Please Unsubscribe from my list

by Maddi
30 replies
A few weeks back I had a thread here where I had a mini rant about all those deceiving head lines and some really awesome replies by fellow warriors on the subject. I also shared an authentic resource on why stuff like that shouldn't be done and you can check it out

I've been thinking about ways around it, you know... Who doesn't want their emails to be opened? After all, that is why we build our list right?

Now a little disclaimer here, I have never been a big list builder, I even started building my list way too late and on top of that, I hardly ever promote to them. Which of course is a bad thing.

But still, I want my emails to be opened. Just like you.

What good is 100,000 list or a list of 100 people if your opens are dreadful and CTR almost non existent.

Now here is the thing, I've been talking to guys with massive lists suffering from the exact same problem. Their open rates are going downhill and its hurting their bottom line real bad.

No matter how cool your headlines are [if ethical of course] they get buried under several emails, in fact hundreds of emails in some cases. So how can you make them stand out?

:confused::confused: Took me a few weeks :confused::confused:

Now here is my resolve. I am not going to care about my subject lines any more. Sure I'll still be creative about them, sure I'll try and make them catchy but I don't care if there is a hook or not, I don't care if they cool, enticing or whatever. Besides, if you checked the link to the thread above, deceiving headlines is not an option anyway.

Here is what I'm gonna do, my emphasis from now and on, will be to stand out from the crowd not in terms of the subject line, but From: Maddi Murtaza.

See what I mean?

That, should be reason enough for them to open my emails. The way I see it now, if they don't like ME or You for that matter, they don't care what is in the email anyway.

Point is, instead of using your super ninja NLP techniques to get them to open your emails, you and I are better off creating rapport, putting our personality in our emails and get them to know us as someone they know.

I mean people buy stuff from people they know, like and/or trust right?

So its not just me being the cool dude just for the sake of it, it serves both purposes.

I might as well send an email to unopens in the past 3 months, if you don't like seeing my name in the inbox since you haven't even looked at my emails in months, Please Unsubscribe.

You may not necessarily agree with me, but I think I'd rather be the guy they see the name and go 'Oh lets what he got today' 'Whats Maddi upto' 'Its Maddi's email, its always cool stuff'.. along those lines.

Not someone that sent them "Make $1235.65 in 2 hours with this killer strategy" and then the next day "How he made $65023 in 2 weeks"

Anyways, I'll cut it short now. I just wanna come back here and post my resolve and hopefully inspire someone to see the bigger picture rather than contemplating some new tricks to get people to open your email. But then again, there are people who wouldn't give a c*** and mail out 8 times a week, well if it works for them, and they are happy that way, I'll leave them to it.

End of Rant.

#list #unsubscribe
  • Profile picture of the author mr2monster
    I think you're pretty spot on here Maddi.

    Although, I'd like to see the results from a segment that hasn't opened an email in 3 months if you send them something with the subject line: "Please Unsubscribe"

    I bet you'd get a couple people to open it, and if your message was good enough, you'd probably get a few people to reengage. And if not, well what does it matter... they're not opening your emails anyway.
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    • Profile picture of the author contactscape
      Agreed that it doesn't matter, but one thing you need to look out for is your Unsubscribe Rate.

      Most major Email Service Providers monitor a campaign's Unsubscribe Rate very closely, the maximum allowed rate being around 1.0%. If your rate goes above this, then they are most likely to pause or deactivate your campaign and suspend your account as ESP's have agreements with major ISP's to keep a check on unsubscribe rates as a measure of determining if anything potentially dangerous is being sent from the ESP to the ISP's network, or if someone is spamming.

      The concept of asking redundant prospects to unsubscribe is a reasonable one. But if you're using an ESP like Aweber, Mailchimp etc. I would advise that you contact their technical or business support team first informing them of your intention to send out an email of that nature, so that if and when your rate goes over the allowed limit, you will not be penalized or have your account suspended.

      Interesting thread


      Originally Posted by mr2monster View Post

      I think you're pretty spot on here Maddi.

      Although, I'd like to see the results from a segment that hasn't opened an email in 3 months if you send them something with the subject line: "Please Unsubscribe"

      I bet you'd get a couple people to open it, and if your message was good enough, you'd probably get a few people to reengage. And if not, well what does it matter... they're not opening your emails anyway.
      Angelina Troy's SEPCON Project
      Powerful Internet Marketing Tactics, Strategies & More..
      (enjoying 70,000+ of the Craziest Fans in the IM world! )

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  • Profile picture of the author Zeus66
    Yep. That should be every list owner's goal: make your name synonymous with whatever emotional response gets someone to open your emails without regard to the words in the Subject line. Great point!

