I noticed that many beginners may struggle to find out what common IM terms are, including but not limited to, PPC, PPV, SEO, CPA, CTR, etc.
I was trying to teach my 16-year-old brother IM, but he was thoroughly confused with the amount of terms used that he went back to his games.
And then it dawned on me that many beginners probably do not know what these terms are or what they meant. This situation seriously affects the morale of beginners, as they can't understand the concepts behind a particular business model.
Thus, the objective of this thread is to collect as many IM terms as possible and give these terms a short description. This thread will serve to clear the fog and shed some light on common terms that should be understood.
Please add more if you can and please let me know if I missed anything. Also, please help me simplify the description of these terms. Thanks.
Autoresponder - A software to help you maintain contact with your list. An autoresponder account can automatically send out emails to all your subscribers or broadcast a certain message, among other functions.
ClickBank.com - A popular digital products retailer.
Conversion Rate - Traffic divided by desired Action.
CPA - Cost Per Action. The amount of money you get when someone completes a certain action, e.g. submitting a zip code.
CPC - Cost Per Click. The amount of money you pay when someone clicks on your ad.
CPM - Cost Per Thousand Impressions. The amount of money you pay when your ad is displayed to 1000 people.
CTR - Click-Thru Rate. Clicks divided by Impressions.
EzineArticles.com - The most popular article directory.
Guru - A highly established and recognised expert in a market.
List - A list of prospects, leads, customers, etc. You will be able to maintain contact with the subscribers of your list with an autoresponder account.
MRR - Master Resale Rights. A form of rights attached to a particular product. MRR offers the user the ability to sell the product for 100% of the profits along with the MRR right, which means your customer may also sell the same product for 100% of the profits.
PLR - Private Label Rights. A form of rights attached to a particular product. PLR offers the most flexibility. PLR products often allow the user to edit its content and put your name as the product creator, among other things.
PPC - Pay Per Click. A form of paid traffic. You pay when someone clicks on your ad.
PPV - Pay Per View. A form of paid traffic. You pay when someone sees your ad.
RR - Resale Rights. A form of rights attached to a particular product. RR is a restricted form of MRR. RR offers the user the ability to sell the product for 100% of the profits but without giving your customer the ability to resell it.
SEO - Search Engine Optimization. The action of optimizing your website in an attempt to get it to the No.1 position in Google and other search engines.
SERP - Search Engine Result Pages. The page displayed when you do a search on a search engine.
Split-Test - (description needed)
Squeeze Page - A webpage where visitors complete a desired action (usually submitting an email address) to get something in return (free reports, videos, etc.).
Traffic - The amount of visitors you get to a particular website.
That's it for this list.
Please add more to it. I'm sure this will help tons of beginners to understand IM.