I've been thinking about ways around it, you know... Who doesn't want their emails to be opened? After all, that is why we build our list right?
Now a little disclaimer here, I have never been a big list builder, I even started building my list way too late and on top of that, I hardly ever promote to them. Which of course is a bad thing.
But still, I want my emails to be opened. Just like you.
What good is 100,000 list or a list of 100 people if your opens are dreadful and CTR almost non existent.
Now here is the thing, I've been talking to guys with massive lists suffering from the exact same problem. Their open rates are going downhill and its hurting their bottom line real bad.
No matter how cool your headlines are [if ethical of course] they get buried under several emails, in fact hundreds of emails in some cases. So how can you make them stand out?
:confused::confused: Took me a few weeks :confused::confused:
Now here is my resolve. I am not going to care about my subject lines any more. Sure I'll still be creative about them, sure I'll try and make them catchy but I don't care if there is a hook or not, I don't care if they cool, enticing or whatever. Besides, if you checked the link to the thread above, deceiving headlines is not an option anyway.
Here is what I'm gonna do, my emphasis from now and on, will be to stand out from the crowd not in terms of the subject line, but From: Maddi Murtaza.
See what I mean?
That, should be reason enough for them to open my emails. The way I see it now, if they don't like ME or You for that matter, they don't care what is in the email anyway.
Point is, instead of using your super ninja NLP techniques to get them to open your emails, you and I are better off creating rapport, putting our personality in our emails and get them to know us as someone they know.
I mean people buy stuff from people they know, like and/or trust right?
So its not just me being the cool dude just for the sake of it, it serves both purposes.
I might as well send an email to unopens in the past 3 months, if you don't like seeing my name in the inbox since you haven't even looked at my emails in months, Please Unsubscribe.
You may not necessarily agree with me, but I think I'd rather be the guy they see the name and go 'Oh lets what he got today' 'Whats Maddi upto' 'Its Maddi's email, its always cool stuff'.. along those lines.
Not someone that sent them "Make $1235.65 in 2 hours with this killer strategy" and then the next day "How he made $65023 in 2 weeks"
Anyways, I'll cut it short now. I just wanna come back here and post my resolve and hopefully inspire someone to see the bigger picture rather than contemplating some new tricks to get people to open your email. But then again, there are people who wouldn't give a c*** and mail out 8 times a week, well if it works for them, and they are happy that way, I'll leave them to it.
End of Rant.