    You get there by exceeding expectations in every email you send. Overdeliver out the wazoo. Don't slam them with sales pitch after sales pitch. Rather, send a lot of free and really valuable information about the topic that got them to sign up in the first place. Build that trust level sky high. That's how you can win with a list - even a pretty small list.

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    • Profile picture of the author alanbray
      in my many years of emailing i always liked the emails that were useful and that was enough for them to stick out, outrageous headline or not.

      In my email list i made sure from the start that these people will respond by making the first ten emails that i sent interactive meaning that the whole purpose of the email is their response so that i could know how many are responsive. I try to make it interesting for them so that they should look forward to my email and every third email once again requires a response, so i know where i am holding.

      At one point i even sent an email that whoever didnt respond within 3 days would be unsubscribed. That is a very drastic measure which i dont recommend unless you know that you have a nice amount of die hard subscribers that will keep you afloat. They personally will appreciate your gesture because it shows them that you want to cater to them and they will feel like they are getting more personal attention. Anyhow it is your decision, good luck to you.
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      • Profile picture of the author FredJones
        Think of it - which emails to I really read? The ones that come from people whom I trust. Why do I trust some and not others? Because I have been helpedd by information received from them in the past. Because I have received top-quality material when I purchased from them.

        Yes, people read it because it is coming from you - if people behave the way that I do.

        Why, then, do they remain in the other lists? Often, because pressing delete takes lesser time than unsubscribing for every one-time actitivity. And sometimes because they simply hope (for no reason at all) that there will be some magic pill arriving from this person on some wonderful future day (which never arrives, or is overlooked even if it arrives).
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  • Profile picture of the author Caleb Spilchen

    All I can say is I appreciate this post. You make some really awesome pointers, and I wish some of the people in my list would listen to them. As well as those people who keep e-mailing me the same SPAM over and over.


    Canadian Expat Living in Medellin, Colombia

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  • Profile picture of the author Mohammad Afaq
    That what I am planning on testing

    Let's see how it goes

    “The first draft of anything is shit.” ~Ernest Hemingway

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    • Profile picture of the author Marian
      It's actully a thing I'm thinking a lot lately You know - when you have your real friends you'd like to contact you have almost 100% open rate (in terms of IM). Probably full 100%.

      But when you're emailing your subscribers you can be lucky if that's about 10-20%! So if the relationship is that good - or similar - like the relationship with your "real" offline world friends - imagine the open rate and click through rates??

      So that's sure can be a good step, I even tried to use From: Marian for several times - but stopped without too much thinking and further testting... but I guess I'm going back to it really soon...

      I'm too a bit "pissed" about the subjects like Notification of payment, CB Sale, Your commissions, etc... they're misleading and won't earn my respect.


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      • Profile picture of the author sanssecret
        I used to do this on a regular basis. And if you didn't open my emails, I'd hit the unsubscribe button for you.

        I use (not for much longer) iContact and the cost was in proportion to the number of subscribers so there was no sense in me paying money to send emails to folks who weren't opening them.

        I'm actually giving up on list building for the moment though I did sign up for Imnica Mail through the WSO here on WF as there is one of my niches where the list is more personal and much more likely to respond, (get out of IM folks ).

        And before everyone goes mad telling me I'm crazy for not listbuilding, it's not for everyone. I am absolutely useless at writing to hundreds of people I don't know and those who do respond I end up making friends with and feel guilty for making money off them. Maybe I'm just in the wrong business altogether? :confused:

        The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. ~Muhammad Ali
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        • Profile picture of the author Edk
          Sorry, you're not making money off of them. If it's any good, and if they've come to expect worthwhile communications from you, we're talking win win, nothing else.

          They'll make more from the product than it costs them.
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          • I have many email lists and the big one from my subscribers in Veretekk.

            Another thing I have noticed is the time in the week I send email. It seems to me that more email gets opened when we send our newsletter on early Friday.

            Just an observation.

            Thomas Prendergast

            I have been around a long time on the Internet. You can usually find me @ Twitter and Instagram. I can be contacted on Telegram @

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  • Profile picture of the author thebitbotdotcom
    I have a small list. I just consider it another source of traffic. My philosophy on list building is: don't try to scam people, send them real value consistently, keep em' short-n-sweet, go for the newsletter as opposed to the autoresponder series, tell them up front how often they will hear from you, don't flood their inbox.

    Just my $0.02...
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  • Profile picture of the author jlucado
    If you don't have something valuable to say that people are eager to read, why bother?

