Conversion/Tracking Freaks: How To Track Which Traffic Source Converts in Aweber?

7 replies
If you are testing different traffic sources (ex. ppc, facebook, ppv, etc.) to see which ones gives you the most optins using AWEBER, is there a way to do it without setting up an entirely different optin page with a different ad_tracking code??

Off the top of my head, you can keep THE SAME list and just use a different optin code that has ad_tracking on it-BUT this requires setting up another optin page...

The problem with one list is that you will have people from different traffic sources on the same list and so you won't know WHICH TRAFFIC SOURCE best converts to sales - or am I wrong ..

This may not matter for SEO but for paid traffic where you are paying different prices per subscriber, it sure make sense to know which traffic source is converting to final sales, don't you think?

Any ideas?

PS,
To summarize and add a bit, how would you go about tracking:
-which traffic source best converts to optins
-which traffic source best converts to sales
-which ad best to converts to optins
-which ad best converts to sales
#aweber #conversion or tracking #conversions #converts #freaks #source #track #tracking #traffic
  • Profile picture of the author StrikeNet
    Look in my signature for the nik.im services

    i don't know if these services provide EXACTLY what you need, but I think it's close.
    Signature
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    • Profile picture of the author iSoftware
      Originally Posted by StrikeNet View Post

      Look in my signature for the nik.im services

      i don't know if these services provide EXACTLY what you need, but I think it's close.
      Thanks - that doesn't look relevant though (checked both the links) as it's about aweber specifically...
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    • Profile picture of the author Tom B
      Banned
      Different squeeze pages for different traffic sources or a little php work with one squeeze page.

      You can tag the Aweber sign up form to enter in a word that will describe the traffic source if you are sending all to one list. I don't remember the actual tag name off hand.

      So for ppc you can have a ppc tag that will show up in your Aweber lists. For article marketing you could have articles.

      When you pull up your list, in Aweber, you will see all the different sources along with the names.
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      • Profile picture of the author Tom B
        Banned
        Originally Posted by Thomas Belknap View Post

        Different squeeze pages for different traffic sources or a little php work with one squeeze page.

        You can tag the Aweber sign up form to enter in a word that will describe the traffic source if you are sending all to one list. I don't remember the actual tag name off hand.

        So for ppc you can have a ppc tag that will show up in your Aweber lists. For article marketing you could have articles.

        When you pull up your list, in Aweber, you will see all the different sources along with the names.

        I just looked it up and you can add your own tracking in the "meta_adtracking" field in your Aweber form.

        This will help you keep track of where your signups are coming from.

        Besides that a good tracking script will work as well.
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        • Profile picture of the author iSoftware
          Originally Posted by Thomas Belknap View Post

          I just looked it up and you can add your own tracking in the "meta_adtracking" field in your Aweber form.

          This will help you keep track of where your signups are coming from.

          Besides that a good tracking script will work as well.
          Thanks! Now how about conversions? Do you think it may make sense just to have different lists for different traffic sources (then I can use say different sub ids to know not only which traffic brought more optins but also which traffic bought more conversions)

          To be honest, I am mostly interested in which traffic brings the most conversions....I mean it could be the case that some traffic sources may bring more people in the door (or may even cost more) but bring MORE CONVERSIONS....'cause at the end of the day that's what it's about....any ideas on this?
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          • Profile picture of the author Tom B
            Banned
            Originally Posted by moneykws View Post

            Thanks! Now how about conversions? Do you think it may make sense just to have different lists for different traffic sources (then I can use say different sub ids to know not only which traffic brought more optins but also which traffic bought more conversions)

            To be honest, I am mostly interested in which traffic brings the most conversions....I mean it could be the case that some traffic sources may bring more people in the door (or may even cost more) but bring MORE CONVERSIONS....'cause at the end of the day that's what it's about....any ideas on this?

            Depends on your setup. It sounds like you have a email series and for those I have separate lists for each traffic source. It is pretty easy to copy your email series to a new list in Aweber.

            I then use my testing script to keep track of conversions for each list.

            That also allows me to test different offers at the same time. So I may have the same series for each list but will send them to different testing links to separate conversions for each traffic source.

            This stuff does take some planning. I remember first getting into testing/tracking and totally confusing myself as to what I was trying to test after setting it all up. lol
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            • Profile picture of the author Shaun OReilly
              I use Infusionsoft for my main lists and I use a php script
              that allows me to dynamically track the leadsource, and
              place it within the subscribers contact record.

              That way I can track which leadsources are most effective
              and make decisions on where to invest my time, money
              and effort.

              In this case, I use one lead generation page, drive traffic
              to it from multiple sources, and allow the script to detect
              and insert the leadsource in the background.

              I also use Google Analytics and Google Website Optimizer
              in the process too so it's a little difficult to explain the
              ins and outs of the process.

              However, here's an article from Infusionsoft that got me
              started on it:

              Infusion CRM and Analytics

              Basically, you take the code, then save it as leadsource.php
              and place place a 'php include' in the head of your lead
              generation page.

              (If that's too technical, ask a webmaster).

              You'll need to adjust the form code so that it matches
              the code from AWeber and create some hidden fields
              that collect the relevant data.

              Dedicated to your success,

              Shaun
              Signature

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