that are making 0.
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    • Profile picture of the author Dan C. Rinnert
      I don't even have them parked, so a lot of them aren't doing anything for me at all.

      On some, I've gotten offers, but generally in the range of $20-$50 from people who assume I'll jump on any low-ball price just because I'm not currently using the domain.

      The highest offer I've gotten is $300, but that was on a domain that's pretty much on my "no sell" list. (Unless, of course, someone offers big big bucks but, otherwise, no deal.)
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  • Profile picture of the author Rock Solid
    I would park the domains and get adsense for domains on them, see which/any generate revenue. The number 1 way to make them worth $100 is by getting them making some money. If they make money they're worth money, otherwise it's just subjective to who likes the name.
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  • Profile picture of the author sbucciarel
    Banned
    I've had to make decisions like this for many domains and what I do mostly is let them expire. There are some domains that I simply should not have registered. It's not worth my time to build a site to flip for $100, and what are the chances of you selling the domain alone for any significant amount of money?
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  • Profile picture of the author itzpaul
    You have to get traffic to your site so you can sell to those visitors. That's the fastest way, I know to make at least $100 with every website. Get it ranked for where people are searching for your site and make sure you are the site they click on.
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  • Profile picture of the author jazbo
    Personally i would create sites with them and spend a it of time building them up, then sell them on.
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    • Profile picture of the author howinfo
      Get them appraised at namepros and domainstate and you can also list your domain portfolio up there. That way you will get more exposure to your domains and hopefully some offers as well.

      When I buy a domain name I park it right away with sedo or waypark and then I also put them up for sale on sedo, although I am planning to develop them at some point. I have had some good sales just out of the blue.

      And the domains you don't really want to sell at all, you can just list them with the price that would be acceptable for you.
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      • Profile picture of the author Tina Golden
        Okay, let me get this straight. You have domains that are doing you no earthly good and you don't intend to develop them. Wouldn't anything more than you paid for it be a good thing?

        I just recently culled my domain list and posted in the Sites for Sale section and sold off 7 or 8 domains for a couple hundred bucks altogether. I did a one week auction by PM bid. I did set a BIN price, which got for a few.

        If you're not using them and not intending to use them, what is the point of hanging on to them or holding out for more money?

        Tina
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        • Profile picture of the author howinfo
          Originally Posted by TMG Enterprises View Post


          If you're not using them and not intending to use them, what is the point of hanging on to them or holding out for more money?

          Tina
          There is always a point for holing out for more money but you have to be quite sure that you can get more money for them or one can hope that the domain will be some up and coming trend or product at some point and might rise in value significantly.
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        • Profile picture of the author Jeff Henshaw
          I've had to make decisions like this for many domains and what I do mostly is let them expire. There are some domains that I simply should not have registered. It's not worth my time to build a site to flip for $100, and what are the chances of you selling the domain alone for any significant amount of money?
          I agree, unless the domain name itself has potential value, let it go, if you have no use for it. If you spend time trying to create websites or whatever (and or traffic) for redundant domains, you are just spending valuable time that could be spent more profitably else where.

          Just my thoughts,

          Jeff.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by TMG Enterprises View Post

          Okay, let me get this straight. You have domains that are doing you no earthly good and you don't intend to develop them. Wouldn't anything more than you paid for it be a good thing?
          There are some that I likely will just let go. They seemed like a good idea at the time, but now it's like what was I thinking? I have, for example, two related domains that really make no sense at all. Someone could brand something out of it, perhaps, but they're not going to sell for anything unless I create something out of it. And, I cannot think of a single thing to do with them! I need to remember to turn off auto-renew on those two the next time I log into my account.

          I just bought one of Gene Pimentel's WSOs today, and I have a few domains I can use his system on and can probably adapt it to others. Plus, I registered a couple new ones too. Yeah. I'm trying to reduce my domains and I go and register new ones... Anyway, we'll see what happens.
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by Dan C. Rinnert View Post

            There are some that I likely will just let go. They seemed like a good idea at the time, but now it's like what was I thinking? I have, for example, two related domains that really make no sense at all. Someone could brand something out of it, perhaps, but they're not going to sell for anything unless I create something out of it. And, I cannot think of a single thing to do with them! I need to remember to turn off auto-renew on those two the next time I log into my account.

            I just bought one of Gene Pimentel's WSOs today, and I have a few domains I can use his system on and can probably adapt it to others. Plus, I registered a couple new ones too. Yeah. I'm trying to reduce my domains and I go and register new ones... Anyway, we'll see what happens.
            Gene's WSOs are great. As for registering domains, in the beginning I registered many and then had the "what was I thinking" buyers remorse afterwards. I've let many of them go rather than compound the mistake by renewing them.

            I still register domains of course, but after reading a few WSOs and reading stuff on the namepros.com forum and watching the prices and sales on Prince.com Reigns on Our Weekly Top 20 Domain Sales Chart After Six-Figure Sale at MediaOptions, I've learned a lot about domains and don't make the same kind of mistakes I made in the beginning.
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