    Your open rate is a tell-tale metric.
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  • Profile picture of the author Janice Sperry
    Good post and it reflects the mind frame I have always had about my list. "Send something of value or don't send it at all."

    Yesterday I was also thinking a little about what emails I was opening. I frequently get an email from a marketer that only sends one short paragraph. On very rare occassions it may be two short paragraphs. He only includes a link or a promo every couple months or so. I always open his email and I am probably not the only one. I never have to stop and think "do I have time to open and read this?" or "what is the latest pitch?"

    I think I will also start sending much shorter emails. Longer emails do not always mean more value. It should save me time composing the message and I hope it gradually improves my open rate.

    Sorry this got so long...
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    • Profile picture of the author Aussie_Al
      Call me stupid - but I always felt if you offered your list real value and information that they look forward to reading, then they look out for your emails and will gladly open them and read them :confused::confused:
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      • Profile picture of the author JohnMcCabe
        Fellow Warrior Dr. Mani did this awhile back. First he warned people that he was purging his lists, then he did it. As I recall, he dumped a large percentage of his 'subscribers' and ended up with more profitable lists.

        Whether it's the quality of your emails, the temptation level in your subject lines, or just peoples' changing interests, even the best lists can use a good scrub once in a while. Especially if you use a service like aweber where your monthly fee is based on your subscriber numbers...
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  • Profile picture of the author bauger
    The debate of subject lines will always go on. This will never change.These subject lines come an go throughout the years. I have monitored mails and even from 2007 these subject lines were still being used back then

    You see them more often now because a lot use them. Plus it only happens in the IM Niche you don't see it in any other niche
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  • Profile picture of the author Maddi
    Ange, that is an interesting point you bring up. If I do end up doing it, I will contact Aweber and tell them I'm cleaning up the lists.

    Some great points here by fellow warriors, Aussie_Al and jlucado, you see the thing is they will only know you are sending Valuable info, if they ever open your emails

    For unsubscribes, people will unsubscribe each time you email them regardless of whats in the email, promo or not. So that shouldn't matter.

    The point here is I'd rather have a few hundred subscribers with an exceptional open rate and with real value than a massive list size to show off.

    And don't get me wrong, I'm in this business to make money. I think I will make more money from a small number of people who look forward to my emails and build a relationship with, than a few thousand who don't really know me and hardly ever open my emails.

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    • Profile picture of the author bretski
      It does remind me of the posts that some of my more popular friends put on FB from time to time...that they have so many friends that they're going to be deleting some unless they get a response back....blah blah blah....attention whore! Anyhow....

      On the other hand, if you cull the runts from your list it might handicap you if you do decide to enter into any JVs. Just something to think about since not everyone culls their list and someone with a bought list of 10,000 is going to think that you're quite lame even if your list of 300 is 300 really responsive people who are ravenous for your stuff. Just a though...and don't cull me from your list....ya dirty hippy!
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      • Profile picture of the author Richard Essi
        Hi Maddi,

        Thanks for raising up this very pertinent issue.

        I'm just starting to build my list, so I can't really speak as mailing list owner.

        I once had a list with Aweber a couple of years back when I was part of a network marketing company, where they encouraged us to build a list. Again, the purpose was to "posture" to your subscribers that you could help them get the success that you had.

        Here is the thing.....I didn't have any type of financial success, and these people in my list were under the impression that they were following someone who already made money, and was going to show them how.

        The whole mailing list thing just felt wrong at the time. I had the impression that I had to fake it as best as I could until I started to make money, and to be quite honest, my energy levels were starting to dry up.

        Marketing without conviction was just killing me, and I felt like I was some slimy, greasy sales man.

        But like Maddi said, I am in this to make money too....but at what expense I always ask myself?

        You guys are probably all in niches where you feel like you could bring value, and substance. If your subscribers feel that vibe coming from you, then I don't think it matters whether you send them 5 or 100 mailings per month. Bottom line? They Know Like and Trust you! The weight and demand for integrity now rests solely on your shoulders.

        I am now in a niche that suits my convictions, and my passion and I now really feel like I could provide real substance and value to my readers.

        Today I have a few e-mail accounts that i opened just to receive mail from big marketers, and in many cases I have been very disappointed with certain people that I admired at first.

        I strongly believe that values like authenticity, integrity and just plain honesty will shake things up a little - at least I hope so!

        For example, I would love to have a webinar for my list and not ALWAYS have a sales offer right behind....I would like to be able to e-mail them a short note that says....

        "Here I found this cool's yours FREE"

        with no aff links or what not. Just sincere genuine help!!

