How much to charge for an Ebook?

by Justin Jordan 12 replies
Hey, first post for me at the new digs.

I'm working on an ebook about saving gas - an A to Z guide to saving money on fuel using techniques from the easy to the arcane. It's looking to come out at 12 - 15,000 words. Any ideas on what kind of price range I ought to be looking at here?
#main internet marketing discussion forum #charge #ebook
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  • Profile picture of the author Dan C. Rinnert
    Sounds to me like perhaps the $37-$47 range? Maybe even $67 depending on the amount of gas savings.
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  • Profile picture of the author MikeRogers
    Hey Justin,

    Without trying to make it sound oversimplified, if I were you I'd do a little research to find out what other books in the same niche are selling for and maybe go a little under them.

    Mike
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    • Profile picture of the author angela99
      What's your business model?

      Will the ebook be your primary profit center?

      Are you building a list?

      Will you upsell your buyers?

      If you're using your ebook to get known in the area and to build a list, I'd be inclined to price it low.

      It all depends on what your business model is...
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      • Profile picture of the author Matt J West
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        • Profile picture of the author Michael Dominic
          Originally Posted by MikeRogers View Post

          Hey Justin,

          Without trying to make it sound oversimplified, if I were you I'd do a little research to find out what other books in the same niche are selling for and maybe go a little under them.

          Mike
          Originally Posted by Matt J West View Post

          Do you have any affiliate links within your ebook or are you capturing email addresses? Basically, is selling the ebook the only source of possible income or are you upselling in other ways? Either way, I'd keep the price lower. Somewhere in the $19-$29 range. You may think it's valued much higher than that, but you'll also get a lot more people to buy. I'd pay 20 bucks for the book. I wouldn't pay 40 or 60 for it.
          I agree with Mike and Matt.

          1. Research your competitor's products and prices.
          2. Consider the way in which you are selling it:
          • Are you selling it as a primary product?
          • Are you going to offer it as an upsell from a different product?
          • Are you going to upsell from within it?
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          • Profile picture of the author Ouroboros
            Justin,

            There are at least 35 such products at clickbank ranging in price from $17.95 to 97.00.
            Everything from Hypermiling to secrets for buying gas. I would think that your book and your squeeze page would have to be excellent to compete.

            Fortunately, the vast majority of those are crap so if you distinguish yourself from the crowd you should do well, especially in the $27-47 range.

            I've looked at almost all of them and reviewed them on my blog (in my sig) if that'll help you any in your research.

            Steve
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  • Profile picture of the author A8ch
    Justin,

    In addition to the suggestions in the previous posts, I would keep in mind that the ebook is about saving, and factor that incentive into the price.

    Hermas
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    • Profile picture of the author Justin Jordan
      Thanks all.

      It's a stand alone product with affliate links within - even so my instinct is go somewhere in the neighborhoon of 20 to 30 dollars.
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  • Profile picture of the author Mike Bogowski
    My answer would be as much as you can get away with

    Books on saving money are easy to push prices a little higher because you can always say something like:

    'You will save more than the asking price on your first refill' .. That gives a much higher perception of value.

    In my opinion, id start at $37 and see how it goes. If its a great guide with good info that saes people loads of money it could go much higher than that. Its all in how you sell it

    Hope this helps
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  • Profile picture of the author TheMagicShow
    Originally Posted by Justin Jordan View Post

    Hey, first post for me at the new digs.

    I'm working on an ebook about saving gas - an A to Z guide to saving money on fuel using techniques from the easy to the arcane. It's looking to come out at 12 - 15,000 words. Any ideas on what kind of price range I ought to be looking at here?
    As already mentioned, take a look at your competition's products/prices and see what the charge and what they offer for the price, try to have something that caters to the crowd and it should provide as much value as possible.

    You could create some mp3s and add it to the package and possible offer other goodies that can make your package really good, by doing this you can charge more and your product will be worth more as well.

    People can see your pricing in these two views:

    1. They see a lower priced item and they think that it may not be worth much since it is at such a low price
    2. They see a higher price and they start seeing that the product must be worth its price and the quality must be better

    Cheers,
    Magic
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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  • Profile picture of the author Christie Love
    I charge $27 for my e-books. They are all approximately 40 pages of quality, researched content, tips, and interviews. The price of your book should entail the content that's included.
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    • Profile picture of the author Justin Jordan
      Originally Posted by Christie Love View Post

      I charge $27 for my e-books. They are all approximately 40 pages of quality, researched content, tips, and interviews. The price of your book should entail the content that's included.
      Yeah, given the length, the quality of the info and the work, I'm thinking 27.00 is going to be my price for it. Not I just have to finish the thing.
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      • Profile picture of the author Jason Moffatt
        If there is that much competition out there, I'd be doing everything I possibly could to charge $147 for it.

        Come up with a unique angle no one is using. Something controversial. And clearly lay out why your book is worth $147 and way better then some $27 piece of crap.

        If you do this, you'll instantly separate yourself from all the other competitors and you'll likely be able to steal many of the affiliates if you can get your letter converting and a product that backs up your offer.

        The last thing I'd do is look at the competitions prices and try to beat them on price.

        I'd beat them on the story and the product, not the price!
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