The Best AND Worst Thing to Happen to IM Product Creation

by Drover
3 replies
I thought the birth of audio and video on the web, would be awesome. I was half right. On one hand, it provides new media for reaching audiences in new ways. On the other hand, it gives some of the best minds in the business a pathetic excuse to just be plain lazy.

Audio is great because it allows you to multi-task. You can get information while riding in your car or play it in the background while you're working on other things. For this reason it's a perfect addition to good written material.

However, as a stand alone product for people really using the material it sucks. It provides no way to easily refer back to material or go through material step-by-step while you're actually taking action.

Video also has good and bad points. When used for illustration purposes it's awesome. If a picture is worth a thousand words, video is worth millions. Being able to see someone actually doing what they're teaching you to do is priceless. However, it's drawback is the same as audio. Trying to go back and pick details out of a hour-long recorded seminar is mind numbing,and finding those details can be near impossible.

I wish I could go to every guru/author/product creator who puts out a package consisting solely of audio or video and smack him/her in the side of the head. INCLUDE A PDF, JACKASS!

The reason they don't is usually painfully clear, laziness. They're just too lazy to bother with writing and editing. But if someone has gone to the trouble to put together 6 hours of comprehensive, well-organized video material, how hard can it really be to spend an extra couple of hours to reformat their notes/script into a pdf? It's just pathetic really.

Okay, I'm down off my soapbox. Thoughts? Comments?
#creation #happen #product #thing #worst
  • Profile picture of the author Ken Preuss
    I wholeheartedly agree. The extra profits made from offering the content in multiple forms of media should more than outweigh the cost of getting the stuff transcribed.

    The one thing I will say though is it is difficult for content thieves to steal from audios or videos. Aside from laziness this could be why some marketers don't include their content in writing.

    Best regards,
    Ken Preuss
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  • Profile picture of the author MeTellYou
    For me, the worst thing that can happen.... is keep your stuff in the "almost ready" stage.

    I really don't care if it's audio, video, pdf, coaching or something else. if it's good, I'll watch it and take notes.

    And I'll be glad it actually CAME OUT.
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    • Profile picture of the author Drover
      Originally Posted by MeTellYou View Post

      For me, the worst thing that can happen.... is keep your stuff in the "almost ready" stage.

      I really don't care if it's audio, video, pdf, coaching or something else. if it's good, I'll watch it and take notes.

      And I'll be glad it actually CAME OUT.
      Valid point. I was really referring more to the "gurus" who put out like a 12-recording set, and sell it for $XXX than the little guy who has an idea or technique and just wants to get it out there. I mean, if you're charging big bucks, give people their money's worth by making the material actionable.
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