People's minds are chaotic and there is soooooo MUCH coming at them (Facebook, twitter, tv, radio, cell phone, text messages, home phone, kids yelling, email, The Web, etc.).
Reading has become a chore when our minds are now accustomed to sound-bites and "tweets". I hate "tweets". I don't care what you ate for breakfast twithead.
I think there is a new copywriting style emerging for sales letters. Simpler, shorter and more direct. Probably more effective too!
What do you think?