        I may not make the money right away, but I would build a tremendous reputation I believe, and in the end that is what really translates to profit right?

        I once heard from one discreet but quite successful marketer that your subscribers or clients are not just millions of "faceless credit cards" waiting to buy your product. I can't really say I disagree with this concept, neither do I disagree with the notion that says:

        "As long as they are hungry....FEED them!"

        Both of them are right.

        I guess my thoughts revolve around finding the middle ground. Being to "nice" will make and keep you broke, while being a ruthless, but effective sales man will make you "filthy rich".

        I don't aspire to be one of the other.....

        Just my thoughts...

        Confused? Frustrated? Overwhelmed? And Tired? Let's Talk...
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    • Profile picture of the author rts2271
      Excellent post.
      I think I'm going to have to do some testing because I am finding the same stale promotional subject lines are sucking eggs. My autoresponders and content series are not suffering the same open rate decline as my promotional broadcasts so I think this kind of supports this theory.
      If you are testing this please report your findings back in this thread. It could be very beneficial to everyone.
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      • Profile picture of the author Tina Golden

        Since you said please, I did as you asked and unsubbed.


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    • Profile picture of the author Aussie_Al
      Originally Posted by Maddi View Post

      The point here is I'd rather have a few hundred subscribers with an exceptional open rate and with real value than a massive list size to show off.

      Well said, better to have a good solid list of 100 people who buy from you on a regular basis then a massive list that never buys anything
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  • Profile picture of the author mikemcmillan
    Hi Maddi,

    First, I understand and agree with what you are saying.

    Let me give you a couple of examples of what I think you are talking about. I need to preface this by saying that I am on--I don't know--probably hundreds of lists in various niches. I join to keep an eye on what, and how, other marketers are doing things.

    I'll mention a couple of Warriors here whose emails I open probably 80% of the time just because I see who sent them. I don't even read the subject lines. Those are Paul Myers (talkbiznews) and Kim Roach (buzzblogger).

    I open their emails because I know they put a lot of thought into them and they almost always provide me with something to think about (rare in the IM world). Sure, they promote things, but they also provide value and I respect that. And--I don't get emails from them every day, but like I said, when I do I frequently open them.

    There is the other side of the coin. And this isn't a dark side, it's just another approach. Let me first give you a list of names...

    Rob Benwell
    Shawn Casey
    Michael Jones
    Andrew Fox
    Fabian Tan
    Tellman Knudsen
    Alex Goad
    Chris X
    Richard Legg
    Ewen Chia

    There are several things these guys have in common. First, they no doubt all make more more that you or I do--probably a lot more. Second, each and every one of them hit their list EVERY SINGLE DAY (and some of them hit their lists twice a day).

    Let me focus in on a shorter list...

    Michael Jones
    Andrew Fox
    Rob Benwell

    If a day went by and I DIDN'T get an email from one of these guys, I might be tempted to give them a call and see if they were all right! And to be honest, I can't recall ever getting an email from any one of these three guys that ever gave me some genuine value--they are all 100% promotional.

    But these three guys are three of the biggest Clickbank product vendors and super-affiliates out there. They are not stupid, not by a long shot. They all fully understand the power of a list and they know how to make money marketing to it.

    I have bought a good number of products from each of these marketers and have had good luck with all of them. And Michael, Andrew, and Rob all understand and teach the value of market research and split testing. There are some facts that simply cannot be denied...

    First, the more emails you send out--the more affiliate commissions you will make. The more provocative your subject line, the more people will open your emails. You may not like believing those facts, but they are indeed true.

    If you've ever been involved in promoting a product launch in the IM niche, and you've checked the leader boards a few days after the launch--you will see the names of Michael, Andrew, and Rob in the top ten affiliates for sales if they promoted. Why? Because they know how to build a list, and--more importantly, they know how to milk those lists for all they are worth.

    So yes, I understand the pain of getting hundreds of emails a day all filled with nothing but promotional hype and fantastic-sounding subject lines--but the very best people in this business have tested, tested, and tested again and again what makes them the most money.

    Look, I understand that people want to provide value to their subscribers (I do too). You want to take pride in the emails you send out (I do too). But let's not forget that the goal of Internet marketing is not to build a list of good buddies and friends--it's to make money and lots of it.

    Before we make any wild leaps of illogical assumptions, perhaps some testing of your lists can help. I use Aweber, but I assume other major auto-responders allow you to do similar things as well. Why not try some split testing to see whether you make more money from sending a few value-laden emails a month or hitting your list every day or two with strictly promotional emails.

