People Don't Read Anymore, They Skim. Time To Write Sales Letters For A New Generation...
People's minds are chaotic and there is soooooo MUCH coming at them (Facebook, twitter, tv, radio, cell phone, text messages, home phone, kids yelling, email, The Web, etc.).
Reading has become a chore when our minds are now accustomed to sound-bites and "tweets". I hate "tweets". I don't care what you ate for breakfast twithead.
I think there is a new copywriting style emerging for sales letters. Simpler, shorter and more direct. Probably more effective too!
What do you think?
Something new soon.
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