Internet Marketing: What's Your Line?
What’s My Line? was a popular television game show in which celebrity panelists attempted to determine the line, or occupation of the mystery contestants. The show had an amazing run - from 1950-1967. In fact, according to Wikipedia, it is the longest-running game show in the history of prime time network television.
So what does an old television game show have to do with Internet marketing? Well it appears, many Internet marketers are intent on reviving the classic tv game show with a new and improved Internet version. Because when you visit their websites, you literally have to try and guess, what's their line? Seriously, when you visit many websites, at first glance, you have no idea what the site is about.
And therein lies the problem. Because most visitors won't hang around to figure out the mystery that is your website. If they don't see what they're looking for in the first few seconds, they'll simply click out of your site. That's not a theory, it's a fact. Marketing studies show, you have less than 10 seconds to make a favorable impression on visitors to your site.
Visitors should know at a glance, exactly what your site is all about, and/or what your business does. That's why it's critical that you determine what image and message you want to purvey in those first few seconds, and design your home page, or landing page toward that singular objective.
So what's your line? Do visitors have to guess what your website is about?
David Jackson
So what does an old television game show have to do with Internet marketing? Well it appears, many Internet marketers are intent on reviving the classic tv game show with a new and improved Internet version. Because when you visit their websites, you literally have to try and guess, what's their line? Seriously, when you visit many websites, at first glance, you have no idea what the site is about.
And therein lies the problem. Because most visitors won't hang around to figure out the mystery that is your website. If they don't see what they're looking for in the first few seconds, they'll simply click out of your site. That's not a theory, it's a fact. Marketing studies show, you have less than 10 seconds to make a favorable impression on visitors to your site.
Visitors should know at a glance, exactly what your site is all about, and/or what your business does. That's why it's critical that you determine what image and message you want to purvey in those first few seconds, and design your home page, or landing page toward that singular objective.
So what's your line? Do visitors have to guess what your website is about?
David Jackson