    If you do a split test with a Aweber account your list will be randomly divided into 2-4 segments (however you set it up) which you can test with different subject lines or content. This can work well for one individual mailing, but one mailing may not have statistical relevance unless your list is very large.

    A trick you can try with Aweber is to segment your list by whatever parameters you have set up for your list. A way to do this could be to create a segment of subscribers who use a gmail account. Create a segment of gmail users and broadcast your emails to them say once a week and give them some good content with a bit of subtle marketing. Establish the percentage of your list with gmail accounts.

    Create another segment of subscribers who have YaHoo email accounts (or whatever type you wish) and hit them with a strictly promotional email every other day for a month. Make sure you have click tracking on for both segments. Run this test for several weeks and check your results.

    This takes some work, but you can test to see which of these segments actually generates money for you... that's what it's all about. You might be surprised at what you find. You will likely find that you get more complaints and unsubscribes from the segment you hit constantly with promotional stuff, but those people aren't going to buy from you anyway so they are just taking up database space.

    All I'm saying is that we all make assumptions that often seem logical, but without actually testing those assumptions, they really mean nothing. It's all about testing and analyzing hard data.

    Food for thought... Mike

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

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  • Profile picture of the author ukcarl
    I just try to always give good value to my list every email, I know the reason I stay on lists and its because they send me useful stuff so I just try to do the same
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  • Profile picture of the author drmani
    Originally Posted by Maddi View Post

    Here is what I'm gonna do, my emphasis from now and on, will be to stand out from the crowd not in terms of the subject line, but From: Maddi Murtaza.

    Some years ago, I published a short ebook titled "Hot Email Headlines".

    In it, I shared some 43 subject lines that had brought the highest CTR
    from nearly 2 years of my email list marketing.

    The feedback from many who read the ebook was similar:

    "We opened your email BECAUSE IT CAME FROM YOU. It wouldn't have
    mattered much what subject line you used!"

    That was interesting feedback. Well worth testing with an approach
    like yours. Indeed 'branding' through email subject lines is something
    ezine publishers have used for years.

    Like JohnMcCabe said, I've pruned my email lists pretty aggressively
    for years. That's because I believe more in WHO is on my list, rather
    than how many are.

    It's a strategy that works FOR ME (I'm not saying it will for you!)

    In one of the hot IM launches recently, the product owner wrote to
    tell me:

    "I can safely say that your traffic was about 1/20th of the top guys on the
    contest so you for sure had great conversions to the traffic you had."

    All success
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  • Profile picture of the author cashcow
    Unsub from your list? For crying out loud I've been trying to get on your list!

    I think what you are doing is a great idea and I totally understand where you are coming from. I prefer to have a list of people that know I add value and, therefore, want to read my emails!

    Gone Fishing
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  • Profile picture of the author Maddi
    Lee, ask Tina as she unsubscribed from list at least she can send you my way

    Tina, What can I bribe you with to subscribe again

    Mike: Look, I understand that people want to provide value to their subscribers (I do too). You want to take pride in the emails you send out (I do too). But let's not forget that the goal of Internet marketing is not to build a list of good buddies and friends--it's to make money and lots of it.

    Absolutely, and I have said the same, I am in business to make money and lots of it

    I am not disagreeing what you have to say, and I know that you understand where I am coming from too. You bring a great point of testing, since I use aweber, I might give it a shot.

    Thanks for a very interesting and detailed reply though, I really appreciate it. I guess there are marketers who make boat loads of cash by doing just that, emailing non stop, but then again, there are marketers who make a lot of money just by begin themselves and describing what I intend to do.

    Just like some have said above, it would be interesting to find a balance between the two.

    Dr. Mani: Pleasantly surprised to see your reply, but not surprised at the reply itself.

    "We opened your email BECAUSE IT CAME FROM YOU. It wouldn't have
    mattered much what subject line you used!"

    Exactly the place I want to be.

    Hope NAMS4kids went well.


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  • Profile picture of the author CocoChanelle
    @ MikeMcmillan I have no fewer than 281 emails from Richard Legg. What a freaking loser!
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  • Profile picture of the author Davmac40
    Fantastic subject and well written by Maddi.

    I'm a great email dumper and I always unsubscribe from the list of anybody that sends me a misleading subject line. I feel by doing this they are invading my privacy and betraying the trust I placed in them by giving them my email address; therefore they don't deserve my support any longer.

    The other people I unsubscribe to are people that start phoning me. This current idea of asking for home address and phone number when paying for something has been abused to hell too. Today I cease my payment process the moment the seller attempts to get access to my phone number.

    Maybe we are moving into an era of ethical internet marketing and if so it isn't a minute too soon.

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